Understanding your link profile

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This is a transcript from our 151st Internet Marketing Podcast(1st page).

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Understanding your link profile

Chris Burres:               Hi and welcome to the SEO Podcast: Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of E-Webstyle.

Charles Lewis:                         I am Charles Lewis, your internet marketing specialist.

Chris Burres:               Thank you, guys for tuning in to the most popular internet/SEO/social podcast on iTunes. Actually, we went up to check social. We haven’t really kind of scoped that out if there are other social media podcast that are out there. So [Laughter] we’ve got a little feedback issue here. We’re getting that taken care of. Remember, we are your friendly local neighborhood…

Charles Lewis:                         Top position snatchers.

Chris Burres:               Where are mantra is…

Charles Lewis:                         [Singing] “Don’t be a douche.”

Chris Burres:               Dude, did you introduce yourself because I went right —

Charles Lewis:                         Yeah, yeah.

Chris Burres:               … we’re just all eyes with this.

Charles Lewis:                         Yes, we did.

Chris Burres:               [Laughter] As always, a tip from the previous podcast and just so you know if you’re doing any sort of Math, this is podcast number 151. If you listened to podcast 150, you already know these tips. So you can, you know, close your ears for a second. The tip is Understand your link profile to maintain good results through algorithm changes.

Charles Lewis:             Yes, yes. Definitely, want to make sure that how your linking structure is happening, make sure that you understand it, who’s linking to you or you’re linking to, where else this come from, the value of the sites that’s linking to you and especially, with the updates that’s been happening lately mainly Penguin, Penguin — Panda and Penguin.

Chris Burres:               [Laughter]

Charles Lewis:                         You know that are just —

Chris Burres:               That one.

Charles Lewis:                         Yeah, focus on links. So definitely understanding your look profile.

Chris Burres:               And if you want a little bit more in-depth information about what a link profile is or about how to handle and actually good SEO tricks for handling recent changes due to the Penguin. The Penguin?

Charles Lewis:                         Uh huh.

Chris Burres:               Yup, go back and listen to podcast number 150. Let’s see, if you are in front of a Twitter bold device, a device that enables tweeting if there’s the way to be social, go ahead and do that right now. The best way on Twitter is to include…

Charles Lewis:             #SEOPodcast151. I mean not just Twitter and I say it because I believe that the sooner or later G Plus —

Chris Burres:               Oh yeah.

Charles Lewis:                         … and Facebook and everyone else is going to use the hash tag.

Chris Burres:               Yeah.

Charles Lewis:                         They have to.

Chris Burres:               Yeah.

Charles Lewis:             This I’m saying because that’s one of the easiest way to search for specific topic, you know, and that’s the easiest way for people to contribute to a certain topic —

Chris Burres:               Yup.

Charles Lewis:             … regardless of what platform they’re on. So yeah, Facebook it, Twitter or G Plus it, #SEOPodcast151.

Chris Burres:               Excellent. And make sure you include @eweb —

Charles Lewis:                         @ewebstyle.

Chris Burres:               … style.

Charles Lewis:                         Uh huh.

Chris Burres:               And then we’ll get that and kind of interact with you there. Now, for our segment called the Algorithm Cataclysm.

Charles Lewis:                         [Laughter] We should do a title code about this —

Chris Burres:               Yeah. First button, insert here. So this one is as you guys may or who are listening regularly, this is the section where we talk about recent algorithm changes and really, it’s going to be fundamental search changes because this is not necessarily an algorithm change per say, this is a fundamental change in what Google is going to do. If you are not aware, Google, in fact, one of our associates has — she told me she has three newsletters already lined up about Google Local Places. [Laughter]

Charles Lewis:                         That sucks.

Chris Burres:               And she’s got to replace Google Local Places with G Plus.

Charles Lewis:                         Yeah.

Chris Burres:               So that is the Algorithm Cataclysm G Plus will be replacing Google Local Places.

Charles Lewis:             Yeah, they bought in Zagat. The part of that is will [0:03:40] [Phonetic] and so what happens is they’re saying local places that would show up on the search engine results page will now be linked to that company’s G Plus page. So which is actually not a bad deal.

Chris Burres:               Yeah.

Charles Lewis:             At first, you know, when I thought about it, I was like okay, yeah, that’s the best way to go over and see the reviews, see how they interact. Maybe provide some additional service, see more pictures than you can get on the Google Places page.

Chris Burres:               Yup.

Charles Lewis:             So it makes sense to — to — if they have a business Plus account, why not show that —

Chris Burres:               Yeah.

Charles Lewis:             … instead of a whole separate places page.

Chris Burres:               And so what is that mean? You’re going to want to get.

Charles Lewis:                         It gives me that I need to update our —

Chris Burres:               [Laughter]

Charles Lewis:                         Our G Plus page.

Chris Burres:               Starting with us, we and you need to go create a G Plus. We actually have one company page and then update it. Make sure it actually is a profile that is as good or better than your Google Local Places listing.

Charles Lewis:             Yeah, frankly, use it because I’m assuming that the more uses this get, the more — the more interaction it has between you and visitors will probably increase your score. You’ll see score on there in the likelihood that you will rank in that position you want.

Chris Burres:               Yup, so that is our Algorithm Cataclysm.

Charles Lewis:                         Let me do that and close in to something.

Chris Burres:               Yeah, as it. Yeah. [Laughter] Lightning striking.

[0:05:02]

And I’m going to jump directly; I’ve got a couple of pieces of news. One of them is that the European Commission is going after Google and saying that their stifling search competition by highlighting their own products. There’s a couple of things that I think are a little bit —

Charles Lewis:                         Stifling competition, search competition.

Chris Burres:               Search.

Charles Lewis:                         Highlighting their own products.

Chris Burres:               In the article, so the article could be wrong, in the article it did say search competition and I’m like, well, no, they’re stifling, you know, one could argue Facebook because they show G Plus or they’re stifling Twitter because they’re actually not showing it or specifically yelp [Laughter] because those reviews are or probably not —

Charles Lewis:                         Yeah.

Chris Burres:               … as prominent as they used to be. I don’t see how they’re stifling search competition by showing other products they have other than just making of a very large comprehensive product that does a great job in searching. Apparently, the European Union doesn’t want that.

Charles Lewis:                         Yeah.

Chris Burres:               The next piece of news Groupon, they’re starting —

Charles Lewis:             Get in line, you know what I’m saying with everybody else with that that problem would do.

Chris Burres:               Yeah [Laughter] — hey, we have no — our beef is gone as soon as our local places listing came back.

Charles Lewis:                         Yeah.

Chris Burres:               And that was like a year ago. So there’s no beef between us and Google. Groupon, they start took a dive apparently a whole bunch of insiders were dropping, were selling out. So…

Charles Lewis:                         They may know something.

Chris Burres:               Yeah.

Charles Lewis:             I mean do you know, well I wouldn’t say I expected it but because we don’t know what’s going to come off it but I do know that their business model sucks for the business, for a small business. And so do you know —

Chris Burres:               Well, you know, I was talking with one of our clients that, literally yesterday, they did a Groupon campaign and they walked away with their — one of their challenges was Groupon, you know, kind of has a Wal-Mart focus on reducing prices. And so they had kind of negotiated such a low price that they really were making like a dollar product and then they would ship it and fifty — I don’t know how many orders they got. Fifty of their orders were actually shipped to the wrong — the people had their address wrong. So they’re out the initial 12 bucks. So $1 profit and then fifty of them, they have to send —

Charles Lewis:                         Resend.

Chris Burres:               Resend —

Charles Lewis:                         That’s another in the read [0:07:26] [Phonetic].

Chris Burres:               Yeah, so — I think overall they broke even. And I think it’s specifically depends on if you are a new business —

Charles Lewis:                         Yeah, business type —

Chris Burres:               Groupon it.

Charles Lewis:                         … business type.

Chris Burres:               Yeah.

Charles Lewis:                         Yeah, if you are a new business that requires foot traffic and —

Chris Burres:               That’s a no brainer.

Charles Lewis:                         Yeah.

Chris Burres:               Yeah.

Charles Lewis:             And you just really want branding. You’re just trying to get people in the walls. If you have a high percentage of up sell, you know, people come in to buy one thing like Wal-Mart [Laughter] and they’re buying everything on that aisle.

Chris Burres:               Yeah. [Laughter]

Charles Lewis:                         Then — then they really were —

Chris Burres:               I did that actually.

Charles Lewis:                         Leave.

Chris Burres:               [Laughter]

Charles Lewis:                         And leave without what I came for.

Chris Burres:               Yeah. You get in the car and like, “Oh, man.”

Charles Lewis:                         You get home —

Chris Burres:               Yeah.

Charles Lewis:             And get ready to take the trash out and realize that I did not grab the trash bags.

Chris Burres:               Trash bags. [Laughter]

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