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Eighty-Ninth Internet Marketing Podcast December 17th 2010. Third page of Show Notes

Web Design Houston, iPad Web Design

Paul:                            That’s not cool. And one thing, what I think of when I think of this podcast on page load times, let’s say you’re building your own websites and you’re adding your own images and I think that a lot of people can run into this of adding images that are too large in size like — excuse me — too many megs of file not necessarily how big they display on the page. So watch out for things like that. That can affect your webpage load time. I’ve seen sites that — I mean like, wow! Why you got a 10-meg image right here. It takes forever to load. That’s whack.

Chris:                           You’re a douche.

Paul:                            Whack. Yeah, don’t do that.

Chris:                           We probably should get our third compadre out here to help us finish up the first half of this 2010 Year in Review. Let’s get him out here. Charles Lewis, a.k.a. Mo Serious, a.k.a.–

Paul:                            Chuck.

Chris:                           — the SEO Rapper. By the way, I realized that the rapper thing, so you got the flapper on Thanksgiving, you got the wrapper with the W, like so he can add gifts —

Paul:                            Oh, yeah, yeah, yeah.

Chris:                           — for Christmas.

Paul:                            The SEO gift wrapper.

Chris:                           Gift wrapper.


Chris:                           Here to give us the gift of SEO knowledge, come on out here, Charles.

Chuck:                         So where are we? 58.

Chris:                           Did we miss anything while you were — did you see — did we misinform our audience again in —

Chuck:                         No. You always put much on. I got to do this. This is what I told him I would. Chestnuts roasting on an open fire. We need to sing a Christmas carol so this just came into my mind.

Chris:                           Hey, did you guys remember the Christmas story with the BB gun and you’ll put an eye out. I can’t remember what it’s called. You’ll put an eye out. Anyway, they go to a Chinese restaurant for Christmas and they’re singing and it’s “Tis the season to be jolly, fa ra ra ra ra ra ra ra ra ra.”


Chris:                           And then the owners are like, “No, not ra ra ra ra,” and he’s trying to correct the staff. It’s hilarious. All right. So podcast number 58, trademarks, company names, and Quantcast. Wow! That’s all. That’s a big podcast.

Paul:                            Yeah, that is.

Chris:                           Well, trademarks is with respect to can you actually purchase Pay Per Click for a particular trademark? What can you do?

Paul:                            That was the Apple thing. It was —

Chris:                           Well, Google has —

Paul:                            When somebody’s buying —

Chris:                           They’ve had a lot of cases.

Paul:                            — and sues.

Chris:                           Yeah.

Paul:                            And Google won.

Chuck:                         They won?

Paul:                            Yeah.

Chris:                           Google has won most of those cases that if somebody is searching for whatever, Apple, as you said, that Google has the right to sell the appearance of an ad when somebody types that name.

Paul:                            They can sell a trademark name to you so you can bid on a trademark name.

Chuck:                         Yeah, it was kind of fishy. We kind of compared it to car dealerships, right?

Chris:                           Yeah.

Chuck:                         If you have used car dealership and you sell Toyotas, Hondas, and Fords, then if you’re doing PPC you should be able to bid on Toyota even though that’s not your company.

Chris:                           Yup, and even though it may be a product you don’t focus on like when customers get there you tend to steer them towards Ether things. I think Ether examples are — one that we ended using was Rosetta Stone so there’s a lot of Ether packages out there that will teach you a language. So they are bidding on Rosetta Stone. It’s interesting. If Rosetta Stone were a client, we’d be hoping that Google wouldn’t do that.

Paul:                            Yeah, we’d be pissed like, “Oh, you need to sue Google.”

Chris:                           And if we were — if our client was any Ether language we’re like, “Hey, dude, that’s how it is.”


Chris:                           Thanks for the advertising.

Paul:                            True. I remember on this podcast talking about Quantcast and comScore, Quantcast and comScore are two like — two web properties that kind of monitor and value — not value — and like rank what happens on the internet. They give rankings for websites in terms of traffic and relevance. I don’t remember — off the top of my head I can’t remember the difference between Quantcast and comScore but they’re both great sites. I know that if — let’s say, if you’re looking to do some display ad, I want to get the banner ad on my Microsoft, right, on the Microsoft.com website. Big companies would want to see your Quantcast and your comScore numbers like tell me about your traffic. What’s your — and they actually do research too. They can break down as to this website gets this number of traffic, this is the typical — I think Quantcast does this. This is the average user that goes this website. They’re between this age and this age. They are this — medium income. They have two kids. But they’re great places just to learn info about what’s happening on the internet in terms of your traffic, your quality, and who goes to these sites. So that’s kind of what I remember about 58. That’s all I remember about 58.


Chris:                           That was a lot. We were hoping you would finish it.

Chuck:                         I think 59 was Google bots and keyword stuffing.

Chris:                           Wait, wait, didn’t do — wasn’t it Google monsters and isn’t there a sound that goes with that?

Paul:                            Grrr!

Chris:                           There we go. That’s it. Yeah.

Paul:                            There you go. That is the official trademark. That phrase is not to be used by Commission of Paul Hanson Incorporated.

Chris:                           It’s kind of like bom bom bom! Except for Google. Grrr!

Paul:                            Pretty much because they could just —

Chuck:                         Google pirate.


Paul:                            There you go. There you go because they’re like the —

Chris:                           Nothing more valuable than sound that can be used in multiple places, right? It’s the Google pirate. It’s the Google monster, also known as the Google bots.

Chuck:                         Well, this one here is pretty self-explanatory, bots and keywords stuffing. Bots know when you’re keyword stuffing.

Chris:                           Yup.

Chuck:                         So don’t go — what’s my example? We sell cool red cars that the cool red car dealership where we sell nothing but red cars that are cool. They’ll know that and it won’t work for you. So don’t waste your time. Don’t waste their time.

Chris:                           We have a non-bot related term for that. I think we call it “douche.”


Chuck:                         Douche. That leaves us directly into —

Chris:                           Well, I did want to make one other point. I thought it was pretty cool. Podcast number 59 is where we mentioned our listener in Botswana. That was pretty cool. And was there anything — there’s free photo shoots. Google places offer free photo shoots. Go back and listen to podcast number 59.

Paul:                            What?

Chris:                           Yeah, remember we talked about that.

Paul:                            No.

Chuck:                         Yeah.


Chris:                           I think that was — your research in fact that brought that to our attention. We have to do that. We have to check into that.

Paul:                            Well, that leads us into how not to be a douche when creating inbound links.

Chris:                           We’ll just call it our mantra podcast —

Paul:                            The mantra podcast.

Chris:                           — which is number 60.

Paul:                            Don’t be a douche. Podcast 60, stop being a douche, people.

Chuck:                         When creating inbound links.

Chris:                           Yeah. So that’s if you’re posting on a blog. If you’re actually posting anywhere, go ahead and make what you’re posting —

Chuck:                         Relevant.

Chris:                           — relevant and valuable.

Chuck:                         Yeah, don’t go —

Chris:                           He said that with some passion like “Relevant!”

Chuck:                         Like five different blogs out there. Hey, I get comments. People come post, “Hey, that was awesome.” Well, check my shit up.

Chris:                           Yeah, yeah.

Chuck:                         Well, check my stuff up. Don’t do this and it’s like no.

Paul:                            That was a great rap you wrote there, Chuck. How about these Snuggies right here?

Chris:                           Yeah.


Chuck:                         Yeah, exactly.

Chris:                           One of my favorites, we did do it in our podcast — we mentioned it in our podcast was, “Wow! This is really great blog. Have you ever tried WordPress?

Paul:                            Yeah. [Laughter]

Chris:                           Exactly. The WordPress blog. Come on. All right. So yeah, don’t be a douche. That’s our mantra. All right. So what we’ve got next, podcast number 61, iPhone, iPad, SEO, and keyword stuffing. We talked about the iPhone. We talked about iPads, and —

Paul:                            Keyword stuffing, we talked about that.

Chris:                           And we talked about keyword stuffing, yes.

Paul:                            And that’s it.

Chris:                           And then we talked about how Google fails at SEO for some of its products. Remember when they first came out with their new keyword selector tool —

Paul:                            It was on the —

Chris:                           It wasn’t even on the first page of the organic results. So how ironic is that.

Paul:                            And I think — was this the one where we discussed the web design for iPhone, iPad?

Chris:                           It probably is. That’s probably why I snuck those terms into it.

Paul:                            Another was — there was a podcast about how to optimize for those particular devices.

Chris:                           Oh, yeah, yeah, that was a good piece of research that you came up with. What do we got next? 62.

Paul:                            Facebook, user-generated content, and the keyword selector tool. Wow! That’s all over the place.

Chris:                           Yup.

Paul:                            All right. We discussed the specifics of the keyword selector tool. This is specifically what I remember and I think I had a retract that I owed. I was on my soapbox for a minute about the keyword selector tool. When they switched the keyword selector tool —

Chuck:                         They’re going to do that frequently.

Paul:                            Yes, I’ll be on my soapbox. I got like 50 of them. I keep soapboxes in the car so I can get on them.

Chris:                           It was like Michael Jackson. As he takes a step, a soapbox —

Paul:                            Yes, appears.

Chris:                           — lands under his foot. [Laughter]

Paul:                            Yes. And I’m going to rant about it. So when the keyword selector tool changed, they started changing their results and I noticed there was a significant difference in the number of results that they give you. I also noticed that I wasn’t logged in after about eight months.

Chuck:                         Okay. This is that episode.

Paul:                            Yeah. And I was like, “I wasn’t logged into my Google account.” So my retract is, all right, Google, I’m sorry. I was just bitching and complaining about this but if you actually log in, it will give you — now, the results still aren’t what they used to be. Let me give you a couple of hundred. I remember giving a couple of thousand a year ago. So they’re not what they used to be but just log in and you won’t have the same problem that I ran into.

Chuck:                         But you know what’s really funny about that? It says, “Log into your AdWords account.”

Paul:                            Oh, really? At the top? [Laughter]

Chris:                           Like a warning.

Paul:                            To get more results, log into your Adwords account.

Chris:                           Let’s be honest. It didn’t say, “Hey, Paul, log into your account.” [Laughter]

Paul:                            I wouldn’t even have — it didn’t have to be like, Paul Hanson, social security number, lives at Houston.

Chris:                           We heard your podcast. Here’s what you need to do.

Paul:                            Click here with like a flashing light, like a — no, I don’t know what that is. That was keyword selector tool Facebook?

Chris:                           Number 63.

Paul:                            Okay. Skip it.

Chuck:                         The worst SEO mistake, web design houston consistency, and SEO. The worst SEO mistake of keyword stuffing, number one. Number 2, not doing the basics like titles, meta tags, and headers.

Chris:                           All photos would be a great example and all images.

Paul:                            Not enough content.

Chuck:                         Yeah, I mean can you really tag a worst SEO mistake?

Paul:                            Yeah. We said worst but then we only just gave like eight different other examples.

Chris:                           It’s funny because I really wrote that title well, right? It really makes you figure out what it is and we can come up with a lot of guesses, but I didn’t reveal it in our title here. So you know what you should do? You should go back and listen to podcast number 63 and find out.

Paul:                            That’s what’s up. You want to —

Chris:                           Let’s do one more and then we’ll break this podcast out.

Paul:                            SEO and multiple languages. I remember this. This was a question from our main man, Darren Booy, who is now in London because I think he was in Reading. I don’t specifically remember the question because that was in August and that was a long time ago. But it was about doing SEO in multiple languages and —

Chris:                           Do you need to have the website just — even though it’s in — I think he was talking about French at the time.

Paul:                            Or something, yeah.

Chris:                           If it’s in French, does it also need to be in English? Can you just throw in some French words and really — again, going back to the fundamentals of SEO which is give, provide a good experience to the Google user. You should have it in both languages and have the page in both.

Chuck:                         You probably just do Google translator, right?

Paul:                            Okay.

Chuck:                         Google’s translator.

Paul:                            Yeah.

Chuck:                         Translate — optimize the English site and things like technically if I’m too French then my French will automatically be optimized and then I will just probably calculate the place they counted.

Paul:                            And I remember later on I think, this was in August, probably like in September, October I found a great article that I would just use this to all of you because I only e-mailed it to Darren.


Paul:                            So if you want that —

Chris:                           E-mail me.

Paul:                            — you have to hack into my e-mail and find that.

Chris:                           Did you just ask our community to hack into your e-mail? Thanks, man. [Laughter]

Paul:                            Sorry. I mean I sent it to Darren. I don’t know what else I did with it. So I’m sorry.

Chris:                           Well, what we’re going to do is we’re going to break this podcast out to separate it. We’re going to continue here shortly. If you’re actually watching us live which you can usually catch us on Fridays at 9:15 Central Standard Time, this is going to be the last podcast for the year — this is the second to the last podcast. The next one we’re going to do is going to be the last one for the year. But if you’re watching, hold on in about 5 or 10 minutes. We’ll get started on the next podcast which will round out the 2010 SEO Year in Review.

Paul:                            Yes. So we’re going to go from 65 to 84, just so you know.

Chris:                           Until the next podcast. My name is Chris Burres.

Paul:                            Paul Hanson.

Chuck:                         Charles Lewis.

Chris:                           Bye-bye for now.

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