What budget should I allocate for Social Media?

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[podcast]http://ewebstyle.podomatic.com/enclosure/2011-05-17T17_11_48-07_00.mp3[/podcast]

What budget should I allocate for Social Media?
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What budget should I allocate for Social Media?

Chris:                           And, you know, it’s a way for them to present themselves as an industry leader. So you lean to them when you’re looking to do some marketing and you’re in the industrial sector. So really, really a great article. Didn’t we have anymore kind of summary information?

 

Paul:                            Yeah, a couple other things. One more thing I got out of this article says you might want to consider developing an online community to interact with your customers and prospects. Kind of related to — I’m kind of thinking like blog forumy. Again, a forum another like godfather of social media, another way to interact with your —

 

Chris:                           It’s actually the number one social thing listed in here was —

 

Paul:                            Forums?

 

Chris:                           Yeah like a forum or interacting with customers, forum.

 

Paul:                            Okay.

 

Chris:                           Yeah.

 

Paul:                            Yeah. So again, you know, take into account your — what I’ve pulled from this article, take into account who you’re marketing to and how they use social media. If you’re in the industrial sector, they’re probably really technical, they probably want to read, you probably should have a blog.

 

Chris:                           They probably will respect you if you’re an expert in the industry, the stuff you put out needs to be accurate.

 

Paul:                            Yeah. Yeah. There you go.

 

Chris:                           Make sure you’re doing good at editing, you know, and not just guessing. You know, everything we do here, we double check.

Paul:                            Uh-hum.

 

Chris:                           I would like to say we triple check, but that’s on Thursdays.

 

Paul:                            Yeah. [Laughs] And it’s Friday.

 

Chris:                           And it’s Friday morning. But we always double check stuff. We don’t want to just be putting out information that we haven’t gotten from a good source.

 

Paul:                            Yeah, absolutely. You know, think about how those people use what you do. And also… I had a great point and it just… Oh, here’s another thing that I would say. Don’t run out — okay and we talk social media a lot and SEO and all these different things. Okay, you’re an industrial guy, this would be the very first podcast you’ve ever listened to, don’t — I would not recommend pulling money from your marketing budget and that’s what this article says, don’t pull money from your —

 

Chris:                           Marketing budget —

 

Paul:                            — current marketing budget–

 

Chris:                           — to do social.

 

Paul:                            Yeah. You know, don’t cut, half it out to jump in the social game.

 

Chris:                           Yeah.

 

Paul:                            You know, this should be in addition to what you’re currently doing. Now, for the most part, social media is free. If you’re going to do it yourself, which is very time consuming, it’s going to be free. But also remember, there’s a serious learning curve. You know, everyone uses Facebook for their personal account and Facebook I’d say for your personal account is closely related, but not the same as Facebook for your business.

 

[0:35:17]

Chris:                           Yeah.

 

Paul:                            Because you want something else, you want people to like you and to like your page. You want them to comment. You want them to —  you’re trying to get someone to purchase.

 

Chris:                           As opposed to your personal one where you just want people to leave you alone?

 

Paul:                            Oh, yeah.

 

[Laughter]

I’m going to post this up, no one —

 

Chris:                           No one reads it.

 

Paul:                            No one — yeah.

 

Chris:                           If you comment on it, I’ll kill you.

 

Paul:                            Yeah. [Laughs]

 

Chris:                           I really will punch you in the face.

 

Paul:                            Yeah. You know, and everyone knows you need to be a little bit more professional in your business page but you’re actually trying to get someone to take action, to call you, to download your white paper.

 

Chris:                           Interact in some way, yeah.

 

Paul:                            Yeah, yeah. And you know you want to — let’s face it. Why do you social media? To increase you exposure and hopefully gain some business from it. So even they are closely related take that into consideration, but don’t run out there and just pull from your other budget, add to it.

 

Chris:                           Yeah.

 

Paul:                            And this is a lot of stuff to do and I say this all the time, we talk about SEO, PPC, email marketing…

 

Chris:                           Newsletter, blogs–

 

Paul:                            Banner ads, Facebook, Twitter —

 

Chris:                           Free marketing.

 

Paul:                            YouTube. You know, seriously if you have time to do all of this, wow.

 

Chris:                           Then you’re probably in —

 

Paul:                            Unemployed.

 

Chris:                           You’re only doing — then you’re just a marketer.

 

Paul:                            Yeah, there you go.

 

Chris:                           That’s all you do is marketing.

 

Paul:                            There you go. You know, some people do have time to do all of this. If you don’t, consider hiring a professional company —

 

Chris:                           Because we do have time to do all of that.

 

Paul:                            Yes. Because we’re a bunch of nerds that sit around and like this kind of stuff all day.

 

Chris:                           Figure out how we can do that better.

 

Paul:                            Yeah. So, you know, consider that. Or maybe you can do your own Facebook page and your Twitter page, but you need someone to do your SEO or you need someone to help with your brand management. That’s a lot to take in. And if you are doing your own — you’re trying to do your own marketing and run your business, you know, that’s — you’ve got to think about, hey, where is my time. You always say this, where is your time —

 

Chris:                           Most valuably spent.

 

Paul:                            Yes.

 

Chris:                           Yeah. And going back to this I’m going to have to hit you hard on this, punch you in the face.

 

Paul:                            Okay.

 

Chris:                           Social is not free, right, because it distracts you from other things you could be doing.

 

Paul:                            Okay.

 

Chris:                           So just be mindful of that. It’s — you know, if I’m going to spend an hour doing social today, is there — you know, that hour on social needs to be more valuable than the hour on customer service or on whatever it maybe.

 

Paul:                            Uh-hum.

 

Chris:                           And so —

 

Paul:                            Or sales.

 

Chris:                           Or sales, you know, whether it’s cold calling, follow-up, maybe, you know, checking in with your customers to make sure that service has been good or those customers that were on the fence. You know, all of those things typically in a business can be more valuable than you spending an hour on social.

 

Paul:                            Uh-hum.

 

Chris:                           So it’s something. Don’t take it lightly, take it as something you really need to think about and consider hiring a company to take care of those aspects–

 

Paul:                            Yes.

 

Chris:                           –for you. If it’s not us then who?

 

Paul:                            Yeah, really.

 

Chris:                           [Laughs]

 

Paul:                            If it’s not us then don’t. Don’t at all.

 

Chris:                           Then boo.

 

Paul:                            Yeah.

 

Chris:                           [Laughs]

 

Paul:                            Here’s a great line I got from the conclusion of the article. It says now well social media participation in the industrial sector is low, it is beginning to increase. So probably everyone in this sector, everyone in general needs to become familiar with social media tools and incorporate it into your overall marketing strategy. A couple of tips from what we just quoted. You need to know to what extent does your target audience participate in social media and which platforms they use the most often, what are your organization’s goals for implementing a social media campaign, what resources including people, time and your budget do you have available to invest in this, how are you going to integrate this social media into your strategy, and how will you define success and measure the return on your investment of your social media strategy.

 

Chris:                           That kind of sounds like our don’t throw money against the wall and see if it sticks.

 

Paul:                            Yes. Yeah. Don’t throw money against the wall and, you know, have a plan. You know, you’d be amazed how many people just jump into SEO, PPC, social media, remarketing, and just like have no–

 

Chris:                           Yeah, let’s see if this works.

 

Paul:                            — have no idea.

 

Chris:                           We’ll see, we’ll try.

 

Paul:                            Yeah, let’s see.

 

Chris:                           Yeah.

 

Paul:                            What are you looking to do? I want to increase traffic, okay. By how much, by using what, or, you know, how much would you consider a success?

 

Chris:                           Yeah.

 

Paul:                            1%, 2%, 0.5%, a thousand visitors?

 

Chris:                           Yeah, that sounds good.

 

Paul:                            Yeah, exactly.

 

Chris:                           That’s what we get, yeah, that sounds…

 

Paul:                            Yeah.

 

Chris:                           1 or 2 or 10, whatever you say.

 

Paul:                            Yeah. So, you know, think about all those things and remember, don’t take money from your other budget, add to it. Remember, there is a learning curve as with everything. So if you don’t have time to — if you don’t have time to stick it out until you’re on the other end of the curve, you might want to consider hiring a professional.

 

[0:40:00]

Chris:                           Yup, absolutely.

 

Paul:                            Us. If you can’t see us, —

 

Chris:                           Us.

 

Paul:                            –I’m waiving my hand, us.

 

Chris:                           He’s waving his hands.

 

Paul:                            Yes.

 

Chris:                           Hey, you know what, we miss Chuck. There is no blank stare news today.

 

Paul:                            Oh…

 

Chris:                           I did want to throw out something that I thought was pretty cool, which is the versions of Android are alphabetical.

 

Paul:                            You know what —

 

Chris:                           I just thought that was really cool. And by the way, —

 

Paul:                            I didn’t know that.

 

Chris:                           — this article that I read it describes how all the enginerds at Android run out front once a month or once a quarter or something because they’ll deliver a big huge sculpture of the latest version. So, they’ve got a big cupcake for the first one.

 

Paul:                            What? [Laughs]

 

Chris:                           So that’s like on the campus somewhere. And they’ve got an —

 

Paul:                            So cupcake–

 

Chris:                           — éclair.

 

Paul:                            — was the first one?

 

Chris:                           Was the first one.

 

Paul:                            Okay.

 

Chris:                           And then they’ve got an éclair. I don’t know where B went but…

 

Paul:                            Oh…

 

Chris:                           And then —

 

Paul:                            Let’s say Android was number one, beta was two —

 

Chris:                           It’s cup–

 

Paul:                            — maybe?

 

Chris:                           Yeah. And cupcake–

 

Paul:                            And cupcake.

 

Chris:                           — doughnut, éclair, frozen yogurt.

 

Paul:                            Somebody’s got a sweet tooth.

 

Chris:                           Yeah. They have ginger bread and then honeycomb

 

Paul:                            E, F, G, H.

 

Chris:                           Yeah.

 

Paul:                            Yeah, I do know the English alphabet most days.

 

Chris:                           [Laughs]

 

Paul:                            H, I, oh, we’ll see what’s up with that one.

 

Chris:                           We’ll see what’s I, ice cream in June?

 

Paul:                            Oh, you called it. That’s pretty cool. I’m really bad–

 

Chris:                           I’m announcing the new version of Android–

 

Paul:                            Re-tweet.

 

Chris:                           — it’s called ice cream.

 

[Laughter]

 

Paul:                            I want to re-tweet. I’m co-signing on that. That’s what’s up so… Social media for the industrial sector man, it’s — I thought it was boring, but there’s a lot of good points that carry on to other —

 

Chris:                           On to everything actually, yeah. I think that’s great. You have been listening to the most popular SEO podcast on iTunes. Again, thank you guys for listening. You can email us at podcast@e-webstyle.com, Twitter.com/ewebstyle, Facebook.com/ewebstyle, Youtube.com/ewebstyle.

 

Paul:                            Shout out at Chuck who couldn’t make it. Shout out to all our podcast listeners all over the world at New Zealand, at Denver, at Texas, at the UK at somewhere in Africa, somewhere in —

 

Chris:                           By the way —

 

Paul:                            — Central America.

 

Chris:                           –I think yesterday, we hit a thousand downloads in one day.

 

Paul:                            That’s what’s up.

 

Chris:                           Yeah. Of all of our podcast was like, it was like three times normal, I don’t know what happened.

 

Paul:                            That is crazy.

 

Chris:                           It was awesome, about a thousand downloads —

 

Paul:                            Wow.

 

Chris:                           — of all of our podcasts on one day so… All right, until the next podcast, my name is Chris Burres.

 

Paul:                            I’m Paul Hanson going to the mail.

 

Chris:                           Bye-bye for now.

 

[0:42:27]          End of Audio

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