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Sixteen E-Webstyle.com SEO Podcast May 1st 2009. First page of Transcription
Chris: Hi, welcome to the Unknown Secrets of SEO podcast.
Paul: Hi, thanks for joining us for another fun-filled edition of our SEO podcast.
Chris: My name is Chris Burres. I am owner of E-Webstyle.
Paul: And this is Paul Hanson, Sales Manager of E-Webstyle.
Chris: Alright, so are you ready for our subject of the week?
Paul: What’s our subject today?
Chris: It is swine flu podcast.
Paul: Oh great.
Chris: We are hoping that no one out there gets the swine flu. We understand it is a very serious issue. But actually Paul was, you know, hey flu I’ve survived it, what’s the big deal. We did a little bit of research and pulled up the influenza pandemic.
Paul: In 1918.
Chris: 275,000 people in the United States died at that time. So that’s why some people are taking it seriously. That’s why some countries seem to be taking it a little more serious than us. I think there are some countries that ordered the slaughter of all pigs.
Paul: Oh, it’s India. I think it was, uh, I did hear about that.
Chris: No, it was Turkey, I think. Maybe it was Turkey. Anyway, the fundamental problem with the slaughter of all pigs and that would be there is no way to get more pigs.
Paul: No more bacon burgers.
Chris: We’re going to put McDonalds out of business.
Paul: Tell me about it.
Chris: The Jack burger is nothing without a whole slab of bacon on it.
Paul: What about ribs?
Chris: This is not right. Yes, we kind of highlight a hot news topic and again, hopefully nobody out there gets the swine flu. Hopefully we get this thing under control pretty quickly. The magic of the pharmaceuticals comes out with an actual solution that actually solves the problem in every case.
Paul: And then there’s a lawsuit two years later for …
Chris: Because people have uncontrollable sneezing for the next five years but they’re alive and they’re still complaining.
A little bit about last time. I think we wrapped up last time, our competitive analysis series which I think turned out to be about two podcasts. The last podcast covered back links in terms of competitive analysis and we mentioned some softwares. We’ll go back and check that out. Also, send us emails. You can email us at email@example.com. We enjoy your comments. We’re always looking for something maybe we left out. We would be happy to bring that back in. Of course, any questions that we can address here on the podcast, we would love to do that.
Paul: Here’s one quick thing. If you send us an email, because I got an email from another SEO company, let’s make sure you’re not pitching SEO services to an SEO company. He never emailed me back because I emailed like, you know we’re an SEO company, right. I forgot to tell you about that. I thought it was pretty fun.
Chris: We talked about outsourcing. There are a lot of companies in lower wage countries, if you will, that are heavily pursuing any opportunities that may be available. US have just such a high dollar value in terms of marketplace. I’m sure they’re going after Europe as well, if they’ve got any French speakers on staff or any Italian or Spanish speakers. They’re going after Spain and France.
Paul: I think this guy just had a … I emailed him back, like I think he just had a bot that was pulling of emails. I was like, you know we’re an SEO company, right. He just didn’t respond.
Chris: And the robot didn’t know how to respond to it.
Paul: But thanks. I’d love to chat with you maybe and get some ideas from you.
Chris: Yeah, steal anything that we have.
Paul: Possibly could.
Chris: So back links; go ahead and check our last podcast. Back links are very important. You want to understand what the competition is doing. In some of my research this week, Paul and I are always pulling up new information, looking at new stuff for search engine optimization for actually social media marketing. We’ve been talking about twitter things. We’re going to start doing with twitters. By the way, I got to stop right here. I got a Touch Pro, an HTC Touch Pro. Paul was here to hear me complain incessantly, I’m sure, about the interface. The iPod has done such a … actually, the iPhone came out like two years ago. The interface is awesome. There are people who complain out there, but the people who are complaining, they’re knit-picking. They’re like down to the details which is the item … the iPhone is not perfect. With the operating system that Microsoft provides for the Touch Pro, we are not realm of perfect. We’re just in the realm of reasonable. I complained for like two days about, okay this should work this way, this doesn’t work this way, this is just stupid, unbelievable. I’m a programmer in background so I understand interfaces can be challenging when you’re coming up with them for the first time. But as soon as you see the goal and let’s be honest, the iPhone is the goal.
Paul: The iPhone is therefore, that’s the gold standard.
Chris: As soon as you see that, then you start programming it. That’s the easy part. Making it is, well, supposed to be the easy part but apparently Microsoft has a problem. I have to say, I haven’t rebooted nearly as much as I had to with my old phone. I had the old PPC-6700 or 6800. It’s the identical phone. This is the HTC Touch Pro. It’s just the new version of it. Anyway, I got a new kind of rapper, if you will. It’s put out by a company called SPB. They make a lot of software for PPC, which is like personal private computer or something like that and it’s awesome. It’s got 3D effects. It actually works the way you’re expecting it to.
Paul: You can Facebook…
Chris: Well, I think Facebook is standard in Touch Pro, I think.
Paul: Yeah, it is in mine as well.
Chris: That’s pretty hot. That’s another thing that really got us talking and buzzing about. Now that Facebook is to the point where it’s actually on these mobile devices, twitter is soon to follow, I’m sure. This is just another opportunity for marketing and when you really got down to it, SEO is a branch of SEM. SEM is search engine marketing and we’re really looking for anyway we can market. Really, it’s going to come down to not just search engine marketing but web marketing or electronic marketing or whatever it is. We have pulse on via heartbeat of America or something like that.
Paul: Of the search engine marketing.
Chris: Yes, the ones without swine flu. I had to say that I love that phone. It’s really awesome. I love what SPB did on that interface. I highly recommend it and maybe we should get to our podcast.
Chris: That’s a good idea.
Paul: What are we going to cover today?
Chris: Well, I had an interesting conversation this week with a gentleman who is pitching me videos. He was surprised … what we have in common is we have a cold calling program here and we outsource some of our cold calling and he uses the same cold calling company. When we spoke, he was really surprised that an SEO company is using cold calling. His perspective was, okay where should I put my dollars, what should I do with my dollars. He started to ask me, are you finding cold calling effective, should I do cold calling. He’s in New York and the buzz in New York is that cold calling is dead and ineffective and duh-duh-duh. I said, you can talk to a hundred people and a hundred people can tell you or a thousand or a million and they can tell you cold calling is dead. Tell me what results are you getting, oh I double my money. So I spend a thousand on cold calling, I get two thousand dollars worth of business and/or profit. I’ll assume profit because that’s really what we’re after. I said, so would you say cold calling is dead.
Paul: No, that’s not a bad return. You doubled your money.
Chris: The point could be, maybe it is dead. Maybe in the hay day his return on his money would have been four times or ten times or whatever, but the reality is it is making money.
Paul: I’ll double my money any day. I give you a hundred, you give me two hundred. I’ll do that all day.
Chris: So if you have a limited budget and cold calling is doubling your money, and you start working with SEO, you start getting good search engine placement and you start getting some ROI from your search engine optimization, then you start weighing, okay should I throw more money. But what you really should do is you should be maxing out any marketing or advertising area that works your money. Why would you not invest as much as you can spend on cold calling if you’re doubling your money, because if I can double a thousand then I should be able to double two thousand, I should be able to double three thousand. There’s some point at which the doubling probably stops. There’s some point at which it’s not as effective or your 50% drops to 10%. Then you start saying, okay, you know what, I can’t spend $100,000 a month on cold calling because I’m only getting $110,000 in return. That’s not an intelligent decision—10% return on your money. What you do, you want to max that out. The converse is, okay let’s talk specifically SEM. Remember in SEM—search engine marketing—there are a couple of facets that we usually attribute to SEM; that’s pay per click…
Chris: Yup, and SEO, which is search engine optimization, which you guys probably know because you’re here listening to this podcast. Great on you. If you’re spending money on pay per click and you’re watching your ROI on pay per click … now remember, we’ve talked about this before. People tend to take that little lump of moist sticky cash…
Paul: And throw it against the wall and see what sticks. It’s just completely a blind approach to doing any kind of marketing.