Producing Great Content for SEO

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Producing Great Content for SEO

Charles: So, yeah. Produce great contents, was another one, all the time, everyday. I think this kind of take that with a grain of salt. You know, if you’re in some industry that’s… Chris: Plumbing. Charles: Plumbing, yeah. Chris: We talk about regularly. Charles: How much content can you create a day? Unless your journaling your daily experience. Chris: Or if you’re a product based. So, if you’re selling to plumbers, then you know, there’s a new product all the time, right? You know, it depends on where you’re at. If you’re a one man operation, you know, that’s probably not in your best interest to spend that time doing that. If you’re an ARS which they outsource typically or they hire contractors or whatever, then it’s a big enough company where they would be doing that. Charles: They can [cross talk] doing content everyday. I’ve done [00:19:47] [inaudible] a presentation before and I was talking about content. And content should be informative, and it should also be captivating and if possible, entertaining. [00:20:00]   Because what happens is, if it is entertaining, people will pay attention, it will captivate them and then they’ll learn something. Chris: And they might actually, [cross talk] Charles: They become shareable at that point. The people share with one another now. They share what helped them. If your content doesn’t help them, then they won’t share it. Or worse, with Google’s new deal they have, this is another algorithm change, I need to figure out what they called it, but you know on the search engine result page, if you click a link, whether it’s paid, or natural, or local listing, if you click it and then you bounced, using your bag button, you know Google pops up a message that says do you wanna block ads from this post. And so, I just know that if you get enough of those, you will be blocked permanently. You know, not just from me but from everyone. So, good content prevents that. One thing you don’t wanna do is have people bouncing off your site. So, those were some of the things he talked about. Then, he went in later to talk about some basics that people tend to forget that’s necessary to do. Like, for example in your robot file. We still get web analysis. Everyday we do web analysis, CiVO website analysis. Chris: That’s our other podcast. You can find it Unknown Secrets of CiVO Website Analysis. Charles: We do those everyday and people still don’t have a robot file. And so, do that. Let Google byte and the rest of the search bytes know, yes, index this site. And more importantly, index these pages. You may have some pages you don’t want indexed and that’s where you listed it. Out tags on product pages and images and things like that. People tend to overlook it, go back and do it. We’re using the CMS, take that extra time. You know, when you add the numbers to Word Press for example, there’s a field for that. [cross talk]. If you’re rushing, you just saying even it keep you moving. No, go ahead and at least copy the image title and paste it in the out tag and hoping that that’s the keyword. So, at least you can have something there. Another thing he mentioned on here was the updated [00:22:16] [inaudible]. Even though you build your site, you submit it to webmaster tools which is [00:22:25] [inaudible] on the first. And then by the 15th, you’ve changed your navigation, add in new pages because it’s a new site. So, you’re still changing it and making updates, send the updates to [00:22:36] [inaudible].   Use correct 301 redirect that one he has on here which is what we’ll actually have to be careful to do about redesigning the site. We have several internal pages that rank first page. And we’ll go by the rules and use the same URL structures [cross talk]. Chris: If we don’t use the same URL structure which actually we probably won’t because we’re switching from .ASP to Word Press which is .PHP or just index.PHP, then we will have to, on a page by page basis, do a 301 redirect to the new PHP page. Charles: Definitely. Possible duplication of title tags and Meta tags and keyword tags. So, this is again basics but I think most of these sorts of things happen when you rush. You know, we’re rushing to get a [00:23:26] [inaudible] so you’ll tell yourself I’ll go back and do that. But in the meantime, you know, Home, About Us, Product, Services, Contact Us and FAQ, they all have the same title. And they all have the same Meta information. Fix that. Title should be keyword reached about that particular page. Chris: Content relevant, yeah. Charles: This is the water heater repair page. Your title should say water heater repair page. It shouldn’t say take this water heater installation. Different page, different topic, different keywords. So, that was about it. I thought the basis for cool, you know, have a great website and really cover your basics. Don’t overlook some of the other things that really come into play. Chris: What was interesting because it was funny, talk about adding humor to a dry subject. Given all these radical changes, remember the only thing that we could possibly do is this [00:24:23] [i
naudible]
and then that’s like, wait, that’s the same list that it’s been for the last four or five years. Charles: Yeah, it’s not the first time here. Chris: Exactly. Just keep doing those things. And we always kind of roll back to the fundamental, the basic which is if whatever you’re doing is gonna provide a good experience to the Google user, then Google is gonna like what you’re doing and gonna reward you for that. And if what you do isn’t a good experience for the Google user, Google is gonna be aware of that and they’re gonna penalize you for not doing well. [00:25:00]   So, people like to see videos. People like to see images. All of our blog posts have images. All of our Facebook entries have images. Because it’s not just Google that loves, people that like to see them and so therefore Google likes to see him. You know, there’s some statistics, if you’ve got an image on your post on Facebook, I don’t remember what the numbers is. It’s got to be something about 80%. You’re 80% more likely to get that thing viewed and shared and whatever than if you just say, I’m at the pizza store. Right? You say I’m the pizza store and you take a picture, and people are like, oh yeah, it looks good, whatever. Charles: Then I see it and I do this, I pin it to my food pin board, right? Which include the link back to your post which is awesome about Paintress. Chris: I don’t have an account there, I don’t know what’s going on. Charles: So, yeah, definitely do that. One of the things I read earlier, I will close in a minute, kind of advanced SEO stuff were really about the coding. When Google did the top, heavy algorithm changes [00:26:03] [inaudible] really the top portion of your code, they’re placing the most relevant on. It was saying use absolute position in your CSS to position encoding, in the right – so, it may be below, but you positioned it here, so Google will see, this is okay, this is positioned at the top. This is the most important content and hopefully it’s keyword reached. Chris: So, what you’re talking about is in the code, it comes first. But when it’s displayed on the browser because of the position, the CSS position, it actually could be at the very bottom. Charles: It could be in the side board, it could be at the bottom, it could be anywhere. And it’s not black hat. Chris: Yeah. Not even gray hat because remember that gets into black hat when what you show to Google is different than what you showed to a user. Charles: If I’m showing Google water heater repair content, that’s just keyword stuff but then the content on the site actually reads pretty well, but it doesn’t have the key phrase in there enough. That’s not good. But this is the exact same content that’s on our site. Chris: You are literally trying the same thing that just Google interprets it different than the user. So, that’s okay. All right. Well, you have listened to the most popular SEO podcast on iTunes. This is podcast number 144, we are only popular because of you so we really do appreciate you guys. Hopefully you got a lot of valuable information. If you got one tidbit out of this, make sure you like us, tweet us, pin us and Plus us. Charles: Add us to your circle. Chris: Thanks for anything – oh, we got blank stare? We do have blank stare. Yeah, I had blinked. Other than the blink, it was good. Charles: The blink blank stare. Yeah, well, Yahoo. 2,000 employees … Chris: Out of there. Charles: Sayonara, you know what I’m saying. Chris: Out of there. 2,000 employees laid off from Yahoo. Charles: But the interesting thing about it was that was only a small percentage of the force. Chris: It’s tiny, yeah. Charles: So, like how many employees do they have and what are they doing because Yahoo [00:28:25] [inaudible] they will. What are they doing at the office? Chris: We almost have like a sub-plot of our podcast is the deterioration of Yahoo because we’re constantly talking about the CEO meltdown of Yahoo. Charles: That it went through four CEO’s in two quarters. Chris: Yeah. Let us just not speak well. Charles: Like every other month, I quit. Chris: Yeah. Charles: Not just I quit, but the top of the ladder. He quits. Chris: Yeah. Sayonara. Good luck. Charles: So, all you know, Yahoo is waiting on football season store. I bet that thing is the most traffic because that would be the only time I’ll [00:29:05] [inaudible] in the Yahoo. Chris: Your Yahoo account almost goes dormant. Charles: Immediately after week 14 when my Fantasy season ends then, yeah. Chris: Done. All right. Thank you, guys, for listening. My name is Chris Burres. Charles: Charles Lewis. Chris: Bye-bye for now.

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