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SEO Update to Panda
Paul: I have a bit of news. I had a couple of articles. They’re pretty dry and I’m going to just kind of skim through them. But one thing I did notice is that Matt Cutts announced on Tuesday there will be an update to Panda. When? He didn’t say. So thanks for being vague.
Chris: This is like one of those announcements of the future announcement that there will be an announcement.
Paul: Yeah, exactly.
Paul: So people hated Panda. A lot of people got screwed. They did not make any manual exceptions of you got screwed. So back in the day they would say, “Okay, well, this guy got screwed illegal like we didn’t mean to. So we’ll make an exception for his website and put them back where they belong.” They did not do that this time so a lot of people got pissed off. So update 2.2 is coming soon where they’re focusing on improved scraper protection. So if somebody stole your content and someone scraped your content, put it on another website, and they rank close to you or outrank you, something we have seen, they’re going to check on that as well. So I was like, “Okay, that’s pretty cool.”
Chris: That’s good.
Paul: It’s definitely going to help out. Another thing they’re saying is exact match domains. They are devaluating exact match domains.
Chris: We mentioned this at least a month and a half ago that they were considering it or —
Paul: Yeah, yeah, that’s what they’re saying because people talked about it. Should you be able to get on the first page of Google for Houstonplumber.com if someone’s searching for a Houston plumber? Probably not.
Chris: Well, if that’s your business —
Paul: How’s your business content? Well, how good is your — I would say for Google they’re always talking about good experience for the use. But if Houstonplumber.com just sucks, you shouldn’t be on the first page just because that’s your domain. So I think it’s kind of a step —
Chris: In the right direction.
Paul: — in the right direction. So I think that will be really cool.
Chris: And to be fair, there are a lot of websites that don’t have the specific keywords in their names, in their domain names that play as well. But I think there is — businesses have come to us and said, “Hey, should I get a new domain?” And we’ve tended to say “No.” And then kind of reevaluate later. If we’re having some challenges with a particular client, we may recommend that they get a new domain name. so I’d love ot see this going to place because I think it’s intelligent if you’re starting a plumbing business today. You call yourself Houston Plumbing Service or Houston Toilet Repair or something like that because that is going to have some advantage. It also makes it clear what you’re doing. There are some online advantages to that. But if you’re an existing business, you should be able to compete with them and I think Google is really kind of realizing that.
Paul: Yeah. I agree. I think that’s probably a good idea in general. And there’s a question in this article. Let me see what this article was. It’s called “The Future of SEO” by Sam Crocker, and he — the article was written on the StateOfSearch.com which is actually something I was pretty new to but… He talks about what is the future of SEO? What do you think is going to be happening? He says, “I don’t see a great deal — I don’t see it changing a great deal the next five years and I do think that offsite activities may not be link building per se but will be about content distribution, consumption, and interaction.” I agree and disagree. I do think that it will change a great deal in the next few years because I say if you look at SEO in the past five years I feel like it has changed a lot.
Paul: Maybe the core has not changed of just content.
Chris: Maybe a better to say this, it’s expanded, right?
Chris: So we’re still doing everything we did a year or even two years ago as the foundation.
Chris: And just that foundation is no longer good enough. You’ve actually got to start doing all the things —
Paul: You have to do more.
Paul: You absolutely have to do more. I think that meta tags will probably not mean anything in five years. That’s one thing that I think will happen. But it will be more about your content, your links. And I still feel like links are becoming less important. They still are important but they’re not nearly as important as they were five or 10 years ago. Links were extremely important. And now I think they’re trying to find a way to give weight to other things like content especially user-generated content. So I think content distribution, content consumption, content interaction are going to be really big things coming up in the next couple of years for SEO. And that was pretty much it. The article I thought was pretty dry, but — and it talks about infographics. Everybody has seen these infographics and they’re like, “Please stop with the infographics.” You get like this image and it tries to explain some complex SEO concept —
Chris: In a cool graphic.
Paul: — with a cool graphic, a stupid quote, and then some sample data that’s way too small to be real sample data. And they were like, “Come on. Let’s stop with that.” And that’s kind of the new way of link baiting. People create this infographics and they have a share button. They try to get people to link to it. I read them all the time. I actually like them.
Chris: Me too, I like them. I think they’re awesome.
Paul: I share them. I don’t link. I don’t — I don’t give them a link or link to whatever. But I share them. I think they’re really good.
Chris: You don’t tweet about them?
Paul: No. But I think it’s cool. What I really got from the article is that Google is in control of the future of SEO. That’s really what I got from it. All that really matters is the Google algorithm changes. At this point what Google says is important. It’s important for everybody and content is going — has always been and will continue to be king for the next few years. There will be some little things but to do — like you said, to do SEO, you have to do more.
Chris: A lot more.
Paul: You can’t just build links. You can’t just have the content.
Chris: And that depends on the competitiveness of the industry, right? We tend to see some pretty competitive people when they finally walk in our doors. And every now and then we get some not so competitive clients who are in not competitive industries or at least their target area is not so competitive. And so the basics you see work for them. So our pricing is structured based on the competitiveness of a particular client.
Paul: And like something that we didn’t really discuss I say a year ago was local
Chris: Yeah, not at all.
Paul: The local places, you know. That has been a huge part of SEO now because how the places listings are integrated into the organic listings.
Paul: So I do see it changing and again Google put that into — I don’t even know if they were the first ones to do that, but Google decided that they’re important. We’re going to put them in the national listings. Now they’re important. So pretty much watch —
Chris: I think they are. I think they’re really the first ones as a search engine to provide even local listings.
Paul: It’s the first thing that anybody is going to see —
Paul: — is their local listings. I don’t know if you guys have noticed this but I think Google doesn’t highlight the sponsored listings anymore like they’re not in color.
Chris: Oh, they’re not shaded or anything?
Paul: Yeah. I’m not — is this my eyes because yesterday I was searching like I don’t see that, the —
Chris: Well, Charles was saying — he was talking with a client the other day and the client was getting it, like she had no idea about internet marketing and he mentioned that she was — as she was understanding pay per click versus organic she was like, “Oh, you mean the shaded areas?” So maybe it’s browser or maybe —
Paul: Okay. Maybe —
Chris: — we give you a bad monitor.
Paul: You know, maybe on Chrome on mine like the sponsored ads, it’s all white and just operate in corners, sponsored ad. I was like, maybe that’s Google’s way of trying to blend sponsored ads knowing that people like organic listings better than sponsored. But maybe that’s just me. So that’s the future of —
Chris: And then there’s that small percentage who don’t know what sponsored is like those — I always wondered why they were separate —
Chris: — and never bothered to look at the sponsored ads. So you want to tackle this question?
Chris: You want to get Charles out here? Hey, Chuck, why don’t you come join us?
Paul: Great question from a podcast listener. If you have a question about the podcast, go to our Facebook page. You can email us directly from the E-Webstyle.com. You can go to our Facebook page and post it on our page and post it on our questions — do we have a questions tab?
Chris: Yeah, there’s a questions link on our Facebook page and —
Chris: — discussions as well. All right, Chuck, I don’t know if you saw this so we’ll go ahead and read this for the audience. Gareth Perkin, he says, “Hey, top position snatchers, I have another question from the bottom of the world, New Zealand. I am setting up a site for a client and they want to rank well in a couple of different countries: Australia, New Zealand, and America, for example. How would I do this? Would I build three sites or have one site that links to the other local URLs depending on ISP? If I had three sites, they would need three sets of different content, correct?”Thanks again. Big fan from New Zealand.”
Chris: Now, we debated this a little bit before we went on air and we’ve got a couple of different opinions, different approaches and if this were our client, we’d probably have to actually arm wrestle to come up with the plan of action.
Chuck: I think this probably value in both options, right? I mean so —
Chris: So what are the two options?
Paul: What are those options?
Chuck: Well, either (a) build three different sites.
Chuck: That’s option A. Option B would be to use one site with subcategories. Someone would say, “How are we going to do the other client?” And so I think that just really depends on how much content you have, who’s going to be updating this content. If it’s all in-house, then I would probably go with one site. Three different regions will probably be —
Paul: How competitive.
Chris: How competitive the market is is paramount.
Paul: Are you optimizing for Blue One Arm Widgets or —
Chris: You know, is it —
Paul: — is it local? Is it service based company that needs to be in a particular city where you’re going to get service for 50 miles around it? Or can you sell — are you selling these products or services worldwide?
Chris: Across the county. Well, and when you say America, we start initially thinking about a national campaign and we approach a national campaign a number of different ways. One of them is multiple local campaigns. And local campaigns typically that’s all going to be on one website. We may end up making another website and if it’s competitive enough for each location, for each city just across the US. So the real answer depends basically on competitiveness. I would say if it’s not very competitive that you can probably do really well with one site.
Chuck: Yeah, one site would maybe even, you know, three translators. So translate for whatever region, what that language is and then you have one site and you’re focusing all your efforts on that one site. It’s my understanding that if you optimize the site and then you use the translator that your SEO is technically translated also. You know what I’m saying? So —
Paul: Does it vary by translator so that would be Google — like is that like Babel Fish or like a Google translator?
Chris: In this case, it is all English, right? So the translator — I mean there may be some value. This is another interesting point kind of socially. You’re in New Zealand. You use a little bit different English than we use here in the States. Does it bother you when you’re reading US English versus New Zealand or British English? Because if it does that might be the answer. It might not be about SEO. Maybe one page could do well for all countries but you want to regionalize it so that you’re not — whatever your target market maybe they get pissed off when they read the word “color” spelled without the U. that’s something you got to take into account.
Chuck: Take it to the users, what’s going to make them purchase.
Paul: I’d say that this is anything that’s — if there’s something like a some type of local flavor that could affect the site then I would go local like I would make sure I have the local language like some — they speak like the Queen’s English in Britain. There are some local flavor you can put in that would help and be seen in a positive light, definitely do it. So then that means, yes, build three separate sites.
Chris: And that means reworking content because for the most part they are so similar they’re not going to meet the — what is that 70% different —