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Unknown Secrets of SEO

Ninth SEO Podcast Feb. 19th 2009.  Third page of Transcription

Paul: That’s only work surfing on the internet.

Chris: On somebody’s clock.

Paul: Because that’s when people do the majority of their searching.

Chris: You know that’s the nice thing about work in a web company, isn’t it?

Paul: Yeah, surfing on the internet. [Chuckles].

Chris: What are you doing? “Ah, researching.” [Laughing]

Paul: [Laughing].

Chris: Can you believe the sales process on Amazon is amazing? Well, we need to get that for all of our clients.

Paul: That’s a good point. [Laughing]. I’m just testing. Everyone out there, listen to this, “Oh, man. They do it too. Okay.”

Chris: So then we go down we looked at the next area section is top 30 of 217 total URLs. So again that’s what I mentioned earlier that we’ll be updating in our blog entry that the total URLs are the URLs that were hit on the website and basically this tells you what is the—this is… In Google analytics, there is a section called content and that’s you know what are people doing with your content what happens to them when they’re on a specific page of content. This is kind of that equivalent. It’s saying in this case most people visited the sports page not surprising that that’s happening during work. Yeah, of course. [Chuckles.]

Paul: Yeah.

Chris: So as we go down the least is dining or some particular article in an announcement. So again that’s pretty straightforward. One of the interesting things on this page you’ll notice is, in this case, we’ve got 943 hits for the sports page, 2500—2 million a lot of kilobytes.

Paul: Yeah.

Chris: And right next to the hits, it has a percentage, which is 0.61% and if you were to add it up in this section that number doesn’t make any sense. What that is talking about is that 943 hits. This point that occurred on the sports page is 0.61% of the total hits. So you know that 0.61% of all of the hits that comes from this particular websites are occurring because of the sports page. Sounds like a low number at the end of the day the numbers do work out. So the next is top ten of 217 total URLs so that’s just reducing it down to the top ten again. So it’s kind of pretty much similar. The next is top ten of 26 total entry pages. So first off you’re WebolizeR stats probably is not going to say 26 entry pages. Entry pages are how people got into your website and that’s whether they actually type in a particular URL or they Googled and Google sent them to these pages. In the case of this particular customer, there were 26 separate pages, which were the entry or doorway pages for this website and we’re looking at the top ten. Why would this be of any value?

Paul: I was going to ask that. These entry pages had so much value because it says how they’re finding you and it actually can give you some insight about how to do your landing pages and things like that, but… If people are like this particular client, they’re finding them from the sports page. So if, you know, they want to focus on—they want to bring in more clients that way, they could focus on the sports page and are twigging the sports page to attract that particular clientele.

Chris: And more sports content.

Paul: Yeah, may put some more sports content. If they’re finding you from—most of the people are going to—most of your visitors I would say will visit you or find you from your homepage and that’s I think that’s true for most particular businesses, but there maybe an instance where you may find that there finding from your Contact Us Page. I’m sure these websites [23:56 indiscernible] what happens and if I’m searching for sports information and every time I go to you, I’m going to your contact page as a problem.

Chris: I can give you an example on how you might end up on a Contact Us Page. For instance Joe The Plumber, if you’re website was designed you know without search engine optimization in mind and the Contact Us Page had your address and your address is in Houston and then I searched for plumbing in Houston, your Contact Us Page maybe the only page that has Houston, the word “Houston.” So that come up so you could look at the statistics and say, “Wow, everybody is coming to my website from the Contact Us Page.” Two things call E-Webstyle and find out why.

Paul: Yeah.

Chris: And get it fixed and something that you can do yourself is make sure that your Contact Us Page is compelling. So you know work with what you got. Turn this lemon into lemonade and say, “Okay, well if everyone is going to come in on this page, let’s redesign the page. Let’s make sure the graphics are nicer because you know Contact Us Pages usually aren’t that sweet. And let’s make that page pop and get a call to action and make sure our phone number is on it maybe we didn’t have the phone number on it before, now we do. And make sure you’ve got a testimonial on there because people really enjoyed or engaged by testimonials.” So that’s an example of where entry pages could be of real benefit.

Paul: That is all exit pages. You know we talked about entry pages. Now how do they leave your website and why that’s important to know how people leave your website?

Chris: Well, it would be for the converse, you know, and what I just described and the twigs that you might make to the Contact Us Page. You know if somebody gets to the Contact Us Page and there’s no way to contact you is just a blank page, then they may bounce and if they bounced, then that’s going to be their exit page. And so the number one exit page, you want to visit that page. Now this is an interesting situation because with this particular client. The sports page is also entry and exit page.

Paul: The number one entry and number one exit page.

Chris: And that may not be a bad thing. It’s just maybe you know this is a local kind of directory that has local sports, local high school, and junior high sports. So you know this is probably just you know fathers waken up and coming in and want to see how his sons’ school district is doing and he readily gets his information and he’s done and he goes on somewhere else. So it’s not necessarily a bad thing, but you definitely want to be visiting the number one exit pages so that you can understand. Maybe there is something on there that’s offensive, maybe there’s something that’s not clear, maybe there’s a big exit button.

Paul: “Leave my website click here.”

Chris: Yeah, and that’s the only thing there so that’s would create a significant exit page.

Paul: You know I also think an exit page is a good opportunity to like you said you can make twigs. It’s a good opportunity to find out why people are leaving, fix it and you might be able to keep them there a little bit longer. You might be able to twig a little something here and keep the people interested in your information or your products and services.

Chris: Right, right, exactly. So the next section is top 30 in this case of 2846 total sites and really what that is—is they’re a calling site somebody who visited you. So if you’re with Comcast in a specific area of Comcast, you have a specific identifier and you’re visiting that webpage then that’s defined as a site visit.

Paul: So that’s different from a—what we just covered earlier like IE or someone [27:47 indiscernible] from Mozilla or Google’s Chrome.

Chris: Correct and that’s a user agent. Yes, it is different from the user agent. Let’s see, so the next is top ten of total size so here—and this is by sites. So again we don’t use that much. It can be interesting maybe your in Houston you find out most people in Dallas are finding you or I can see right here there is [28:12 indiscernible] Philips. So somebody at [28:13 indiscernible] Philips visits this website regularly.

Paul: [Chuckles] Get to work.

Chris: Yeah, get to work.

Paul: [Chuckles].

Chris: I can almost guarantee you’re not in web development and you’re not doing work-related research on this local directory page.

Paul: Exactly.

Chris: The next one is really important and it is the top 30 refers and those are the web pages that referred people to you. Now this typically…Go ahead, go ahead.

Paul: I was going to ask is that similar to a link?

Chris: The answer is the result in terms of statistics of a link to your webpage.

Paul: Exactly.

Chris: What I’m going to say is typically our customers especially our SEO customers, there biggest refers are the search engines, but that doesn’t have to be true. If you’re Joe the Plumber and you really haven’t done any optimization and you have a couple of buddies who have some links to your website and maybe they’ve got links to, you know, the time you crack your school video that you have on your website and you get a lot of referring traffic from your buddies. Well, then those would be the number one refers. So a refer can be a search engine. It can be any other website and remember that’s different than host or user, but any other website that links to your webpage and actually sends you traffic and it’s only when they send you traffic that it shows on these reports.

Paul: Okay. So you can link to someone, but if no one actually clicks on that link that doesn’t count as a refer.

Chris: Exactly.

Paul: I got you now.

Chris: Exactly. The next one is something we really liked here because we do search engine optimization and this is, in this case, it says top 20 of 1505 search strings and we’re going to have pick up this podcast next time, but let me finish this one. So this gives the top 20 search strings that were used on a search engine to get traffic to your site.

Paul: Okay. I mean you said—by now, you should understand there is a lot of value in knowing what search strings people are using to find you because that’s—I mean that’s pretty much how you want to start PPC and your SEO by going over your key words or one of the first things you’re going to do is go over your search strings or key words.

Chris: And how people are already finding you is really valuable and then as you start doing search engine optimization, you want to be checking them and making sure that—actually making sure that we’re doing our job. So you can check those statistics yourself and the other value, and again we sit down with our clients on a 3 or 6-month basis and we say, “Okay, here’s your top search terms.” When I go and they’re coming from Google… When I go to Google and type in “Joe the plumber Houston” and I come—if Google shows me this one page and I come to this page, and “Whooh, it’s your Contact Us Page.” Well, we look at that Contact Us Page. We know how they got there. If they got there by Joe the Plumber, we better make sure it says, “Joe the Plumber” somewhere so they know they’re at the right spot. Again, back to the testimonials make that page look good. So really follow the process of your top key words and make that target website that doorway website—webpage the right instrument for the way that customers got to you and we talked a little about that in the last podcast with Patrick Wanis and how people arriving at the website were not—probably not looking for a CD? They were actually looking for a hypnotherapist to work with one on one and so we removed the CD title from the first section of the page so that people would stay longer because his CDs are valuable and can work better. Then an actual hypnotherapist and so we want him to stay on the page long enough to read a little bit of information and make that decision for themselves. So that’s an example of where this is good. So we’re going stop there, next time we’ll finish off this. We’re almost done, but we’ll finish off the final couple of details of WebolizeR and we’re going to get into Google Analytics Secrets. So today just a recap we went over WebolizeR. We went over the value—the details of WebolizeR. So we really explained what everything means on WebolizeR. We even learned a little bit today both you and I, Paul. We covered all the details of WebolizeR and how they can be of benefit to you and to your website and to your search engine optimization campaign. So we hoped you learned a lot. We hope you join us next time. Remember if you’ve got email comments, if you’re really excited that we learned something today or happy that we’re going to be updating our blog with correct information, send us that information. You can send that to Until the next podcast, I’m Chris Burres.

Paul: And this is Paul Hanson.

Chris: And we’ll see you next time. [Music].

Author: eweb-admin