The SEO Rapper – Google Algo Changes

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This is a transcript from our 149th Internet Marketing Podcast(1st page).

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The SEO Rapper – Google Algo Changes

Chris Burres:               Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of E-Webstyle.[text1]

Charles Lewis:             Yes, I am Charles Lewis, your internet marketing specialist.

Chris Burres:               How are you guys doing today? We — you are here listening to the most popular SEO podcast on iTunes. I actually asked them a question and I was like —

Charles Lewis:                         Yeah and in my mind I was like okay.

Chris Burres:               [Laughter]

Charles Lewis:                         Is this going to be which you have in mind.

Chris Burres:               The most popular SEO podcast on iTunes that is because of you, you, you and all of you. Thank you guys so much for listening.

Charles Lewis:             Yeah, all of you from about 64 countries around the world. That is phenomenal.

Chris Burres:               Yeah as —

Charles Lewis:             I had to reflect on this, 64 countries downloaded this podcast you’re listening to last week.

Chris Burres:               Yup.

Charles Lewis:                         Right?

Chris Burres:               Last week.

Charles Lewis:                         Yeah.

Chris Burres:               That’s great.

Charles Lewis:                         7,000 times. So… so —

Chris Burres:               That is awesome.

Charles Lewis:                         Punch in the face.

Chris Burres:               We are your friendly local neighborhood top position snatchers.

Charles Lewis:                         Yes.

Chris Burres:               Where are mantra is…

Charles Lewis:                         “Don’t be a douche.”

Chris Burres:               “Don’t be a douche.”

Charles Lewis:                         Yes, it’s not a good look.

Chris Burres:               As you’re listening to the — you’re near electric to interact socially and geekily, we would ask —

Charles Lewis:                         Geekily.

Chris Burres:               … you to be geeky right now.

Charles Lewis:                         Geekish.

Chris Burres:               [Laughter] Geekish. You can tag podcast —

Charles Lewis:                         Tag us at e — tweet it, plus it. Either — is fine.

Chris Burres:               You know, we have from the last podcast — Oh, it’s — our tip is actually we covered algorithm changes. So our tip is to listen to our new segment called Algorithm Cataclysm.

Charles Lewis:                         Algorithm Cataclysm, yeah.

Chris Burres:               Yeah, we had some debate over the name.

Charles Lewis:             [Laughter]

Chris Burres:               One or both of us may not be convinced. [Laughter] The Algorithm Cataclysm is where we going to cover the reason algorithm changes. That’s going to happen really early in our podcast, frankly, four SEO reasons.

Charles Lewis:                         Yeah.

Chris Burres:               And — and the Algorithm Cataclysm section for today is listen to the rest of this podcast because we’re actually going to cover Google Algo changes

Charles Lewis:            Yes.

Chris Burres:               … which is the latest rap by this cat next to me —

Charles Lewis:                         [Laughter]

Chris Burres:               … also known as the SEO Rapper. So we’re actually going to go over at the lyrics that he put together for that particular rap, give you ways to like made contact with that rap. [Laughter] Just sound.

Charles Lewis:                         Yeah.

Chris Burres:               Yeah.

Charles Lewis:                         Just to check it. Yeah.

Chris Burres:               [Laughter]

Charles Lewis:                         You go copy it [0:02:15] [Phonetic].

Chris Burres:               A little bit of news. We’ve got Facebook IPO. That’s everywhere in the news.

Charles Lewis:                         Yeah.

Chris Burres:               I think it was actually pretty interesting that Saverin, the one of their original founders, renounced his US citizenship like two weeks ago or a week ago —

Charles Lewis:                         Uh huh.

Chris Burres:               … to avoid 67 million in taxes.

Charles Lewis:                         Wow.

Chris Burres:               [Laughter] And he was — senators or there are a couple of them that are giving him a hard time. I’m like, you know what? You know, you put though — that’s how the laws are.

Charles Lewis:                         Oh yeah. [Laughter]

Chris Burres:               And frankly, it’s not like he was born and raised here —

Charles Lewis:                         Wow.

Chris Burres:               … in the US and then decided that he was actually born in Brazil. He’s living in Singapore now. You know, it’s a trip back. It’s kind of foolish that he had US citizenship —

Charles Lewis:                         He had to do that in the first place.

Chris Burres:               …  at that time. Yeah.

Charles Lewis:                         Yeah.

Chris Burres:               Maybe when he was here and at the time when he made Facebook, okay, that made sense and now, it doesn’t makes sense anymore. So, it seems cool to me. This I thought was pretty cool. Well you know, this is ultra geeky, you know, Facebook and to celebrate the IPO Hackathon.

Charles Lewis:                         Yeah.

Chris Burres:               The 31st Hackathon. I was trying to find out a little bit of details about what they did in that particular —

Charles Lewis:             Yeah, that’s about could — yeah, that’s not the first one that you had. And so my question is always been what are you finding out or what are you trying to do or what’s the logic behind it?

Chris Burres:               Yup.

Charles Lewis:             Rather than my vision of a whole bunch of people or computers typing real — and you know —

Chris Burres:               Yeah.

Charles Lewis:                         … it takes you back to the scene from a social network —

Chris Burres:               Yup, absolutely. Yeah.

Charles Lewis:                         And so —

Chris Burres:               Didn’t know the shot.

Charles Lewis:                         Yeah.

Chris Burres:               [Laughter]

Charles Lewis:                         You know, glad you win besides drunk [0:03:53] [Phonetic], you know.

Chris Burres:               Well apparently, some of their key products or features have come out of hackathon. So, that’s kind of cool.

Charles Lewis:                         Okay.

Chris Burres:               It would be interesting to know like which one is in that and which — you know, and what they were working on. I think they’re assigning some tasks. I don’t have it, you know, I’m just making it up. I —

Charles Lewis:             Well frankly, it says going public. [Laughter] This stuff will probably come to the light because —

Chris Burres:               There will be more information.

Charles Lewis:                         Yeah, all the stuff they —

Chris Burres:               Yeah.

Charles Lewis:             … leave behind that closed door with the key and a lock on it is now been opened. So —

Chris Burres:               The lock and key had been given to lots of people now. I thought this was interesting. Windows Phone is edging out the iPhone in China.

Charles Lewis:                         Okay.

Chris Burres:               I — yeah, I don’t know. I was like the — I think it was — do you remember Benny Hill? Is it Benny Hill?

Charles Lewis:                         The comedian?

Chris Burres:               Yeah, a comedian.

Charles Lewis:                         A long time ago? Yeah.

Chris Burres:               The British guy and he always used to say, “Once upon time there were two China men. Now, look how many they are.” [Laughter] We got a Facebook from — a Facebook question actually from — it’s from Shaza Salin [0:04:57] [Phonetic]. She says, “Hey, guys. I love your SEO Podcast. It’s very useful. I was wondering if you can help me with the following. I’m a web master. Usually starts websites from scratch but… ”


She just got a project and the owners asked her for a filling up existing — and have the — and then e-mail them a report. “I know part of it will be SEO Analysis but what are the things should I consider?” And I thought that was a great question. I don’t know if you had a chance to see our other podcast. It’s actually a video podcast. It’s the Unknown Secrets of SEVO Analysis. SEVO is one of the things that we would do. Basically, in our podcast, people submit their website. We’ll do an analysis of that website from really from two perspectives. One is from SEO and then the other is from SEVO, Search Engine Visitor Optimization.

Charles Lewis:                         That’s right.

Chris Burres:               That’s where once the traffic gets to you, what are you doing with them? Are you guiding them in the right — in the right way so that they’re, you know, interacting with you the way you need them to? You know, we’ve said this before and we’re probably the only company that does web design that will say this, we work incredibly hard and with as much skill and talent as we have. We pour all of that in to a website and we desperately want people to spend as little time as possible on our website.

Charles Lewis:                         Our website. Yeah.

Chris Burres:               If we can get them to pick up the phone in the first two seconds, one second, don’t even click magically. Just pick up the phone.

Charles Lewis:                         [Laughter]

Chris Burres:               That’s what we prefer because typically customers – typically, our customers want people to pick up the phone and call them.

Charles Lewis:             Yeah, I mean our service — you know, I would niche for the businesses we tend to target and who our, you know, probably large percent of our clients, you know, is small businesses who provide a service. And that service is either position by a phone call or an e-mail or some sort of action like that. And so, you know, we spend a lot of time and effort designing a great website that does SEVO. Another phrase for SEVO would be conversion optimization.

Chris Burres:               Right.

Charles Lewis:             And so we want people to do is search while on the side [0:06:59] [Phonetic] on the home page, make that click and then take action to write an e-mail, submit, bounce. Make a phone call, bounce. A lot of our sites have a high bounce wave become of that.

Chris Burres:               And we don’t have a problem because it worked.

Charles Lewis:                         Yeah which is good, you know.

Chris Burres:               Doing call tracking and we know that they’re getting calls. So —

Charles Lewis:                         Exactly.

Chris Burres:               So yeah, I would really, you know, to really sum up your question, yes, you want to look at it from a SEO perspective. You probably want to look at it from an ecstatic, just know that ecstatic which is really part of SEVO. You want to make sure — let me give you one example. In one of our website analysis or we told — it was the parks, remember the New York Parks you had an —

Charles Lewis:                         Oh, Central — Central Park.

Chris Burres:               .com. Something Central Park schedules or something.

Charles Lewis:                         Yeah.


Author: eweb-admin