Website design consistency and SEO

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Sixty-third Internet Marketing Podcast June 4th 2010. Third page of Transcription

Paul: Yeah. So you want to, you know, spend some time on it. Throw a keyword in there to ‑ don’t jus throw keywords in them without ‑ without having actually a coherent thought. But put some keywords in it and move on. Make sure it’s about your core business and what you do and about what’s on that page and move on. Don’t spend a bunch of ‑ don’t spend hours and hours and hours on it.

Chris: All right. So I think that’s number three. A Flash website without a HTML alternative.

Paul: I mean seriously, who does this? Come on.

Chris: I know. That’s like making a bad call on the World Cup.

Paul: Aw, man! Aw!

Chris: Stupid. Stupid and frustrating, and you know, if you realize you’re doing it and you don’t know the way out, give us a call. Let us know. Hire an SEO guy. ‘Cause really, the challenge ‑ and this also goes back to that example that Matt Cutts was talking about, which was all images, right? And there was actually text on the page that was written in images. Guess what? Google does not ‑ I’m going to get technical ‑ Google does not ‑ Google Buzz do not OCR your pictures.

Paul: What’s OCR?

Chris: Optical character recognition.

Paul: Oh!

Chris: Ooh! Yeah (Laughing).

Paul: Technical terms.

Chris: So they don’t go into an image and see if there’s text in it and then translate it and then know what it means. They may actually do audio or that’s a theory, but they don’t do it to images. So if you’ve got text and it’s in images, you might as well not have text at all.

Paul: Yeah.

Chris: You may have an aesthetically pleasing website for your users and you will not get first page placement ever.

Paul: There you go.

Chris: I just say that ‑ ever.

Paul: Ever.

Chris: Flash is another thing. Again, and I said this to a perspective client the other day. Google has come out and said that now, they can actually parse Flash. I have never seen a Flash-only website in the first position ever. We search all the time. We’re looking at first, second, third, fourth, fifth, whatever position when we’re doing competitive analysis. I think Paul actually does a little bit more. Have you ever seen an all Flash website even on the fourth page?

Paul: Never once.

Chris: Never once. So they may claim they can do it, they may actually be able to do it, and I’m not 100% sure. So I ‑ I wouldn’t risk having an all Flash website, right?

Paul: Yeah, I wouldn’t.

Chris: I mean, I would ‑ I would actually come out and say, look, they can’t do it. They don’t do it except they’ve come out and said that they do. And ‑ but we just don’t have any evidence of that. They can say all sorts of things. I don’t ‑ yeah, I don’t know that it’s some big conspiracy thing. It’s just how it seems to be.

The next is JavaScript menus. These are pretty important.

Paul: Yeah, very, very important I think, and I think they’re very ‑ this is probably I think one of the most important things minus keywords because I think it’s very popular. I see them all over the place.

Chris: Yeah. They’re so good. They are organized well and they’re cool.

Paul: You know, if you have a ‑ explain the Java. I’m going to butcher. Explain the JavaScript menu.

Chris: So a JavaScript menu is typically when you’re looking at a website and you see across the top, you got home, services or whatever and you put your cursor over services and then a dropdown menu comes out of that services button and then you can select over services. That is typically JavaScript. There are other ways to do it. You can do it with CSS. There’s other ways that you can do it. But typically, it’s with JavaScript.

And so why is JavaScript so bad? It makes it look good. You’re right. Well, it’s kind of like pictures ’cause Google often doesn’t parse JavaScript. So you may have links to other pages of your website. You may actually submit your homepage to Google so Google can get to your homepage and then Google gets there and it ignores your JavaScript menus. So it never gets to any other pages.

Paul: Okay.

Chris: All right? And so that’s a reason. Even if you submitted all your pages so now Google has indexed all your pages, you’re losing link value because your homepage isn’t linking to your products page, one of your products page. And all of the linking that’s internal to your website, which gives value and credibility to the individual pages that are the targets, are no longer available to Google. So, what can you do? We’ll give a solution on this one.

Paul: What I would say is well, you could change the script. Or maybe let’s say you don’t know how to rewrite JavaScript. You could do a site map.

Chris: A site map works. What we’ll often do is what we call like a site pyramid.

Paul: Or the tree ‑ the…

Chris: The pyramid at the bottom, right? So at the very bottom of the page, you have this very simple text, Product A, Product B, Blue One Armed Widget, and that links to those particular products pages. So it’s not as prominent but it is available and Google can actually now parse it and you’re getting link credit as you’re going to those websites, at different web pages within your website. That is very valuable. Make sure you at least have the options.

Yes. All right. So this is an interesting one. Lack of consistency. Well, this goes ‑ almost goes without saying. Lack of consistency and maintenance ‑ maintenance. By the way, I would call this a SEVO issue.

Paul: Okay.

Chris: Not an SEO issue, right? This isn’t something that people do wrong in terms of SEO because you can literally have a website and we have a client that we’re working on where almost every one of their pages looks like a totally different, cheesy, horrible website, right? Each one looks totally different. We need to publish that.

Paul: We need to do like a video cast and put that like a screen capture.

Chris: Yeah.

Paul: And show people this website.

Chris: How bad it is. This is what you should not do.

Paul: I get so frustrated when I look at this because seriously, this website is probably five ‑ has five different designs and they’re all completely different ‑ different colors, different layout, different menus, and it’s annoying. Oh gosh, it’s annoying.

Chris: So, what does that ‑ those pages could rank well in Google ’cause Google doesn’t really care what it looks like. It cares about the text and the linking. So that lack of consistency isn’t necessarily an SEO issue.

Paul: It’s visitor, yeah.

Chris: It’s a balance issue, right?

Paul: Yeah. You don’t want people to leave.

Chris: Yeah. And it’s credibility. We say your website should, you know, be about credibility and reliability of your business. Well, if your business has a different webpage for everything, you lack all of that consistency, they are just going to assume that the way you execute your business lacks consistency.

Paul: It’s haphazard maybe.

Chris: Yup, technically. I mean, it’s not the impression you want to give it.

Paul: Just don’t do it. I know the thing with consistency is you want to be consistent in your SEO efforts. If you think you can optimize your website one time and you show up on the first page of Google and it will stay there, that’s just wrong. I mean, you want to be on consistent in your SEO efforts and that’s Chris’s phone saying that it’s ‑ it’s time for us to…

Chris: It’s 30 minutes.

Paul: Now it’s time to say goodbye.

Chris: Say goodbye to all our family and family. That was a great point because that was the next point. And so we had the consistency and then the maintenance. And he says a friend of his named Rob, he often encounters clients who believe that once you optimize the site, it is done forever. That is not true. That is why our SEO service is sold as a service, not as a one-off service.

Paul: Yeah, that’s true. And I see these things all over. Oh, be very careful of this. I see this all over the place. Optimize your site, 199 bucks.

Chris: One time fee.

Paul: One time fee, right? And ‑ and I’m pitching people and they’re like, “Look. Go look at this. I saw this. I can get this done for, you know, 19.99.” And I want to ‑ I’m like, “Oh, okay.”

Chris: Here is what ‑ here is ‑ and maybe we should do this. Here is what we say. Go do that. If it doesn’t work, we’ll even give you the discount of trying that out.

Paul: Yeah.

Chris: Right? If you spend a hundred ‑ ’cause our service is $400 a month. That’s our typical service. It includes 15 keywords. If someone things that he can service for 1 ‑ and we have a setup fee.

Paul: Yeah.

Chris: ‘Cause a lot of the work goes upfront. If they think they can go get the service for 199, go do it. Show us the bill. We’ll actually give you that $199 credit. So we don’t want you walking away thinking that the SEO industry is a rip-off.

Paul: Yes.

Chris: There are people in this business who are doing it right. That’s us. We just implemented that policy right now, right?

Paul: I like that. It’s good. I was on the fly. It’s cool.

Chris: It’s good. That is what’s up (Laughing).

Paul: (Laughing) Yeah. So don’t think ‑ don’t be fooled that you can ‑ if somebody offered me an SEO service one time, I’m running the other direction. ‘Cause a lot of people, they might do something of value. They may set up a local listing for you or change your meta tags, but SEO is something you’re going to have to do often and consistently. So if you’re an SEO guy out there, I’m sure you hate it when you see this kind of stuff. So there’s good SEO guys out there. Half of them are listening to our podcast.

Chris: I like that. We’re going to ‑ we’re going to post that special. That will be our Facebook special and put that out there.

Paul: There you go.

Chris: It will be as special and a policy because I think it’s really good. Let’s bring something.

Paul: If you have been by a review ‑ if you thought ‑ what you thought ‑ which you thought was going to be SEO, send us the bill.

Chris: Up ‑ up to $200.

Paul: Okay, up to 200 bucks.

Chris: We’ll give you credit for our services.

Paul: Yeah. Send us the bill up to 200 bucks, sign up with us and we’ll give you credit for that because there are good SEO guys out there.

Chris: And we’d be them.

Paul: That’s right, that’s right. It’s us.

Chris: All right, that is the end.

Paul: We’re the only one.

Chris: There are no others.

Paul: Everybody else except the guys that listen to our podcast.

Chris: Podcast ’cause they’re really cool and we like you. This is the end of podcast number 63. You have been listening to the most popular podcast on iTunes, The Unknown Secrets of SEO.

Paul: And stay tuned. Stay tuned for Google Caffeine. I want to talk about Google Caffeine.

Chris: Good stuff. Yeah, Google Caffeine just ‑ we got to break that down, parse it down, and chop it up and spit it back to you guys in a useful way. And we’ll make it entertaining.

Paul: Yes.

Chris: All right.

Paul: And we’ll probably be watching the World Cup next Friday.

Chris: Yes. So this may be delayed. It all depends. So just be mindful of that. Thank you guys, all of you, for listening. Again, if you get a chance, link to us. Link to our ‑ our ‑ link to our blog. Link to our ‑ you can find our podcast is actually hosted at ewebstyle.podomatic.com. There is no www. You can become a friend of ours there on PodOmatic. You know, there’s lots of ways to find us. We really appreciate your guys’ input, your guys and gals. We haven’t been meeting gals.

Paul: No, no, no. Yeah.

Chris: Hey, all the ladies out there, we want to hear from you.

Paul: I know ’cause like talking about these dudes just sucks.

Chris: Yeah, it’s a big old sausage.

Paul: I know. Are there any women in this industry at all?

Chris: Yes.

Paul: There you go.

Chris: One (Laughing). You have been listening to the most popular SEO podcast on iTunes. This is the end of podcast number 63. Until the next podcast, my name is Chris Burres.

Paul: And this is Paul Hanson.

Chris: Bye-bye for now. Go USA!

Paul: That’s right.

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