Social Marketing and SEO

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Seventy-Eighth Internet Marketing Podcast October 1st 2010. First page of Show Notes

Social Marketing and SEO

Chris: Hi and welcome to the Internet Marketing Unknown Secrets of SEO Podcast!

Paul: We do websites.

Chris: Awesome! That’s in the title.

Paul: What’s up, everybody? Welcome back to another fun-filled edition, another fun-filled Friday.

Chris: Woo-hoo! 9:15-ish Central Standard Time here in Houston, Texas. This is podcast number 78. You are listening to the most popular SEO podcast on iTunes. You mentioned here in Houston already. I just wanted to throw this out there. Every Friday, I would like to pick up some breakfast at Randall’s. That’s a local grocery store. Normally when I walk out of Randall’s, my glasses fog up, and for those…

Paul: Mine too. My sunglasses do that.

Chris: Yeah. For those of you who don’t live in Houston or maybe in the south, they keep places so cold. You’ll see people out in jeans and they’re wearing jeans ’cause as soon as you get inside, you should not be in shorts.

Paul: Yeah.

Chris: You need like a throw sweater or something.

Paul: It’s like 62 degrees inside of all places.

Chris: So I mean, they are like less than five minutes to pick up some breakfast, and I walk outside and usually they’re foggy. Today, they were not foggy.

Paul: That’s right ’cause it was only like what, 75 degrees this morning?

Chris: It’s beautiful. Yeah, it’s awesome. The weather here in Houston is great. Like always, we like to mention briefly what we talked about last time and give you the tip from our last podcast. Do you remember the tip from the last podcast?

Paul: Do social media?

Chris: Ooh, oh!

Paul: That was a wild guess. That’s what’s up.

Chris: Oh, he is good. Another way to say it social media has become a must.

Paul: Okay, yes.

Chris: But you’re right. Do social media. That’s awesome. And I’m probably just going to rename it ’cause that’s awesome.

Paul: Well, I should know because I was here.


I shouldn’t have to guess.

Chris: We’re getting better at that. We can actually remember what we did last time. So we’re going to wrap that up. That’s do’s and don’ts of social media marketing. We’ll get that started here in just a second.

A little bit about news. Man, we had a site, man. We had an amazing meeting this week with Rich Local. We did a presentation. We’re going to toot our horns here just for a little bit. We got two unbelievable comments. I’m going to just talk about one of them. One of them was, “That was the best presentation we’ve seen at this office ever.”

Paul: Yes. I was very impressed with that. And going with our theme for today, if you follow us, I posted it.

Chris: Yeah, you did, right before.

Paul: We have a big meeting coming up.

Chris: Not only that. Dean Calhoun said, “Hey, good luck, guys.” So thanks to you.

Paul: Oh, that’s what’s up, Dean.

Chris: And also Howard Ralston. Same thing. He’s like, “Yeah, good luck.” And then that was followed now by Adam Dell who is actually at the presentation who got on and said, “Hey, guys. Great job!” So we’re really proud. I’m proud. I mean Charles and Paul and I. We’ve put a lot of work into it and we all just killed it. It was awesome. It felt really good.

I love this quote. We’ve been, you know, the meteoric fall of Yahoo.

Paul: Yeah, oh Gosh.

Chris: Here’s the quote that was on…

Paul: It’s an epic fall.

Chris: CNN today. Tell me how harsh you think this is. An internet property slowly limping to its death and a mouthy CEO with no vision.

Paul: Oh!

Chris: Oh! What the CEO? What’s your one job?

Paul: To lead the company with your vision.

Chris: With a vision.

Paul: What’s my vision? Well, yeah.

Chris: Yeah.

Paul: Today, well, it will be…

Chris: Yeah. Well, let me just mouth off for a little bit and then we’ll just skip the whole vision part.

Paul: It’s like the ultimate epic fail. Guess who failed on the internet? Yahoo fail.

Chris: Fail.

Paul: Gosh.

Chris: Fail. It’s like watching a train wreck.

Paul: We were king of talking about that for a few months, like six to eight months. We’ve been saying, “What’s going on with Yahoo?”

Chris: I mean it is the quintessential, long, slow train wreck that you’re like “No! Get out of the way!”

Paul: And they’re still sledding on the tracks.

Chris: And they’re waving, “Hey, I’m a Yahoo fan.”

Paul: Yeah, it’s just like the internet ‑ the search company that doesn’t do search. Like what? Okay.

Chris: What are we? We are a portal and email company.

Paul: Yeah, really, really though.

Chris: We’re reduced to that. Another for you, I like this. Now, this is very, very interesting and very on topic. Facebook likes, right? So there’s this little article how it’s affecting traffic, and one of the things they took ‑ I guess Facebook released the numbers or it’s probably just somebody guessing. But I like the guesses so we’re going to call them facts today. [Laughter] People who click on Facebook likes have double the friends of people who don’t bother to click on Facebook likes.

Paul: Wow.

Chris: So they seem to be more social. That kind of makes sense that’s why we’re going to call it a fact.

Paul: Okay. So I’d say it maybe to tie in to social media, maybe if you’re a business, should you like something or get people? I’d say both. Get people to like what you say.

Chris: Yup.

Paul: That’s a very helpful thing.

Chris: It’s pretty cool. Now, the next thing, the people who click likes are five times more likely to click on external links getting them outside of Facebook. So Facebook is obviously tracking do they click off of my site, where are they clicking off the people who are actually ‑ the ones who already have liked some business or podcast. By the way, you can get onto any one of our blog posts and you can click a “like” button right there.

Paul: And like our podcast.

Chris: You’ll notice there’s one ‑ at least one person, me, who likes all of them.

Paul: Oh, okay. I think I liked one, but that was it.

Chris: That’s it?

Paul: I was like, “Oh, yeah, the rest are okay.”


Chris: I didn’t get enough air time on that one.


Paul: I was like, it could be better, you know.

Chris: And that’s all I got for news. I don’t know if you’ve got anything news-wise or…

Paul: When I like something, there’s a 99.9% chance that I actually do like it. That’s what I got. That’s all I got.

Chris: Is it wrong for me to like our own podcasts even if I don’t like them?

Paul: Oh, I need to like that.

Chris: Yeah, exactly. Dude, remind me I got to like that.

Paul: I got to like what we do here.

Chris: [Laughter] All right. The article is Do’s and Don’ts of Social Media Marketing. It is from the search engine journal and does it have an author or someone?

Paul: It’s a great newsletter.

Chris: Yeah.

Paul: Great newsletter.

Chris: Apparently, it was written…

Paul: George.

Chris: …by George. Thank you. ‘Cause I was going to try the first one.

Paul: Oh, man, the first name. I’m not even going to take a crack at that. B. George.

Chris: Yeah, B. George. There are two sets of two consonants together in that first name.

Paul: I’m not even going to try.

Chris: It’s not going to happen. It starts with the letter B.

Paul: Yeah.

Chris: We got through point 5 so go back and listen to that last podcast. That’s podcast number 77. Remember, before we really get into the meat and potatoes of this ‑ oh, I got a prelude. There’s going to be a huge announcement.

Paul: Yes.

Chris: At the end of this podcast.

Paul: That some people already know.

Chris: Some people are aware of. The people who really like us actually already know.

Paul: I bet you Dean knows. I bet you Darren knows. I bet you John Ralston knows.

Chris: Yup. And Adam definitely knows.

Paul: Yeah, Adam definitely knows.

Chris: He knows. He is the know.

Paul: Yeah.

Chris: So there’s going to be a big announcement. Stay tuned for that. The thing I was going to say before we get into the meat and potatoes is how you can contact us. We want you to stalk us. We want you to follow us. We really want you to like us.

Paul: Like us.

Chris: Please like us. You can get a hold of us at Remember, we do do websites. You can follow us on Twitter,, You can listen to this ‑ watch this podcast live at 9:15-ish Central Standard Time Fridays and all you need to do to get to it is go to That’s the letter “U” and then STREAM. You can also see all of our old videos here and you can find our videos on No. Go to and it will forward you to our YouTube page. So those are all the great ways.

And you can actually call us literally. You can pick up the phone, dial 713-592-6724 and somebody will answer the phone and be happy to talk to you and be happy to hear you tell us how much you like us.

Paul: There you go.

Chris: We got a call this week and maybe Charles can mention that a little bit later when ‑ I gave it away. He is going to make the announcement.

Paul: Oh, okay.

Chris: Ah, I ruined it. Let’s just end the podcast.

Paul: All right. Sometimes, ’cause I call him Chuck, so I’m like Charles, Charles. Oh, yes. He works here. Sorry, sorry. Every so often, I’m like Chuck. I always call him Chuck.

Chris: That sounds very familiar.

Paul: Yeah.

Chris: That sounds so right there. All right. So here it is, point number 5 out of 14 points. We’re going to have to blow through ‑ no, we got time. Good. It says keep your eyes peeled and ears open and your fingers on the pulse, bad idioms aside, being aware of all the changes happening around you on the web. So basically, what this is saying is stay up to date on information on ‑ I probably should have read this before I started that one.

Paul: And that’s ‑ we do it every single week to give you guys some information. Let’s see what’s going on. Yahoo is in epic fail. Google is watching everything you do. So we try to keep abreast of it. And I’ll tell you what, you know, I think that Chuck, Charles does a very good job with this ’cause I’ve been following Chuck’s ‑ I’d be followed. Oh, gosh. My mother would hate me if I said. I follow Chuck on Twitter and he’s always, you know, tweeting something about something, and I’m like, “No, Charles.” Like Chuck, Mo? He is always on and I’m like, “Man, how did you come up with this stuff?” But, you know, and if you’re following someone on Twitter and you know follow people doing what you’re doing, that’s a great way to stay abreast of what’s happening.

Chris: And you can actually follow Chuck, his tweets, Yes, he’s got Chuck. He beat out Charles Schwab for Chuck.


Paul: That’s what’s up.

Chris: He was right there on top of it.

Paul: Chuck, you should sell that Twitter handle to Charles Schwab.

Chris: We’ll broker the deal.


Paul: Yeah, right. So stay abreast of what’s happening. Newsletters, I get more newsletters than I can actually read.

Chris: Yeah.

Paul: And that’s how I keep up with you.

Chris: By having more information that I can read.

Paul: That I don’t read, yeah. I just feel smart.

Chris: I think there’s more information in my inbox that is probably really valuable to what I do the more talented I am.

Paul: There you go. Can you see that? Unread, unread, unread, unread. I’m so smart.


Chris: You know how much time I save, but I have the information.

Paul: There you go.

Chris: All right. This next one I like is be aware ‑ and it’s really kind of related to the last point. Be aware of the communities that are around the big one that you could join and be an active part of. You know, there’s so many SEO ‑ so much SEO information out there available. Make sure you’re subscribing to those RSSs and read newsletters or whatever, but also participate in those communities. I love this line. It says, “Social media marketing can hardly be possible unless you are willing to be social.”

Paul: Social. There you go.

Chris: So be social. Get out there and make comments and if you’re thinking and if you’ve never made a comment before and you’re a little bit nervous, and you’re concerned that you might be a douche when you make a comment, go back and listen to our “Don’t be a Douche” podcast ’cause you really don’t want to be a douche.

Paul: Yes.

Chris: I was actually borderline douche the other day.

Paul: I got a great news example coming up here in a second. So be social. One thing Yahoo noticed, we have started to have some back and forth. We are getting social on our Facebook page. We try to make posts two to three times a week every week. I’ll say one thing that Affygility Solutions does a great job of this. They’re always posting on something.

‘Cause I was on my Facebook Mobile, I was on my phone last night and I’m flipping through stuff, and I was like, “Oh, Doug and Dean.” They do have about a million posts. I was like wow! I was just flipping through and flipping through and flipping through and I was like, that’s very cool. I never would have thought a company that does that would be into ‑ they’re an environmental health and services. I was like wow, these guys are really on it. So they haven’t given me a lot of compliments this week. I’m going to do better than you, Dean. How about that? That’s a challenge.

Chris: Yeah, I’m going to be more social and likable…

Paul: Yeah.

Chris: …than you. So be part of those micro-communities. That’s point number 6. Number 7, stick to your brand philosophy.

Paul: This…

Chris: So this kind of ‑ I’m sorry to interrupt.

Paul: Yeah, go ahead.

Chris: This kind of precludes number 1, have a brand a philosophy.


Paul: Step number 1.

Chris: What are we about?

Paul: There you go. That’s a great question.

Chris: And then stick to it. You were going to say something there?

Paul: And it probably wasn’t important ’cause I already forgot.

Author: eweb-admin