SEO Title Tags and ALT Tags

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This is a transcript from our 108th Internet Marketing Podcast(2nd page).

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[podcast]http://ewebstyle.podomatic.com/enclosure/2011-07-11T21_32_53-07_00.mp3[/podcast]

SEO Title Tags and ALT Tags
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SEO Title Tags and ALT Tags

Paul:                            “I got a couple of questions for you. I remember you mentioned before in a podcast but alas cannot remember. I want to have sexy looking title tags in the most possible ways to do it, create a TitleDiv and make a nice background for it and put the title tags in and apply the H1 to the text, insert an image, insert a TitleDiv, and apply the H1 tag to the image class along with a relevant ALT tag.” Wow! Yes.

 

Chris:                           That’s programming.

 

Paul:                            I mean I think that both — here’s what I would say. You can — you want to create a TitleDiv and make a nice background for it and put a title text in it and apply H1. To me both seem like in great ways to do it. I want to read the second one again. “Insert an image inside a TitleDiv and apply the H1 tag to the image class along with a relevant ALT tag.” The second one makes me question whether or not the TitleDiv will be read. If you’re inserting it — if you’re inserting the TitleDiv —

 

Chris:                           By the way, for those of you who are trying to follow along, you can go to our Facebook page, Facebook.com/ewebstyle and go to discussions. And in discussions I think the first discussion or the most recent discussion is Darren. Go all the way to the bottom and you can see what he is talking about.

 

Paul:                            They both to me seem like — because I was thinking title tag. He’s actually saying a TitleDiv. Yes, they both will be red. I don’t think any one of these methods has any more credibility than the other to be honest. And here’s what I would say personally, I think the — I mean it’s a great way to add keywords into your title tags and Divs, but honestly Google just doesn’t give that — it’s not something I would spend a ton of time on.

 

Chris:                           Yeah, I would agree. And I think typically when people are talking about title tags, they’re really talking about the main title of the page and there really is only one of those. And then you’re talking about actually having titles for different Divs. And I’m not — you know, a lot of the websites that we look at — and we, of course, are researching all the time that are on the first page of Google, haven’t taken this time.

 

Now, it would be interesting if this is a way to kind of keyword stuff title tags into each of your Divs and all of that, and it would be interesting to see what results. I’d love to go for it. I don’t think it would get you banned as long as you’re not massively stuffing. I think typically that won’t even get you banned. It will just drop you in the rankings once they — once you pass that litmus test of, “Okay, we think you’re stuffing so we’re going to dock you a little bit.”

 

Paul:                            Yeah. So great try — I’d try them and see what happens. My personal feeling is that your ranking will not adjust that much because of either method. Question #2: “With the increase of Facebook importance regards to SEO, how does the Facebook wall compared to your own blog on your own website in regards to Page Rank? I ask this question as I feel it is much easier to add content to Facebook rather than my own blog. And does increased interaction with users in turn increase your own SEO ranking (forgetting user experience)?”

 

Chris:                           Great question. Great question.

 

Paul:                            Yeah. From my experience your Facebook does not affect your Page Rank because Facebook does not pass — your wall does not pass link juice.

 

Chris:                           I think the value there — okay, so one of them — I typically the wall posts that I do are shorter. So when you’re talking about a blog entry, a blog entry is typically longer. So what I would recommend is that you actually do a blog entry, have this in title tags, and then have similar title tags — different title tags on Facebook. You know, what you’re potentially going to capture is the fact that Facebook inherently has a higher PR than your website. So if it’s able to show up in the SERPs because of content that you have there and then make sure you have good linking back to your blog. I think you really want to do both and I would really lean towards having a shorter version, more of a synopsis on my Facebook page, and then actually drive the traffic to my actual blog.

 

Paul:                            Or if you could link your blog also to your Facebook page because remember Facebook is not going to pass any link juice to you within — and this was something I read awhile back. You’re not going to get — you don’t get link juice from people who link to you because you have no control over who links to you anyway. You have control over who you link out to. So I would write a blog post and possibly link it to your Facebook page but then again I’m trying to figure out how relevant —

 

Chris:                           Just to be clear, there is value in having people link to you though, right?

 

Paul:                            Well, what I read is that Google doesn’t — you can’t —

 

Chris:                           No, I think looking from the negative context.

 

Paul:                            Yes, from the negative context.

 

Chris:                           Yes, from the negative context. So if a negative website, let’s just say a porn site is linking to you, they don’t hold that against you because you don’t have control over whether a porn site links to you or not. But if you link to a porn site —

 

Paul:                            Yes.

 

Chris:                           — then that will be held against you negatively. Other inbound linking does pass link juice and does have value.

 

Paul:                            True. But Facebook does not pass link juice.

 

Chris:                           Yeah, Facebook doesn’t.

 

Paul:                            So to me the goal of using social media is not for Page Rank. It’s for traffic.

 

Chris:                           Well, and I’ll tell you the very first interview that we had with Charles, the SEO Rapper, he said you might as well be in multiple places. They may not find you on your website, but if they find you on Twitter or Facebook, they found you, and that’s all that matters.

 

Paul:                            Exactly. And if someone is searching for something and they find a Google — and Google returns a Facebook — well, I don’t think Google returns Facebook yet, but they find a Twitter link that you posted and that Twitter link gets them to your Twitter account then gets them to your website then, hey, great. I think it’s a great idea. The more ways they can find you, the better. Questioin #3: This in relation to our own — our e-webstyle blog, e-webstyle.com/techinfo/. “Although the subject itself is related to Internet marketing, Google, SEO et cetera. There is also a lot of simple dialogue text on your blog site such as ‘That’s crazy,’ ‘That’s what’s up,’ ‘Yeah,’ ‘I did not know that!'”

 

Chris:                           He’s quoting on you.

 

Paul:                            Because I don’t know half of it. “Doesn’t this dilute the relevance of your site in regards to the relevance towards Internet Marketing, Website Design, et cetera?” And the short answer is yeah.

 

Chris:                           Yeah, absolutely. And the first time it was really pointed out to us was with the interviews with Ken Roberts which I know you weren’t here for, and he started talking about contextual relevancy and then the blog, the fact that we do transcriptions. And one of his suggestions was that you could actually take — if there’s a long dialogue about — I think at that time we were talking about the astrodome or —

 

Paul:                            Okay.

 

Chris:                           — Houston rodeo or something — you should actually convert that into an image, all right? So as you’re reading it as a user it’s got continuity and it’s just the dialogue, but you’re actually pulling out content that’s not relevant, you’re pulling that off of Google’s radar.

 

Paul:                            That actually would be a great idea.

 

Chris:                           It is and it’s time-consuming. It’s not going to happen.

 

Paul:                            So yes. The answer, yes, it does kind of dilute what we do. But we’re actually helping to use the rest of the website to draw traffic or to be picked up by the search engine.

 

Chris:                           And frankly, we have plans in the future probably — hopefully not too distant future to actually take the transcripts and we typically break transcripts of each podcast into three sections and then turn each one of those — so each podcast would generate between two and three articles. And so have those articles written so that all of that non-relevant content is pulled out and it’s a more impactful article relative to the keywords we’re targeting.

 

Paul:                            And my favorite of his four questions, #4, “Why does KFC taunt me the 3rd week of every month?”

 

Chris:                           Taunt.

 

Paul:                            Yes, because they are secretly in line with Google and they watch everything that you do. And they found out that three weeks ago you ate KFC and then they are watching you and now they are flooding you with ads.

 

Chris:                           Interestingly enough, this was posted about two weeks ago. So you should be jonesing here pretty soon for —

 

Paul:                            Yes, for KFC. Honestly, I would probably say it’s because they are somehow — you tweeted something about KFC. Oh, and here’s how. Because you wrote KFC on our Facebook and Facebook recognizes that you wrote KFC and so they’re probably having Facebook ads.

 

Chris:                           All right. Let’s get — I didn’t realize how long we’re taking there. Let’s get Charles out here and get some professional opinions on social, not that Paul’s isn’t professional.

 

Paul:                            Mine’s probably highly unprofessional. I’m like, “Ah, social, ha-ha-ha. It’s great.”

 

Chris:                           His opinion “I did not know that” is very professional. It’s with authority that he says, “I did not know that.”

 

Paul:                            Yes.

 

Chris:                           All right, Chuck. Welcome. Welcome. Did you see all those questions? Did you — anybody over there chatting with you?

 

Chuck:                         Oh, no, Darren was talking about some stuff. It looks like he was talking to himself though.

 

Chris:                           Hopefully, it was an intelligent conversation. I know your little stuff there.

 

Chuck:                         It got me, oh —

 

Paul:                            Oh, man.

 

Chuck:                         I walk up congested.

 

Chris:                           That’s rough. And we have —

 

Paul:                            Any thoughts on the Facebook, SEO, blogging using Facebook, using your own blog?

 

Chris:                           Did you read Darren’s title tag thing?

 

Chuck:                         Yeah, I thought about that — that’s kind of great hit there to be honest because what you’re doing is — well, first off, it’s a Div. It starts with the Div. The fact that it’s a Div, that means Google is not placing any on their tag. That’s simply for positioning for your website.

 

Chris:                           Yeah.

 

Chuck:                         But what you’re trying to do is use the word “title” which mentally you think title tag and kind of combine it with the H1 which is why I said that’s great. As a matter of fact —

 

Chris:                           It’s probably just not useful.

 

Chuck:                         I would just go with the standard text H1 and do it like that. And if you needed to use an image for the sake of styling that H1, then I would layer it.

 

Chris:                           Yeah.

 

Chuck:                         And then I would keep it safe and I’m going to be doing all that fun stuff.

 

Chris:                           Yeah.

 

Chuck:                         And then we’re going as to the Facebook stuff, yeah, post on your blog. I mean that’s just opportunity to gain more — put more content. Number one, you don’t want to put a whole blog post on Facebook.

 

Chris:                           On Facebook, yeah.

 

Chuck:                         Well, yeah. But, yeah, post on your blog and cross-link it back to Facebook. As a matter of fact, I would tweet my Facebook link that links to my blog.

 

Chris:                           Yeah.

 

Chuck:                         I mean if I was going to promote it that way.

 

Chris:                           And then the CEO of Twitter would be very happy.

 

Chuck:                         Yeah.

 

Chris:                           And then here’s one last question from Darren. He says, “By having a file for download on your website such as a exe or an scr, am I risking my SEO being labeled as a spammer B*astard,” actually he just put a star in the word “bastard.”

 

Chuck:                         Yeah, I think that’s a —

 

Chris:                           Aren’t you supposed to leave out the letter? Like you’re supposed to replace an A with a star, not just for the star —

 

Chuck:                         Not necessarily. I don’t think necessarily and I think it’s probably a low blow at us because I think we have —

 

Paul:                            Oh, yeah, yeah, we do.

 

Chuck:                         And I think he mentioned that before. No, I mean especially if your file is not corrupt then you’re not — then people who download and install some sort of virus or whatnot, then I think it’s safe.

 

Chris:                           Yeah, I don’t there’s any risk in that at all unless, of course, you’re out there giving away bad files. Yeah, some of the files that we have are remote connection so that our customers can actually download a component and we can connect to their computer and get some work done or walk them through a sales pitch or whatever. So that’s totally legitimate. I mean that would mean that websites that whose business it is to download are getting negative hits on their SEO like if somebody is selling a virus protection. We had those guys who were donating the —

 

Paul:                            I cannot think the name of it but —

 

Chris:                           And so just because they’re downloading an exe doesn’t mean that they should take a hit so… That’s — yeah. That’s that.

 

Paul:                            So in regards to social media versus SEO, we kind of lightly covered this before, and I think the general gist — which I don’t even know what that word means — is SEO. End of podcast. Thanks for tuning in. But the general idea is search is your — and I’ve told people this all the time, search is still your primary online marketing tool.

 

Chris:                           Yep.

 

Paul:                            Should you include some social? Yeah, you should, but (1) you’re not going to get Page Rank from it. You’re not going to get link juice from it. It just create –like Chris said earlier that Charles said earlier, if it creates a bunch of ways for people to find you, that’s better. And then as I’m reading this article I found some other social stuff that I’ve never even heard of. Everybody knows Facebook, Twitter, LinkedIn. Slashdot, I’ve never heard of that place.

 

Chris:                           Yup, I’ve heard of it.

 

Paul:                            Fark, F-A-R-K, never heard of that.

 

Chris:                           And there is no star in that.

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