SEO Education

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This is a transcript from our 140th Internet Marketing Podcast(2nd page).

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SEO Education

Charles: Go to that post and in that comments, let us know which tools you used and did it work for you? Would you recommend it? Would you disapprove it? Let us know.

Chris: And [00:09:36][phonetics].

Charles: I was looking at that this morning. Okay.

Chris: We didn’t have to go through that. We’re gonna start with an international one. Good info and entertaining. This is by Matt Edwards.

Hey, guys. Matt here from the Emptyhead Designs in Melbourne, Australia, [cross-talk]

Charles: Empty head?


Chris: Yeah. Let’s dump all of our stuff on your site. Love the podcast, it’s full of great info and presented in the way that I can deal with. What can sometimes be an incredibly dry subject is made to be reasonably entertaining. We’ll take it. Keep up the great work, Matt.

And then we’ve got our new word. This is awesome. This is from Mark. This is from the other Phillipe. And it’s Punchutational SEO.

Charles: I think he said punchucational.

Chris: Oh, punchucational. Yeah, I did say that wrong. Eventually, I’ll get a punchucation and be able to say punchucation. [laughter]

And this is from Mark. These guys make learning SEO fun. This is a little long, do bear with me. My brother turned to me on to the podcast a little over a month ago to help me promote my blog and future business. Since then, I’ve gone back to the first podcast and I’m nearly completely caught up with all of the podcast.

Charles: He’s been on it. Today is 140. And he’d go back to number 1.

Chris: Yeah. At the end of each podcast, I feel like I’ve been schooled on SEO while being punched in the face. It feels great. It is now time to pass this information to my home schooled 15 year old son. By the way, that’s a compliment that you’re gonna take our podcast and gonna home school your kid with our podcast. Thank you.

He loves computers and I’m creating a computer class for him which will include in part the SEO podcast of Unknown Secrets of Internet Marketing.

Charles: And he got the title right.

Chris: Well, I don’t think we have it up there. Yes, he got it perfect. I know that because of the way Chris and Chuck present this information, he will enjoy being punchucated on SEO. Punchucational and punchucated.

Mark, punch in the face to you. Just like a left, a right and an upper cut and then a jab.

Charles: Punchucated is the art of being educated while being punched in the face.

Chris: It’s a verb. Not always related to SEO. Usually there is some sort of education going on when somebody is getting punched in the face. Some form or other.

All right, you guys who tuned in the last time we did a podcast, we kind of just broke it out and we said look, this section is gonna be a video that gets to put on our website. We’re gonna do the exact same thing today.

So, our regular listeners thank you for tuning in. This is gonna be behind the scenes. This is gonna be the video snippet that we’re actually gonna put on our SEO page.

Charles: So, last week we did a sort of 5 to 10 minute segment that’s going to go on our PPC page. So, this snippet will go on our SEO page. So, prepare to hear some basics, you may have heard some of this stuff before but you know, thank you for tuning in and we appreciate your support.

Chris: Hi. And welcome to our SEO which stands for Search Engine Optimization page. My name is Chris Burres, owner of EWebResults.

Charles: And I’m Charles Lewis, your internet marketing specialist.

Chris: What we’re gonna do for you right now is we’re gonna go over a number of subjects. Well, first, we’re gonna talk about what is SEO? Again, that stands for Search Engine Optimization. We’re gonna explain to you why do you want SEO?

We’re gonna talk about how we approach, because we approach SEO differently with each client. And then, we’re gonna show some of the details that we go through in order to implement search engine optimization or SEO.

So, here we go.

What is SEO? Search Engine Optimization is the process of getting your website on to the first page of Google or Bing in an organic method. And what we mean by that is, in a typical search, you’ve actually got pay per click searches results that are across the top and right of your webpage. Those are pay per click.

Charles: Those are sponsored.

Chris: Thos are sponsored ads.

Charles: Usually are colored, they’re shaded. Sometimes yellow and on the right side usually white.

Chris: In that middle section is what we focus on in when we’re doing search engine optimization. And that’s how we get your website on that particular section.

Why do you want it? Well, Google makes billions of dollars off of their pay per click. Bing makes probably millions of a hundreds of millions of dollars off of their pay per click or sponsored ads.


And both companies readily admit that 75% of clicks happen in what’s called that organic section. So that’s not the pay per click or the sponsored ads, it’s the remaining part.

Even part of that section is the local search results. So, you’ve all done a search and you’ve seen little pins. And those pins are related to the map and those are called the Google Six Pack. Isn’t it?

Charles: Yeah.

Chris: And that Google Six Pack is also part of search engine optimization. So the reason you want to do search engine optimization is because 75% of clicks happen there.

One could argue that if you spend a thousand dollars on pay per click, you should actually will be spending $3,000 on SEO because it has that much more value.


Next, we’re gonna talk a little bit about our approach. And how we approach search engine optimization for each of our clients. The first thing that we wanna do is bring in a client and understand their business. We wanna make sure that we can apply our skill sets to your particular business in a way that is more valuable.

Charles: Definitely. We need to make sure that we understand what their business offers, how SEO is going to help them. Because most people, frankly business owners, may not be sure on the post they need to do.

Are they trying to maybe sell a service or a product? Or are they trying to promote the company and getting some brand awareness? So, we need to meet and first determine what the goal is.

Chris: You can imagine that focusing on branding as oppose on focusing on immediate sales has a totally different process. You know, absolutely totally different process.

You may, in terms of branding, in traditional marketing you may be doing things that don’t lead to immediate sales and again, lead to good branding.

So, we wanna understand that. Often, people come to us and they want sales. So when you talk about sales, two of the questions that we like to ask are – what do you sell the most and what makes you the most money?

Because often, they’re not the same and frankly a lot of business owners don’t really know, you know it’s not on the tip of their tongue and we give them a few minutes to mull it over and then they have an answer. And that gives us an idea on what to focus on.

Because sometimes you wanna focus on growing your existing customer base even though it may not be that valuable because you know it’s easier to get.

And there are some percentage of them translates to more valuable customers. And sometimes you may wanna say, you know what, I sell thousands of these and everyone of these other widgets that I sell, I actually make twice or ten times as much. So, I really wanna focus on that particular item.

So, that’s what we do is really understand the business and then come up with a marketing plan to cover both of those.

One important thing, because Charles is about to get into some details of search engine optimization, one important thing to know is that internet marketing in general really all supports search engine optimization. So, as we grow a campaign, as a campaign becomes more effective, we tend to add more services to that campaign to make sure that the campaign actually thrives. So, you should be doing some social, you should be doing some pay per click and you certainly should be doing SEO.

As soon as we identify what we wanna focus on, we have to identify key words.

Charles: Yes. Keywords, keywords, keywords.

Chris: And he says it three times for a particular reason. We all know in real estate, everyone will say – what’s the most important factor in real estate?

Charles: Location, location, location.

Chris: Location, location, location. In search engine optimization and frankly, in internet marketing in general, the most important thing is keywords, keywords, keywords.

And Charles, take it away with some details about search engine optimization.

Charles: The reason you know, the target is keywords, keywords, keywords it’s because at the end of the day, we’re talking about searching. And you search with keywords. And you sort of content and other things like that to promote those particular keywords. But we have to make sure that we have the perfect foundation. And that foundation is the keywords.

So here, [00:18:36][inaudible] what we’re gonna do after we’ve consulted with the client. After we’ve determined the path they wanna take. Are they selling a product? Are they promoting the business? Are they trying to put their name out there to create more brand awareness or are they providing a service that they wanna do?

Once we’ve determine all that and we’ve done our keyword research, then we dive head first on SEO. With that dive, I mean it’s first things first, we cover the basics. Usually, what Chris didn’t mention is not only do we recommend the pay per click and the socials to have to go with the whole gamut of internet marketing, a part of that is also the web design. So usually we have built in manage that website in the house. And so that allows us to go in and attack the basics.

When we manage their site, when I say SEO basics, I mean your titles, your [00:19:29[inaudible], link sculpting, making sure your navigation is right. Making sure you have the right amount of pages on there. Content generation – to be frank, most business owners don’t have good content. When they come, neither it’s some is written in first person, some is written in third person. Maybe the keyword density is incorrect. And so we will take a whole another step in rewriting and generating the right content that makes your company look good. And that the users can understand and relate to and that’s the search engine is like.


And so we make sure we get that content together. When we have that content, then we go through a series of cross linking. Making sure that all these pages are connected in a way that the Google [00:20:11][inaudible] can index and find. And that users who are reading that content can click it and make their way through using the right anchor ticks, using the right tags and link titles, and things like that.

All these are basics and there are hundreds of other basic things that we would also do. And this is just the starting point. We make sure we’d cover all these basics using the right keywords. And this is our on page stuff.

Off page stuff, we start going into some link building, submitting to directories, maybe some guest blog posting, articles and things like that, that you’d need to do off page to build links to the site in order to, again, approach and try to get that ranking that we wanna get.

Chris mentioned that earlier that you know, on that similar page of the search engine results page, is really broken down into two sections. One is your natural listings and above that is your local listing, the Six Packs [00:21:08][phonetics].

Most companies won’t do this but we actually manage your Google local places page, and not just Google, but Bing as well, as part of our SEO campaign. And so, if we are managing your SEO, then you can expect us to also manage your local listing.

Author: eweb-admin