Some basic rules for writing SEO Copy

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Sixty-sixth Internet Marketing Podcast June 25th 2010.  Third page of Transcription

Chris: We have it. It’s just not that big.

Paul: Yeah, we do have, yeah. I don’t think it’s real deal cider.

Chris: Yeah.

Paul: So I believe they put — there was a tax put on cider and this company Magners says, “We’re not going to roll this tax onto our consumers. We’re going to take the hit.”

Chris: Absorb the tax.

Paul: Our price will stay the same. So everyone’s tweeting about it in their Facebook and about —

Chris: It’s kind of a reverse tea party thing.

Paul: Yeah. There you go. [Laughter] ‘Cause we want more.

Chris: [Laughter]

Paul: I’m not throwing it away.

Chris: Yeah. [Laughter]

Paul: And so everyone’s tweeting about it and they noticed when they were watching it, their search engine placement just shot to the roof ’cause everyone’s talking about this tax and people, I assume, were upset because they wanted to pay more for their cider. But at the same time after — it was in the news. It was a big deal. After it kind of left the news their placement did. So that’s just one thing to watch out for. So here’s what the article kind of talks about, the difference between positive and negative conversations. If people are talking about me in a positive light — if people are talking about you — period. It kind of goes like all press is good press or all news is good or whatever that phrase is.

Chris: Yeah. There’s no such thing as bad press.

Paul: There’s no such thing as bad press. If they’re talking about you, it’s great. It’s for your search engine placement, whether it’s good or bad. And this is Paul Hanson’s opinion. I do not believe that if they’re talking bad about you, it will make a difference whether they’re talking good about you.

Chris: Yeah, in terms of search engine placement.

Paul: Yes.

Chris: Absolutely. I would —

Paul: I don’t think to that point where it can filter —

Chris: You can go ahead and say that’s an e-webstyle thingy.

Paul: That’s right. And next week my cousin is going to have a video that’s going to back up exactly what I’m saying.

Chris: Yeah.

Paul: I hope so.

Chris and

Paul: [Laughter]

Chris: Well, it might be the weekend.

Paul: Yeah, there you go.

Chris: We had him working on something else.

Paul: Yeah, that’s fine. So it doesn’t matter what they’re saying as long as they’re talking about you it’s good. Now, you should know by now if they’re saying, “You suck,” people are going to figure that out.

Chris: Yeah, they’re going to do enough research on you too.

Paul: Yeah, they’re going to do that. See, I say, is there such thing as a bad link that people are talking bad about you on this review side or this? The general consensus is search engines do not take sentiment metrics into their algorithm which basically means that they’re not really looking as to whether it’s good or it’s bad. They just want to know that it’s — you’re talking about it and it’s related to what they searched.

Chris: And it makes perfect sense. The Lebron James decision. Let’s say, everybody on the planet is now he’s like the evil athlete on the planet —

Paul: Yes.

Chris: — ’cause Tiger’s kind of faded off, and everyone’s just saying all these negative things. Well, when you go to your computer and you type in “Lebron” maybe yesterday it was Lebron, the Chef, but today all the buzz is about Lebron, the sports athlete. Of course, it doesn’t matter if it’s positive or negative if everyone’s talking about it and you’re trying to research it you want to hear what’s out there right now. So positive or negative isn’t going to have any, you know, the discussion whether it’s positive or negative isn’t going to have any effect on your search engine placement, it’s just going to increase across the board. Truly, no, there is no such thing as bad press in internet marketing, in search engine marketing.

Paul: I’d say the only way there could be bad press would be a review site.

Chris: Yeah, yeah.

Paul: But even if you get a bad review on Yelp, they’re talking about you.

Chris: You can just pay to get rid of it.

Paul: Really? Oh, yeah, that’s right.

Chris and

Paul: [Laughter]

Chris: No, I mean — no, no. clearly, that would not be a legitimate review site so that can’t be possible.

Paul: Yeah. But it will help people get — people talking about you is going to help your search engine placement, but as soon as I get to Yelp and I read that you suck, you know, I’m gone. So if that right there hasn’t convinced people to start social media for their company, I don’t know what will. So prove positive — proofs of the pudding, social media conversations can increase your search engine ranking. They can help and they can hurt ’cause when people stop talking about you, you know —

Chris: You’ll fall off the map.

Paul: — you’re going to fall off the map. The second thing that they discussed is consistent conversation. You want people talking about you consistently. What are you going to do to do that? Maybe you have some promotion that you’re going to put out here or —

Chris: And then that becomes a monthly promotion so that it’s consistent so people are talking about it regularly.

Paul: Yeah, oh, hey, this is, you know, E-Webstyle has got this great free website analysis going on. Check them out here, blah blah.

Chris: We do?

Paul: I think so.

Chris: Oh, yeah. That’s true.

Paul: Yeah, yeah.

Chris: Check it out. You can go to our website, and click the SEO button in that first paragraph. We encourage you to give us a call and if you don’t want to give us a call, at the bottom of that first paragraph there is a link for a free SEO analysis so…

Paul: Yes.

Chris: Send that in.

Paul: So you want to have consistent conversation about your company, about your brand, about your products and your services. You know, that means you’re going to have to stimulate that conversation most times unless you’re just Lebron James and you got people out there just talking about you and —

Chris: And Bing is chasing you.

Paul: Yeah, and everything we do.

Chris: And we got Google after us and he’s got Bing after him so…

Paul: Yes.

Chris: You got to find your Google or Bing.

Paul: Yes. So it says when — to gain more mentions — you want to stimulate the conversation, the more mentions that you get the better. You also want to try to control this. You want to respond to queries. You want to respond to positive and negative things that come out about your company. Probably a good time to get on Google — what’s that thing where you track —

Chris: Oh, yeah, Google search something.

Paul: No, it’s where you track what people are saying about us.

Chris: Yeah, yeah. I do — I’m using it.

Paul: It’s Alerts.

Chris: Google Alerts. There you go. Yeah.

Paul: “Cause I was like the only reason I know this is because you told me about it.

Chris: Yeah. Google Alerts. By the way, what Google Alerts does is you can put in some phrases, you can put them in quotes, or just regular search phrase, and anytime some new information is indexed by Google, they’ll send you an e-mail saying, “Hey, you were looking for new information about Lebron James.” Boom! “Here’s a new article on Lebron James” or you know, whatever, the chef.

Paul: Yes, she also talks about competing for keywords. I mean I don’t even think we have to discuss that. Everyone understands the importance of keywords. You want to keep things related to your business. But what she also — the last thing she talks about is something called paid conversation. This is not something I’m very familiar with, but what it basically is is if conversation is the new — is almost like —

Chris: Is the new back link.

Paul: Yeah, thank you. That’s awesome. If people talking about you is the new back link, will there become a way to pay for conversation like people pay for back links?

Chris: Honestly, I think it’s already going on, and I’ve heard from — and I don’t remember who it was who told me. Maybe it was Mo Serioius, the SEO rapper. Yes, there is an SEO rapper. Go back and listen to him.

Paul: What’s up, Chuck?

Chris: We interviewed him here. He said that like there’s some Twitter accounts that have so many followers that major media companies or major apparel companies are going after them and willing to pay them like $100,000 to start tweeting about stuff.

Paul: Tweeting about — okay. That makes perfect sense to me. If conversation is where the real meat and potatoes is, that’s what everybody wants, I could see how people would pay for it. To me a paid conversation is going to be like an advertisement.

Chris: Yeah.

Paul: I feel like I’m smart enough to be able to tell when it’s genuine conversation about something or when someone is just marketing a particular site, service, or product. I think it’s going to lose the —

Chris: The value, the conversational value.

Paul: Yes, the uniqueness to it because you’re not telling me about this ’cause you really want to. You’re telling me about this ’cause this guy gave you 100 grand or whatever.

Chris: Yeah.

Paul: And this is just something that’s new —

Chris: By the way, for 100 grand we’ll have a conversation pretty much about anything.

Paul: Yeah, I’ll talk about anything that you want. You pass me 100 grand, I’m on.

Chris: Yeah.

Paul: I’ll take 100 once.

Chris: That’s good. That’s good.

Paul: I’ll take it once but, you know, I’m on.

Chris: He’ll take it once. I’ll take the rest of the payments.

Chris and

Paul: [Laughter]

Chris: We’ll bring in the check with my name on it. You got to go back and listen to our podcast.

Paul: What I would say is if you have thought about trying it out — somebody try it and let me know how it works. I don’t have any experience with paid conversations.

Chris: Would you say send us $100,000?

Paul: Yeah, there you go.

Chris: We’ll see how it works.

Chris and

Paul: [Laughter]

Paul: In case there’s a sheik somewhere and like, “I’ll give these guys 100 grand.” I don’t know. I have mixed feelings about it. I would probably not do it because I want genuine people — just genuine conversation. Hey, check out this guy’s site. He knows what he’s talking about. They do good work.

Chris: Well, it’s interesting ’cause I certainly understand where you’re coming from and then at the same point you look at — remember the Toyota Sienna videos. And that is, without a doubt, marketing. And it was brilliant and created a buzz and whatever and you recognize it as marketing.

Paul: It was.

Chris: It was just so well done.

Paul: It was awesome.

Chris: Yeah. I mean we got to go listen to this.

Paul: Yeah. It was Swagger Wagon.

Chris: It was just so well done. It had so much swagger to it that you wanted to listen and share it with all your friends and then here’s this huge buzz about — I almost went and bought a Toyota, you know.

Paul: And I did. I shared it with —

Chris: You did buy a Toyota?

Chris and

Paul: [Laughter]

Paul: As a matter of fact, I was not going to buy it but I had kids just to —

Chris: Just so you can have some more swagger [Laughter] ’cause we all know nothing creates swagger like kids.

Paul: Like a couple of kids and a minivan.

Chris and

Paul: [Laughter]

Paul: So you know, I maintain that opinion. As paid conversation gets bigger and bigger, I might switch — I’d definitely switch my opinion about paid search and PPC. I’m definitely more open to the PPC idea now as I was before. So now I’m going to say I’m going to stay away from it but that very well could change.

Chris: Yeah. Hey, we have reached the end of our podcast. That’s great, great information, Paul. I really appreciate you picking up where I dropped off ’cause I had nothing. [Laughter]

Again, you guys are listening to the most popular SEO podcast on iTunes. You can follow us on Twitter, You can follow us on Facebook, You can watch us live typically about 9:15 Central Standard Time on Fridays. The best way to get to our USTREAM page is to go to

And please send us an e-mail, There is a free SEO analysis. Go to our website and find that. I had one other thing and I totally escaped my mind. So wow! That was a great 66th podcast. We really appreciate you guys listening. It’s you guys who give us referrals, make iTunes testimonials about us, and watch that makes us able to be us and here —

Paul: That’s right.

Chris: So we really appreciate you guys. Stay in contact. This is the end of the Unknown Secrets of SEO podcast number 66. My name is Chris Burres.

Paul: And this is Paul Hanson.

Chris: Bye-bye for now.

Author: eweb-admin