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Ninety Second Internet Marketing Podcast January 14th 2010. First page of Show Notes [text1] [image1]
Web Design and SEO Houston
Chris: Hi and welcome to the SEO podcast Internet Marketing Unknown Secrets. Yes.
Paul: Yes. Welcome back, everybody. Welcome to another fun-filled edition. We’re having some technical challenges I guess or just…
Paul: Yeah. [Laughter]
Chris: If you tuned in a little bit early, you heard a little of the background process of us trying to figure out what the hell is going on with Ustream.TV. My name is Chris Burres, owner of E-Webstyle.
Paul: And I’m Paul Hanson, sales manager at E-Webstyle.
Chris: We have a great podcast for you guys today. It came up at the last minute. We found this great article. We’re going to be covering it. We were kind of batting ideas around and we suggested that we actually should be talking about Google Local Search and some of the aspects of Google Local Search.
Before we jump into that though, we certainly want to talk briefly about what we spoke on our last podcast. In fact, our tip from our last podcast, don’t neglect mobile search. It represents 10% of your search traffic potentially.
Paul: Yes. So don’t neglect it, and now, should you change your strategy to focus on it? Probably not yet but…
Chris: Don’t give it all away.
Paul: Yeah. There you go.
Chris: Go back and listen to that podcast. The other thing that we want to cover, we’ve got lots of really good news. We’ve got some good Facebook stuff going on. We actually have an SEO joke.
Paul: Is that with Eugene?
Chris: Yeah, yeah.
Paul: I’m not even going to attempt to go with his last name.
Chris: So PanRudkevich.
Chris: PanRudkevich. So here’s the joke. I think on paper it’s really clear the intent, so we’ll see if this works on audio. So here’s the joke. So this SEO ex — that’s a really bad intro to a joke.
Paul: Yeah. [Laughter]
Chris: So the joke is now beginning. [Laughter] So this SEO expert walks into a bar, grill, pub, public house, Irish bar, bartender, drinks, beer, wine, liquor, mixed drinks, shots, tequila, vodka.
Paul: So that we’re international. I thought it was really cool. I was like wow, that’s pretty cool but if I had told that to any of my friends, they’d be like, “No.” They just don’t get it.
Chris: They’re like, “Where’s the joke?”
Paul: Yeah. They just don’t get the technical. I’m like, “Come on, man. It’s funny, you know, to play on old school words.”
Paul: Yeah, you know.
Chris: And there was a like on there by Christina Hawkins. By the way, this could be the first interaction on Facebook by a non-male.
Paul: Oh, that’s what’s up. No, no. We had somebody that dogged our logo.
Chris: Okay. Well, that was last year.
Paul: Oh, yeah.
Chris: So you’re right. This is the first one this year. Christina Hawkins is an interesting kind of small world story. When I was a freshman in high school and my dad was in the Air Force so I moved every two years, I was actually in Alabama, Montgomery, Alabama, going to a private school, St. James Private School. My brother was there too, and his good friend and Christina went to prom together.
Paul: Oh, wow!
Chris: Yeah. And so my brother sent me…
Paul: Don’t tell me she had found you from the podcast.
Chris: No. My brother found us and put us in contact on Facebook.
Paul: Oh, okay.
Chris: And then we haven’t gotten together. She is down in Sugar Land which is real close here in Houston so we’re going to get together.
Paul: Wow, small world.
Chris: Yeah, it’s a pretty small world.
Paul: Very small world.
Chris: So shout out to her. Her company is Global Spex Web and Graphic Design. So guys, go check that out. She does some good stuff out there. I’ve actually checked some of it out.
I am trying to get caught up on the audio.
Chris: You know, I was talking to Chuck earlier and what I mean by that is we broadcast and create our podcast on Fridays 9:15 Central Standard Time-ish depending on technical issues. And you can always watch us live and please do. It’s actually good. We’re getting more and more people. You can actually interact with us during the podcast so that’s kind of cool, and get questions answered on the podcast.
So then that podcast, we stripped out the audio and eventually I get it up onto iTunes and PodOmatic. And I’ve been trying to get caught up ‘cause we’re about a month behind, but I keep getting stymied by technical issues there too.
Paul: But you can always watch it on the USTREAM page. We record everything, right?
Paul: And as we do these shows, we record them and post them directly to USTREAM.
Chris: Here is a little bit. So we got 73 Facebook likes right now.
Paul: For real?
Chris: Yeah. We’re up to 73.
Chris: There’s at least 73 people who like our podcast.
Paul: That’s what’s up.
Chris: That’s cool. We may get 300 downloads a day but at least 73 like us. [Laughter]
Paul: That’s what’s up.
Chris: So by the way, if you’re downloading our podcasts and you haven’t liked us yet, just stop listening.
Paul: Yeah. And so that means about 13 people have liked us since last year. I mean we were right at 60. So if you like us, remember, hit us on our Facebook page. Let us know what you are, what you do, what company you’re with, and we will definitely give you a shout-out on that. Or give us a call, 713-592-6724.
Chris: And since we’re already talking about it, there’s other ways. You can actually send us as email, email@example.com. You can also follow us on Twitter, twitter.com/Ewebstyle, no dash in that, facebook.com/Ewebstyle, youTube.com/Ewebstyle.
Paul: Yeah. And if you requested a website analysis, I don’t know what’s going on with this thing and you haven’t gotten it, send it again because someone — Chuck, who was that? They hit us yesterday.
Chuck: Gareth Copeland.
Paul: Gareth Copeland. He says, “Hey, I submitted a request. I hadn’t got one back and I haven’t got a reply.” So he emailed us directly. I said, “Okay. Don’t worry. We’re going to jump on that.” So if you ran into that, submit it again or shoot us an email.
Chris: By the way, that’s why we recommend for all of our clients that forms get submitted into a database first and then emailed ‘cause we’re not getting the emails. But if we were, we still need to get them into a database, if we were.
Paul: Oh wow, so we can just go back and look.
Paul: That would be great.
Chris: That’s what we do for our clients. So yeah, we need to implement that for us as well. And you don’t think about doing it for simple forms but we’re getting a lot of responses from that and we don’t want to miss them.
Paul: So do as we say. Don’t do as we do.
Chris: In the news, IBM Jeopardy super computer beats human. That’s not even exciting.
Paul: It’s like yeah, it’s about time.
Chris: Canadian students get online textbooks. You know, when I was reading this, I was kind of thinking well, you know, like I think Hyundai is now giving away an iPad as the user’s, owner’s manual for the Hyundai. So instead of giving them an owner’s manual, they get an iPad and inside the iPad is the owner’s manual. And I was thinking ‘cause I never thought through this process. When I went to college, like no one had laptops.
Paul: Oh, yeah.
Chris: And like everyone has them now. Is theft up on campuses? That’s like before you could walk away with a bag and you’d have some books that they were worth 20 bucks a book. Most people never carried more than two books so you maybe got 40 bucks. Now you’re walking away with a laptop.
Paul: Oh, yes, cell phone, laptop, iPad. Oh, yeah, all kinds of stuff.
Chris: So I wonder if theft is up on campuses. I don’t know. Maybe it should be.
And I read this one article. I actually didn’t read the article. I saw the headline. I thought it was appropriate for what we have experienced this week, “Why People Power is Cool Again,” and this is talking about people powered directories, kind of like I don’t know, Yahoo directory. And I thought it was interesting because last week we submitted some of our clients to Yahoo directory. On Monday, Paul sends me an email with a link to Yahoo canceling paid inclusion. And, you know, and I immediately started justifying, “Well, this is fine because we at least have a year.” And then Charles comes in, he chimes in and he’s like, “You know, dudes, this is like 2009.”
Paul: Yeah, I don’t know.
Chris: So apparently, paid inclusions made it through the removal of paid inclusions somehow.
Paul: Of paid inclusions, yeah.
Chris: We don’t know if they never took it down or they took it down and they added it back up, but apparently, this article and this is on CNN Technology, apparently, people power is cool again.
Paul: Yeah. Now, this is not to be mistaken with the Yahoo web search. You can still be in Yahoo’s web directory and not in their directory. You can still be on their web database but not in their directory. There’s a difference.
Chris: By the way, their web database is Bing.
Paul: Bing, yeah, basically.
Chris: So if they actually cancel their paid people search subscription, you just wouldn’t be on Yahoo technically anymore.
Paul: Yeah. You wouldn’t be in their web, their directory directory.
Chris: And funny, my first thought when I saw it was, you know, we’ve been kind of riding Yahoo down as they sell off everything. How are they going to make any money seriously? No paid. So apparently, maybe that’s the only way they’re making money anymore. All right.
Paul: Local search.
Chris: So we’re batting ideas around local search, and here’s — maybe you guys have noticed this already. Maybe you haven’t noticed this. Here’s how complicated local search is now. Let’s say I do a search for — we’ll do plumber, right? And Google knows I’m in Houston based on my IP address. Sometimes it knows even in a more narrow focus exactly where I am. Like when I was in New Jersey, it knew I was in the town of Franklin Lakes, and by the way, in New Jersey, there’s a town. Well, I think the logic is there’s a town every one day horse ride away.
Chris: Right? So that’s how the town is kind of cropped up in New Jersey, which means a five-minute car ride away.