Chris Burres: Yeah, clearly not the case. And also with them rolling out G Plus and putting more emphasis on G Plus which will, you know, as people engage with it will require more Gmail accounts, boom. All — and they’re gone. I saw this in the news, is Apple going thermonuclear with iOS 6. I don’t know if you’ve seen this in the news. From Steve Jobs’ book, his biography, he talked about going thermonuclear on Google. It was specifically in reference to mobile devices because he felt that Google was taking a lot of the technology that have all — had created in and not just Apple — Apple and others had created. And there are two changes this article talked and I thought it was pretty interesting. You know, one of the things even as Steve Jobs is saying that, he’s also saying, “And we’re going to continue to use their search [Laughter] because their search is the best.” And one, you know, everyone is aware of Siri and one thing I haven’t thought about is Siri is actually now kind of a layer between on an iPhone between the user and Google. So it’s a way not all Siri searches ended — end up — [0:10:02] Charles Lewis: On a Google search. Chris Burres: … on a Google search especially anything related to your phone, what’s my schedule on Thursday — Charles Lewis: Yeah, it’s — just — yeah. Chris Burres: That’s internal. And the latest version of iOS 6 took away maps. Now, they’re using their own maps and actually, they’re using their maps with Yelp, Yelp results, Yelp information on it. So those are kind of two big things because Google always had locked in maps. Charles Lewis: The maps here. Chris Burres: Yeah. So — so that’s — they’re saying, yeah, it’s not thermonuclear and it really is moving in a particular direction away from Google. And speaking of Yelp, Bing is using Yelp results for local content. And we were talking just kind of briefly before the podcast that you know, it’s — it’s probably really smart because Bing has a challenge and it’s challenging in general to get people to write reviews about stuff. It’s, you know, it’s an extra step. It’s — there’s almost no benefit for the user. Charles Lewis: Not only with Bing, not only them but their — their shares of market is so small compare from the Google that is going to take even that much longer to build up instead of a user-based that people can actually leave a review. Chris Burres: Yeah. Charles Lewis: For a couple reasons, one, Google has accounts. Chris Burres: Yeah. Charles Lewis: Seems — [Laughter] Chris Burres: Yup. Charles Lewis: There is no Bing Mail. Chris Burres: Right. Charles Lewis: You know what I’m saying? Chris Burres: Yeah. Charles Lewis: So, you don’t have a Bing account per say, so you don’t, you know, how is their verification process in regards to using — creating a review. Chris Burres: Right. Charles Lewis: They have to import, purchase or partner with someone like Yelp. I’ll say, partner it. They didn’t purchase them but partner with Yelp because Yelp brings in
a ton of already reviews ton — Chris Burres: And users. Charles Lewis: … of users — Chris Burres: Yup. Charles Lewis: … of infrastructure layout and then the whole minority [0:11:51] [Phonetic]. Chris Burres: Yeah. Charles Lewis: And so, that’s a good chess move to them. Kind of catches them up. I also think it’s a reason that Google dropped them. So — Chris Burres: Yeah. Charles Lewis: You know, one man’s trash, another man’s treasure. Chris Burres: Yup. Yeah. And we are talking and you really — you came up with the ultimate answer. I postulated, is Bing going to do the same thing? Are they going to use Yelp? Because remember Google is displaying Yelp results on Google locals places pages and then there was this whole plot out whether they can display it or not. Google said, okay, we’ll just pull of your stuff off and Google was able because of much user-based and because they have users. You’re right, Bing doesn’t necessarily have signed in users. They may have a lot of users, a lot of people use Bing search; frankly, most of them are because you buy a new Windows machine. You open up IE and the default search engine is Bing. That’s probably were 90% of their searches come from. It’s actually kind of amazing that Google still so high because what it means is somebody actually has to go to google.com because a lot of people don’t know how to change the — Charles Lewis: The default search. Chris Burres: … the default search. You — they actually have to go to google.com and then do a search instead of just typing right there in the main bar, probably another mistake in IE. I haven’t thought of that. Charles Lewis: Well that and — you know, you can give credit to the browser because Chrome became the leading browser. Chris Burres: Yeah. Charles Lewis: And so, you know, that default search is Google. [Laughter] Chris Burres: Yeah, that’s true. Charles Lewis: And so, you know, I love — even in my brand new computer I used my Bing search one time to find Chrome. Chris Burres: To find Chrome. [Laughter] Download Chrome, done. Charles Lewis: And so, yeah. Chris Burres: And by the way, here we use a lot of browsers for a number — from multitude of reasons. One of them is we need to check search results when we’re not being manipulated. Charles Lewis: Yeah, yeah. Chris Burres: Logged in or — or yeah, tracked. Charles Lewis: Well then and then you know, we’d like to make sure the sites display the right way in different browsers. Chris Burres: Yeah. Charles Lewis: You know, oh man, this is a blank stare. We’ll get to that later. Chris Burres: Okay. Speaking of track, you guys can track us. Charles Lewis: Yeah. Chris Burres: You can find us at facebook.com/ — Charles Lewis: ewebstyle. Chris Burres: Or twitter.com/ — Charles Lewis: ewebstyle. Chris Burres: Or youtube.com/ — Charles Lewis: [Singing] ewebstyle. Chris Burres: And you can e-mail us at podcast@ — Charles Lewis: e-webstyle.com. Chris Burres: All right. Again, we are the most popular SEO internet marketing podcast because of you. We’ve got 7,000 downloads in a weekly basis and 64 countries. That’s our current count. Charles Lewis: And shout out to our main. We are it like twelve minutes. Chris Burres: Yeah. Charles Lewis: Gino. Chris Burres: Yeah. Charles Lewis: So this is where you suppose to start listening. Chris Burres: Yeah, okay. Charles Lewis: Your shit bored ends. Chris Burres: The shot is over. [Laughter] Charles Lewis: Yeah, yeah. Will you face it? Chris Burres: Now you’re — now you’re going, “Ugh, hold, it’s so strong. Ugh.” You should have your chaser. Here it is. Today we’re going to talk about Top 10 Tips to a Great Web Page. You know, we’re — we’re not just straight up how do we get traffic to our website because if you send a ton of traffic to a website and it doesn’t convert and it only creates bounces and we’ll call them negative bounces — Charles Lewis: Yeah. [0:15:00] Chris Burres: Because we actually believe some bounces are good. Then, you know, what’s the use — what’s the use of all your effort, what’s the use of spending your money, your time. This is an article by Jennifer Kyrnin and that’s K-Y-R-N-I-N. It’s actually on about.com and it is titled Top 10 Tips to a Great Web Page. Charles Lewis: And one of the things to keep in mind is that, you know, usually probably 85 or 90% of the time, your website is the basis, is the foundation of your internet marketing campaign. Your SEO is optimizing their site. Your PPC may land pages on that site. Your social has link coming back to their site, if you’re blogging, all of your post on that site and so that website is the basis. And so usually you went to this article here is because a lot of people is still come to us [Laughter] looking for marketing and their websites, you know, it’s a — Chris Burres: Yeah. Charles Lewis: … they’re far [0:15:46] [Phonetic] And so, if you won’t let us redo your site, we can give you some tips. Chris Burres: Yeah — at least do it yourself and do it well. So first one is we’ve got a blow through this, Keep your focus on fast pages. That’s true. I think it’s certainly less true than it used to be when we were on dial-up and I don’t know what is the date on this article. When we were on dial-up, it was paramount because I think you have about three seconds before people will hit the back button and try another page. Now, you’d just want to, you know, make sure you got decent practices. Make sure that you’re not taking images from your phone or from your camera and putting them directly on a web page. Make sure you’re reducing those — Charles Lewis: And we talk abut page optimization, that’s included. It’s more than just on page SEO types of stuff but — but, you know, optimizing images, optimizing your code if you will to make sure that your site — your pages load up extremely quick that last thing you want to see is a place holder where an image should be and there’s the slow image loading because – because you just went directly from your camera to your WordPress page. Chris Burres: And just so you know, if you take that image and you bring it in to any sort of web editor and you grab a corner and shrink it, you are not shrinking the size of that image in terms of how much upload spaces or how much spaces needed to upload it. Charles Lewis: Keep your pages short, but not too short. “Writing for the web is different from writing for print.” Chris Burres: Yeah. Charles Lewis: It depends. I think it depends on the industry. You know, we have a client who does human capital consulting. Very informative, research-heavy sort of industry and so their pages are long. The content is long but it’s necessary for the conversion of their clients. We have a different client who sells, you know, office products very short, right to the point, brief description, “Order now.” And so I think it really depends on, one, the industry and — and what you actually offer. Chris Burres: Yeah, I think the other thing is really — it has to be written relevant. For instance, you know, we’ve talked about an AC page can be a
one-page close, can be kind of a quarter page close. Somebody is looking for AC work, you — you know — Charles Lewis: Do — Chris Burres: … home here where you got — you got a unique selling proposition. You got a call to action, boom. You can close it. Another example we’ve given is we’ve got Homex Siding — Charles Lewis: Yeah. Chris Burres: … company. That’s not — it maybe — it could be a one-page close. It is definitely not a — a quarter sheet close. Charles Lewis: A one-page close for them would generate a bad lead. Chris Burres: Yeah. Charles Lewis: You know, someone who actually goes do that long page all with the content, looks at the images, reads about the James Hardie Products and things like that, more informed person so then when they do get to the form, they will probably better and easier conversion. Chris Burres: Yup. Charles Lewis: Number three says Good navigation on your websites is critical. Check. Chris Burres: Yeah. Charles Lewis: Not too much to say about that. Chris Burres: Yeah. Charles Lewis: I will say this though in regards to your navigation; make sure that you still follow kind of tradition links sculpting rules. Make sure you have the most important links in the navigation is links. Chris Burres: Yeah. Charles Lewis: Make sure you had the most important links in a navigation first. Chris Burres: Yup.