Webalizer Statistics Explained

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  1. Total Files – each web page will have a number of files involved in displaying that page.  For instance if you have a page with two images, each time someone view the page the Total Files count will go up by 3.  1 file for the page with the text and 2 files for the two images on that page.
  2. Total Pages – this would be the individual web pages that were viewed.  So if a use visited your site and clicked through three of your pages then the Total Pages would be incremented by 3.
  3. Total Visits – This is the number of individuals (defined by unique IP addresses) that have visited your site.  This can get a little complicated but is an educated and very reasonable guess.
  4. Total Unique Sites – This is the number of unique places (defined by unique IP addresses) that have visited your site.  For your current statistics this is the same as Total Visits.  This would change if multiple people, how are in the same neighbor hood using Road Runner visited your site.  In this case you might have two visitors who showed up as the same “site”
  5. Total Unique URLs – This is a little hard to explain but here goes.  When I access a website from my computer “my url” is something like c-98-201-13-200.hsd1.tx.comcast.net.  This is because I am a comcast customer.  So Total Unique URLs is a count of the many different URLs that accesed the website.  If everyone in my office visited the website it would only show up as one Total Unique URL but it would show up as 10 visits.
  6. Total Unique Referrers – This is somewhat interesting because it includes any URL from which a visitor came to your website. For example, if they click on a link on some other site to come to yours, the “referrer” would be that other website with a link to yours. On the other hand, it also could just be when someone is looking at another page and types in your url or goes to your site via their own bookmark, so you could get “referrers” that are totally unrelated. It will include URLs of sites that have links to your page, search engines where people found your site in the search results, etc..
  7. Total Unique User Agents – A User Agent is the type of browser they were using when they visited your website.  If everyone who visited your site was using the same version of Internet Explorer then Total Unique User Agents would be 1. 
  8. Hits by Response Code – These are the codes that the server responds with when a request of the server is made for your site.  Here are the definition of the codes.
    1. Code 200 – Page requested and sent no problem
    2. Code 206 Partial content – Page requested some of the page was sent.  This would happen if a user requests a page and then presses stop before the whole page is displayed on his computer
    3. Code 301 – These have to do with pages that have been moved on the site.
    4. Code 304 Not Modified – This is when a user requests the same page and it is displayed to the user from a cache on their computer and not resent from the web server.
    5. Code 401 Unauthorized – This is when a user is requesting to view directory that is not available and does not authorize any activity without a password.
    6. Code 404 Not found – This is when a user is requesting a page that does not exist.
  9. Top 7 of 7 Entry pages – This is the list of pages where people first entered your website. Most people will visit your website from your main (Default.htm) page or your default directory(/).  This would be important if you where getting a lot of traffic and no inquiries and you realized that the number 1 entry page was a legal disclaimer or something.  In that case we would know that we need to make a more fluid transition from that legal disclaimer page to the informative part of your website.
  10. Top 10 of 12 exit pages – This is the last page a particular user viewed before leaving your website.  Again this would be useful if we realized that we had a page that was actually driving users away from your website.
  11. Top 30 of 31 Total Sites – This is how people get to your site.  You see that many people visit from AOL, Road Runner or Time Warner.  I have never used this particular statistic.


In general I track and use two pieces of information.  Referrers and Search Strings.  If one website is sending me a lot of traffic I will contact them, thank them, and see if there is anything I can do to help them or to get an even better location on their website.  Search strings I use to better understand the customers that visit my website.  This is actually something that Andy and his SEO guys use, although they have their own version.

Author: eweb-admin