The Dangers of dynamic content with Google

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Thirty-four SEO Podcast Oct. 31st 2009. Second page of Transcription

Chris: Go back and listen to our podcast and I can actually–it should be–I think that was podcast 31. Podcast 31. Anyway, Joe has sent us one question after that and then this is his actually his second question. “Thanks, Joe. We’re still in touch. Awesome. Here’s a quick question. If you have bunch of domain names like improvemycredithouston, improvemycreditdallas, improvemycreditaustin, and they all forward to one website, how does Google look at that? Good, bad, indifferent? Does it help at all? All right. Do you have any theories or postulation?

Paul: If I had to take a wild guess–

Chris: And when you say you’re wild you’re using–

Paul: Wild and crazy. I mean just out of control guess. I’d say okay, Google’s intelligent enough to understand that. You’re pointing all of these URLs or to the same place. All of these websites are going to go to the same place. So my concern would be like, would maybe–would it consider duplicate content? Would Google consider these separate websites or one website? If it considers them separate, then they all have the exact same thing on them. And maybe–

Chris: That’s great.

Paul: That’s right, yes.

Chris: So what does Google do with exact same websites?

Paul: You get penalized. They take it out of their index.

Chris: Well, remember technically, they say they don’t penalize–

Paul: That’s right.

Chris: They just don’t show the results.

Paul: Yes. It sounds like a penalty to me.

Chris: Yeah. So basically–

Paul: So is that hurray? Is that–

Chris: That’s exactly right. What happens is you end up in–those websites will end up in the supplemental. Those websites are considered by Google to have duplicate content. They say that there’s no penalty for that. And in some sense, there may not be depending on the competitiveness of the terms. We’ve seen websites that if you type in this particular example, so if you type in ‘improve’ literally, ‘improve my credit Dallas,”

Paul: Okay.

Chris: The website ‘,’ the fact that the word ‘Dallas’ is included in the URL and in the actual domain name, may be just that one little click to put it more–to put it higher than the same page.

Paul: Okay.

Chris: That makes sense?

Paul: Yeah.

Chris: So it could show up for improve my credit Dallas. And it wouldn’t show up, you would never see and right under it, improve my credit Dallas, right? Google recognizes it’s duplicate content, it recognizes that if you’re showing the same webpage as that’s a bad service for its clients, but it can have some–it has the potential of having positive effects. So–

Paul: Which would be what? ‘Cause that’s my next question is why would someone want to do that? I’ve seen people–we just had a client that built a website that has two domains and they’re point to the same place. What’s the benefit?

Chris: We have clients with 10. So I think the reason we have client with 10 is that one of the individuals at that company went and heard something about that having in the domain name makes a difference. And it does. And just that example that I gave you, again, searching for improve my credit Dallas, the fact that it’s duplicate content isn’t really relevant if in fact, improve my credit Dallas gets a more positive, more favorable placement than any other webpage.

Paul: Yeah. On improve my credit.

Chris: Right.

Paul: Just dot com.

Chris: Or improve my creditusa and in any other webpage. Right? So that’s how you’re going to get on the first position. So it doesn’t really matter that, you know, if you got them duplicated and you’re not technically getting a penalty, it’s just not going to show both at the same time. Okay I think that–

Paul: That makes perfect sense so I mean as long as it gets–I mean but if I’m the website owner, as long as one of them shows up, I’m happy.

Chris: You’re happy, right, right. Well, and to ensure that, what you really want to do is actually create a kind of duplicate website with unique content, right? So take improve my credit Dallas and actually point it–have its own page with the keywords that he’s obviously targeting, which are improve my credit Dallas, in that document.

Paul: So have a Dallas page, a Houston page, or Austin page, okay. So now it’s not duplicate.

Chris: Correct. And all the links in the improve my credit Dallas page would point to the page, right. So it could have the same look and feel just the target keyword is improvemycreditdallas and it’s got unique content, Google’s going to like that a lot. And then because as the same look and feel when the customer transitions to, they don’t really know there’s–they feel comfortable they’re still on the same spot.

Paul: Looks like the same thing, its lay out the same way. Okay, that makesa lot of sense.

Chris: So it be better to have actually multiple, you know, a couple of pages. At least individual content for each of those domain names which shouldn’t be that big of a deal to do.

So that’s the answer there, Joe. Thanks for that question. Hopefully, you know, keep those questions coming. Those are you got some good questions.

Paul: He does have some really good questions.

Chris: He’s got a good question, yeah. We got to get (14:41) to him. All right.

Paul: Next question.

Chris: Nate (14:44).

Paul: Nate Deal, double G. What’s up, Nate?

Chris: Nate Cotton, he’s with, well, he’s–where’s he with?

Paul: Dance Central.

Chris: Yes, all Dance, all right. And so he has a very interesting question. He says, “I am using MOD,” and I’m just kind of spell at MOD_rewrite to take off everything after the dot in a URL to clean it up. So all the following URLs will resolve to the first one on the list. And so the first one on the list is The next one is /testing.php. And the next one is /testing.php?=a.bunch.of.junk.

So he’s just saying, you know, whenever you’ve query strings after the webpage, and this is true in ASP and most of the dynamic content generation programming languages like .php, .asp.

Paul: I’ve seen those. We have these websites like this huge long names and some of the query words that you queried are actually in that name. So he wants to just kind of I guess so–

Chris: So, yeah. So what’ll happen is say you’re on testing.php and you do a search with three criteria, right. You’re going to search, let’s say it’s a bookstore. You’re searching a title on author and publication year, all right. So the way that could get submitted would be, you know, testing.php? title =

Paul: Paul Hanson.

Chris: That is great author. Title ‘Cause Paul Hanson is Great,” author=Paul Hanson.

Paul: Yeah. Shakespeare is author.

Chris: And date=never. And so you see that’s got those long, it’s got those two query terms, three terms actually in the query. And so that goes to the server that way. But when the server comes back, it’s going to truncate it and just have it say testing just the folder ‘testing.’

Paul: Yeah.

Chris: mod_rewrite is software that runs on the server–is a function that runs on the server to do this. And so here’s this question. We didn’t even get to the question yet. Wow. “Does Google possibly see that as bad to take the file extinction so Google doesn’t know what it is?” And what he’s saying is that if I change from testing.php to just testing, is that bad or does Google like that I’m manipulating the filename? Is it possibly Black Hat?

All right, so here’s my position on this. Really what you want to do and what mod_rewrite is typically done to do is you do–it’s nice to use it to make you are search engine-friendly URLs, right?

Paul: Yes.

Chris: So instead of having the testing.php?author=Paul Hanson. Title=Paul Hanson is great. Publish date=never, instead of having all of that, what you can actually do is the mod_rewrite can change it to /testing/author/Paul Hanson/ and it can do all slashes.

Paul: Okay.

Chris: Right? Which is a more SEO-friendly URL. With those, then, you–in fact, actually, I wouldn’t say author. It would just say testing/Paul Hanson/

Paul: Paul Hanson/Paul Hanson’s Great.

Chris: ‘Cause that’s the space where the author goes – /Paul Hanson is great ‘cause that’s the space where the title goes – /whatever–never, right? So that URL actually is valuable. The thing that it looks like Nate might be doing here is if you’ve got a lot of information and it’s a different page, and you’re just showing to Google it’s the page called testing. But the page Paul testing could have all of your books, some of your books, only the books by Paul Hanson, only the books by Chris Burres. Then now, there’s no consistency for that page. When Google says testing, if it comes to in different places, it’s going to say, “Okay, well, these are two different pages, what’s going on?” I don’t know what to do with this information.

Paul: Yeah, sounds like it would get confusing.

Chris: Or if it got that far or if it did one of those search (19:03) or went to, you know, clicked authors, Paul Hanson, titles, whatever, because the Google bot can effectively do that, if you’re always sending it back to testing, what Google’s going to say, “I’ve already looked at this page. I know the content on this page.”

Paul: And then and so if you search for author it’s Chris Burres, Google could say, “Well, I haven’t been to testing before and the author is Paul Hanson.”

Chris: Well, no, even different is I already know what’s on testing. I don’t need to (19:30) that information again.

Paul: Oh.

Chris: The first time I went to testing, it was this information. That’s what I have in my database, I did it 10 seconds ago. Or I did in an hour ago. I don’t need to do it again.

Paul: Okay.

Chris: So if you’ve gotten new relevant on that new testing page because of the search process, Google’s potentially going to ignore that. It doesn’t care ‘cause it knows what’s on–It knows what’s on in that–

Paul: What’s on that testing page.

Chris: That’s the in the air quote mark, “it knows,” which it can all see that that page has a specific piece of information, collection of information which it has already found parshed and stored in this database. So you got to be really careful with that because you want unique content on each URL and so, you know, really you want, you know, like I described, you really wanted to resolve to some kind of standard that you can–that makes sense.

Paul: And that makes sense to me.

Chris: All right, cool.

Paul: So there’s your answer, Nate.

Chris: (20:26). All right, Paul was going to, you did reply to this one, eh.

Paul: Yeah.

Chris: You’re going to reply and you’re going to put Nate Dougg?

Paul: Yeah, I was. I was going to be like I will send to you on Friday, Nate Dogg, Nate D-O-double G.

Chris: You know, you really could’ve done that ‘cause he signs his name ‘N’ and then the number ‘8’.

Paul: Which is awesome, that’s cool.

Chris: That’s cool.

Paul: That’s very cool.

Chris: All right. Thanks a lot, Nate, Nate Cotton.

Paul: Nate Dogg. That’s Nate Dogg.

Chris: Nate Dogg. Just call him Nate Dogg. All right, so let’s get our next–

Paul: What do we–are we picking up where we left off?

Chris: We are.

Paul: Our Texas O?

Chris: We are picking up where we left–you said that well.

Paul: All right.

Chris: Don’t know if there’s any other way to say it. You said it well .

Paul: How far did we get last time? Two?

Chris: So we covered back links, we covered quality site content, we covered good title tags, and our next item, and by the way, again, I just want to reiterate, we’re getting this kind of list of SEO fundamentals from Turner Dow and I don’t have the website on here. Yeah, Turner That’s And he just came up with this kind of standard list of SEO fundamentals. We felt we changed it up ‘cause we have our own kind of list that we go through. So we’re using his list and we’re analyzing the website And it’s orthopaedic surgery center in Tomball, Texas.

Paul: Where they ride horses, they do surgery on a horse.

Chris: Yeah.

Paul: While the riding the horse, we perform surgery.

Chris: Wow. Is that on the website?

Paul: We should put it on there.

Author: eweb-admin