Social Media Doctors and Attorneys

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This is a transcript from our 97th Internet Marketing Podcast(1st page).

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Social Media Doctors and Attorneys
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Social Media Doctors and Attorneys

Chris:                           Hi! And welcome to Internet Marketing, the SEO podcast of Unknown Secrets.


Paul:                            That’s what’s up. Yeah.




Paul:                            Welcome back you all. Another fun-filled Friday, Unknown Secrets of —


Chris:                           SEO.


Paul:                            — something, podcast.


Chris:                           Podcast. This is podcast number 97. My name is Chris Burres, owner of E-webstyle.


Paul:                            I’m Paul Hanson, sales manager of E-webstyle.


Chris:                           We are so glad to have you guys back. Do not forget, we are your friendly neighborhood top position snatchers and we say — one of our mottos is “Don’t be a douche” and if you’re lucky, we’ll punch you in the face.


Paul:                            Yes.


Chris:                           So, here’s a big old punch in the face to all of you. Actually, I was on stage. I was a boxer the other day and it was kind of fun.


Paul:                            Oh, really?


Chris:                           On the moon, so it’s all in the slow motion. It was pretty cool.


Paul:                            Well, I have a question.


Chris:                           Yeah?


Paul:                            The things happened in slow motion on the moon because anytime —


Chris:                           Yeah.


Paul:                            And I was like every time people act like they’re on the moon it’s like in slow motion.


Chris:                           The only thing that’s slow motion right is the up and down.


Paul:                            It is.


Chris:                           It’s not the —


Paul:                            But anytime somebody is acting like they’re on the moon, it’s always like slow. [Laughs]


Chris:                           The whole thing seems like — I think I made a comment. I was like, “Yes this weightless and slow motion training will really help us,” so…


Paul:                            I just thought about that. Oh, wow.


Chris:                           All right. So as always we want to talk a little bit. We have a tip from our last podcast. This is podcast number 96 and our tip is, “Make your mobile strategy relevant, simple personal and rewarding.” After rewarding I have the “Kaching” symbol twice actually.


Paul:                            Kaching!


Chris:                           Kaching. Yeah, so go back and listen to podcast number 96, you’ll find out you know, what we talked about in terms of a mobile strategy. We do have looming, or pending, or around the corner, the mobile SEO.


Paul:                            Yes.


Chris:                           So we may even have like a little teaser. We’re getting more sophisticated. We know we have to tease — well, we know we don’t have to tease our audience for you guys to come back and we really appreciate that. You do know you can follow us,,,, is how you could send us an e-mail and we do, do websites.


Paul:                            Yes, we definitely do websites.


Chris:                           And a little bit of news, I’ve gone through — there’s a lot of really interesting and exciting things. We noticed some things here in the office with one of our clients and the actual SERP, so I think that’s pretty exciting, we’re going to talk about that. There’s two beefs this week. We got a beef we’re going to talk about later, maybe a little bit in the Blank Stare News and we got the Google, Bing beef.


Paul:                            There you go. I’m going to say this. We have a special surprise at the end of today’s podcast.


Chris:                           Oh, yeah.


Paul:                            So make sure you follow to the very, very end. Very special surprise, you guys hear it here first and it’s going to be huge. You’re going to hear about all the local — you probably hear about the South By South West (SXSW), and HubSpot at SES, and SMX.


Chris:                           SIS.


Paul:                            Yeah.


Chris:                           Excellent.


Paul:                            Like what’s with the acronyms in this industry? I don’t really know.


Chris:                           Go figure, TMI.


Paul:                            Yeah, really.


Chris:                           Actually, not TMI.


Paul:                            [Laughs]


Chris:                           I guess that’s backwards. Just to run out whatever I know, I’m sorry about that. So, interesting things in the news — I like this headline, “Social media gives your doctor an ulcer.” And we’re actually with one of our clients is going to push them into social media. One of the things we’re keenly aware of and this is actually true of at least doctors and attorneys, you got to be very careful about the information you’re putting out socially ‘cause you cannot — you know, if you’re giving medical or legal advice then — if somebody takes your medical or legal advice and has a problem, they can come back and sue you.


Paul:                            Yes.


Chris:                           And since we’ve been the “Sue happiest — happy land” ever you got to watch out for that. So we know with our social it’s going to be more about things getting that practice involved and this is a good idea for anyone else out there doing social, getting involved in the community. So, there are orthopedics, they do sports medicine, they’re very much involved with local sports, high school sports and everything.


And as such, you know things we’ll be twitting about or like a, “Great job! Mustangs on Friday” and things like that so that they’re more relevant in the community. “Google declares war on content farms.” So we could actually talk in this podcast and there’s a lot going on with Google, and we’ll talk about the next thing — actually we’ll be talking about them pretty much the whole podcast.


Paul:                            Did we discuss Google, Bing last week? The war — the fight?


Chris:                           The beef? Yeah. We’ll get to that here in a second ‘cause I got some good information. I just like this. It was actually in the news today so… Google Declares War on Content Farms. What is a content farm? You know maybe somebody is out there like, “I know what a link farm is.” That’s kind of —


Paul:                            Yeah, well same — [Laughs] same basic concept.




Chris:                           I was going to try and cut you off but it was kind of obvious, right? [Laughs]


Paul:                            Well, you know my first thing was like, “Okay. But who the hell uses those?” Well, you know people do use those. I felt like that was something that — I mean we don’t use those. And I felt like that’s something that I used to see a lot of. I mean I don’t see link farms at all anymore


Chris:                           Right.


Paul:                            I think they have pretty much — people don’t even do it anymore.


Chris:                           “Gone the way of the dodo.”


Paul:                            Yeah, there you go. But concept farms, same concept just a site that people put up and load it with just with a butt-load of content.


Chris:                           Well, there’s a couple of issues with content farms, right? First off, you’ve got, “What kind of impact is it having on Search Engine Results Pages?” And the other is, “Why would you make a content farm?” One is for inbound links and ‘cause Google gives that credit, and obviously there is not going to be any value in it, if Google is actually blocking you and not using you at all.


The other is, if I’m just putting out a lot of crap content, I may pick up searches there and if I’m running AdWords — and in fact in the whole Bing, Google hullabaloo there are some interesting things happened where Bing was saying, “You guys” — kind of accusing Google of creating this thing, right? One, if you value inbound links then people are going to create inbound links.


And two, if you have AdWords out there running and people can make money by getting some portion of some traffics — organic search traffic and then turning that into dollars, then aren’t you effectively creating it? By the way, it’s actually a very valid point.


Paul:                            So, they create — I mean I can agree that Google creates the monster.


Chris:                           Yup. They created the link farm. They create the content farm. They’ll probably create something else. I don’t know, maybe image farms or something.


Paul:                            Yeah. [Laughs] Video farm.


Chris:                           Video farm. That would be YouTube, they own it.


Paul:                            Oh, yeah. [Laughs]


Chris:                           They’re probably not going to ban them. Although, they have banned their own pages before, put them into supplemental because they were violating some of their own policies, which is kind of funny. And if you think that’s pretty interesting, you should go back and Lord only knows what podcast it is, but it’s one of our previous podcast.




Paul:                            So, basically don’t use content farms. If you’re doing your own SEO or if someone else is doing it for you, make sure they’re not linking or creating content farms.


Chris:                           By the way, I just mentioned like how many podcast we have. We’re on 97. Celebrate — put your celebratory, “Yeah!” We hit 104,000 podcasts downloads.


Paul:                            That is what’s up man.


Chris:                           Yeah. Well, I was thinking we were behind ‘cause the stats I’m pulling is a 12-month time frame and I had old stats, and obviously as soon as we’ve been on the air for more than 12 months, the data from — prior to those 12 months falls off. And so when I finally got the opportunity in my infinite spare time to throw that data together. It turns out, we have 104,597 downloads over our podcast. That’s because of you guys, thank you very much.


I am a little sad though. I mean even after that — there was no review. There was no review. I mean we got 104,000 downloads and we have like —


Paul:                            I’ll write us a review.


Chris:                           — 20 reviews or something. Yeah, well we have to remove you from administrator, then you can write a review and then —


Paul:                            I’ll get my mom to do it.


Chris:                           If you guys are getting some good information, we really would appreciate either some link love from a website that you’re working on that would be great or a blog that you’re on or you know, go on to iTunes, create an account, submit a review. Hit us back, we love to give back some link love.


You can also go to our Facebook page. Again, If you’re sitting on your computer just pull it up right now, there’s a tab that says reviews, and go in and throw in a review for us, and include your website in there. Obviously that’s good link practice anyway, and we’ll get that read on air ‘cause we really appreciate when people are helping us out.


And then I’m skipping all over here, I got to make sure I don’t miss anything. Our next podcast will be on Thursday ‘cause I’m going to be out of town on Friday. So our next podcast is on Thursday, we’ll remember to say that on the end. By the way, you may be listening to this. You can actually watch the podcast live, 9:15-ish time — Central Standard Time on Friday mornings.


And if you just go to — and the easiest way to get there is and that will take you to our SEO podcast page, and it’s actually embedded right there so you can watch the live video. Otherwise keep listening, we appreciate it either way. We are the Red Bull of SEO so you can stay awake while you’re driving.


So we did an interesting thing — so Google is — you know, they’re making changes. They’re changing the content farm. We spoke last podcast about how they made an algorithm that change to the content scrapper, which took our SEO podcast off of the first page, and like out of the index, like totally gone out of the index. And then how we kind of twitted it to get it back in there.


And guess what we did? We created content. In order to get it back in there, content — there’s the content farm concept. There’s the monster that Google is creating themselves and they certainly have done that. Interesting things in local places, that’s a huge one. Let’s talk about that one, and then we’ll come back to the beef stuff.


Paul:                            Well, here’s the title. I like this, this is a catchy title. I want to wrap all of these up. Today’s podcast, “Traditional SEO is not enough.” Here’s what I mean by that.


Chris:                           Okay.


Paul:                            ‘Cause I have to support that. Back in October there was a major algorithmic change. So, basically what I’m saying is that, what you used to be able to do to get on the first page is no longer enough. Now — yes, today, you might still be on the first page of Google for certain things, but we’re kind of looking to the future. We always try to be a step ahead of the game.


So, just because you’re on the first page today it doesn’t mean you’ll be on there tomorrow. So, with the way things are changing and going, the old-school — you know, the traditional SEO just getting some links, throwing up content, that’s no longer enough. You have to take a broader — you have to expand your SEO — your grasp of SEO or what you’re doing in SEO. SEO is becoming — there’s more to it now. When we first started this podcast you know —


Chris:                           Content, links.


Paul:                            Yeah, that’s it. Links —


Chris:                           All text.


Paul:                            — video. You know video wasn’t even something that big. So, that’s why I’m going to title it, “Traditional SEO is not enough,” you got to have more and that’s what we’ll go over. Today we’ll kind a go over, “What else you need to do?” In addition to just the traditional “Hey,” the content and the links and all that other stuff ‘cause I wrote some notes.


Chris:                           And what — I don’t know if you remember the Texas Orthopedics. It was a great example where we saw another change — you know, recently within the last three months, right? Google started bringing in Local Places into the organic results. And we saw something really amazing this week which was for search term and I think the search term was “wrist doctor Tomball” and that’s a suburb — a little city that’s north of Houston.


Our client was in like the third position, it was their Google Local Places Listing, and the link was to an internal website. So, you know your Google Local Places, you’re using it one — what’s your website and you link to your website. In this case it should be to your —


Paul:                            Yeah, it needs to be to your homepage.


Chris:                           Exactly. So it would be In this case, it was or something. It was actually the Google Local Places Listing, there on the SERP linked directly into an internal website page. I’ve never seen that before.


Paul:                            I’ve never seen that before.


Chris:                           And it’s pretty interesting ‘cause again it’s like what we’ve been talking about Google is going to integrate the Google Local Places with organic search results. Interestingly enough if you went and typed “hand doctor Tomball” TOSM was there organically, not their Local Places or it was there, but the link was still the homepage, it wasn’t an internal page. It should have been ostensibly that same page. So I think that’s pretty exciting.


Paul:                            I think that’s a huge change. I’ve always kind of traditionally thought that there was a separate algorithm for the natural listings, and another algorithm for the seven-pack or six-pack or whatever, or how many that’s there you know, with the maps. And it’s starting to seem to me now that they’re kind of merging the local algorithm into the natural algorithm or if that makes any sense.


So, to me that’s a huge change now. So that’s a case and point right there, traditional SEO just doing that before that wouldn’t get you there. Had we not optimized their Local Places Listing that probably would not have happened, so this is a —


Chris:                           And I think — actually if I recall it correctly wrist, the word “wrist” is not in their Local Places Listing.


Paul:                            Yeah. It’s not at all.

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