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Should I use “Click Here”, SEO
Chris: Well, and what Google read is it says, “Click here,” and it says, “Hey, the information at the end of this link is about click here, literally the text click here.” The same thing is ‑ and we’ve talked about this repeatedly ‑ the same thing with the home text. Google says, “The information at the end of this link is information about home,” and it almost never is.
Chuck: It’s always about ‑
Chris: Your business or your mission statement or whatever it may be that’s on that page. So yeah, I think that’s a good point.
Sometimes you want to have action. So if this is a CTA, a call to action, then you might want something more powerful than the text “SEO Houston” to be the only way to guide the visitor in the direction you want them to go. So you may have an image or a button and it may say “Click here” or it may say “Get the deal now” or “Download white paper now” or whatever it is.
Chuck: Yeah. They say, “Feel free to contact this,” right?
Chuck: And contact this is the link.
Chris: Is also a link, yeah. So I think this is where you get that good balance, that good SEVO, search engine visitor optimization balance where you’re optimizing and the optimization. You really wouldn’t even want the words “Click here” for SEO purposes. It’s actually diluting text and it’s guiding. As far as the search engine is concern, it doesn’t matter. It doesn’t care. It doesn’t like that it says “Click here.” From the user perspective though, you do need to give some guidance to what they’re doing, and that can be an image and then that text doesn’t dilute your keyword to text ratio. There’s a name for that.
Chuck: Keyword to text? Oh, density.
Chris: Density, keyword density, there we go.
Don’t let your website sit vacant.
Chuck: Yeah. If you’re under construction and you’ve been under construction for a while, or more importantly, the issue we tend to run into, you’re building a site and you don’t have content, and so we build a site and the client haven’t given us content, but they wish to get the site built, and so now the site is kind of vacant, minimal homepage text, a blank About Us page, a blank Services page, and it’s up for a while, possibly being indexed. Yeah, don’t do that.
Chris: And a couple of points that he makes here is make sure you’re visiting your website regularly because some things happen. Maybe the bill didn’t get paid either for your domain name which is one of the things you don’t want to let do, or your hoster or your designer or whatever, and so you aren’t even aware that your website has been taken down or it just went down accidentally. It’s not any maliciousness or it just went down, and you should spot check. Make it your homepage so that every time you open up your browser, your homepage shows up because that way it’s a great way to check and make sure that your website is up.
Speaking in those terms, don’t neglect to pay your site designer or host. If you forget to pay your host, your website will go down. If you forget to pay your designer, depending on the arrangement, your website can go down. If you forget, and I think that’s even the next one, don’t allow ‑
Chuck: Well, not just that, but let’s say it’s your host and usually everyone is using domain-based emails and your site is down, email is down, oh!
Chris: It looks bad.
Chuck: Yeah, it’s not a good look.
Chris: Yeah. The other one was don’t let the domain expire. That was associated with don’t have an under-construction page, the same thing. Because one of the things, and we haven’t even talked about that yet, is that it can affect your indexing. Google comes and indexes and says, “Oh, you used to have lots of useful information.” If you’re intelligent, now it’s got an address or now it’s got “The dude has not paid his bill.”
Chuck: Yeah, yeah. If this is your site, call this number, GoDaddy splash page.
Chris: Yeah, your bill is overdue and we’re letting everyone on the planet know.
Chris: Literally everyone on the planet.
Don’t allow music to play by default on your website.
Chuck: Yeah, yeah. And if you’ve got music going on there, I mean really, you might not need to have music on there unless you’re an artist. If you’re in the music industry, then okay, I could see you.
Chris: Probably you should. Yeah.
Chuck: Yeah. But if you’re Joe Blow’s Plumbing Company and you just like that song and so you want it to play, yeah.
Chris: No. Don’t do that. There’s actually good statistical evidence that that will cause bounces, so you really should not do that. I think even on the musician’s page, right? I mean you could ‑
Chuck: You can do the option to turn it off.
Chris: Yeah. Or to start it, right?
Chris: Because I mean you kind of think if I’m looking up a particular musician up, I probably just want to know like who he is, who he hangs out with, a little background info. I probably already have his music or I can encounter his music just on a Google search. I don’t need to go to his or her website to find his music. Now if I get there and maybe I want to listen to the latest tune or whatever, great, let me have that option. Yeah. So yeah, no music.
Don’t put addresses and phone numbers in fine print.
Chuck: Yeah. That’s kind of a no-brainer, you know. First off, make it visible. If it’s fine print, then people can’t see you and then who reads the fine print? I would definitely even make your addresses and phone numbers highly visible.
Chris: Yeah, absolutely!
Chuck: Contact page and footers and headers if you can.
Chris: Yeah. And we typically want to put the phone number depending on the type of business prominent on the upper right. That’s kind of where people tend to look for phone numbers. So you want a big phone number. You want people to be able to pick up the phone and get a hold of you. Like we say, we do all this work on the website and on the webpage and we desperately want them to get off, you know, grab a little bit of information and get off that webpage because we want them to start interacting with the business and that’s what we’re focused on.
And I think that is it. Yeah.
Chris: That was some really good information. If you’ve got any comments, please hit us up on Facebook or send us an email, email@example.com. Don’t forget, we do websites.
Chuck: Yes, we do.
Chris: We do internet marketing.
Chuck: Yes, we do.
Chris: We do all kinds of internet marketing we call PFE, pay-for-exposure which includes banner ads, remarketing which we’ve spoken about as incredibly powerful; of course, pay-per-click. We run the gamut, how do you want your business to be perceived on the web. We do social.
Chuck: Yes. In regards to that article, I posted it just a little bit on Facebook so you guys can check it out.
Chris: Cool! All right. We got any blank-stare news? That’s it, right?
Chuck: Yeah, I think we do have a blank stare. We got two blank stares. We’ll do this one first.
Chris: That was a good one.
Chuck: Oh, that was decent, yeah. That was all right.
First blank stare is about the guy who did the Facebook updates, Jason, Jason Valdez. This guy, he holds up a chick at a motel and while he’s holding her hostage, he’s updating Facebook.
Chris: That’s crazy.
Chuck: Telling his friends that he’s holding her hostage. Yeah, Jason.
Chris: His first one says, “I’m currently in a standoff, kinda ugly, but ready for whatever.”
Chuck: “But ready for whatever.” Then the second one was ‑
Chris: What’s funny is like his buddies are interacting with him, like really? This is crazy!
Chuck: The second one goes on. He says, “Man, I was going to let the girl go, but these dumbasses made an attempt to come in after I told them not to, so I popped off a couple of more shots and now we’re starting all over again.” Like really, bro?
Chris: You know, this is going to be in a movie at some point. And then some of the comments are “This is not a game. Just let her go.”
Chris: Expect the unexpected.
Chuck: Apparently, they call him J-Dog.
Chris: J-Dog! Good luck, homie. Be aware of your surroundings.
Chuck: Yeah, Jason, come on dude.
Second blank stare, the pilot for Southwest Airlines, like really, bro?
Chris: That’s a mistake you can’t make.
Chuck: First off, I mean those types of stuff, if you feel that way, man, keep it to yourself or in the confines of your home. But if you’re going to say it, right? And you’re talking to your co-pilot and whatever, you’re locked in the booth and you’re thinking you’re good, if you’re going to say it, turn your mike off.
Chris: Double check regularly, right?
Chuck: That the mike is off.
Chris: It was on for what, like 10 minutes or something?
Chuck: Yeah. But more importantly, like he broadcasted it to all other pilots and the people and the traffic controllers. So they kept coming in warning him like, “Bro, chill out.”
Chris: Which he couldn’t hear because his mike was locked on. Oh, that’s crazy.
Chuck: Yeah, dude, shame on you, bro.
Chris: All right. So we’ve got a Dilbert cartoon. We’ll post this one too on our Facebook page. I love this one. The boss is saying, “I want to use black hat methods to raise our website rankings on search engines.” And Dilbert responds with, “What do you like best about that idea? The fact that it’s unethical or the near certainty of getting caught?” The boss is like, you know, I’m not even going to read the last slide because I just think that’s hilarious. You guys can read the last slide on our Facebook.
Chuck: We’ll post that one too.
Chris: All right. This has been podcast number 112. You have been listening to the most popular SEO podcast on iTunes, real edutainment. Until the next podcast, my name is Chris Burres.
Chuck: And Charles Lewis.
Chris: Bye-bye for now.