On behalf of all of us at E-Webstyle, I would like to welcome you once again to our weekly newsletter where we, as intrepid internet pioneers, seek to map out the many unknowns of internet marketing and SEO for you, our loyal fans, followers, supporters and business partners! So wherever you are, if you’re reading this, sit back, relax and have a Punch In the Face, because it’s time for this week’s Newsletter.
On this week’s newsletter, we’re going to be delving into how properly maintaining and auditing your website will result in better search engine page rankings. Just as your car needs to be properly serviced and maintained throughout its lifetime, so must your website, if you want it to work properly that is. Regarding your website’s maintenance, the first thing you must do on a regular basis is something that most people would both find extremely obvious yet often neglect; putting in new (and good) content. Remembering to update your website with new content on a regular basis is a necessity for maintaining and increasing your website’s ranking on a search engine.
Our next tip for you on website maintenance and SEO optimization stems from last week’s newsletter – Use the title tag. The biggest mistake people make when using title tags is not using title tags. Title tags make a world of difference in both how effective your website is, and in turn, how well your website is ranked in any given search engine. Another tip is to keep your title tags structured and organized. You don’t want your title tags pointing in every single direction throughout your website – you want them to be clear, concise, and organized. In regards to title tags, there is power in simplicity.
Our final tip for this week is optimizing and normalizing your URL structure. What that means is no matter how crazy and crowded your website gets, your URL will always be uniformly structured. A structured URL will both allow for better navigation of your website by a consumer/user and will also allow you to maintain your website with a greater degree of ease. For instance, if your website was named www.insertgenericnameforabusinesshere.com it would make a lot more sense if the “about us” page were structured as (websitename)/aboutus rather than (websitename)/1about_us01. It’s better to use a simpler approach with a keyword rich URL that uses hyphens than it is to use a complicated underscore ridden alphanumeric mess, like the latter item of the example given above. However, underscores aren’t necessarily a bad thing – it’s all just a matter of preference for how you choose to design your website. A rule of thumb, however, is once you make a decision, make sure you follow that decision all the way through. You don’t want to be halfway through optimizing your websites URL and suddenly decide to change to a completely new format. That would be a less than ideal situation.
As your website gets older, it will definitely accrue more content and web pages. These pages can either be a boon to the website, or the bane to the website, depending on how often the website is maintained, audited and cleaned. On behalf of the E-Webstyle crew, I bid you all good day and more importantly, first page results.