Tricks to Great SEO Blog Posts

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Tricks to Great SEO Blog Posts

Charles Lewis:             And see, I took a step further. After they did that, I took that same link. I wrote a small post about it, blogged about it, tweeted it, Facebooked it and so that way, it was able to get share some. So yeah, interviews. Number 4, Avoid Stock Video and Images. I think this is extremely important in regards to blog post and – more so for the stock video. Our SEO blog choose images. Most of them has stopped —

Chris Burres:               Yeah.

Charles Lewis:             … using that come from some sort of Google search. And so, you know, it makes the post good.

Chris Burres:               Yeah.

Charles Lewis:             If you have an original image, by all means use that because no else has it.

Chris Burres:               Right.

Charles Lewis:             But in regards to stock video, you know, stock video sucks because everybody has already seen it.

Chris Burres:               Yeah.

Charles Lewis:             Unless it’s in e-com site.

Chris Burres:               Right.

Charles Lewis:             You know, if you have — if you’re selling paper and Xerox has a video about their papermaking process or whatever, then use that video.

Chris Burres:               Yeah.

Charles Lewis:             I mean because you can’t go and recreate that video anyway. [Laughter]

Chris Burres:               Yeah.

Charles Lewis:             And so in certain cases, stock video is okay but usually, yeah, use your own. If it’s a personal blog, your media should be personal as well.

Chris Burres:               Yeah.

Charles Lewis:             Use — number 5, Use Facebook Insights to Get Inside Your Reader’s Head. Go to where they stand [0:19:57] [Phonetic]. You wanted to make sure that —


Chris Burres:               Just for you don’t — those of you who don’t know Facebook Insights is kind of the Google Analytics of Facebook.

Charles Lewis:             Yeah.

Chris Burres:               So that you, you know, who is liking you and actually, who is sharing it and talks about reach, so how many people actually had that particular post or whatever that information was on their own wall or had access to it. So some pretty good advice, good information can be found there.

Charles Lewis:             Yeah, you can figure out, you know, what sort of post did — do they post frequently, right? What do they always share? And then tailor your new blog post, your new article to fit that sort of criteria so they’ll be encouraged to share it and repost it and things like that. Number 6, Tap into Your Front Line People, customer service reps, retail reps, things like that. This is a great ideas especially if you are a, let’s say a bigger company. Let’s say a bigger corporation and you have lots of employees. Tap in to the personal brand of some of your front line people. If you create a new blog post, let them tweet it. You retweet it. Let the company put it out and let them kind of send it to their own group of people who are — who by default, will probably be oriented to the same industry. And so yeah, tap in to your resources so the message can get shared a lot more frequently.

Chris Burres:               Here’s a — here’s a great example of that, Sweden is turning over the @sweden feed to a Swedish citizen every week as a way to promo. Stephen Colbert got a wind of it actually is now vying to have the Swedish [Laughter] tweet they — they — because he put them on air, they went from like 30 — 3000 followers to 65,000 followers and he’s got some millions of followers and now they’re like responding to him “You’d have to wait.” One chic said, “I finally have something Stephen Colbert can’t get.” [Laughter]

Charles Lewis:             Wow. [Laughter]

Chris Burres:               It’s pretty funny. But that’s a great example, tapping in to your front line people.

Charles Lewis:             Yeah, tap in to the people who — who respect you. I mean we do it here.

Chris Burres:               Yeah.

Charles Lewis:             Right? So like for example, punch in the face to Bill and Aaron and the guy that in our consistent group, Dean, Darren, you know, the people who watch. We use them for resources [Laughter], you know, and that’s our front line. So punch in the face to you guys.

Chris Burres:               Yeah. [Punching Sound]

Charles Lewis:             Number 7, last one, Remove the Jargon from Your Website. I think this is kind of suspect —

Chris Burres:               Industry —

Charles Lewis:             Sometimes the industry’s —

Chris Burres:               Yeah.

Charles Lewis:             … specific jargon maybe exactly what you need if you’re targeting, if you’re B2B.

Chris Burres:               Right.

Charles Lewis:             Right? You’re B2B in, yeah, I’m targeting SEO. I’m not targeting search engine optimization, right?

Chris Burres:               Yup.

Charles Lewis:             And so, I think take that with a grain of salt.

Chris Burres:               Well a good example might be if you’re an air conditioning company, you shouldn’t be out saying, “We provide the best HVAC services around.”

Charles Lewis:             Exactly.

Chris Burres:               Right? Because no one is searching for HVAC, at least no consumers are searching for HVAC when they’re looking for an air conditioning service. So that would be a good example. Now, if you’re — if you’re targeting —

Charles Lewis:             You’re targeting —

Chris Burres:               … if you sell air conditioning parts to distributors and service providers, they actually maybe looking up for –

Charles Lewis:             Looking for HVAC.

Chris Burres:               … HVAC.

Charles Lewis:             Yeah —

Chris Burres:               So not only that you have air conditioning parts, you should also have HVAC parts. So —

Charles Lewis:             And the other industry jargon, you know, we call it a compressor but the industry term could be something else [Laughter], you know.

Chris Burres:               The Immaculator –

Charles Lewis:             Yeah, the Immaculator.

Chris Burres:               [Laughter] We are the Immaculator Plus.

Charles Lewis:             Yeah, then you should use that.

Chris Burres:               Yeah.

Charles Lewis:             So that was the top 7 tips. I’ll post that link on Facebook but I think anybody who’s out there who is blogging and really creating articles and posting them for the whole purpose of generating links and people to share it, then I think those are great tips and they should help.

Chris Burres:               Good stuff, good stuff. All right, we got — I think we got a little blank stare in this —

Charles Lewis:             Yeah, we got a little blank stare.

Chris Burres:               Actually provided by somebody — oh, I’m interrupting your blank stare, I’m sorry.

Charles Lewis:             Yeah, that was all blank — they’re blank – that was one of those ‘I can’t believe that I did that one’.

Chris Burres:               [Laughter]

Charles Lewis:             Those were appalled of [0:24:13] [Phonetic] blank stare.

Chris Burres:               This is actually provided by Bill Hamberg on our — on our Facebook page.

Charles Lewis:             Yeah, well Facebook. So Facebook changed your e-mail address and you know, I saw it but I didn’t –

Chris Burres:               Right.

Charles Lewis:             … think that it will — they don’t concern me but it does and you and you and you and all other 900 million plus users use Facebook, if you go in to your account and you click on your [Audio Glitch] you click About page, look at your e-mail address. I’ll wait.

Chris Burres:               [Laughter]

Charles Lewis:             No, I won’t. Look at your e-mail address and it’ll probably said — mine said

Chris Burres:               Right.

Charles Lewis:             They changed it from to moserious@facebook.

Chris Burres:               They didn’t even give you Chuck?

Charles Lewis:             Yeah —

Chris Burres:               [Laughter]


Charles Lewis:             Suddenly, they changed our profiles too in e-mail address. So, yeah.

Chris Burres:               Yeah.

Charles Lewis:             Facebook, you can’t — you can’t show your e-mail platform [0:25:10] [Inaudible]. I don’t use it and I’m changing it when I get back to my desk.

Chris Burres:               Yeah, you can undo that. Just follow that same path that he just described then —

Charles Lewis:             Click edit and —

Chris Burres:               Yeah.

Charles Lewis:             … you just change your information.

Chris Burres:               Change it back to chuck@moserious, that’s everyone should put that. [Laughter]

Charles Lewis:             I said yeah, maybe — yeah.

Chris Burres:               You could use your own. Come out for something —

Charles Lewis:             [Making Sound]

Chris Burres:               [Laughter]

Charles Lewis:             Rewind. [Laughter]

Chris Burres:               All right. You guys have been listening to the most popular SEO and internet marketing podcast on iTunes that is because — he’s pointing you out —

Charles Lewis:             Yeah.

Chris Burres:               … you over there or somebody in Sweden who listens and tweet about E-Webstyle that’d be really cool —

Charles Lewis:             Yes.

Chris Burres:               … especially if you have access to the Swedish [Laughter]

Charles Lewis:             Yeah —

Chris Burres:               … twitter account.

Charles Lewis:             … would be awesome.

Chris Burres:               That would be very cool. I’m sure they were above 66,000 now because of the publicity from Stephen Colbert. Actually, I want to go check it out. Maybe —

Charles Lewis:             We’re just getting some more.

Chris Burres:               Yeah.

Charles Lewis:             We probably have listeners in Sweden. So —

Chris Burres:               Yeah. We do, that’s one of the countries. So thank you guys for tuning in. Thank you for listening. Thank you for the reviews. They were actually three, two — by the way, you do not realize what absolute total pain in the butt it is to have reviews in different countries because now like it’s easy to pay attention to one. Okay, I got a hundred and three reviews, when it hits hundred and four, I have a new one. Print it out. Now I don’t remember how many I had in the UK. So if we’ve added one, I don’t know. I don’t remember to when I read the last one, you know.

Charles Lewis:             Yeah.

Chris Burres:               So I think one of them may have been repeated today. [Laughter]

Charles Lewis:             And may need to improve that.

Chris Burres:               Well yeah for how we can manage our — our own podcast, right? It’s our podcast let’s just manage it simply. Anyway, in order to write a review, just go on to iTunes, create an account and write that review. And then if you choose to send us an e-mail, podcast@ —

Charles Lewis:   

Chris Burres:               And let us know that you wrote a review and we’ll give you a little bit of link love and a [Punching Sound].

Charles Lewis:             Punch in the face.

Chris Burres:               Punch in the face. Thank you, guys for listening. Until the — next podcast —

Charles Lewis:             [Laughter]

Chris Burres:               [Laughter] My name is Chris Burres.

Charles Lewis:             Charles Lewis.

Chris Burres:               Bye-bye for now.

[0:27:21]                      End of Audio

Author: eweb-admin