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[podcast]http://ewebstyle.podomatic.com/enclosure/2009-10-19T20_45_53-07_00.mp3[/podcast]
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Unknown Secrets of SEO

Ninth E-Webstyle.com SEO Podcast Feb. 19th 2009.  First page of Transcription

Chris: Hi, welcome to the E-Webstyle podcast unknown secrets of SEO podcast.

Paul: Yes, thanks for joining us again for another fun-filled edition of our podcast.

Chris: How’d you like that addition to the title Paul?

Paul: I think that was a good addition to the title. I like it.

Chris: Well, we decided that was the title of the podcast that we wanted to put on iTunes. So here we are on our 9th podcast and we thought, “Hey, why don’t we use the title, the actual title of our podcast when we’re introducing our podcast. [Chuckles]. Well today we always have a theme. Today is the soulless smile podcast.

Paul: Let out your soulless smiles everybody because today is the day. Why are we having a soulless smile podcast?

Chris: You guys may remember while back we had a shoeless podcast just in case anywhere…

Paul: I remember that one.

Chris: Anyone was in the podcast area and had some shoes in it…

Paul: And they’re all going to throw them at us. I [01:02 inaudible] shoe at President Bush.

Chris: Exactly.

Paul: Former President Bush, okay.

Chris: Well, when he threw that shoe, of course, we are all wondering, “Why did he throw that shoe at a president?”

Paul: “Why did he throw that shoe?” that’s correct.

Chris: And it turns out that he just saw the soulless, bloodless smile of the president and was compelled to love his shoe in his general direction, so…

Paul: I mean I do that every time I saw a soulless smile that’s just common, everyone does that.

Chris: And then, whack! you got to throw your shoes. So, so to recognize our brilliant shoe-dodging president that is one thing for sure he’s good at.

Paul: But I give him a lot of credit for that.

Chris: [Chuckles].

Paul: I really was impressed that he does those shoes. Go President Bush!

Chris: We will be mimicking the soulless, bloodless smile today during the podcast.

Paul: Well, what’s next? What’s on the agenda today?

Chris: Well first…

Paul: What did we cover last time?

Chris: We want to cover all what we did last time really briefly of course. Otherwise, it’s the same podcast.

Paul: Yeah.

Chris: We kept mentioning that. We talked about pay-per-click and we went into quite some details. We talked about if you’re going to do, when you’re going to do a pay-per-click campaign, they usually have a strategy to begin with that your—you should define the purpose of your online marketing campaign.

Paul: Yes, before you actually start your online marketing campaign.

Chris: Part of that strategy, of course should be what are my short term goals, what are my long term goals, excuse me. We also want to talk about, you know—you know set a realistic budget for yourself something that is actually going to show results, but is not going to shoot you in the foot and there is a phrase that we use—that we here often and we want to convince you not to buy into, which is, “let me throw a couple of dollars at this and see what happens.”

Paul: Yeah.

Chris: On the wall and see what’s next.

Paul: Throw against the wall and see what’s next.

Chris: Yeah, yeah. The next thing is if you are going to spend on pay-per-click, you really spend some time, effort, possibly money preparing your website, making sure that it looks good that has got calls to actions. We talked about the design using flash. We also talked about when you start your pay-per-click campaign start small. One search engine then go into the others. Of course, go ahead and start with Google, Google is the machine. And then we just said afterwards when you’ve got that up and running, you need to do five things to monitor to focus on you. You really want to spend about an hour a day and you want to spend on five things.

Paul: Number 1, you want to focus on your key words.

Chris: Yes that’s right. Number 2, you want to spend time on your pay-per-click manager.

Paul: Yes, number 3, you want to spend more time on your key words. [Chuckles].

Chris: I almost forgot that one.

Paul: [Chuckles].

Chris: Next is spend time with your analytic software and we’re going to be talking about that today, so…

Paul: And the last—the last one is we’re going to mix it up a little bit. You need to pay attention to your key words again.

Chris: So we got key words, pay-per-click manager, analytic software, key words, and I missed key words.

Paul: Key words. Yeah because you missed it first time.

Chris: There we go. [Chuckles]. Excellent. So today, we’re going to talk about web statistics. We have often use—we now more used Google analytics, but I want to take the time to go through, you know how when you’re—when you’re taking Math classes and they teach you the old school way and then you get to learn the new school way, which is much easier. So really have a good clear understanding from the old school way. So we’re going to talk about WebolizeR. Given the power of Google analytics, it really is old school, but there is a lot of very usual information in it that we can cover and that we will be covering. So, by the end of this podcast, you will understand WebolizeR, you’ll understand what you can find on WebolizeR, and you actually understand how and where you can find it. So are you ready to get started, Paul?

Paul: Let’s get started with WebolizeR.

Chris: So WebolizeR is free. You can actually go out on the web, type in WebolizeR, you can download it, put it on your server, or in our case, for our customers we offer WebolizeR at a small fee because it does take some CPU time. So anybody who wants—we don’t just let anybody run WebolizeR because you know it actually does create a load for our CPU. So it’s… I think it’s a dollar a month or something like that if they want to have WebolizeR statistics.

Paul: What is it? What exactly is for someone who has no idea just got their website built. What exactly is—what is WebolizeR?

Chris: So here’s the example that I’ll give you. We just finished you’re website.

Paul: Okay.

Chris: What do you do?

Paul: I am a plumber.

Chris: You’re a plumber. Yeah, Joe The Plumber. Excellent! Then we haven’t seen in awhile. You have been missing out of pocket.

Paul: I’ve been trying to survive in these tough economic times.

Chris: Exactly, which we can help you with by the way. So Joe the plumber, I just finished you’re website and you’ve had it up and running for 3 months and you typically [06:09] will come back to me and say so, “Am I getting any hits?” You know, my phone rings once or twice. I don’t know what’s going on my website because you just did my website. You didn’t start my SEO campaign. Did I get any hits? Well, how do you find out? And what happens is anytime somebody does hit Joe’s website, there is a log entry on the computer—on the server that actually is hosting that web page and so what you have, WebolizeR is a piece of software that will analyze those logs so that you can understand when did people—if when and if people came to your website. It does a whole lot more than what I just described and we’re going to go over that right now actually. So did that answer your question, what is stats, and logs, and…

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