SEVO, Search Engine Visitor Optimization

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Thirty-three SEO Podcast Oct. 2nd 2009. Third page of Transcription

Paul: There’s nothing there and that’s going to create a bounce and that’s another reason you have to have good content. Always explaining to customers we really optimize for two entities. We optimize for the search engine robot so that it will like your site and return it high in the search results. You also optimize for the visitor because once they get to your website, you have to entice them to stay there and to do something and spend a lot of time there.  We call this Search Engine Visitor Optimizaiton and You can learn more about this at this link  Internet Marketing Houston.

So you have to keep that in mind. And I see some sites that are really good at content but maybe not good at optimizing for the search engine or vice versa. So I think everybody should probably understand that.

So you got to optimize for both. Got to have the content and you got to have good SEO to get the person there so they’ll read your content.

Chris: So what you’re really saying is we’re actually SEVO experts?

Paul: SEVO?

Chris: We’re world class experts in SEVO, Search Engine Visitor Optimization.

Paul: I was like “SEVO”?

Chris: I bet you haven’t heard of that.

Paul: That’s a smart (24:25).

Chris: I got some bad news. You might not find it on Wikipedia. Until this afternoon.

Paul: Until–yeah. Until immediately after the podcast.

Chris: That’s true because if you go back and listen to our podcast and you just read that email, he’s listened to all of them, he understands–what was his name again?

Paul: Jeff Hobbs.

Chris: He understands that, you know, a lot of what we do isn’t just about Search Engine Optimization ‘cause it’s one thing and an easy thing for us to get you on the first page of Google. It’s another thing, for instance, even this Texas Orthopaedics, the first page needs to change. And why does it need to change? It doesn’t outline the services they provide.

We’ve got some great graphics on the top, it’s actually showing a soccer player, a basketball player, a lady who’s some sort of a calisthenic trainer, Nazi trainer and then–

Paul: These guys look the Nazis go, yeah. (25:17).

Chris: All trainers are Nazis. Even the yoga class I take on Sunday–Saturday, she’s a Nazi. I don’t even care what she–yeah–Namaste my ass!

Paul: Really.

Chris: She’s a Nazi. You want me to bend how? What? All right.

Paul: Their site, it’s a good informational website. It provides lots of information, there’s the company, and, “Hey, take a look at us.” But just not–

Chris: Searching.

Paul: Yeah.

Chris: It doesn’t pop, it doesn’t really hammer home. So you come to that first page and you got, oh, here’s a very neat article apparently about knee joint by Dr. Fahl and then there’s another article about ACL injuries by Dr. Hammit.

Now, to the credit, if they came here after typing ACL injuries, they might actually end up with this article, that might be exactly what they’re looking for. But if they came here looking for just orthopaedic surgeon, you know, some–it doesn’t really tell any of the users what they do. So we’re going to make–we’re going to totally revamp this front page.

Paul: I broke my finger, can you guys handle that? Or I busted my elbow or–

Chris: And I know I need an orthopaedic surgeon.

Paul: Yeah.

Chris: I don’t see anything about elbow, I don’t see, you know, there’s just nothing here that really grabs their attention.

Paul: Yeah.

Chris: When you target a particular page for a particular keyword, it’s usually pretty important that you have that keyword prominent, not just for Google, but for the user. So if I type an elbow orthopaedic surgeon and I have a particular page that I’m targeting, that page really should be titled “elbow orthopaedic surgeon.” So then they’re like, “That’s what I searched, I clicked it, I came to it, it shows me elbow orthopaedic surgeon, this must be what I’m looking for.”

Paul: I’m at the right page. Okay, I should stay and possibly read.

Chris: I will not bounce.

Paul: There you go.

Chris: So again, those kinds of things they really go hand in hand and that’s a good thing ‘cause it would really be bad if we had to optimize for one thing and then show the user something else. That’s actually Black Hat techniques.

So in terms of quality site content, there is lots of content here. It is actually quality and I read earlier today actually that often it’s not about site content in terms of attracting users, it’s about site layout. So how is that good information laid out for the user?

Paul: Okay.

Chris: ‘Cause, you know, we talk about it. It’s very important to have bullet points ‘cause we have short attention spans.

Paul: That’s right.

Chris: And you don’t want just bullet points though, you also have to back that up with a couple of paragraphs or, you know, a couple long articles about the information so that there are people who want to read more and find out more and understand that you are experts at what you do and there are people who just want to go, “Okay, this is what they do.” They do elbows and wrists surgery, make an appointment, boom.

Paul: Okay.

Chris: Call-to-action, make an appointment.

Paul: Yeah.

Chris: So that’s one of them. the next we have the next thing on the list and we’re not going to get too far through this list but the next thing in the list is Good Title Tag. So do we have good title tags here?

Paul: On their home page, title tag says Texas Orthopaedics.

Chris: So for those of you who don’t know there’s two ways to look at the title tag. The easy way, we’re actually using a browser Firefox, it’s the same in I.E., the blue bar across the very top of the browser, it has the title of the page, which is title tag and then it has in this case a dash Mozilla Firefox ‘cause that’s the actual browser we’re using. So you can see it there.

The other way to see it is if you right click, in Firefox you go down you look at View Page Source. In I.E. it’s I think just View Source and that’ll pull up a text file and then you’re going to look for a thing called the title tag so it’s going to have the alligator eating to the right and then title and then the alligator eating to the left. I don’t know if that’s how you learn.

Paul: I know what you’re talking about but ‘cause that’s how I learned greater than, less than.

Chris: Yeah.

Paul: Like elementary math.

Chris: There you go.

Paul: But–

Chris: So it’s–

Paul: If somebody out there that’s like, “What?”

Chris: Alligator?

Paul: Like I don’t–

Chris: We don’t have alligators. So it’s the less than or equal–less than sign and then the word title and then the greater than sign and in this case, it says, “Texas Orthopaedics.” That’s the other way you can look at the title tag.

Texas Orthopaedic on the first page, would you say that’s a good title tag?

Paul: I’d say that’s the beginning of a good title tag. It just–

Chris: Let me correct that. I think it’s the end–

Paul: Okay.

Chris: Of your title tag, right? ‘Cause really we want to be, you know, orthopaedic surgeon, well, you know what? It’s the company name that’s why they put it there.

Paul: Yeah.

Chris: And actually, you’re right, Paul. It’s the company name that’s why they put it there typically, you don’t put the company name as the lead name in the title tag. Because people aren’t searching–from the perspective of Google, they’re not searching for your company name. If they are, they already know how to find you. That’s not a big deal.

Paul: They’ll go directly to

Chris: Or they’re typing in something so relevant in search engines like the Google Analytics or Texas Orthopaedics. They do get search–they do get traffic from searches. But it’s people searching for Texas Orthopaedics and Sports Medicine.

Paul: Yeah.

Chris: Or so those are easy. You don’t even need to try for those. So the title tag in this case it is Texas Orthopaedics. We might want to do and we’ll probably change it to something more along the lines of Houston Orthopaedics surgery or surgeons because those are one of the keywords that we’re going to go after.

Paul: Okay, You mentioned like that’s one of their keywords. It’s always a good idea to have some of your keywords that you’re targeting in your title tags.

Chris: Well, in fact, if you’ve separated out different pages to target different keywords, each page for its own keyword, that keyword has to be in the title tag. I mean that’s just–that’s not even an option in order to get good search engine placement.

Paul: So if we’re going to have a page about knee surgery and this doctor performs the best knee surgeries in the world and that title tag would be, okay, knee, number one knee surgeon Houston I’m the, whatever.

Chris: Yeah.

Paul: ‘Cause it has–it’s specific to that page.

Chris: It needs to have ‘knee surgeon’ in there at least. And if you can get it in there a couple of times, that might be worth doing. But you definitely got to have that in there once ‘cause Google gives a lot of value to the title tag.

Well, we’ve got 4, 5, 6 and 7 left. We’re going to have to save that for the next podcast.

Paul: Okay, all right.

Chris: Or the podcast after next.

Paul: ‘Cause we can get–we’re going to get Mo Serious in here to rap us a tune about knee surgery or title tags or whatever.

Chris: You’re not prepared? I’m ready.

Paul: Knee surgery. That’s the end of my rap, I’m sorry.

Chris: Starts at the knee. Don’t forget.

Paul: Don’t use bold, You need to use strong. If you use bold, it’s old and wrong. That’s the line I remember from Mo Serious’ rap.

Chris: It’s old and wrong.

Paul: It’s old and wrong. That was in my head in the shower this morning. Don’t ask why.

Chris: What?

Paul: Don’t ask why.

Chris: What? Did you just say that?

Paul: I was like–

Chris: Did you say that aloud?

Paul: You need to use bold–yeah. Don’t use strong. If you use bold, it’s old and wrong. I was like, ‘Yeah, Mo, Serious.”

Chris: Mo Serious is good.

Paul: Such a nerd, man.

Chris: Are you calling Mo Serious a nerd?

Paul: I like this stuff, man. I bet it was really cool so–

Chris: I like it too. Actually, yeah. Again, I won’t admit to actually singing it in the shower.

Paul: I was, man, I was singing the SEO song in the shower like, “What is my problem?”

Chris: Well, that’s our podcast for today. Thank you, guys, so much for listening. We should have Mo Serious for the very next podcast so tune in. That’s going to be a great interview, I’m sure.

Paul: If not, we’re boycotting Mo Serious.

Chris: Yeah, no more. We won’t even–if Mo doesn’t show up for the next podcast, Paul will no longer sing his music in the shower.

Paul: Like I can’t promise you that. Yeah, there’s a good chance I will still–I just–I like his song.

Chris: Where’s the u in unity?

Paul: I like it a lot. And before we go, I want to give another shout out to Jeff Hobbs at Thanks, Jeff. We love, thanks, we appreciate you listening to the podcast, we appreciate every single listener we get and Emily Cal, that sent in the hermeneutics thing. Thanks for everybody that listens in all the countries all over the world, with your emails all over the place, I can’t thank you enough. Please keep sending them, please, if you like it, write us a review, tell us what you like, tell us what you don’t like. Podcast@–

Chris: That was a good hand off. Good job.

Paul: Forgot the email.

Chris: All right. Thank you, guys, so much for listening. Tune in to our next amazing podcast. My name is Chris Burres.

Paul: And this is Paul Hanson.

Chris: Bye-bye for now.

Author: eweb-admin