Ninth E-Webstyle.com SEO Podcast Feb. 19th 2009. Second page of Transcription
Paul: That perfectly answers my question of what WebolizeR is.
Chris: It is. How do I find out information about people who are coming to my website? By the way, the fact that stats exist and that you can track them is one of the reasons that search engine optimization and search engine marketing is such a powerful tool. Again, if you’re company doesn’t have employee’s policy for when they answer the phone and somebody is calling, “Hey, how did you find us?” If you don’t have that in place or if they’re not so diligent about it or people don’t answer the question, you still don’t know how they find you. When it comes to your website we can tell you how they find you. And that’s really valuable so you can focus on those areas with that people who are already finding you to improve on them and to adjust your sales process for the key words they may have typed when they were searching for your website and ultimately ended up on your website. I think I’m giving away a little bit more [08:02 indiscernible].
Chris: And it’s all about, Oh, we said this before, it’s all about…
Paul: ROI, return on investment. You want to make sure that what you invested in you’re seeing a return on it. And that’s just, you know you want to make sure, “Hey, are people going to the site.” You know how are they finding me? They find me through my website. What key words and all that good stuff. So this is just another thing, focus—to help you focus on your ROI.
Chris: Exactly, exactly. So you’ve gone out, you downloaded WebolizeR, you’ve installed it, you maybe had a couple of problems, but you’re able to Google and get them solved then you’ve got WebolizeR up and running or with our servers, you click the button and it’s on.
Chris: So now you have accessed to it. With our service, you actually would just type in yourdomain/WebolizeR and that would get you to the WebolizeR screen. We can password or protect that if you want to. We’ve had customers who want that protected because they don’t want to share that information and you can leave it open because maybe you’re really proud of all the traffic that you’re getting. The very first page that comes up is a really nice summary and it’s a summary of the last 12 months depending on when you started it. It’s a summary of the last 12 months of traffic and it has a couple of very interesting things. It talks about daily average and monthly totals of hits, files, pages, and visits. Now here is where it gets interesting because we had a discussion already in one of our podcasts that somebody probably had WebolizeR and was telling us that they were getting tons of hits. Well, hit is just anytime your server was hit in that domain. So joetheplumber.com anytime somebody needed an image off of joetheplumber.com including, you know, on his own webpage. Let’s say his homepage has its—the text of the homepage, a CSS file, and two images. So when one person goes to the first page that counts as four hits. Now we all can agree really from the perspective of me trying to figure out how many have visited my website that’s one hit. Right? That’s one visit, but what Google I mean not with Google, but what WebolizeR says is each hit is each time your web server was hit and there is some value to that. Let me—because I don’t think there may not be another time to talk about this. We have our logo on most of the client websites that we worked with. That logo is typically on their website. If we wanted to track how many times people were hitting their website, we could actually put and host our logo on our website, but display it on their page. Then anytime somebody open up their page, our server would get a hit. It would get a hit because our server needed to be asked to provide the image. And so there is a situation where you might want actually to track that. In fact, email services that track whether you’ve opened an email or not. You know with Outlook, you’ve got a receipt. Right?
Chris: Send a receipt. There are email services that they’ll actually put like a blank image and the image will be called 19565.gift and so when somebody views that page they need to see that image and when it request from their server that image, they know that their email 195 whatever I just said was received by somebody and viewed.
Chris: So that’s not even a receipt process that’s, “okay, I know that this page was requested. The only time I sent it was in this one email message so I know that email message has been viewed.” So that’s how that process works and that’s how it can be, you know, hits can be beneficial. The next thing files, how many files were tagged. There is a number of files involved than displaying something so that is also more along the lines of hits. Then you’ve got pages, which is actually web pages like HTMLpages, .PHP pages, .ASP pages. Those would be pages that were actually hit and then visits—the thing that we’re really interested in which is how many people actually came. So I’m actually looking at one client right now and they had 177 visits, they’re in February so far, they’re not doing SEO, and they had 394 pages viewed. So you can see that a couple of visitors or it looks like approximately each visitor went to two pages, and actually that information is a little bit lower. So once you’re on the first page of WebolizeR, you actually click the month. So I’m going to click February 2009 and we get a whole bunch of information here. Monthly statistics for February 2009, again this can show you the total hits, total files, total pages, total visits, and then kilobytes, which is the total amount of space actually uploaded. It actually talks about total unique sites, total unique URLs, total unique refers, and total unique user agents. So a unique site is a website that send traffic to you. A total unique refer is somebody who also send traffic to you and then you’ve got a total unique user agent. A user agent is where they’re using IE, where they’re using Chrome, where they’re using Firefox. Those are user agents.
Chris: So in the total unique URL is actually the URLs on your website that people visited. I actually have a blog entry that doesn’t really know that and I just figured it out right now.
Chris: So I’ll be updating that blog entry and we have a blog entry called the WebolizeR statistics explained and it just improved.
Chris: Then we’ve got the things like hits per hour, hits per day, files per day. These are all really obvious and we don’t use very much when we’re kind of analyzing what’s going on with their website. We do like to follow you know how many visits, total visits, average visits, etc. And we do like to some of the stuff we’re about to talk to we’ve really focused on. They maybe interested in what are the hits by response code. There is a couple of codes that come up, a code 200 and says that the page was requested and your server responded no problem that means the page was viewed properly. A 206, it’s a partial content that says the page requested some of the page were sent. This would happen if they usually request a page and then press a stop before the whole page is displayed on his computer so that’ll might be an example of 206 code situation. 301 is—this had to do with pages that have been moved on the site. If the pages moved permanently, then it would give a 301 code. 304 says that it was not modified, what’s the explanation they give. This is when a user requests the same page and is displayed to the user from a cache in the computer not resent from the web server. So I don’t know if you guys are aware, but there is a thing called cache and anytime, you’re viewing a webpage it actually get stored—it can get stored in a couple of places on the way from the server to your web browser. One of them is with your ISP. Some ISPs will do that. Typically that’s going to be the dial-up ISPs because they can save some time in trying to get you that image again if you request it or if somebody else request it. Another place it can be stored is actually on your computer in your cache. So if you request that page again and that page is not specifically designed not to be cached, then your browser will just show you that page that you have on your system, so that would be what the 304 is. 401 is an unauthorized view. This is when a user is requesting to view a directory and they don’t have the ability. 404 is probably an error that we’re all used to. You go to a website and you click something and they say, “Oh, this page is not found and I’m looking on. I have to give this customer a call because they have 7690 pages that were not found.” This is a good customer of ours. Again they’re not doing on going service with us, but I can point that out to them. Probably what that is they’ve changed the name of a page that page is still in Google with the old name. So you click it from Google and you’re web server can’t find it. So we typically do not—if we are going to change a name and we will change page names for search engine optimization reasons, but when we do that we leave the old page out there. It is because for that reason if somebody is going to come from Google that’s going to stay in the Google database for quite sometime. So any question about codes? Was there anything?
Paul: It all make sense, but I learned something myself. I didn’t know that’s why we actually did that.
Paul: Actually for that reason.
Chris: Oh, why we still left there.
Paul: Oh, why we still left there. I never, never knew that. So I guess I’ve learned something new today.
Chris: Yeah, again just to reiterate that whenever you’re changing a name and there is value in changing names both from the customer user experience perspective and from search engine optimization. Remember that you may have been indexed by Google that page may have been indexed and if it has been, then somebody could search and try and find that page. And the last thing you want them to get is at a minimum, have a structured 404 page, which is an error—that error page. So that at least it says, “This page wasn’t found. It’s got your logos.” So they don’t look like it’s just that you know like you guys don’t know what you’re doing. You’ve just changed the name. Even the code that could say we may have changed the name of this file, click here to get to our main page, and search for it or whatever so that’s where right there. Then if you look at WebolizeR you’ve got some nice daily statistics you can look at hits per day, files again, pages, visits, sites and kilobytes on a per day basis. So you might be able to find out you know what days are the best. In fact, the bar graph is kind of neat because it all usually with most websites it will show you a Saturday-Sunday effect and it can be different for different customers because some websites are hit more often on the weekends when people aren’t at work and other websites are hit more often during working hours. So you can at least see your statistics and understand a little bit about your customers. We tend not to use that very much. Here is a nice graph of the hourly usage for again in this case is for February 2009. And here you can see in this case you can see that from the hours of I don’t know midnight to 7 a.m. this website doesn’t get much hit traffic. Its peak is around 10 or 11 a.m. So you would imagine that that’s when people are at work, that’s not a weekend thing that’s when people are at work.