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SEO Challenges for Ecommerce

Charles Lewis:             All of our accounts that I took in into the phone everyday frankly — the numbers over 15%.

Chris Burres:               Yeah.

Charles Lewis:                         Not provided its bid second [Laughter] and —

Chris Burres:               First or second turnaround —

Charles Lewis:             First or second turnaround that’s — that I have no clue what those terms are. So …

Chris Burres:               That’s bad.

Charles Lewis:                         Yeah.

Chris Burres:               Yeah and I didn’t realize that. And so that means that’s huge — you can’t track search data from people using Android phone. Search keywords from people using —

Charles Lewis:                         As they’re logged in.

Chris Burres:               Wow. That’s bad. All right. That’s all I got and that was — that Google get your — change that.

Charles Lewis:             Yeah.   [Laughter] Fixed that in a hurry.

Chris Burres:               [Laughter]

Charles Lewis:             Okay. So I got a question. A question came from – and I’m going to play [0:11:29] [Phonetic] with his name so, a question from a Jake Mabey. [Laughter]

Chris Burres:               No, no. We only have yes or no. [Laughter]

Charles Lewis:                         This is from Jake Mabey.

Chris Burres:               We’re calling Jake Yes or No.

Charles Lewis:                         Yes.

Chris Burres:               [Laughter]

Charles Lewis:             He posted a question on Twitter, and his @jacobmabey, about keyword research, right? So this question was —

Chris Burres:               By the way, unbelievably — unbelievably important [Laughter] keyword research.

Charles Lewis:             Yeah, extremely important. His question goes, “Should I target high search or low competition or does competition only relate to paid campaigns?” So it’s kind of three questions in one —

Chris Burres:               Right, right.

Charles Lewis:             … sort of deal. And so my answer is going to be, Jake —

Chris Burres:               Maybe. [Laughter]

Charles Lewis:                         Maybe, you too —

Chris Burres:               [Laughter]      

Charles Lewis:                         No, but for real I think if the question is in regards to SEO by default, I think you should at least target one high competition phrase.

Chris Burres:               Right.

Charles Lewis:             Especially if it’s a money phrase and it’s a phrase that’s going to convert in to visitors. Well, not converting the visitors but convert in to paid visitors.

Chris Burres:               I’ll tell you that — that —

Charles Lewis:                         The targeted phrase.

Chris Burres:               That’s absolutely right and has so many categories, right?

Charles Lewis:                         Yeah.

Chris Burres:               Because as just an extreme example, real estate in general, right?

Charles Lewis:             Yeah.

Chris Burres:               You should just don’t target real estate if you’re a local real estate. You needed to target — target real estate as a term if you’re and frankly, they’re probably not targeting that.

Charles Lewis:                         They don’t because —

Chris Burres:               They’ve just write so many articles. It’s kind of an —

Charles Lewis:             It flows naturally which we would talk about if you got affected by Penguin.

Chris Burres:               So realtor, real estate is one. Real estate say Houston, city’s largest Houston also a term that you may — I wouldn’t call that the high traffic term that you want to go after or that maybe but real estate, no. Real Estate Houston possibly or real estate your local area, you know, probably more likely you’d want to do a suburb around Houston. We’ve got like Sugarland or Baytown or whatever your town, large city is.

Charles Lewis:                         Communities are.

Chris Burres:               Go, that would be kind of one of the main phrases that you go after and then maybe your large town is the high, high phrase that you’re going after.

Charles Lewis:             Yeah. So part two of his question says, “Low competition or does competition only relate to paid campaigns?” No. Competition relates across the board whether —

Chris Burres:               Yeah.

Charles Lewis:             … it’s an SEO campaign, a paid campaign, a social campaign, whatever your campaign is, if there is competition, then you are competing. [Laughter] Therefore, comp, it goes across the board.

Chris Burres:               Yeah.

Charles Lewis:             I would say depending on your industry because you didn’t indicate what exactly you do. No — competitive words maybe your best bet, easier to rank for, they’re usually have a higher quality visit to the site.

Chris Burres:               Right. Easily to convert —

Charles Lewis:             And you saw the note [0:14:30] [Phonetic] to your phrases and then this frankly is easier to rank for those. And so target some low comp words, just mark on those some high ones because, you know, you have to do that and by then you should be okay. Let me know how that works. Hit us up and keep us posted.

Chris Burres:               Punch in the face for the interaction.

Charles Lewis:                         Yeah, so hopefully, Jake Mabey that helped you.

Chris Burres:               [Laughter] You know, I know you’re holding off on that and we’re both bad because we see the opportunity. We’re both like “Ah pounds.” [0:14:58] [Phonetic] [Laughter] Would have been more effective.


Charles Lewis:                         Uh huh.

Chris Burres:               Not pounds [0:15:03] [Phonetic]. [Laughter]

Charles Lewis:                         Yeah.

Chris Burres:               All right. So I think we have reached our Gino time limit. Now, it’s actually time to do content.

Charles Lewis:             Yeah, some content. Yeah. So, a couple of things. One, somebody hit me with the search engine, a little brief to this one, DuckDuckGo.

Chris Burres:               Right?

Charles Lewis:             Yeah, check that out. It’s literally not DuckDuckGoose. The default when they told me I typed in DuckDuckGoose.

Chris Burres:               DuckDuckGoose, yeah.

Charles Lewis:             But it’s

Chris Burres:               dotcom.

Charles Lewis:             And it’s a search engine. I’ve heard, I haven’t read this, but I’ve heard it was created by a former engineer from Google.

Chris Burres:               Okay.

Charles Lewis:             I don’t know how relevant that is or not. If you have some information, let me know. I’ll be doing some research later this weekend and next week and we can either confirm or what’s the opposite of confirm?

Chris Burres:               Deny.

Charles Lewis:             Deny that. But anyway, check it out. Let me know what you think. Very simple like Google as time past, you know.

Chris Burres:               It’s interesting because I sent an article to you. I don’t actually — yeah, I sent an article to you about how Bing has actually simplified —

Charles Lewis:                         Simplified.

Chris Burres:               … their result.

Charles Lewis:                         Yeah, I saw that.

Chris Burres:               And I pulled up DuckDuckGo and it’s like — it looks naked.

Charles Lewis:             Yeah.

Chris Burres:               Right? And it’s hard now. We’re so deep in to this to target. Remember that that’s what Google was in the beginning. It was literally search bar result, nothing —

Charles Lewis:                         That’s it, yeah.

Chris Burres:               … else. Absolutely nothing else. So that’s kind of where DuckDuckGo is now and Google has been adding stuff and Bing is actually been — subtracting. I think they —

Charles Lewis:                         Or they changed their layout.

Chris Burres:               Yeah.

Charles Lewis:             It’s what they did. They didn’t — we missed it. They removed some things but they adjusted their layout, made the tabs a little bit easier and made the nav a little more subtle in regards to like, you know, file and images and things like that at the top. And so, cool.

Chris Burres:               And I think it’s —

Charles Lewis:                         I was going to — I think it looks okay.

Chris Burres:               They did some sub nav tune, right?

Charles Lewis:                         Uh huh.

Chris Burres:               I think it’s what I read. I haven’t checked it out yet.

Charles Lewis:             It’s interesting how people doing it. Second thing April 24th, Google released another algorithm update called Penguin. And the Penguin Update was really targeted toward spam. More importantly we have spam and then we go after how to fix websites link spam people and it’s targeting sites that have tons of links coming in that are spammy. So they – they – I found an article on Search Engine Watch posted by Danny Goodwin. Then he talked about different types of unnatural links that the Penguin Update was really going after. And one of them was a paid links using exact match anchor text. And so this is – this is if you go to one of this other, you know, it’s kind of interesting because the Penguin Update also affected the other Google algorithm updates.

Chris Burres:               Right.

Charles Lewis:             So, for example, they release Farmer, all right? And Farmer attacked content forms and link forms and things like that and so this first one kind of goes that direction. Paid links using exact match anchor text. So, for example, if you are buying a link from, you know, –

Chris Burres:               Link seller.

Charles Lewis:             Yeah. So –

Chris Burres:               ABClinkseller. [Laughter]

Charles Lewis:             Yeah, dot com. And your link says we are – we do SEO Houston and in Carlos [0:18:24] [Phonetic] today and SEO Houston which is the anchor text is the link and as a paid site, then Google is probably going to devalue that if site is already spammy and they have tons of pop-ups and their site is already flagged then if we have a link coming from their site then you will probably get devalued and it’s kind of goes to the whole negative SEO deal which is really a whole another podcast but we would talk about it briefly.

The second one was the comment spam. And so comment spam, I hate comment spam. Because I like full blogs, right?

Chris Burres:               Right.

Charles Lewis:             And I get tons and tons of comments and I always wait till the end of the week to go to –

Chris Burres:               And process them, yeah.

Charles Lewis:             … in process them and usually 90% I work is spam.

Chris Burres:               Right.

Charles Lewis:             Because they are – is comment is spam.

Chris Burres:               Yeah.

Charles Lewis:             And then so, if you have a blog website –

Chris Burres:               We should really call it comment doucheness or –

Charles Lewis:             Uhm, let me see —

Chris Burres:               Douche spam? [Laughter]

Charles Lewis:             Yeah. We just come up with a new word. [Laughter]

Chris Burres:               Yeah.

Charles Lewis:             But yeah, for that.

Chris Burres:               Yeah.

Charles Lewis:             I almost had it.

Chris Burres:               Yeah. [Laughter]

Charles Lewis:             [Laughter] But yeah. So, and what happens is if let’s say you have a blog site and you are managing those comments, you have it set to automatically post. Then you end up with hundreds and thousands of comments and there’s a lot but –

Chris Burres:               Yeah.

Charles Lewis:             A whole bunch of comments that are spammy. That have links in them, they go to various places and I will use it coming from your site and so Google is devaluing you because of that. So, take the time to check the box that says you have to approve the comments first and take your time and go ahead and moderate them.


On the side note, it links to your site or coming from the spam comments, meaning you’re out posting this spam comments –

Chris Burres:               Right.

Charles Lewis:             … that links to your site then you’ll get dinged as well. And so definitely don’t do that. That’s not a good look and that would classify you as a douche.

Chris Burres:               Yeah.   And – now we’re – just to clarify, we are not though on to other blog post and don’t be social, don’t interact –

Charles Lewis:             That’s another though.

Chris Burres:               Yeah. What we’re saying is this, there’s a huge difference between just posting a link or comment so that you can get the link, so just posting the comment and get the link and posting a comment to add value which has –

Charles Lewis:             As opposed.

Chris Burres:               … which has a link, right?

Charles Lewis:             Yeah.

Chris Burres:               So, add value first to – to your process of being social to your process, interacting with that particular community and then hopefully you’re also mindful that if there’s the opportunity that have a back link to your site, take advantage of that back link to your site.

Charles Lewis:             Exactly. I’ll – I want to give more a real time example of that. What I’ll do once this podcast is posted is I’ll go back to the article that we’re talking about.

Chris Burres:               Right.

Charles Lewis:             And I will discuss it. Great article, I learned something, we’ve talked to our fans and viewers about it. Here is what it would be.

Chris Burres:               Right.

Charles Lewis:             And so this brings value to them and it gives value to us not, the value to the link to this podcast.

Chris Burres:               Right.

Charles Lewis:             And so that way they can see how we explained it —

Chris Burres:               Hey, Robert. What’s up?

Charles Lewis:             We can start building our relationship with them and things like that. But I won’t go and just put a link or put a link to something else or anything that’s not relevant –

Chris Burres:               Yup.

Charles Lewis:             … to the article. So, yeah, keeping relevant, that’s the word I was looking for early. Guest post on questionable sites, yes, and you know, I had to turn down somebody’s. I got two offers, SEO rapper blah, blah, blah, blah. Would you mind guest posting over here? Sure, send me the link.

Chris Burres:               Right.

Charles Lewis:             Probably not, if that would be a site, right?

Chris Burres:               Yeah, yeah, yeah. Yeah.

Charles Lewis:             So, yeah. You know, guest posting is a great way to generate content and links to your site. I mean especially if the site is – is a value. It’s a great site and they – they have good content and they don’t have flags or anything like that and there’s a blog site and they allow people to come guest post then create a nice article and post it on their site. And then link back to yours by – by default as a guest author, you get the right to link back to your site whatever it takes you would like and so take advantage of it but what they’re saying is guest posting to non-questionable sites. You know, don’t go write a post on

Chris Burres:               Right.

Charles Lewis:             And name your post as a full of links and keywords stuff in and there’s a ding, ding, ding, you know, Penguin –

Chris Burres:               [Laughter]

Charles Lewis:             … knockout [Laughter]. Yeah, you know. Don’t do that.

Chris Burres:               I used to go back to that image of the Penguin and it just doesn’t look like it.

Charles Lewis:             It takes me to the angry birds.

Chris Burres:               Yeah. [Laughter]

Charles Lewis:             Penguin [0:23:05] [Inaudible].

Chris Burres:               Yeah. [Laughter] That’s how we know how the page be like.

Charles Lewis:             [Laughter] Article marketing sites, then content featuring leads exact match anchor text, yeah, so article marketing, that’s not article spinning this and that. So you write an article, you submit it to a site, they rewrite the article. It gets embedded to another site, that same content gets spread across and now it’s in the whole bunch of different places with our links coming back to you, yeah, spammy article, spammy contents, spammy links and don’t do it, you get Penguinized.

Chris Burres:               Penguinized.

Charles Lewis:             Ooh.

Chris Burres:               Don’t get Penguinized.

Author: eweb-admin