SEO for Videos

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SEO for Videos

Charles: And then when people answer questions, nobody has the same viewpoints. And therefore, that generates conversation and blah, blah, blah. I thought that was phenomenal. So, I think, it’s kind of the same thing here, especially with the video. You know, close your video out with maybe not a question, but something that encourages people to take action, to comment about it, to share it. Chris: Or you can do it, like with the Nexus example, you could do something like – Hey, anybody out there who has a Nexus, how would you make it better? Is there anything that’s problematic for you? Go ahead and click down there and add a comment. Charles: Exactly. And so encourage the people to do stuff. Why? Because that usually generating content, Google loves it, it’s on your site. And then he went on to say, use some tools for that. You know, even if you don’t want to use the standard comment feature with the Word Press or something like that, then integrate the Facebook comments and make it social. You have a social conversation going on. Same thing with G Plus, and so take advantage of that. Test. After you do this, test it. Run analytics. Go look at what pages work, what videos you put on which pages. For example, I could probably have two Nexus pages. One with that custom unique video, one with the demo video from Google. Then see which one has the most views on my site. See which one converts the most. I would even probably put different CTA’s on those pages, things like that. So, definitely do some testing to make sure you are focusing your efforts on which one is working. Chris: Yup. And with e-commerce pages, it’s usually pretty simple that make one change to a product page and then you could do some AB variant testing with that. So, tweak it. One of the kinds of psychological studies that I often go back to is the one where they were on a college campus, they were selling jams and they had four flavors of jams. And they sold four flavors for about a week and they turned around and they sold 24 flavors. And you know, our kind of intuition is well with 24 flavors, there’ll be something for everyone. The reality is, as soon as the decision gets too complicated, people are more likely to say no. Charles: They would not make a decision at all. Chris: So, they sold more when they only had four options. So, by the time somebody gets to a product page, you know so often you see a product page and it’s just clouded with good places you could go. Really simplify, try simplifying your product page. If you have reworked your content so that you have changed and it’s not duplicated from the manufacturer anymore, that place may end up placing well when people search for that product. And when they get to that product they are all looking for, don’t distract them with everything else you offer. Not only we have the phone but we have a hundred other phones, and then somebody who came there to buy a Nexus is like, oh, well let me check out this phone. Oh, and the Windows phone and Angry Birds. [laughter] So, now they’re distracted from the reason they came there because you actually, your website distracted them. Charles: Yeah, you distracted them with you know, some of the other problems e-commerce sites have were this long horrendous navigations. Right, category less. Chris: Yeah. Charles: Simplify. You know vary pages. And when I say that, like some pages, when use bread crumbs, things like that. Chris: Bread crumbs are better than continuing that same menu through the whole thing. Charles: Yup. And so, these are things that we look at from a development space, and from a CiVO perspective. We want people to convert. Let’s see, the last one out here was rotate. Add video user reviews to existing content and rotate new
reviews in regularly. And so, depending on your CMS, you can probably find a plug in or something like that, that would do that for you. As you get new reviews, then it kind of cycle them out. So that way you’ll end up with the Fresh Ziplock appearance on your site. This is isn’t the same statement review that you’ve always had, these reviews are changing. Chris: There’s a website, actually Cristina Hawkins with Global Spec sent this week that they help coordinate video testimonials from your clients. And I thought it was a pretty interesting idea. I wonder where the stats are on people who have cameras on their computers. I know laptops typically come with it, iPad’s and phones. Most phones have, most smart phones have the upfront facing camera. [00:30:07] So, kind of my message back to her was I really would only be interested, you got to make sure it works on iPad and iPhone because I have a camera at home. It’s not plugged in. I have a camera here at the office, that’s it right there. You know, it’s the one we use for our podcast. I think this statistics are probably a lot lower than people think about how many people have cameras on their phone. Charles: Well, not just that but how many people would actually use it. Chris: Take the time and use it and is it set up properly. Charles: Who know how to do it? Right? There’s a learning curve there. Chris: It’s probably a much greater thing to do through like an iPad app or you know an Apple app or an Android app because then, there’s no set up. Use the front facing camera, the speaker mic, hold it here, and go. Charles: Or maybe something that we’d look into. Maybe it’s a way to make the app do that for you after the purchase. It could be part of the sales process. Chris: That’s a great idea. Charles: Click here to, you know…. Chris: Describe the sales process. Charles: Describe it, whatever you just bought. And then it turns on your webcam and you can start recording. Anyway… Chris: Great. In fact, we should patent that and sell it to Amazon. Right? Because Amazon has an app. So, if you buy it from the app, 9 times out of 10, there’s –well, let’s do 7 out of 10, there’s gonna be a front facing camera. Go ahead and… Charles: Front facing cameras sucks compared to the back camera. Chris: Oh, yeah. And you know, maybe that’s why people aren’t doing it because the front facing camera is usually pretty bad. Maybe it’s probably worse on this iPad. Charles: Probably. Oh, I got some blank stare. Chris: That was good. Charles: This blank is at everyone who doubted Facebook’s decision to but Paintress. I’m sorry, to buy Instagram. Because prior to the purchase, Instagram was at 27 million users. Chris: Right. Charles: Right? From their existence. They have been operational for a while. Facebook bought them and in the span of ten days, they got 10 million users. Chris: 10 more million more users. Wow. Charles: 10 more million in ten days. That’s like a million a day. Chris: Wow. Charles: Counting me. I wasn’t an Instagram user until they purchased it. And I said, okay, I might as well try it. I’m on everything else, and be on Instagram. And it’s okay, it actually, you know there’s some series of filters… Chris: It enables you to post pictures that you can share with your mom, your dad or you [cross talk] filters. Charles: Well, no. Filters are like development filters. Like, do I wanna Sephia it, I want it black and white, do I want it… Chris: Oh… Charles: You know whatever. Chris: For adjusting it, get rid of red eye that kind of things? Charles: Not that conflicts. [laughter] Getting the red eye, you can just, let me see here. I’ll do this, matter of fact. Take a picture. And so yeah, you do that and this is pretty cool. It does sync up with Facebook, Twitter, Four Square and all my other social platforms or social apps that I have on this phone, which is pretty cool. So those are checked off. And once I post it, then it goes to those with the little [00:33:53] [inaudible] that I chose. And so, it’s okay. Chris: Interesting. It’s not Photoshop. Charles: Exactly. So, right here, the filter is here. So, we’ll do Chris and I’m about to post it so you all see it in black and white. Chris: Early morning coffee. Well, mid late early afternoon, just before noon coffee. Charles: So, my post is to go up there so you will see it and everybody else to see it. Chris: Cool. Well, this is – I think this environment, we’re actually sitting in our chairs really mellows this out and [cross talk] like we need a cigar and a glass of scotch. All right. Well, I think that’s it. You know, one other thing I did wanna mention about e-commerce. When you’re doing straight e-commerce as opposed to just kind of service oriented or [00:34:48] [inaudible] stores, one of the things you have to turn on is – first, you got to have Google analytics or assuming that you have that, and then you can track e-commerce through to Google Analytics. [00:35:01] So, you can literally, if you’re running a Pay Per Click campaign, you can literally say, this particular campaign, I spent $1,000 and it actually netted me, whatever, $500 or $1500 in sales. Boom, boom. ROI simple, easy to calculate like it can’t get anymore traceable. Charles: This is huge. It’s huge. We do that for one of our clients. It’s so granular to the point where we can go in and see that we’re – that particular client that we run a remarketing for. And so I’m able to go in and compare the remarketing campaign to the regular PPC campaign to his organic traffic. And figure out which keywords, number one, are being brought in from east campaign and then the revenue generated. I mean, down to a specific dollar cents amount for each campaign. So, if you’re doing e-comm or if you have any site, definitely have analytics on their. If you’re doing e-comm, then make sure your analytics ties in with your stores e-commerce. So that way you can track things down to the dollar amount. Chris: And one thing, just as a business owner, you know sometimes you just go to remind people, in a lot of case, it’s actually worth taking a small loss because the value of a client is almost never the first and/or one time purchase. Charles: Exactly. Chris: So, if you’re spending a thousand and you made a thousand, or even if you’re spending thousand and you made 750, some people are like, you’re dumb for losing money. But if you know that that particular client on average that client is gonna purchase twice a year or 1.5 times a year and it’s the same dollar amount, then all of a sudden, it looks a lot more attractive. Charles: Especially if the marketing is right. After that client purchased, you left him with you know, maybe for a coupon to come back later. Or you encourage them to do that. Chris: And sign them up on a newsletter or something where you’re engaging them. Charles: Keep them involved, exactly. Especially if you know your product, if you know your product runs out every 90 days, and so they’ll need to get a new one. Yeah, it’s definitely worth taking – I won’t even call that a loss because it’s not really loss because you’ll get it back later. But it’s worth taking it decrease in revenue upfront, just to get it multiplied down the line. Chris: Here is an extreme example. Alarm systems, home alarm systems, when they’re installed, the amount of money that goes to the installer, the cost associated with that, the company that’s doing the monitoring, even though typically that’s sold on a, I think it’s a three year contract. At the end of that three year contract, the alarm company is still in the red. And your obligation is over but they know statistically that people extend that contract and they’ve got so many people on the books who are paying 24.95 a month or whatever it is. Charles: That six years… Chris: That works for them and that’s how they just continue to grow all those clients, grow that business. So, there’s a situation where they have real
ly done the analysis, not on a one year basis, not on a two year basis, not on a contract term three year basis but really a four year basis. At four years, they’re making money and then at that point, you know, frankly they’re banking. It’s 24.95 in the bank because how many times does an alarm system call somebody, you got a call center of people. They take a 5 minute call once every six months for 24.95 a month. Charles: You know they took the hit upfront to do what kind of started that. You know that cost these 17 bucks of click for residential alarm system and Google [00:39:00] [inaudible]. And so, you pay them and then you have to give a great offer like for installation. You know, or 99 bucks or something like that. So, you take that loss if you will for the sake of you know, three years later making ten times more than it. Chris: Yup. So, all right. I think that was good, I think we covered e-commerce. We’ll probably covering it a little bit more because we are getting more and more e-commerce clients. So, it really calls us to dive into those subjects and bring our learning’s to you guys when we get a chance. Remember, you are listening to the most popular SEO Podcast on iTunes. I also like to say you’re listening to the most popular Internet Marketing Podcast on iTunes that is because of you. We really do appreciate you. If you haven’t gone out and written a review, if you have listened to more than three podcasts and you haven’t written a review yet. Charles: Shame on you. [cross talk] Chris: Kick in the chins to you. Charles: Sounds like water splashing. Chris: Yeah. We’ll work on our sound effects. All you need to do is go on to iTunes, create an account, submit a review. And then if you want, you can send us an e-mail, let us know, hey, I just submitted a review, I appreciate what you guys are doing. That really keeps us motivated, we’re really excited to read these positive reviews. And we’re happy that most of them are positive. It’s a pretty awesome feeling. Thanks to you, guys. All right. Well, until the next podcast. This has been podcast number 145. Until next time, my name is Chris Burres. Charles: Charles Lewis. Chris: Bye-bye for now. [00:40:50] END OF AUDIO  

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