Percentage of Users on Facebook

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Ninety-Third Internet Marketing Podcast January 21th 2010. First page of Show Notes

Percentage of Users on Facebook

Chris:                           Hi! And welcome to the Internet Marketing Unknown Secrets of SEO. I think it was right.

Paul:                            Part 2.

Chris:                           Part 2. Yeah, we had a little technical difficulty so this is actually our second run through this. This will be your first run. This is really we’re doing this for the audio and so that we have the video on our USTREAM page. So we’re excited about this podcast. The one that we just finished was awesome.

Paul:                            Yes. And this one is awesomer.

Chris:                           This is going to be awesomer.

Paul:                            You’re getting the better one.

Chris:                           As always, we like to talk a little bit about our last podcast. What did we do in our last podcast? We were talking about Google local places and we’re going to continue that today. We’ve got some really good information. We found this great article and our tip from the last podcast was make sure that you get your Google places listing to 100%. And we’re going to talk a little bit about that. What does it take to get to 100% and make sure that you guys got all the information that you need.

Paul:                            Yes. And before we get started, I kind of said this in the middle of last podcast that we erased, Dean Calhoun called us up this morning. I’m not if it was something that was mobile related or local listing related. Chris was here. He just missed — somehow we missed the phone call. It went to my voicemail. So if you have some good info, email us, call us. Dean is always a great listener, always has some great stuff for us to share with everybody.

Chris:                           Absolutely. And now, for the news segment of our podcast, not blank stare. That’s not happening. Lots of information. Schmidt with Google is stepping down. I don’t really have anything beyond that. He’s just stepping —

Paul:                            He’s going to Yahoo!

[Laughter]

Paul:                            It’s funny how that’s funny. We all know that. That’s funny.

[Laughter]

Chris:                           And Starbucks is accepting mobile payments. They are not going with like the near-field radiotelemetry stuff that’s available in credit cards or that they’re trying to put in the new phones or in next generation phones or whatever. But you have a barcode so I’m sure there’s like — is the phone ringing again?

Paul:                            Yeah.

Chris:                           Yeah, go ahead and get that. So they have a barcode so there’s probably a Starbucks app. You open it up and it’s got your barcode which has your billing information. They scan it and it deducts from your card. So that works really good. It doesn’t require any changes to the actual phone, any changes in technology. I was reading some interesting Facebook stats and —

Paul:                            I hate that technology. I don’t like it. I’m not for it.

Chris:                           Oh, yeah.

Paul:                            I was misspending money too fast.

Chris:                           Yeah, he’s cool with the coupons. He’s not so cool with —

Paul:                            It has forced me to spend money that I shouldn’t.

Chris:                           Look how much I saved. It’s awesome. My brother-in-law in New Jersey is an unbelievably diligent coupon user and I asked him like, “How much do you think you save in a year?” He was like, “Probably 15 grand.”

Paul:                            Wow!

Chris:                           Because he is always bargain hunting.

Paul:                            That’s what’s up.

Chris:                           Yeah, and I believe him because —

Paul:                            Now that — okay.

[Laughter]

Paul:                            I’m like Wow! That has — there’s value in that.

Chris:                           It’s impressive. We were at a store and I showed him this really cool Wii recharger. It has a recharger. He was like, “Why would you need that?” I was like, “Well, you know, you’re saving the environment and it isn’t recharging. It’s got to be cheaper, right?” “Ah, I get batteries for 10 cents apiece.”

Paul:                            Wow!

Chris:                           And I’m like, “I’ll put this back.”

[Laughter]

Paul:                            Wow!

Chris:                           And then he sent me like a long — I asked me and he sent me a long — “Here’s how you get 10-cent batteries. There are deals here. You got to get the Sunday paper. There are 99-cent deals for batteries that cost — there’s a dollar off on like Revco batteries or whatever. So they’re some kind of generic brand. They work just as good. Anyway, so…

Paul:                            That’s awesome.

Chris:                           So we’ll be using 10-cent batteries both here and at home now. So the Facebook stat is 150% of 22 to 24-year-olds are on Facebook.

Paul:                            That’s awesome. 24-year-olds that haven’t even been born yet are on Facebook.

Chris:                           And we are talking — it makes sense because my nephew is 13 and he’s on Facebook. I don’t know if he should or shouldn’t be. I don’t even know he has an iPhone.

Paul:                            Went to Harvard.

Chris:                           [Laughter] Yeah.

Paul:                            He’s worked for such and such for a few years and looking for entrepreneurial opportunities.

Chris:                           Looking for some investment dollars.

Paul:                            Yes.

Chris:                           Here’s another interesting state. 1.78 million Facebook users will die in 2011.

Paul:                            Hey, that sucks for you guys.

Chris:                           Yeah.

Paul:                            [Laughter] Because I’m not.

Chris:                           Don’t worry. It’s not because you’re using Facebook. It’s just because statistically there are so many users. It has a good constitute — what do they call it? Not corum but consistent of the population, a good spread of the population. So given the number of users, 1.78 million will die this year.

Paul:                            I’ve never actually thought about that but it makes perfect sense.

Chris:                           People die. Now, what happens to those accounts? I mean this is one of the times like so grandpa dies and she’s got a — I don’t know how grandpa became a she, but she has a Facebook account, she and he, because 150% of people 60 have a Facebook account. And so what do you do with that?

Paul:                            I don’t know. That’s a good question. Maybe you could will it to somebody if it’s of any value if your grandpa was like Michael Jackson or somebody.

Chris:                           I did make Twitter accounts for my kids already.

Paul:                            Oh, that’s what’s up.

[Laughter]

Paul:                            I think that’s hilarious. I have a couple of friends that did that with their kids and they’re very witty. Witty dies. So this stuff that they’re coming up with I’m just dying laughing.

Chris:                           Well, I’m not using it. I just kind of reserved it so that they have their kind of personal — like Chuck, chuck@twitter.com.

Paul:                            That’s what’s up.

Chris:                           Yeah, I don’t know what they’re going to do. Twitter may not even exist by then. Interesting, I found a — there’s a great article. I’ll post it somewhere about Twitter statistics and this is really interesting stuff. 80% of users have never tweeted more than 10 times.

Paul:                            I have tweeted more than 10 times.

Chris:                           Yeah. And if you have 50 or more followers, you’re like in the top 5% of people who have followers on Twitter. So it doesn’t take much. It’s a shame because their sign ups are just totally dwindling. They’re only signing up like 6 million a month now.

Paul:                            Wow!

[Laughter]

Paul:                            That is a lot. By the time your kids are old enough to use Twitter or like really get into Twitter, like tweets will come embedded in your brain.

Chris:                           Yeah.

Paul:                            And you just get status updates in your head.

Chris:                           I think it will be less characters.

Paul:                            Yeah.

[Laughter]

Chris:                           It will just be —

Paul:                            They’ll have microchips in their — and oh, man.

Chris:                           That will be thought — thought characters.

Paul:                            Yeah.

Chris:                           Google Offers. You predicted it. You said it was going to happen.

Paul:                            Groupon? Groupon. Well, I was going to say, “I hope they take you down just because you didn’t listen to me,” but I like Groupon so I’ll take that back.

Chris:                           I hope they take you down and you continue somehow to give the offers.

Paul:                            Yeah, to excel. Yeah. I said this a while back. I said, “Watch, Groupon, Google tried to buy you. You backed out of the deal.” Is that — I don’t know if yahoo had anything to do with that deal but I said, “Watch, Google is going to create a competitor of Groupon and they’re going to take you down because that’s exactly what I would have done.” So watch out for Google Offers. I’m might jump on the Google Offers bandwagon.

Chris:                           Right away like we’ll be the first one on there. Interesting statistic about Groupon. They have 2 billion in revenue per year and it said in the article that they increased their muscle by raising $950 million. So their overhead can’t be that much. They’re making $2 billion a year. For me, you’re not — raising money is a big effort.

Paul:                            Yes.

Chris:                           Why are you going to go out and raise money equivalent to half of your current revenue like that’s dumb. It doesn’t even make sense.

Paul:                            You could just kind of like cut the fat and save some money for a couple of years and have that amount of money.

Chris:                           They can’t even have that much fat like, for example, LivingSocial recently had a big promotion, $10 and you get a $20 Amazon card. By the way, LivingSocial is sponsored, owed, whatever, supported by Amazon.

Paul:                            I didn’t know that.

Chris:                           $1 million sales.

Paul:                            Maybe LivingSocial does a daily deal on eBay. eBay and Amazon, are they related?

Chris:                           I think — maybe.

Paul:                            Okay.

Chris:                           I think they are, yeah. One million, a full million. Typically, those deals I know how Groupon works because a theater that worked with did it and typically they keep half of the sales. So if they kept half, they make $5 million in one day.

Paul:                            So that was — that’s 10 million of revenue that was generated in a 24-hour period and they get 5 of it, half of it. Wow!

Chris:                           Yeah. And they even said, LivingSocial, their stats are, “We’re making $950,000 a day.”

Paul:                            Like in a million dollars a day.

Chris:                           Yep.

Paul:                            Wow!

Chris:                           No wonder Google is excited about it.

Paul:                            Yeah. I would be too.

Chris:                           A small note, Skype apparently crashes Firefox, the Skype toolbar component. So Firefox is just bluffing. It’s like we’re getting too many calls or headaches or whatever so you can’t — Skype can’t connect.

Paul:                            That’s what’s up, Chuck, because Chuck is like the lone Firefox advocate in the office. Well, we all use it but Chuck is hardcore Firefox.

Chris:                           Hardcore, yeah. He’s like Chrome, huh? Chrome, what? No. It doesn’t happen. And I got to get this. We got a Facebook user, [Jet Jeddan Prince] I guess is how you pronounce that. There is a picture of — he’s got I think it’s his son as a baby. Well, his baby son in a puppy outfit and it really stood out for me because I got a picture of my son in a puppy outfit too.

Paul:                            But yours is cooler?

Chris:                           You know what? His puppy has little spots on it and that’s actually kind of cool. We don’t have the spots. We didn’t splurge. We needed to keep up. By the way, if you are watching this video, this is just so awesome. This was created for us by Darren Booy and you see here this is the A Team of SEO. By the way, if you’re just listening to this you can go to our Facebook page and you’ll see this image. It’s a South Park cartoon rendition of the A Team of SEO. You see me, you see Chuck, you see Paul, you see Javier’s hand in the back, bloody hand, where all our fists are bloody from punching our customers in the face because if you’re lucky enough to become a customer, you’re also lucky enough to get punched in the face.

Paul:                            By us. Bloody knuckles and everything. I thought that was cool.

Chris:                           And he’s got the curve of the E-Web — I mean —

Paul:                            Of our logo. And he’s got Javier right and we do websites in blood.

Chris:                           Oh, man!

Paul:    I love that. That was awesome there. Thanks a lot, dude.

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