Site Credibility, Expertise, Trustworthiness and SEO

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Site Credibility, Expertise, Trustworthiness and SEO

Charles: Expertise plus trustworthiness equals your site credibility so prove that your expert. That’s how with the authority links in with the different links coming to you and show your site’s trustworthy. Good nav, good layout, great information, good links coming in and then improve your site cred. Frankly, they probably improve your page rank. That one just hit me. I’m feeling it right now. Let’s see… Content purpose was the next section they talked about and we said, “It is critical for content to fulfill a unique purpose.” Definitely, don’t just write about anything that doesn’t help anyone. There’s a lot of that already out there. If you want your content to be shared or for people to link to or for it to even have some value then give it a purpose, fulfill a need. Our content, you go through all the site we write about, our blog post are about SEO. [0:20:00] This podcast, this content about SEO and the purpose is to help you guys, who are watching and/or listening, to what your SEO offers. Chris: I did a blog post yesterday because I had a challenge. We’re trying to get a customer switched over on to Google apps. They wanted to make sure that all their emails could get migrated from where they were to where they’re at – to Google apps before they flip the switch which is great. There was a little challenge with Google and getting the emails ported. I figured a work around. I posted the work around on the blog. So we’re actually providing good, valuable content. Not just for SEO, for all the things necessary for hosting and – which involves email et cetera. Charles: And then just for the sake of helping us, remember [0:20:49] [Inaudible] SEO. We’re generating links. I’m pretty confident in saying we weren’t the only people who have experienced their problems. And so, as people begin to search for it, the article he posted should come up and provide some assistance to some people. Chris: And hopefully they’ll subscribe to our podcast. Charles: Exactly. Poor quality content, pages with lots of words, saying little. Blah, blah, blah, keyword, blah, blah, blah, keyword, keyword, blah, blah, blah, keyword. That’s a page with no purpose or I like this one. Pages who’s sole purpose is advertising. Chris: Yeah. Charles: Boo, no punch in the face for you. Chris: Kick in the shin. Kicking lizard in the shins. Charles: I would punch on the face to kick a lizard. Chris: Words are rants also. Words are rants also, come on. Charles: Content reliability. Uptime accessibility and functionality can now be quality indicators of reliability. It kind of goes back to your credibility statement. As long as your site’s up, it’s accessible, and it functions well then that makes you reliable. You touched on this earlier, content relevancy. And so I think some of the thing here really talk about SEO like using click here as anchor text. Chris: Oh yeah. Charles: Take advantage of that. If you’re still doing that, shame on you. Chris: Just to roll back, the text that is in the section that you can click when you take it to another page, that text is called anchor text. That text should be keyword rich and the keywords that are rich in that text should be the same keywords that you’re targeting on the page that you’re sending them to. Charles: Definitely so for example, on our page, on our site, we have an SEO page. And on our SEO page, we talk about how we do right head SEO, how we follow the guidelines, how we understand great content and then we quickly talk about the difference between SEO and pay per click. And our pay per click text in that paragraph is a link to our pay per click page. And so rather than say, “Click here to learn about PPC.” It says, “SEO is different from pay per click,” which is the link. So definitely take advantage of using keywords in your anchor text. Chris: It just makes sense when you guys think of it from Google algorithm standpoint. The information at the end of this is going to be about either click here or pay per click. Charles: Exactly. Chris: You decide. Charles: I see it so many times. Another one to probably get rid off is more info or learn more. A lot of times we use a plug-in for our other podcast. It’s called SEO Quake and SEO Quake allows us to see the content, in the back end, how many times a certain keyword is in the text and most of the time it pulls up, “Tour, reiterations of more info or learn more or click here,” frankly and when it could be keywords. Chris: There’s some plug in on WordPress that we use so that it doesn’t – so that you can control that more info instead of more info, you put in a keyword rich phrase. Charles: Yeah. Chris: Scratch that. We’ll edit that out as soon as we start editing. Charles: We don’t do this often. [Laughter] Another one here, I like is content recency. First statement said, “A frequently updated site encourages people to return as long as your content remains relevant and engaging.” I totally agree with that statement and I think this is more in line with sites who provide information that changes frequently like news sites or maybe sites that focus on health industry or entertainment even where the homepage probably changes frequently and it needs to because there’s a lot
still happening. [0:25:00] Tech industries, sites like Tech Crunch and those who need to have… Chris: …like five articles a day, five new articles a day or something… Charles: Yeah and so the key to making your content recent is not only keep it up to date but make sure that all that are copyright dates are [0:25:16] [Inaudible], keep your site maps up to date. Don’t have any expired product fee if you’re doing a merchant. Yeah, that was something so don’t do that. We’ll keep moving. Content format which is a pretty good one. Visual elements should align with the purpose of the site and note interfere with content. Ever been to a site and the first thing you see is an image that shows up and that image has nothing to do with what you searched or the rest of the content that’s on the page. Chris: Yeah, let me think. What did I do when that happened? I think I bounced. [Laughter] Yeah. Charles: And I got a new balance, I got a new mouse with my… [Cross-talk] Chris: We should just call it the reject button. Charles: Yeah, I’m click, click, back to my search engine results page so definitely make your images relevant to the content that’s on the page and this kind of goes back in the – they call it the poor quality content. I called it bad SEO and bad CEVO and some quick examples of that would be page layouts with excessive advertisements, ads placements that get in way, now you get it anyway. If you have too many ads, which is interesting, quick I read an article yesterday that said, it talked about the algorithm change Google made, calling it top heavy in regards to people having too many ads above the fold. Now, I think the article with the stretch because they say, “So how does Google rank in this because if you searched on Google, the top three are paid ads, right?” [0:27:03] [Inaudible] And so technically, these are ads above the fold. Chris: Yeah, there’s a hundred stories of how Google has violated it, their own kind of policies like as an example, you’re not allowed – you’re not supposed to buy links. Well, that’s all that Google does is sell links. That’s they’re whole business model. While they provide them free in the organic section and then they sell them in the paid section. People try and draw that hypocritical perspective and I’m like, “Come on.” They are the search engine that you want to be on. Just follow the rules. Charles: Yeah, bad titles, poor quality code, that sucks. If your code is bad, revisit that. It really has a huge effect. Keywords step footers which is planning post. Sometimes you have to do what you have to do. Just do it wisely in a way that it makes sense. I came across a site last week and literally, there were probably 200 words in the footer that were just keywords. Chris: Wow. Charles: They weren’t linked and so, yeah – work on them. Duplicate stop photos, one I hate. Don’t have the same stock photos especially with the chick with the black hair and the headset. Like, come on, she had a lot of jobs. Chris: Yeah, she does not work for you. Charles: She works for everybody. Let’s see. Content arrangement and we’re almost done here. Users know good content when they see it and would likely want to direct other users to it. I think that that’s talking about link bait. Chris: Yeah. Charles: And so if you have a great info graphics, great, great [0:28:52] [Inaudible] videos or just content that’s unique and needed, content that people are looking for that they can’t find anywhere. If you created and you publish it in a way that’s easy to share, it will get shared. Bad content, poor spelling, bad grammar, bias or factual errors, that’s not right. Chris: That’s eject. Charles: [0:29:22] [Inaudible] button, possibly spam and pinning on where I read it to determine my action. I read it on Twitter, block the follow, leave me alone. Read it on Facebook, unlike. Read on G plus, get out of my circle. Chris: Yeah. Charles: Definitely don’t put in the wrong information. That’s it. Chris: All right. Well that was good. [Cross-talk] Charles: Content, our posts is up on Facebook so you guys could check it out. Pretty good information in here. Chris: I thought it was cool the name of Panda came from one of the guys who was involved in that project was named Panda. Charles: Wow. [0:30:00] Chris: That’s what it said so – what do we say? We said the great Chinese restaurant should be called “Two Fat Pandas?” I think that’s great. There’s probably like 100 of them already in the country. All right so that’s it. Thank you guys for listening. You guys have been listening to the most popular SEO podcast on iTunes. That is because of you all around out there punching the face to all of our listeners. Please do us a favor, go to iTunes, create an account, submit a review and then hit us up somehow, Facebook, Twitter, email and let us know that you’ve done that. Charles: And if you couldn’t do it on iTunes, for the people who are having difficulty then hit us up on Google, frankly, E-Webstyle, go to Google, put up on places page and put some review there. We’ve covered Google places plenty of times here and we all know the value of having reviews there. Chris: And a couple of people have already done that so punch in the face to you guys. Charles: Yeah. Chris: We’ll read those reviews on air as well. We really appreciate you guys. I think that’s all. That’s it. All right, until the next podcast. My name is Chris Burres. Charles: Charles Lewis. Chris: Bye, bye for now. [0:31:16] End of Audio

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