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Sixty-fifth Internet Marketing Podcast June 18th 2010. First page of Transcription
Chris: Hi and welcome to the unknown secrets of SEO podcast!
Paul: You didn’t tell me we were starting off– oh, yeah my game.
Chris: Put that game away.
Paul: [Laughs] What’s up everybody? Welcome back to another fun-filled edition.
Chris: By the way, go [0:00:12] [Inaudible]. It’s an amazing game. Wow. Going to [Laughs]
Paul: That’s crazy man.
Chris: Oh that was ridiculous. That was so bad. My name is Chris Burres, owner of EWebResults.
Paul: And this is Paul Hanson, sales manager at EWebResults.
Paul: Well, if you’re watching you can’t see me. You just see a white certain — a black blob above it.
Chris: I did order it.
Chris: I ordered lights. So, we’re actually going to have some good lighting–
Chris: — and a green screen.
Paul: Look, I don’t even look like I have legs right now.
Chris: Yeah, that’s true [Laughs]
Paul: It’s the torso fooling around. [Laughs]
Chris: We hire handicap here. It’s good, you know. Again thank you guys for listening. You can find us, stalk us, watch us, follow us. There are so many different ways to do that. Name one.
Paul: Email, email@example.com. I completely butchered that.
Chris: Ignore that.
Chris: ‘Cause that’s not even close to accurate.
Paul: I just made that up. [Laughs]
Paul: But it’s soccer season so shut up.
Chris: Yeah, yeah. So —
Paul: [Laughs] It’s World Cup time.
Chris: And there were in fact weather issues today.
Paul: Yes, yes.
Chris: It was raining pretty hard and I melt.
Chris: So, I stayed home. And there happened to be a soccer game on. Is it wrong of me to actually catch the —
Paul: Brazil going home.
Chris: Brazil went home.
Chris: Unbelievable. All right. So, we like to cover a little bit about what we talked last time. Do you remember what we talked about last time?
Paul: I do not remember what happened 30 minutes ago so–
Chris: [0:02:11] [Inaudible] gonna in–
Paul: Oh. Oh, the World Cup’s on?
Chris: [Laughs] We finished talking about the top 10 SEO mistakes that you can make.
Chris: So, I don’t remember what the last few were. Go back. The last two podcasts actually covered the top 10 mistakes you can make in Search Engine Optimization. So, go ahead and go back and check those out. A little bit of news — do you have any news? Any new thing?
Paul: What was thing that we talked about yesterday?
Chris: Oh, yeah. It was — oh yes, that was a good one. We should have printed that.
Paul: I did.
Chris: Rob, Rob can you turn that off?
Paul: Oh, I did. Oh, Google got banned.
Chris: Google’s own web pages got banned!
Paul: Got banned. Yes. The AdWords Help pages, I read an article yesterday – and this happened yesterday. They were cloaking — so you should never cloak. They were cloaking some of the text on or no, they were showing a different page to users and the Google browser —
Chris: Google browser. That’s cloaking yup.
Paul: And Googlebot banned it.
Paul: And it took a couple of hours, but it did get fixed. So, you can — that’s why you still can get to the AdWords Help page.
Chris: So, if you have that burning question, how bad is cloaking? Is it really that bad to be cloaking?
Paul: Well, it is very cool. [Laughs]
Chris: Google cloaked itself and Google banned itself.
Chris: So, I think cloaking is probably pretty bad. In fact, I’ve said before that cloaking may not even be that bad as long as you’re actually providing good user —
Paul: User experience.
Chris: — user experience to the Google user. You know just throw that out. Ignore that. I’m going to change that and just say —
Paul: And especially–
Chris: I never said do it.
Paul: Yeah, yeah.
Chris: I’m saying that maybe even — you know, ignore it.
Paul: Especially if you get good traffic and Googlebot is coming to your website repeatedly, you definitely don’t want to cloak.
Chris: Yeah. No. That’s not good. All right. You know Apple seems to be in the news a lot right now.
Paul: Because of their —
Chris: Their inept problem?
Paul: They have a lot of — yeah.
Paul: They have a lot of issues with the new phone I hear.
Chris: Yeah. Apparently, so — I can’t even read my own handwriting on here. Oh, this is interesting. I was reading it and it made this interesting point. You know people are talking about how bad AT&T service is right with the iPhone. And I just read a little piece that spoke about — well you know what, the Blackberry on AT&T not so many dropped calls. Their device is on AT&T, not so many dropped calls. iPhone on AT&T?
Paul: Lots of dropped calls?
Chris: Dropped calls. So, it actually is a hardware issue and Apple came out today and said, you know when it says four bars it’s probably closer to two.
Paul: Oh, [Laughs] So, it’s their line.
Chris: Since the very first, iPhone–
Chris: — the calculation for how many bars to display has been totally wrong.
Paul: Oh, wow.
Chris: Totally wrong. I also read there’s a class action lawsuit right now about the new G4. When you hold the phone and you got to hold it the right way. It seems too early, couldn’t they just return them? Why would you have a class action lawsuit?
Chris: Just return them.
Paul: — a lawyer needs a job.
Chris: That’s ridiculous. That’s redonkeylous man.
Paul: Right. There you go. Lawyers need something to do. They got to sue somebody.
Chris: Anyway, so if that’s where they have a class action lawsuit certainly the fact that they’ve been misrepresenting the number of bars that you actually have for the last three years is, you know, due for a class —
Paul: Definitely do a class action–
Paul: — suit.
Chris: You know couple that with evidence that Blackberries don’t drop as many calls as iPhones. You know, they’re going to be struggling for a little while I think. Now, this is interesting, the US is considering sanctions against China because China is not providing free speech opportunities on the internet. So, they’ve like banned a couple of products. You know Google and all the issues they’ve had. And the US some, people in Congress are considering sanctions against China. Like boycotts and whatever.
Paul: Like don’t we have something better to do?
Chris: Yeah, I mean when did it become our policy to tell other countries how to run?
Paul: Yeah, right.
Chris: Do we agree that free speech is a good thing? Yes. Is it up to the individual countries to decide it is? Obviously, that’s been our opinion and we know we’ve got wars in Afghanistan to handle things like that.
Chris: We don’t need sanctions.
Paul: Let’s go to war.
Chris: We should just —
Paul: — just blow them up.
Chris: — screw the sanctions. Just go to war. It sounds like Kenny said that. Screw the sanctions just go to war. That’s all the news if you don’t —
Paul: Oh, the only thing I saw was the Google got banned yesterday on the first.
Chris: We’ve got to give a shout-out to Scott Bonner. He’s with MovePoint.com. MovePoint.com is a software, an online software for moving companies. Scott gave us a call yesterday. Thank you, Scott for listening. He listens to our podcast. He works with a number of clients in San Antonio and across the country that are movers and he referred some of his clients to us. We really appreciate you Scott. We’re going to do a bang-up job for then don’t worry — like I’m meeting with them on Tuesday. So, thank you very much Scott. He’s also involved in a business called GotBins.com. I don’t know if you guys are familiar — I know in Houston they’re very pretty ubiquitous is the PODS which are little storage units that they’ll drop off at your house or apartment, you fill them up and then they’ll pick them up and take them to another house or apartment or store them or whatever. So, Scott’s involved in GotBins and I’m going to conference call with him next Wednesday about Search Engine Optimization for that site and that whole business and the process and everything. So, that’s some pretty exciting stuff and Scott thank you very much for the referrals. We’ll be taking care of all of your referrals.
Paul: Yes, thanks Scott. We appreciate it. And I want to give a shout-out to Activated I think the name was. One of our YouTube followers.
Chris: Oh, yeah.
Paul: I got an email from YouTube and it says hey you’ve got a new follower so…
Chris: Subscriber right? Like a —
Paul: New subscriber.
Chris: — new subscriber.
Paul: So, what’s up Activated? I think it’s —
Chris: It’s so hard to —
Paul: — Activated.
Chris: It’s so hard to keep track. Are they a subscriber? Do they just like us —
Paul: A user?
Chris: –on YouTube?
Chris: Do they — whatever. Who knows?
Paul: What’s on the agenda for today?
Chris: The agenda for today is vertical response email market.
Paul: Which means?
Chris: Really it’s just a — we always talk about calls to action, right? So, we’re going to really focus on what we say is SEVO, Search Engine Visitor Optimization. One of our calls to action we say is you know get an email address, get a phone number. Often you do this by giving away a white paper or maybe giving away a subscription to a newsletter. And so, you know it’s easy to say, we want to have a newsletter, there is value in newsletters. We have clients who put out newsletters on a regular basis and those clients see a return on those newsletters. One in particular we talk about from time to time, Patrick Wanis. Every time he sends out a newsletter, he gets at least one sale.
Chris: Right? So, it’s not a big sale. It’s not you know — but he still — it’s about maintaining that relationship, that contact with your customer base, an opportunity. We were talking to a potential client just yesterday. He’s a realtor and one of the things he does is he actually sends an email. He finds out, you know, a potential lead. He finds out where they live and what their price range is and he sends them an email of properties in their area, in their price range.
Chris: So, even though he may meet them six months before they actually are looking to buy a house, he’s made a once-a-month contact with them showing them properties in their area, in their price range. And so he may meet somebody and get a call six months later from somebody who held an open house and that somebody said, “Oh, you know, Mr. and Mrs. Smith came by and said that you sent them.” Well, he hasn’t even made any contact with them for six months.
Paul: Six months ago.
Chris: That’ the value of a newsletter. So, I think we can all understand that there is value in a newsletter. How do we get a newsletter list also known as an email list?
Chris: By the way there are a number of services out there that you can use to handle your email campaigns, your newsletter, etc. We tend to stick to stick with three; iContact, ConstantContact, and Aweber. But I’m sure there’s a bunch of other — and in fact there’s I think like Monkey something, Monkey opt-in or Gorilla opt-in — I don’t know — services so. Anyway there’s one I looked at — ChimpMail that’s what it is.
Paul: Oh, MailChimp.