The Value of Video to SEO

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The Value of Video to SEO

Chris: Yeah, it sounds like a country because it is a country. All right, so here was the first thing. Websites with better quality content will move to the search ranking.   Paul: Duh? Why are we waiting until 2011 for you to make that algorithm check?   [Laughter] Paul: I thought that was implied with using Google but, okay.   Chris: And what Google is saying is that is describing this content, this information such as research in-depth reports and thoughtful analysis. Yeah, Google is getting better at contextual awareness, so is it a research paper or is it just a fluff design to get information out there. I think an easy way to — or probably — and really think about it. If you’re going to put something together, you want to have a graph, right?   Paul: Yeah.   Chris: And you want to have a list. You want to have conclusions maybe. So those are the things you might want to start including into — we might want to start including —   Paul: What about a video?   Chris: Oohh, there’s an idea.   Paul: ‘Cause video is technically content.   Chris: Make sure just like we said — I think it was about six months ago when we were talking video. Make sure — remember Google can transcribe the actual video manually — not manually, automatically so make sure that what you’re saying in the video (1) is clear and can be transcribed by their automated systems and (2) is contextually relevant to the information around it.   Paul: Yes. So, if you are a Houston plumber make sure that your video is about Houston plumbing.   Chris: Yup.   Paul: I think that would be — I think that that would be —   Chris: Germaine to the situation?   Paul: — which means —   Chris: Important?   Paul: Yes.   [Laughter]   Paul: I was going for “self-explanatory.” Do you think it would be self-explanatory but there’s got to be douchebags out there spamming and trying to get their websites up so…   Chris: Well, in some of the same things just like imagine the scripts that you’re going to put for your video just being the text of the website, imagine right? ‘Cause you don’t want to do that. If you were doing that, you would do a couple of things. You would make sure of the keywords, you would make sure you had good keyword density, you would make sure that keywords were mentioned early in the script, et cetera, et cetera.   Paul: And not over keywording it or spam — or whatever you want to call it.   Chris: Spam talking.   Paul: Yeah.   [Laughter]   Chris: All right, next is users would get the most relevant answers to queries.   Paul: Okay.   Chris: Let’s just skip that one ‘cause I thought that was the purpose of a search engine.   Paul: Well, it also talks about the most notable updates to this portion or location based results. So, you know if you’ve used Google on your mobile phone, when you set it up and asks you, “Hey! Would you like to use your location in your searches?” So, they’re GL targeting I guess your searches in terms of location geographic relevance.   Chris: Right.   Paul: So you may have seen that. So, if you’re searching you’re getting more searches in your geographic area, which to some searches is definitely more relevant.   Chris: That makes sense. All right, so those are our first two. Let’s go ahead and bring out Chuck. And while he’s coming and joining us we’ll talk about the next one. “Low quality sites will be suppressed in search results.” That’s a — you know, Google hasn’t done this in the past. They haven’t — at least not that we know of.   Paul: They haven’t like — yeah. Because the link farm — well, I wouldn’t say “link farm” but content farms, let’s say that had the biggest effect on this was content farms. Content farms took a hit, that’s pretty much what I read in the Saint Valentine’s Day Massacre, that Google did there. They’re going —   Chris: Oh, they massacred the content farms?   Paul: Yeah.   Chris: Yeah, that would be a massacre. That would be a good massacre as opposed to the Chicago massacre.   Paul: Yeah, yeah. I bet it could be — I could be butchering 3 or 4 different new stories into one.   Chris: Yeah.   Chuck: Yeah.   [Laughter]   Paul: I could have just read something about the massacre and then read something about Google.   Chris: Or is that what happened to you because you forgot to get a gift on Valentine’s Day.   Paul: Oh, yeah. Oh no, I purposely didn’t do it.   Chris:
Yeah.   [Laughter]   Chris: There will be a gift. Here’s my gift. It’s a note that says “There will be no gift.”   Paul: There will be no gift. Sorry.   [Laughter]   Chris: As full of the love and accurate geography in my heart.   Chuck: You know what they did was they killed the content farms.   Chris: Yeah.   Chuck: People monitoring our content and they’re trying to repurpose the same content that the whole purpose behind it was really to eliminate people who are not using the original content on their site. So, if you’re putting your site out there, you have to sit down, come up with some original content. You can’t go site jacking no more and then — you know, what I’m concerned about, remember the whole 75% rule, right?   Chris: Yup, yeah.   Chuck: How does that come into fit here?   Chris: Oh, they’re going to change that?   Chuck: Exactly. And so again let’s see.   Paul: Explain the concept of site jacking to those who don’t know what site jacking is.   Chuck: Site stealing, it’s jacking.   [Laughter]   Chris: When you go to one website and you highlight and copy, and then you paste it into your own site.   Paul: Bring your own self fool and give me that content.   Chuck: And give me that content.   Paul: That’s what is it.   Chris: Well, in the world — you know if there were site jacking sites out there that were actually just — all they were, were codes that —   Chuck: Content they pulled from sites.   Chris: — the stuff and I think probably what Google did was just tightened up how much was considered duplicate content. If you had, you know three paragraphs of duplicate content from some sites and then three from another site. That was probably sliding through and then they said, “Well, we can’t do that ‘cause that’s all relevant content,” but it’s all site jacked. So, now let’s look at these in smaller packets. And let’s say, okay, if it’s three paragraphs we’ll start monitoring and we’ll say, “How much of this is duplicate from other places?” Boom! Off. And that’s what happened to us.   Chuck: Yeah, it would kill it. Yeah.   Chris: That’s what happened to our podcast — SEO podcast page, that’s why we got dumped so…   Chuck: Well, which was strange because our podcast page wasn’t like duplicate content.   Chris: Well, the bottom half of it was.   Chuck: Well, there was a paragraph.   Chris: Right.   Chuck: But it wasn’t like a duplicate from like somebody else’s site.   Chris: Well, I think Google saw it as duplicate from PodOmatic, right? And —   Chuck: Yeah, okay. Both of our sites.   Chris: Yeah. So PodOmatic had the original content and really there’s an RSS feed created by PodOmatic.   Chuck: They populated over here.   Chris: Well, and we had to hard code it, so we had taken specific and it was still this exact same content from the PodOmatic and I think that’s why we ended up getting dumped and then we tweaked it and brought it back and you know, that’s what we do, that’s why we monitor websites on a monthly basis to make sure things like that don’t happen so…   Paul: Here’s another tip to kind of go this last thing about link farm — content farms, demand — there’s a couple called, “The zero recognize.” Demand media, AOL and the Huffington Post have all been accused —   Chuck: AOL.   Paul: — of these tactics. Yes. Most notable, there’s a story about Huffington Post about the Super Bowl that just gotten called, “The Greatest Example of SEO Hoarding of All Time.” And so — and everybody knows that they were — AOL, Huffington Post, Jefferson Penny got accused of some black hat tactics and it got banned, so that’s what’s up.   Chris: Didn’t you just say “Jefferson Penny?”   Chuck: Yeah, you did.   Chris: Okay, I was just checking.   Paul: Oh.   [Laughter]   Paul: I don’t even know what “J.C.” stands for.   Chris: Jefferson Conrad Penny.   Paul: That’s what it says for now.   [Laughter]   Paul: That’s what’s up.   Chris: It would be funny if it did actually. The note here with low quality sites is that Google is actually — with Chrome, Chrome allows you to rank and block sites and they’re saying that they’re starting to incorporate some of that. And I think that’s actually a really good idea. A couple of podcasts ago we were talking about a discussion between Matt Cutts, a Bing guy and a Blekko guy, and the Blekko guy was saying that they have — Blekko is a search engine if you’re not aware and it’s B-L-E-K-K-O and they — what they end up doing is you have the ability to hide results or flag them a spam. And if they’d get enough people flagging on a spam, they just don’t show the results anymore.   Chuck: They remove it from their SERPS.   Chris: And I think there’s a lot of value in that. Of course your criteria has to be pretty high. You can’t just have — I don’t know some competitor of ours got and say “hide, hide, hide,” and then all of a sudden we’re banned.   Chuck: Yeah, you’re kind of like — well, I forget what it was called. It was kind of real big early in Edwards, Click Frost.   Chris: Click Frost.   Paul: Oh, yeah.   Chuck: Similar to that, you know?   Chris: Yeah.   Chuck: People you know stay on your site and spam.   Chris: And so interesting, so what’s the count here? Is that 1,000? Is it 10,000? At what point do you pull it out?   Chuck: Probably a combination of —   Paul: A percentage.   Chuck: — the quantity of people doing it, location, where it happened at, you know IP address and all sorts of other stuff.   Chris: Yeah, hopefully. So, yeah if it’s just one city and one country called India then it should be counted.   [Laughter]   Paul: One thing that I noticed at this point like the hacked websites and the manager responsible for spam or being pushed down in the results or being eliminated, it says that one of the biggest companies that everyone has heard of this was taking on this is Ezine articles. They’re getting — because they have a lot of — and among the biggest losers in the algorithm — a twit, Google generate a traffic drop more than 75%.   Chuck: Which kind of sucks because —   Paul: Which really sucks.   [Laughter]   Chuck: — ‘cause Ezine was all about user generated articles.   Paul: Yes.   Chuck: People posts and comments in articles about whatever and they did have a nice amount of link love, you know?   Chuck: Yes.   Chuck: Or whatever and it’s not the links too and so — yeah, if you were doing that — tied on you, you need to —   Paul: Yeah, so like what if you have links to those sites. Now, I can’t say if any of these sites have dropped in their page rank or in their trust rank, ‘cause I don’t know as of just yet, but this is something to think about if you were linking to a content farm, but you want to double check your links. If you have links to or from Ezine or AOL, now seriously, who is going to double link from AOL?   Chris: Yeah.   Paul: Yeah, nobody in their right mind.   Chuck: Well, AOL had been built-in lately.   Paul: Yeah, wait a minute. I would double check that link and double check the —   Chris: Yeah.   Paul: Yeah, double check and see if it actually still brings value to your website. There’s a couple of other sites, Huffington Post you get — what’s up?   Chris: No, I just read this, “If you still borrow or take, liberate or copy content from other websites.”   [Laughter]   Chris: I like that.   Chuck: Liberate.   Chris: It’s not jacking, it’s liberating.   Paul: It’s liberation.   Chris: It was confined in the one website and we’re just allowing you to be free in the community.   Paul: Like Columbus liberated the Native Americans.   [Laughter]   Chuck: We’re going to liberate all you all, cool.   Chris: Intense. All right. Okay. And that was — a copycat websites has moved to the bottom. That actually happened to us and it says “See number 1,” so I don’t know why there’s a number 5, maybe it was just the release that Google had. All right, those are beef, right? There’s a rap SEO — well, let’s call it — it’s really an internet marketing beef.   Chuck: In fact ground beef.   Paul: It’s not even —   Chris: Yeah, yeah.   Paul: It’s not even like steak.   [Laughter]

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