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Sub domain and Google Link Juice
Chuck: Sometimes. Because sometimes — and I try to read comments every time
I read an article or a post somebody did, I will scan through comments.
Just to see – ‘cause you can get factual information. A lot of times though
I’ll stop at the fourth comment because it’s stupid.
Chris: Yeah. They get — some —
Chuck: They get personal.
Chris: Yeah. They rapidly deteriorate into this stupid insanity.
This was interesting though and I’d like to read them — I’d like — as
opposed to like intelligent insanity.
Chris: I’d like to read these mostly ‘cause if it — if it gives a different perspective,
Chris: Like how to potentially view it. And this is I believe Google considers up
to 2 subdomains as independent websites and hence the link weight
would be in line with what you would get from any other external link.
And this says given the page rank, et cetera.
Anything more than 2 and I think Google simply ignores backlinks from thereon. I’m not certain but I’m pretty sure that I heard this from a Google guy on one of their official channels.
So this is — this is as great a reference as you could possibly have. I’m not certain but I’m pretty sure that I heard this from a Google guy on one of their official channels. So take this with a grain of salt.
I like it ‘cause it makes you think, you know. Google could make a decision and say, you know what, we’re going to give some credit ‘cause — well —
Chuck: They have 2.
Chris: Right. And often, when you do a subdomain on the bigger websites like
I’m talking about like a Shell.com or BP.com, their subdomains can be
entirely different divisions that represent the focus of tens of thousands
of people and so you kind of would want to give that an external kind of credibility or an external link juice.
And so, you know, maybe they do give to or whatever it may be. But it seems now, even if that were true, those are now internal links.
Chris: So that goes away. I mean, it goes back to —
Chuck: I’d like to see how effective that is in regards to multiple languages.
Chuck: You know, when you talk about having, you know, different webpages
with multiple languages and you put those in subdomains inside those
Chuck: And so, you know, how is that going to affect ranking? Just a thought.
Chris: I had one other thought and it just disappeared. I don’t even know where
it is. Oh, there it goes.
All right. So we’ve got a little bit of information about what is it?
Chris: Social media.
Chuck: Are these stuff social?
Chris: Of course. Right?
Chuck: But, you know, rather than tell you how to do social, I will put an article —
where did you get this article from?
Chris: It was e-mailed to me, SiteProNews.
Chuck: Right. Are they in front of you Chuck?
SiteProNews, yes. They sent the article about the 10 biggest social media
myths, right? So I kind of looked at the list already. It was pretty concrete
so we thought we’d share it. Number one is —
Chris: So number one. Number one social media myth.
Chris: I mean, like music or I’m not getting attached to — there we go. I get that.
You know I kept throwing that.
Chuck: Yeah. I’m with myself here.
Chris: You get that?
Chuck: You know, you would have got me.
Chris: You guys, there are always some visual gags, not always — sometimes.
And certainly blank stares. One of them — I know we’ve got a listener who called this week —
Chuck: Oh, yeah.
Chris: — who is going to enjoy our blank stare today.
Chuck: We’ve got a couple of blanks stare.
Chris: So, you know, well if you get a chance, you can watch — let’s cover that
right now or you can watch this video live. We’re filming — we start
between 9:15 and 9:30, Central Standard Time, on Friday mornings.
Chuck: Every Friday.
Chris: Every Friday. And you could just go to E-Webstyle.com/SEOpodcast. It
couldn’t be easier. And you can end up there. You can also go to the
homepage and there’s a link.
Chuck: You can watch it live.
Chris: Or you can watch it live right there.
Chuck: YouTube, you know, like cool too. So watch it live. Check out my unit. You
know today it’s Black [17:22:00][inaudible] White Star, you know. So it
would be a new hat next week.
Chris: Are we going to keep track of your hats now?
Chris: Geno is not going to like that. All right.
Chuck: Yeah. Because of Geno, right?
Social media is nothing but a bunch of carnival barkers.
Chris: Is that a myth? Like, have you heard that myth?
Chuck: I haven’t heard that myth before.
Chris: Just this — this just a disclaimer. This is the first kind of list or article we’ve
brought it from the site, that we brought from SiteProNews. So well, let’s
just jump in here. There — it’s not a bunch of carnival barkers.
Chuck: Yeah. He basically says it may seem like social media is a bunch of people
with bull horns shouting back and forth at each other. But if you know what you’re doing, social media can be very effective and profitable.
Chris: Okay. Well, let’s pretend that’s a myth. And there you go. It’s just a myth.
Chris: It’s not actually true.
Chuck: Yeah, I mean, you know, I think it’s a little bit of both.
Chris: Well, I think that he’s probably just being, you know, taking a little
literary license and, you know, it’s not a — it’s not just a bunch of carnival
barkers. It just feels very foreign and strange to people who haven’t kind
of jumped in and engaged the social media platforms that are available.
Chuck: Speaking of other platforms, number two is —
Chris: Come on.
Chuck: Yeah. You have to be on every social network.
Chris: Of course you have to be on every social network. What are you talking
about? I got to be on Twitter, on Facebook, in Identica.c — I don’t even
know how to say that — I’ve got to be on Twitter, on Facebook…
Chuck: Identica, YouTube, LinkedIn – those are the ones that you —
Chris: — StumbleUpon, Redhead…
Chuck: I need to use them a little bit more. I do have them but I just don’t – well,
I Stumble every now and then.
Chris: Oh, it’s a myth? So we didn’t… Oh, okay.
Chuck: No need to be doing that.
Chris: All right.
Chuck: About me. Go check that out.
Chuck: I created a profile yesterday.
Chris: I like that. About me.
Chuck: I mean, it’s a pretty cool idea. Exactly —
Chris: Okay, cool.
Chuck: That’s kind of awesome. I was frustrated somebody already had “Chuck,”
and I said damn, you know.
Chuck: Then I had CLewis, so I ain’t got —
Chris: Wait, wait. This is a great time to segue to this. I heard some rumor or
I’ve seen something on YouTube, you’ve put out something — something
Chris: Something new?
Chuck: Yeah, I got the new content management. I was going to bring it up
earlier when we’re talking about WordPress, but just breeze through
here and then we’ll talk about that…
Chuck: We’ll get into blank stares.
Chris: We’ll talk about you.
Chris: Got it. You. I don’t know.
Chuck: Yeah, talk about me.
Chris: There we go.
Chuck: You see, anyone can succeed in social media.
Chris: By the way, just to comment on, you have to be on all social media.
We’ve talked in our previous podcast about, you know, in industry and
we’re talking like, you know, commercial, not really a retail business,
more B2B or manufacturing, things like that.
Those people tend to be on LinkedIn and almost nothing else. You know, if you’re selling widgets to municipalities, there’s probably not much value in Facebook and Twitter. It doesn’t hurt and it actually can help you on a — from an SEO perspective from just the social media campaign that you may be putting together. Yeah. Don’t worry about it.
Chuck: Well, I mean, I have noticed that — that social networking is more
effective for B2C clients.
Chris: Yeah. It’s a way to engage your clients.
Chuck: Yeah. It’s a way to engage, it’s a way to provide a different level of
customer service and support, it’s another method of promotion, and it’s
free. So, you know, I mean, minus the time you spent doing it. And so,
you know, B2C is usually more effective with social networking.
Chris: And there’s a plug for us. If you don’t have time to do it, you know, just
setting up a Facebook page really is a waste of time if you’re not going to
do it —
Chuck: Don’t attempt.
Chris: Oh, okay.
Chuck: Okay. Number four. Social media will replace face-to-face networking.
Chris: Again, not sure that’s a myth. Let’s pretend it’s a myth.
Chuck: Yeah. I mean, I don’t think that thing will replace – well, I wouldn’t say
replaced. “Replaced” isn’t a good word here. But at the end of the day,
face-to-face is, you know, referral — face-to-face referral is always the
best form of marketing.
Chris: Yeah. And word of mouth is always the most powerful, so…
Chris: That’s not going to change. What it does is give you another venue to do
word by mouth.
Chuck: Yeah. Exactly.
Chuck: Social is the new — I mean, I said it last week. It made perfect sense in my
head. I just haven’t got one at the moment.
Yeah. That would help. You made it worse. I almost had to do this. Damn.
Okay. I’ll keep it moving. [22:48:00] [Inaudible] I’ll see it.
Chuck: Social media can replace your website.
Chris: You know here’s a — I think there are some types of organizations that
could get away with just a Facebook page. I think that’s true.
And one that comes to mind is like a neighborhood community —
Chuck: — Community —
Chris: — Center thing, right, where you’re sharing — I don’t know — pool hours
or you’re sharing, you know, who’s got the nicest yard of the month or
whatever it may be. Do you really need it?
I mean, one of the challenges of those organizations is that they don’t
typically don’t have staff, they have volunteers, things don’t get done
quickly or on time. Facebook is just something that a couple of people
could dabble in and really replace it, you know?
Chris: How about — another that pops to my mind is — and we were just talking
about this the other day, a graduating class. Does a graduating class, you
know, it’s kind of an organization — does it need a Facebook page?
Chuck: Well, they do. They need a group.
Chris: Well, they need a Facebook page. Do they need a website? Yes.
Chuck: Damn. And then the only reason I said yes and think that it, I guess, is not
a website, it was a social network.
My graduating class, Woodridge — I came out at ’97 of Woodridge High
School and we had — when it was free — we had a Ning site.
Chris: Right, which is a social media platform.
Chuck: Platform. And so you can create a site out of it but technically it’s a social
Chuck: But it was only for graduating members.
Chuck: And so I didn’t know, we would log in, create a profile and then share
different stuff, you know, different events or what not, so I don’t know…
Chris: It was a little more exclusive, right? You were able to exclude it a little
Chuck: Yeah. Rather than we have a Facebook group as well, which we would
have already migrated to once the site goes, I said no.
Chris: Once there was a cost associated with that. Yeah.
Chuck: So I don’t know. And by default I would say if you’ve a business get your
Chris: Yeah. And don’t get me wrong. I’m just trying to, you know…
Chris: Yeah. Forget what I said.
Chuck: If you have a business, get your website and use social to enhance that
Chuck: Number six. Blogging doesn’t work.
Chris: Is that a myth? I think our writer took a lot of artistic license…
Chuck: I think our writer doesn’t know what myth is.
Chris: Yeah. Have you seen the movie, “Princess Bride”? In the “Princess Bride,”
that’s a — they’ve got a little bald guy who’s supposed to be super
intelligent and he keeps saying, “This is inconceivable. This is impossible”
and things keep happening, right? And Andrew, the giant’s in that, and he
said, “I do not think that means what you think it means.” So maybe —
Chuck: Yeah. Maybe he’s —
Chris: — he doesn’t know what myth means.
Chuck: Blogging — well, or maybe I’m connecting it wrong.
Chuck: He’s saying the myth is blogging doesn’t work when blogging does work.