Password protection and SEO

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This is a transcript from our 152nd Internet Marketing Podcast(2nd page).

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Password protection and SEO

Chris Burres:               The dude from Pursuit of Happiness, yeah. That’s a very popular one. All right, let’s get to a little bit of news. We’re probably going to exceed our Gino time limit and —

Charles Lewis:                         Most likely.

Chris Burres:               That’s just the way we roll.

Charles Lewis:                         [Laughter]

Chris Burres:               It’s almost the same as popping a top of a champagne bottle while in a high-speed pursuit of —

[0:10:01]

Charles Lewis:                         As gangster.

Chris Burres:               Gangster. All right. LinkedIn password leaks. This — this may had been your blank news. I don’t know.

Charles Lewis:                         Oh — I did read it. Like — yeah.

Chris Burres:               Yeah. It’s a huge — they found it posted on a hack site. They weren’t posted with usernames and they already take measures. It’s just, you know, one of the things when we’re putting together complex websites. Some of our clients had asked us, “So how do we make sure that no one hacks us?” And my typical response is Microsoft gets hacked.

Charles Lewis:                         Oh yeah.

Chris Burres:               Do you have that budget? No. So we’re going to do some really good fundamentals and good principles and probably if somebody decides that they want the information on yours and they have the skill set, they will get it.

Charles Lewis:                         They will get it.

Chris Burres:               [Laughter] And you’d just want to make sure that you’ve got your, you know, the teeny boppers.

Charles Lewis:                         The basis.

Chris Burres:               Yeah, cover the — just the hackers out there who don’t really know what they’re doing and are just kind of out there and mocking around and making a mess of things. Apple may ask for injunction to stop the Galaxy S3. You know, I’ve got the Galaxy S2. I’m happy with it. I’m certainly considering it and that could take it out of consideration [Laughter] since it might not be here in the US.

Charles Lewis:                         Do you know what patent is involved —

Chris Burres:               And so this is —

Charles Lewis:                         … that they’re — that they want to prevent it this one?

Chris Burres:               The other reason that they include this is — this is the quote, “The usual ongoing patent infringements.” [Laughter]

Charles Lewis:                         Yeah.

Chris Burres:               The thing that we’ve been in court for the last five years is the reason they’re threatening to stop it.

Charles Lewis:                         The usual, yeah.

Chris Burres:               The usual suspects. Foxconn workers riot. That’s where the iPads are made and everything. They were arrest and damages at the Chengdu [Laughter] facility. You know, I think it was Jon Stewart did a great section on Foxconn. Go check that out and at the end of it, you know, it’s just horribly — they put nets on the first floor outside of the building to catch jumpers.

Charles Lewis:                         People who — yeah.

Chris Burres:               [Laughter] This is like — this is classic, let’s treat the symptom and not the cause. The symptom, people jumping out the window.

Charles Lewis:                         Yeah, so that is —

Chris Burres:               Let’s not change the working conditions [Laughter] let’s just make sure they can’t actually kill themselves. Yeah. And at the end of that skit, in that segment, he’s like, “So how much are we saving, you know, for this?” 20%?

Charles Lewis:                         Yeah.

Chris Burres:               iPads will be 20% more expensive. I was like, wow, I would have thought if you are a working people to death you’d say —

Charles Lewis:                         Yeah, you’d say at least —

Chris Burres:               … at least 30 or 40%. [Laughter]

Charles Lewis:                         Working people to the point of suicide.

Chris Burres:               Yeah. And I got this last one, E3 2012 is a gaming event and I only know the names of four of the top seventeen games at that event. So, I’m no longer a gamer.

Charles Lewis:                         Man, you know, I used to be a gamer.

Chris Burres:               Yeah.

Charles Lewis:             It has to be tough on game. I have PS3, you know, Mo Serious, that was my tag and you could find me online.

Chris Burres:               All the time.

Charles Lewis:             All the time, yeah. And then one day, you know, we do marketing.

Chris Burres:               Right.

Charles Lewis:             Because I’m always on the computer and so I’ve made the decision, well, if I have time to sit here with the controller, then I’ll probably need to be getting some work done. [Laughter]

Chris Burres:               Yup.

Charles Lewis:             You know, on my computer. And so ever since I’ve made that generalization, I’ve just kind of stop. One day, I lost to my son.

Chris Burres:               [Laughter]

Charles Lewis:             I used to be the king in Madden, you know, Madden, all sports games, adventure games, fighting games.

Chris Burres:               Yeah.

Charles Lewis:                         I was not losing.

Chris Burres:               Right.

Charles Lewis:             And when he finally beat me, repetitively, beat me in Madden. Then he beat me in Fight Night. Then he almost beat me in basketball and laugh, I said okay —

Chris Burres:               Yeah.

Charles Lewis:                         … I’m done gaming —

Chris Burres:               That’s —

Charles Lewis:                         You know and hand him over the stick and go. [Laughter]

Chris Burres:               This is — this is where you understand professional athletes who retire either at their peak or because you know, when you get to the point where for whatever reason, motivation or whatever it is, life and you can’t dedicate the time you used to and therefore, you can’t beat —

Charles Lewis:                         That dude’s level —

Chris Burres:               … at that level as you used to, you’re like, you know what? If I can’t — if I’m going to do that, I’m going to do it here.

Charles Lewis:                         Yeah.

Chris Burres:               If I can’t do it here, I won’t do it.

Charles Lewis:                         Yeah, I don’t like losing.

Chris Burres:               My —

Charles Lewis:             I was like not play and not lose.

Chris Burres:               Yeah.

Charles Lewis:                         Than play and lose.

Chris Burres:               Yeah. [Laughter]

Charles Lewis:                         Yeah and so —

Chris Burres:               Yeah.

Charles Lewis:                         [Laughter]

Chris Burres:               It’s good that you’re not competitive at all. [Laughter] My — my — not — becoming a non-gamer moment was with Age of Empires and I — and I just remember it was two days in a row, sixteen — it was one sixteen-hour game and I was like, this — this — that was dumb. [Laughter] You know, I’m not in junior high and I don’t have —

Charles Lewis:                         That kind of time.

Chris Burres:               Sixteen hours to throw away on a game. So that as the last time that I, you know, here and there and it’s just depressing when you get on there. I was like I don’t know how the controllers work and every now and then, I’m like, “Hey, have you hook me up with some game,” and I play it for twenty minutes [Laughter] and so like —

[0:15:00]

Charles Lewis:                         Yeah, I don’t get it.

Chris Burres:               Yeah.

Charles Lewis:                         I’m done with it.

Chris Burres:               Yeah. All right. So we are now in to content.

Charles Lewis:             Yeah, so I have my – I put an article here from Search Engine Journal. I thought it’s a pretty cool article. I want to talk today about link building. I mean especially with all that Panda Updates and the Penguin Updates and everything that’s really targeting link fonts and bad linking strategies and bad linking tactics and things like that. This is the list that I’ve found talked about ten types of unnatural link building tactics. The cool thing about it was that he also offers the ten quality alternatives. And so we’ll breeze it over real quick and you know, I thought it was pretty informative. I wouldn’t bring it to you if I didn’t. [Laughter]

So the first one, he talks about which is Keyword anchor-text — Keyword anchor-text only links. These are unnatural link building tactics. And so what he’s saying is that if you have tons of links coming to your site and they’re all keyword heavy links using your main target phrase, then that’s a little suspect. [Laughter] And Google knows it and you shouldn’t do that. I mean if you have a hundred people linking to your site and they’re all linking with your top key phrase, then there’s probably spammy. You probably got them in a bad way. You didn’t probably paid from or something like that. I think the —

Chris Burres:               Yeah — yeah, the kind of general point is if you’ve got a hundred links that were created organically, those people aren’t going to follow your —

Charles Lewis:                         That link the same way.

Chris Burres:               … your guidelines necessarily. So you may have 20% of them have, you know, have links that use your anchor text because you request it and they did it and the others maybe can’t even get a hold of. They are just linking to, you know, E-Webstyle and that links to ewebstyle.com. And it wouldn’t necessarily be whatever SEO —

Charles Lewis:             SEO – [Laughter]

Chris Burres:               Or whatever, yeah.

Charles Lewis:             Yeah, a matter fact, he goes on to say that usually, the website or the business name is the anchor text or maybe just the word website is the anchor text or sometimes it’s just the URL and then sometimes, it’s the URL without anchor text, just the name. And so, you know, and Google recognizes that. And it’s the link that’s important. They’re really taking the way how much favor was given to the anchor text. And so you  know, keep that in mind. Yeah, the alternative to that is mixing it. Mixing it up. You know, as you continue to build links, you know, have some — they do have your keyword. Have some they just mentioned your website. And all the way to really do that is by doing them naturally. Buying links was number two. Buying links is a big no-no. “If you have to pay for it, then it isn’t natural [Laughter] by definition.” It makes perfect sense. You know —

Chris Burres:               The — yeah. Here’s the question, should you ever by a link?

Charles Lewis:                         I think it depends on circumstances.

Chris Burres:               Right. It depends on what your goal. If it’s SEO, no. If it’s because it’s on a good website and could send traffic to your site that would be relevant and could potentially give you a business, absolutely.

Charles Lewis:                         Yeah, yeah. You need that link.

Chris Burres:               Yeah. And just make sure it’s a nofollow that way Google won’t penalize you.

Charles Lewis:             Well and he got in to that too by nofollow and follow links later. The alternative to buying links, he says “Look for sites that would want to link to you.” Right? And then — and then reach out to them instead of just sending them some spam message — link them on this page, “I have a PR site that — that I can link to you on.” Exactly those all the time.

Chris Burres:               Right.

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