Problems with Google Boost

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This is a transcript from our 83rd Internet Marketing Podcast(1st page).

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Click Play to Listen to Podcast Now[podcast]http://ewebstyle.podomatic.com/enclosure/2010-12-10T22_00_56-08_00.mp3[/podcast] Problems with Google Boost
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Problems with Google Boost

Chris:                          Hi! And welcome to the Unknown Secrets of SEO podcast.

Paul:                            What’s up everybody? Welcome back to another fun-filled Friday. We’ve got some great info for you today.

Chris:                          We are excited, lots of information to cover here. I know we did post that we were supposed to have an Interview E. Interview —

Paul:                            E.

Chris:                          — E. The Interview E has not arrived yet, so we’ll see if we can get him in. Hopefully, he’ll show up. If not, we’ll push him to the next one and you guys will enjoy that one. This is Podcast number 83. You are listening to the most popular SEO podcast on iTunes, and that is because of you. We really appreciate you listening, following, stalking, not harassing.

Paul:                            Everything.

Chris:                          Okay, harassing, yeah. A little harassing, it’s all right, that’s cool.

Paul:                            I’m sorry.

Chris:                          But first we want to talk a little bit — by the way, you can listen, follow, stalk us by going to first Twitter, twitter.com/ewebstyle, that’s ewebstyle without a dash.

Paul:                            Uh-hmm.

Chris:                          Facebook.com/ewebstyle. You can hit us up in an e-mail, podcast@e-webstyle.com. You can also find our YouTube page which is actually youtube.com/e-webstyle and we broadcast live, we’ll say 9:30. [Laughs]

Paul:                            Ish.

Chris:                          Central Standard Time.

[Laughter]

Chris:                          ‘Cause that —

Paul:                            And I just realized this. It’s a good point. You can also go to our homepage and find all of that, can’t you?

Chris:                          Oh, yeah, there’s links going on — all of that there.

Paul:                            [Laughs] I just realized that like — ‘cause I was like, “We should put that all on one page so people — oh, wait a minute.”

Chris:                          Wait, it’s on our homepage.

Paul:                            We did.

[Laughter]

Paul:                            We can do that.

Chris:                          We are that bright.

Paul:                            [Laughs] Thanks, Chuck.

Chris:                          All right. We’ve got — of course we want to talk — the tip from the last podcast. And the last podcast, podcast 82 we were talking about Content Management Systems. It was actually part 2 of Content Management System discussion and so I’m just going to say this tip and really a kind of a recommendation. The CMS’s we are currently considering and we work with all of them. We’re like, I don’t know, the clean-up crew of, you know, web search internet marketing gone bad so —

Paul:                            Yeah.

Chris:                          — you’ve got somebody who made a bad decision, put you on a wrong CMS or at least set it up wrong so your SEO is performing miserably and you can’t figure out how to actually make it better —

Paul:                            Yeah.

Chris:                          — or add components. People come to us and we take care of all of them. But here’s what we are really considering Joomla, Maddox and WordPress.

Paul:                            Did anybody take a look at Perch?

Chris:                          We glanced at Perch. It’s got some neat features. It’s got a really cool video on the first page and what it really talks about — in a way it does on the first page. It’s a — hey, you can put this component in. You can have the back office. In that back office it actually recognizes that you stock the component in which is kind of cool. And then it will allow you to define that component as an image, a text, text box, you know, whatever and in it — that might be a good way for a client who says, “You know what? I don’t want CMS, any time I want to change image or whatever, I want to come to you guys but I’ve got this and this is a great example. I’ve got this text box of — and it’s, you know, a great example is prime rates of mortgage, mortgage rates, right? And it’s changing regularly and I’m not going to pay you everyday to change it so I’d like to change just that one aspect.” Perch maybe a good solution for that.

Paul:                            Okay, I just hadn’t — Darren recommended. I haven’t had a chance to take a look at it because I mean my head has been so far the WordPress butt. I’ve just — for a lack of a better phrase.

[Laughter]

Paul:                            I’ve just been on WordPress lately so I just haven’t had the chance to take a look at it.

Chris:                          So Perch is kind of cool, check it out. Perch, just Google Perch CMS, a little bit of news. I am a little bit depressed today ‘cause there was — I could not find any reviews either on PodOmatic or iTunes.

Paul:                            Or at iTunes.

Chris:                          Or I don’t know if —

Paul:                            Or anywhere. [Laughs]

Chris:                          We do have some more friends on Facebook. Hello to all those friends, we had a great meeting yesterday with — I’m not going to give their domain, they’re just coming out. It’s kind of an apartment-type business — location-type business, so a shout-out to Isaac there. A great meeting and I’ll get that quote to you today. Little news, so I got to do connects out, right? 360 connect.

Paul:                            Mike is on 360 connect. He’s very cool, a big competitor to the Wii. He’s got to be a game changer I guess to the Wii. Controller list gaming, I think this is pretty awesome.

Chris:                          That’s just freaky, right?

Paul:                            Yeah.

Chris:                          Like you think back with little Atari and —

Paul:                            Yeah, that’s what is always played at Fry’s and I was like, “Why is this dude like doing all this?” And I guess if you’re listening, you can’t see I just did something stupid.

Chris:                          He did do a wave.

Paul:                            He was like — yeah. He was like —

Chris:                          It was actually pretty good.

Paul:                            — doing this little thing and I was like, “What he is doing?” He had a crowd of people around. I was like “Oh, his playing that new thing.” It was awesome. It was very cool.

Chris:                          Why is he break dancing in the middle of Best Buy? Come on. There’s not even any music on.

[Laughter]

Paul:                            And no rhythm either.

[Laughter]

Paul:                            He was dancing. He was like dance — I was like “Oh, man.”

Chris:                          Man, come on. Apparently — my little nephew was going to like really kill it on the Wii games. It’s kind of funny. Here we go. There was one news article that said, “Don’t blame Facebook for your eye strain. The new smaller font will not make you go blind.”

Paul:                            Oh, I did see — I noticed that. It was the smaller font on the status updates.

Chris:                          Yeah, it’s not the new font, that’s a nether website that will make you go blind.

Paul:                            Uh-hmm. Yeah.

Chris:                          [Laughs] Apple is getting sued again, a class-action. The claim is, is that Apple knew that upgrading the 3GS iPhone to the IOS4 would brick their phones. So Apple knew that, that was going to happen, they let it happen. And now their phone was bricked, and so they have to buy a new phone and their suing them. And that’s a class-action lawsuit. It’s kind of interesting. That is one thing that you can say about Microsoft, never has an upgrade actually —

Paul:                            Crashed the phone or bricked the phone.

Chris:                          — bricked. No, there’s a difference between crash and brick, right? Crash means, “Okay, I got to reinstall” and I’m sure that’s happening.

Paul:                            Yeah, and brick is —

Chris:                          Brick is like the hard and useless —

Paul:                            That’s a brick, right?

Chris:                          Exactly.

Paul:                            That sucks. [Laughs]

Chris:                          The music organization sued one lady. She was only sharing about — well, the initial claim was she was sharing — I don’t know, a thousand songs. It’s down to — the claim is down to about 15 or 20 songs, her judgment against her — this individual, $1.5 million.

Paul:                            Come on?

Chris:                          That’s $62,500 per song.

Paul:                            Come on, seriously people? Are they going to really expect people to pay that?

Chris:                          Well, they know they’re not and so how much money are they going to spend on that and how many, you know — who has not just heard that or who has just heard that, isn’t going to kind of be thinking twice the next time they grab a song.

Paul:                            That’s true. Yeah, you know, I kind of thought about it ‘cause LimeWire is under a class-action suit. The last time I went LimeWire I was like “Ooh, yeah.” But then I still downloaded.

[Laughter]

Paul:                            But I did think twice.

Chris:                          “I did.”

Paul:                            I did.

Chris:                          And I made an internal promise right here where it counts that I would go buy the music later.

Paul:                            I haven’t yet.

Chris:                          But it’s here, the promise is still here.

[Laughter]

Paul:                            I got a lot of time. I’m going to live a long life, so I got plenty of time.

Chris:                          Plenty of time to make that happen. Hey, listen we talked a little bit I think in the last podcast about Google Boost. I want to jump into this ‘cause this is kind of interesting stuff. First off, in the complaint, and this is your — you are chatting from home so that was cool. You don’t have control over keywords over Google Boost. What is Google Boost?

Paul:                            Well, what — yeah, I was going to say what Google Boost is.

Chris:                          Google Boost is a way where you can actually increase the — basically it’s Pay Per Click for Google Places, right? So, now it’s not just that Google had the sponsored ad for Google Places which was the little — yellow tag.

Paul:                            Yeah, tag thing.

Chris:                          You could have a — a tag could have a video, or could have a coupon or had a couple of things. This is actually — it turns your little pen — stick pen from red to blue and apparently it adjusts where it shows, sometimes it will adjust and it will show in Pay Per Click.

Paul:                            Uh-hmm.

Chris:                          You know, maybe they’re blending the whole thing.

Paul:                            Maybe they are.

Chris:                          Because it did show up in Pay Per Click.

Paul:                            It did show up in Pay Per Click.

Chris:                          It did. And so now you are actually able to do like Pay Per Click with Google Places. The thing is, is the limitation one — that we mentioned last time is that you have categories for Google Places as and by the way, if you haven’t set up your Google Places ad you’ve got to go do it, so go do it.

Paul:                            Uh-hmm.

Chris:                          And you can only select 5 categories. It — I would highly recommend that you choose categories that actually exist and not make up your own ‘cause I have a theory that that might cause some issues. But even if you choose your own, when you fire up your Google Boost ad, you can only check — “Hey, I want to advertise for this category.” In our case, internet marketing was one of them. I think website design and development is a category. We had another category SEO, but that’s not a category that Google recognizes, that’s when I typed in. That was not one of my options. So I checked, internet marketing and website design and development, and some of the keywords that were getting traffic for are things like, Marketing Houston.

Paul:                            I personally don’t have a problem with that.

Chris:                          Well, I think the consensus on Marketing Houston being a keyword for us is “Boo.”

Paul:                            Exactly. Until we got to sit that evening, I was like Google Boost sucks. That was my preliminary thought.

Chris:                          But wait, let me read this e-mail.

Paul:                            Okay.

Chris:                          ‘Cause I sent an e-mail to Google. They have a little link there that says “Provide feedback.” And so I — the first e-mail I sent said “Boo.”

Paul:                            Yeah.

Chris:                          I didn’t really get a response, so then I wrote them back and said. “How do I turn off that — you’re currently showing my boost ad for Marketing Houston, how do I turn off that keyword? We are not a marketing company. We cannot provide radio and TV ads. We are an internet marketing company.” I believe money spent on these terms is wasted, Marketing Houston, Marketing and Houston Marketing. Those are the three terms, the three keywords that were showing for. They responded. They actually responded to me reasonably quickly and it’s probably can although this can is the least they can.

Paul:                            Uh-hmm.

[Laughter]

Chris:                          Thank you for the feedback on the keywords you are seeing in your account. Individual boost advertisers can’t add, edit or delete keywords from their boost ad. However, the keywords are managed and optimized over time for all customers within a business category. We use feedback like yours, along with data on Keyword Performance to improve the keywords across the entire category. By the way, if they were just going to use Keyword Performance —

Paul:                            Uh-hmm.

Chris;                          — what does that mean? They clicked it? I mean for — ‘cause for us a click isn’t performance over a particular keyword. That just causes money.

Paul:                            Exactly.

Chris:                          If they call us or if they interact with us, that then becomes valuable, you know, if they submit a form or something. So really I don’t think — yes, we are using Google Analytics. Do I believe they’re all tied together? Probably —

Paul:                            Some — I don’t know.

Chris:                          — maybe not.

[Laughter]

Chris:                          So I don’t think they’re in the right position. They need feedback from people like us saying “Hey, this is a stupid term for this particular category.” So after you got this you are all cool?

Paul:                            And so I said it’s kind of sucks now.

Chris:                          [Laughs]

Paul:                            It was a hundred percent sucked before, but at least they are listening to their users and —

Chris:                          Yeah.

Paul:                            — because I think that’s a big issue, the way that Marketing Houston was the one term — let’s say, we got a total of what? 15 clicks?

Chris:                          Yes.

Paul:                            Let’s say 15 clicks within a week, six of them came from Marketing Houston, that was the term that we were like, “We don’t want that term.”

Chris:                          And Houston Marketing was one.

Paul:                            And Houston Marketing had seven clicks.

Chris:                          Web.

Paul:                            Web?

Chris:                          And just marketing.

Paul:    Oh, come on.

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