SEO Tool: Use the Site Operator to help your SEO

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Eightieth Internet Marketing Podcast October 15th 2010. First page of Show Notes

SEO Tool: Use the Site Operator to help your SEO

Paul: I’ve been —

Chris: I mean you don’t have to. You can sit down. [Laughs] Hi and welcome to the Unknown Secrets of SEO podcast!

Paul: What’s up everybody? Welcome back to another fun-filled edition, another fun-filled Friday.

Chris: Wow. So here we are in our conference room. This is awesome. It may be a little echoey. We have had some complaints in the past about our mic. So if you’re listening to this and you have some complaints, please let us know. We’ll get on top of it promptly. We know that some of our podcasts had been really bad in terms of audio. So we think we’ve gotten most of that ironed out with the exception of possibly this podcast so please give us some feedback on that. You are listening to the most popular SEO podcast on iTunes. That is because of you. We really appreciate you guys. You can stalk us, follow us on — just send us an email at,, The best way to get to our YouTube page is to go to and then you can — we are actually broadcasting the video of this podcast live at 9:15. We’re pretty close today. I have no clock in here so lord only knows how long this podcast is going to go.

Paul: [Laughs]

Chris: Live 9:15 Central Standard Time. The way to get to that feed is to go to We have got a lot of information to cover today. And, you know, first one, I am — here we go, we always talk about things that I’m excited about. I am absolutely thrilled, excited, ecstatic. We got a review.

Paul: That’s what’s up.

Chris: Yes. I’m also very sad and disappointed and a little melancholy ‘cause it was a —

Paul: Oh, yeah.

Chris: — scathing review.

Paul: [Laughs]

Chris: Oh, my god, this guy held nothing. Well, he did — you know what, he didn’t get personal.

Paul: Yeah, sure.

Chris: And I respect that. And it is a very negative — we got one star, right?

Paul: That’s what’s up. Hey, it was bound to come at some point.

Chris: And here’s what he says, there’s time I can never get back — I mean this makes me feel bad, right? I mean we took away–

Paul: I know–

Chris: — some of his time ‘cause he —

Paul: Oh, that’s what that means? “There’s time I can never” — god, dawg, man.

Chris: [Laughs]. “If you’re desperate for two guys giggling for 30 minutes at their own ridiculous jokes, these guys are for you. I couldn’t get past all the rambling to know whether they’re” — wait a minute. Didn’t he just say, it was 30 minutes of giggling, but he couldn’t get past the ramb–

Paul: I guess, he got past it. [Laughs]

Chris: Well maybe he didn’t listen to it at all and didn’t realize that there is actually good content. “If you want to get some serious business, look elsewhere.” And again it was Anakin, oh, Anakin.

Paul: Anakin Skywalker.

Chris: That kind of says it all, doesn’t it? No. Look, we respect reviews. We want to — you know, I’m saying this on-air for a reason because we’re not perfect, we’re looking for ways to improve. You know, we think the giggling adds to fun. It’s actually us laughing at our jokes. We’ve gotten a lot of good feedback on that. And at the same point, we recognize, we’ve got to make sure — it kind of got us to refocus, hey, you know, maybe Gino and Anakin have some valid points to make there. So, we’re going to stay a little bit more focused.

This is podcast #80. Last podcast, the tip from last podcast — remember we were talking about remarketing?

Paul: Yes.

Chris: So the tip is remarketing is a powerful tool in the SEOer’s war chest.

Paul: Okay. I actually did remember what we talked about last time.

Chris: Oh, that’s good. That’s atypical. [Laughs]

Paul: It is.

Chris: Let’s see. We’ve got a little bit of news that I wanted to bring up here. First, we have a listener in a foreign land and it’s called Urumqi.

Paul: I don’t know that foreign land existed. So what’s up?

Chris: Largest city in the Chinese western interior.

Paul: Wow.

Chris: 2.5M people there. They’re not all listeners yet, we’re working on it. That’s a lot of listeners, but that’s exciting. It is — remember normally I’m talking about places that are on the coast so I figured I’d just kind of grab one right out of the middle of nowhere in China. I’m not saying that —

Paul: Literally, no. [Laughs]

Chris:2.5M people live in — I mean it’s kind of funny, right? You say that’s the middle of nowhere. There’s 2.5M people there.

Paul: Yes. That’s like a village.

Chris: Yeah. [Laughs] It’s a tiny village.

Paul: Yeah.

Chris: There’s a TV in the middle. They all share it.

Paul: That’s it.


Chris: It’s a really big TV for 2.5M people.

This is also interesting, Yahoo went down.

Paul: I saw it. Well, I didn’t see it, but I heard, you know, last night on Facebook. I was like, wow and then I went right to it. I was like, “Oh, let me see. Let me see.”

Chris: I want to see it down, right? Well it was back up.

Paul: By the time, it was back up.

Chris: It wasn’t down long. I think — and this is — how ironic is this? This is Yahoo news reporting about a Yahoo downage except it’s PC world.


Paul: Oh, god.

Chris: Like Yahoo dealt with — what do they do?

Paul: — news?

Chris: What do they do?

Paul: [Laughs] Here’s five bucks, write a story about our company.

Chris: Yeah. Apparently, the error was internal error, server connection terminated. And it went down around 2:15 p.m. on Thursday the 14th and they said, by 3:00 p.m. it was back up. So, you know, it is what it is. I don’t know.

There’s some interesting news about Yahoo that we’ll be talking about a little bit later. What was the other thing they said here that I thought was reasonably interesting?

Paul: We’re our firing our PR person?

Chris: I thought they were firing the CEO —

Paul: Oh, they should fire their PR person.

Chris: — who lacks — what was the CEO? Lacks —

Paul: Vision.

Chris: — vision. [Laughs]

Paul: Everything that comes up about Yahoo is negative.

Chris: That’s brutally negative.

Paul: They need a new PR person.

Chris: All right so, we have — you know, we have been saying for so long where are my links at for so long that we actually gave up saying, where are my links at.

Paul: Where are my links at.

Chris: ‘Cause we just realized they were never going to come back. And, apparently, Google now has added links back into their webmaster tools so you can actually get some details. Did you check that out a little bit?

Paul: And this — well, no. [Laughs]

Chris: I did. I mean you’ve got the article there. I went in and I checked our links and, you know, there’s — we have ten.

Paul: Okay.

Chris: Didn’t we have like a thousand–

Paul: Yeah, we have —

Chris: – before they disappeared?

Paul: — definitely over a thousand link, back links to our website. So, I say my first thing about this is that…

Chris: Where are the rest of my links at?

Paul: Thank you.


But this is at least still a start to have it. ‘Cause when I — typically if search on a site, use the site operator,, it would tell me like five links, one link. And I’m like come on, I know we have thousands of links.

Chris: Yeah.

Paul: So this is at least a start.

Chris: Yup.

Paul: It will show this. I think this is —

Chris: By the way, if you noticed that your organic tofu milk or whatever it is, is down by just sort of – I had to steal some —

Paul: Oh, yeah, that’s all good.

Chris: — for my coffee this morning.

Paul: It’s all good. It’s my silk.

Chris: Your silk —

Paul: It’s my milk.

Chris: — tofu milk.

Paul: It’s silk. [Laughs]

Chris: Is it like made from corn silk or something?

Paul: I don’t know.

Chris: You don’t even care —

Paul: Just what it said.

Chris: — whatever it is.

Paul: I didn’t care.

Chris: Yeah. It says it’s healthier, I believe it. [Laughs]

Paul: You know I’m like — I found it and I’m like —

Chris: Oh, that’s —

Paul: — find out the hard way.

Chris: How do like…?

Paul: Find out the hard way?

Chris: When did you find that out?

Paul: Oh, about three years ago. Why do I get the rugs every time I drink some milk?

Chris: [Laughs] So when you say — ‘cause see when you say, I found out the hard way, I found out the hard way, it’s like it happened — it’s like I found out the hard way when you drink ten tequila shots —

Paul: Oh, yeah, yeah.

Chris: — you throw up.

Paul: Oh, I found that out too.

Chris: That usually happens once. [Laughs] So…

Paul: I found this out like for like five years in a row.

Chris: Exactly, the hard way.


Oh, man. Is that a good colon cleanse? I don’t know. You don’t even have to go to the doctor to —

Paul: Tell me that — I’m just —

Chris: You know what, I’m feeling a little heavy, let me just drink some milk.

Paul: Let me get some ice cream of my life.

Chris: It is tasty. It’s tasty. Okay, that’s too much giggling. All right, back to it.

So, yeah, I got on and I looked at Google webmaster tools and yes they do have links. They talk about who links most to you. They talk about how you’re data is linked, which is pretty cool. I mean the things we’ve been saying all along, anchor text. Huge, they actually put anchor text as what is the anchor text for the links that are coming back to you.

Paul: I thought that was huge. Now, I think this is a great tool, especially if you have a ton of links coming in to your site. You want to have the right — wel
l, you always want to have the right anchor text if you have one link or zero links coming into your site. You want to have the right length anchor text internally and going out and coming back in. So, I guess that’d be internally, externally, and internally.

Chris: Well, there’s like internally, internal and external.

Paul: Yeah.

Chris: There’s external link internal.

Paul: Yeah.

Chris: You don’t really care where they link back other than you.

Paul: ‘Cause I thought that was cool. You’d find out what pages they’re linking to, you’d find out —

Chris: You have the most linked content, yeah.

Paul: — what anchor text they’re using. I thought that was very cool.

Chris: Very cool stuff. I also had gone on there and I noticed for us they — you know, they do list like search queries and search queries that are entered on your website. I have to say I question the veracity of the data because apparently our number one query is Djembe.

Paul: Wow. What is Djembe?

Chris: It’s a drum. It’s an African drum kind of like the Arabic, you know, scoop drum. And I happen to be interested in playing them. I don’t actually own one. I don’t know how to play it. I actually play a darbeki, which is a smaller and ceramic version. So there’s a part of me that’s like, oh, that’s cool ‘cause maybe I did a podcast — I mean a blog post about it.

Paul: Uh-hum.

Chris: And as I think about it, no.

Paul: You didn’t, oh.

Chris: And then I looked at the second one–

Paul: Man you posted it?

Chris: Power. Magic power.

Paul: [Laughs]

Author: eweb-admin