SEO AKA – Provide a good experience to the Google user

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SEO AKA - Provide a good experience to the Google user
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SEO AKA – Provide a good experience to the Google user

Paul:                            Yeah, just keep — okay, so he’s right. You don’t have to change you just have to keep providing a good user experience for a Google user. Now, what exactly that is changes all the time, so that you’re going to have to change.


Chris:                           There is some interpretation, there is some knowledge of the algorithm that will help, and that’s why you listen to this podcast ‘cause we’re kind of bringing to light new pieces of information about the algorithm and everything so… Again, focus on the users. You know Matt Cutts says, “Don’t chase the algorithm, make the algorithm chase you.” And we know a site that’s providing good content that is very useful to people.


Their challenge becomes — you know, I guess it’s the old yellow pages model where, “Hey look, I just put the bigger ad and when I have the bigger ad then I get more traffic.” And there’s no — I mean you’ve got Pay-Per-Click, you’ve got banner ads and all that, so you can certainly do that with money. We just know that the target is that 80 — approximately 80% of clicks that happen organically. And how do I get that?

And the way you get that is actually by providing more value, and I’m thinking of like attorneys here, where an attorney no longer — in order to get organic needs to be recognized by Google as an expert in the field of law that he practices. So it’s not just simply — you know, and then you end up trying to manipulate the algorithm and do whatever, focus on becoming that expert.


And we see — you know, the attorneys that do well they’re engaged in the community — in the internet community where they’ve got questions answered, where they’ve got core questions answered and those are high-value links and they’re — you know, they are the best answers on Yahoo Questions, people can vote and say, “This is the best answer.” And those particular kinds of links are of high-value. How do you get those? Well, you got to go out there in the community and that’s not about link chasing, that’s about okay — well, yeah it is. [Laughs]


Paul:                            Yeah, yeah. In case you aren’t listening we just gave you a serious tip for free. That was like very, very, very big tips. I hope — I’m not going to repeat it, so I hope you guys caught that, okay.


Chris:                           Yeah. If not, go back and listen to all our podcast.


Paul:                            There you go.




Paul:                            All right. Do you want to get into White Hat Cloaking and Link Building?


Chris:                           Yeah.


Paul:                            Quickly.


Chris:                           Yeah.


Paul:                            White Hat Cloaking, I thought it was a Black Hat Technique, Matt Cutts talked about it. White Hat Cloaking, when you show one thing to the Google user, show another thing to the Googlebot. I was always told that that’s wrong —


Chris:                           It is.


Paul:                            — don’t do it, stop. Okay. So, Matt says — what did he say? “White Hat Cloaking is a contradiction in terms that Google would never had to make an exception for White Hat Cloaking if someone tells you that, that’s dangerous.” Matt says, “Anytime a site includes a code that — special cases for Googlebot by the user agent or IP address, Google considers that cloaking and may take action against that site.” Cloaking is bad don’t do it.


Chris:                           Cloaking is bad, there is no such thing. It’s an oxymoron White Hat Cloaking —


Paul:                            Yes.


Chris:                           — because there is no White Hat Cloaking. There’s no even Grey Hat Cloaking.


Paul:                            Yeah, it’s —


Chris:                           Cloaking is bad.


Paul:                            Yeah.


Chris:                           I think what they were referring to — and they go on to talk about this is that I may want to show something to the first time visitor to my website, and then show the second time visitors something else. And Matt Cutts says, “Hey that’s fine, as long as you’re showing the Bot the same thing.” Now — and by the way, remember the Bot is going to see the first visit not the second visit. And every time the Bot comes because it doesn’t have a stored cookie and it’s going to see the first visit. So if the first visit is really simple and you’re trying to get an e-mail and the second visit has all your content —


Paul:                            You’re never going to get —


Chris:                           — what’s going to get indexed, is the second one


Paul:                            Is the second visit, yeah.


Chris:                           Yeah. So you’ve got to have some way — you want to have some way around that. But you do not want to say if it’s a first time visitor and they’re not a Googlebot, show them this. If it’s a first time visitor and is a Googlebot show that, you are then showing — that’s cloaking, you are then showing something different to the Googlebot and to the user and that’s cloaking and you could get banned.


Paul:                            Now something that’s very closely related to that is — I guess what do you call it? Geo-Targeting/Cloaking, let’s say if you wanted to show one thing to a person that’s in your city or in your neighborhood if they visit your website, and then you want to show something else to someone outside of your city or outside of that neighborhood —


Chris:                           To your enemies.


Paul:                            There you go. And so you want to show something else to your enemies, that would kind of be considered cloaking here’s — directly from Matt he says, Matt also had noted that showing based on geolocation is not cloaking as it’s not special casing for the Googlebot IPs but rather by the geographic location. So I guess when you show different content based on Googlebot IP that’s cloaking.


Chris:                           Well, that depends. So if it’s the location as opposed to the fact that it’s a Googlebot. So basically you can do anything you want with location. But you should not be specifying or if you’re looking and trying to figure out in your code, if it’s a Googlebot and then making — and then your decision tree branches, you are cloaking and you can get banned. If it doesn’t branch, just because it’s a Googlebot — that’s for instance if you’re checking the IP and the Googlebot IP maybe in California or wherever, whatever Googlebot is actually on your site If you’re just using that piece of information, then that’s okay because that’s location.


Paul:                            Okay. That’s what’s up. All right, quick let’s get into building links. All right, Matt says, “Ask yourself” — okay, links are important —


Chris:                           We need to — you want to get Chuck out here?


Paul:                            Chuck, you want to get into some of these — some SEO action?


Chuck:                         Sounds good to me.




Paul:                            All right, building links. Links are still very important, it is becoming increasingly difficult how to get links and putting all these things about well you don’t want to buy links, you don’t want to sell links, you don’t want to do this, you don’t want to do that. So what they are — and to this point they are still very important. Here’s a man says about building links, “How can you acquire links in search engine approved methods?”


Chris:                           Chuck, what’s up?


Paul:                            Matt says, “You want to ask yourself. How can I make a good site that people will love?” Oh my gosh! Matt could you be any more generic? Seriously — you’re really telling me —


Chris:                           No.




Paul:                            You’re really telling me that should be my link building strategy? Just provide a good link?


Chris:                           Value.


Paul:                            Or to provide a good site that people will love. Come on man, that’s bullshit.


Chuck:                         Well, I think what he’s saying is — you know, I think it falls back to content.


Paul:                            Yeah, I agree. As long as it’s not —


Chuck:                         It’s generic. Yeah, I totally agree.


Chris:                           And you’re right. It couldn’t be more generic.


Paul:                            Yeah.




Chuck:                         Yeah, but at the end of the day he’s saying — you know, come up with good content, put it out there and someone will link to it.


Paul:                            And people will link to it.


Chris:                           I can give you hints. Like what is it that you’d like to read? When we’re reading a paper, we would like to read five reasons to do X.


Paul:                            Yes.


Chris:                           Five things to look for in an attorney, five things to whatever, 10 things to avoid when you’re looking for an attorney.


Paul:                            I like lists.


Chuck:                         Yeah.


Paul:                            I love lists and bullet points.


Chris:                           Graphs.


Paul:                            Graphs.


Chris:                           The number of attorneys in the City of Houston overtime, you know those are the kinds of things that people might actually link to. We call it “link baiting.” That’s actually a White Hat Technique and you know it’s really about writing good content, isn’t that what he said?


Chuck:                         Yup.


Paul:                            Yeah.


Chris:                           He was right.


Paul:                            So, building links. You just want to build a site that people will love and they will magically link to it.


Chris:                           Magically.


Chuck:                         No, but you put something out there that’s usually and probably entertaining, right?


Paul:                            Yeah.


Chuck:                         Very informative you know and it’s catchy. Is something that can be shared easy that’s why a video is so important here, people would link to videos, you know? And that way your content is not only good but it has become — it’s easy to read at that point.


Paul:                            There you go. Very well, said.


Chris:                           Speaking of videos, remember to go check out Chuck has his initial response to the PPC MC and the battle is continuing, and I think I’m still telling you —


Paul:                            It’s on.


Chris:                           — release it at some point, which is not in the battle sense ‘cause I don’t think anyone deserves that kind of whooping — I don’t know.




Paul:                            One more good point.


Chris:                           Lyrical abusing —


Paul:                            Yeah, lyrical abusing.


Chuck:                         Yeah.


Paul:                            Next question, how to build links? This is a great way to do it back in the day, article marketing, how valuable is it today?


Chuck:                         Wa-wa-wa.




Paul:                            There you go. Not at all, don’t do it.


Chuck:                         Yeah. I know you all paid attention to the new Farmer, algo update then you would know, that article marketing and article farms and all that is, duped content issues and —


Chris:                           Scrapping and all types of scrapping, yeah. What you can do and I think this is something of value is find a website where — that has some credibility and do a guest article. So, the article is still valuable. You just got to put a little more leg work into, “Hey! Can I write an article on yours?” So it’s a valuable article on a valuable website that links back to yours and let other people do the same. Remember it’s this kind of reciprocity that is what the —


Paul:                            Reciprocity.


Chuck:                         Yeah.


Chris:                           –is what the internet is about. It’s like “Hey! You’re going to link to me, I’m going to link back to you. You’ve got a good article that I’ve added, so now I’ve got good content and you’ve got a great link.” Hey, everybody wins.


Paul:                            Everybody wins except if it’s a reciprocal link.


Chris:                           Yeah.


Paul:                            See, Matt Cutts is blogging and learning about that. [Laughs]


Chris:                           Then no one wins. Then it’s a wash.


Paul:                            That’s what’s up. So, basically don’t do all the marketing, it’s outdated. That’s so January.




Paul:                            ‘Cause stuff moves so fast — that stuff moves so fast, you can’t say “last year” because last year was like 20 year ago.


Chris:                           That’s like 30 seconds ago, people don’t do that anymore.


Paul:                            That’s so January, seriously.


Chris:                           People did that when we started this podcast.


Chuck:                         I was going to say, you know ’05 or ’04. But no, that’s so 60 days ago.


Chris:                           January.


Paul:                            That’s so January.




Paul:                            Exactly, which is like light years in terms of internet and how stuff works.


Chris:                           All right, did you —


Chuck:                         Well, I don’t have any Blank Stare but I do have a shoutout.


Chris:                           All right. Wait, wait.


Chuck:                         A punch in the face.


Chris:                           A punch in the face!


Paul:                            Come get one of those.


Chuck:                         Uhm, a punch in the face. This punch in the face goes to Sprint, T-Mobile, AT&T and Verizon for waving all calls and text fees for everybody in Japan.


Chris:                           Ohh, yeah!


Paul:                            Wow! That’s what’s up.


Chris:                           Yeah.


Chuck:                         Yeah, that was real.


Paul:                            So you can make a call to Japan or from Japan?


Chuck:                         I think it’s for —


Chris:                           Internal.


Chuck:                         Internal.


Paul:                            Oh, okay. So if you’re in Japan and you want to call somebody else in Japan it’s free?


Chuck:                         Yeah.


Paul:                            Yeah, that’s what’s up. They’re losing some money on that.


Chuck:                         Text and calls. I think — I didn’t see it real, but data is probably included.


Paul:                            Whoa, man! For the people that live in Japan, they are taking the hit on that. They’re losing some millions, so that’s very cool that they decided to do that.


Chuck:                         Yeah.


Chris:                           Yeah.


Chuck:                         So a punch in the face to you guys.


Chris:                           Oh, that was a punch.


Paul:                            That is, that is man. I’ll give you another one if you send me a free phone. [Laughs] I just won’t throw that out there. You’re so serious though.


Chris:                           Stephen Colbert is begging for an iPad 2.


Paul:                            Oh really?


Chris:                           Yeah.




Chris:                           It was hilarious. His skit was you can’t stick it in our of those George Foreman oven. You can’t put two iPhones — iPads —


Paul:                            iPads in there, in the George Foreman oven.


Chris:                           — and create an iPad 2.


Paul:                            Oh!



Chris:                           I’ll say it again, iPad 2 and I also need a new George Foreman oven if you got to —


Paul:                            I’ll take two of them and smash them together, now you have an iPad. That’s what’s up.


Chris:                           Anyway, it’s all bad. You have been listening to the most popular SEO podcast on iTunes. I don’t think we mentioned, you can hit us on e-mail, Again, thank you for going out there and creating an iTunes account and putting a small review. We read one review. Go ahead and hit us ‘cause we don’t know who that was. Give us a punch in the face so we know who that was and we could punch you back in the face. Well, I know the name. It had a double “R” in it.


Paul:                            Oh, yeah. Oh, that’s right.


Chris:                           But they didn’t contact us and so… Also, go on to our Facebook page, We — it’s not longer a tab, it’s on the left, there’s a reviews link and go ahead and submit a review.


Paul:                            Oh, that’s right. Our page just got updated.


Chris:                           Yeah.


Paul:                            Business place column —


Chuck:                         The place pages got updated and the — Whatchamacallit? The tab listing.


Chris:                           Yeah, the tabs are over on the left so… Thank you guys. This is a hundred man. This is awesome, podcast number 100.


Paul:                            Podcast number 100.


Chuck:                         100, centennial — what is it?


Paul:                            Podcast.


Chuck:                         Yeah.


Chris:                           Centennial.


Paul:                            Centennial. Shit, I don’t know. Hey, I did a celebration when I was on the third grade, that was 250.


Chris:                           Yeah.


Paul:                            And Texas became 250, thereby I was like “Who gives a shit.”




Chris:                           We do, deep in the heart of Texas. All right, thank you guys for listening, until the next podcast. My name is Chris Burres.


Paul:                            Paul Hanson.


Chuck:                         Charles Lewis.


Chris:   Bye-bye for now.

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