What factors does google consider for search results? Over 200

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Forty-third E-Webstyle.com Internet Marketing Podcast Dec. 18th 2009. Third page of Transcription

Paul: Here’s some more stuff that we don’t really find that’s important. I just want to give you guys examples of, hey, what are the other — here’s some of the other 197 things, John. Okay. Keyword use and external link anchor text on the page. I mean, yeah, you should do it, it’s good, but it’s not something you need to do. Keyword use in page folder URL, keyword use in page name URL, I mean, keyword use in the sub-domain name or we can keep going on and on. Keyword use in comment tags in the HTML. Keyword use in — I mean there’s so many different things that you could stuff keywords into but you don’t need to do all of it. And I know some of you are out there saying, well, crap, every time I listen to you, you give me four other things that I could do for you SEO. Can I do all of these, you know? If you have an unlimited budget and unlimited time, yeah, you should do all of this.

Chris: Hire us.

Paul: Yeah, there you go. (laughing)

Chris: You can do a lot with an unlimited budget.

Paul: Oh, man — I …

Chris: Cancun 00:25:31

Chris and

Paul: (laughing)

Paul: Unlimited — you give us an unlimited budget, I’ll make your dead relatives come back from the dead.

Chris and

Paul: (laughing)

Chris: Even if he’s under our reception desk.

Chris and

Paul: (laughing)

Chris: The Joe Orzack interview was a 32 — around 32 — podcast 32 or 33. So, if you get on iTunes or any one of the places that you can view our podcast, you know, all of our podcasts — your head is about to fall off the video. If you get onto iTunes or any one of the podcast places, you’ll be able to see — look around 32, 33 and you’ll see an interview with Joe Orzack. That’s where you can see that. That was a really good interview.

Paul: Okay. So, the next category we found are — and I didn’t highlight these — are on page non-keyword ranking factors. Now, let me grab these. Again, there are — this is the second category that we’ve gone into and there are 12 different ones of these. So, another good — one of importance is existence of unique content on the page. Duh!

Chris: (laughing)

Paul: I mean I don’t even know what to say.

Chris: What’s king? What’s king?

Paul: Content is king.

Chris: Content is king.

Paul: Is king queen, prince, and court jester. I mean, you got to have content. We keep this dead horse…

Chris: And it’s good to be the man.

Paul: It is good to be king. Yes, that is of utmost importance, unique content on your page. People always will send requests and one of the common things I see — and I’m having to say is content. You need more content. Can you — you can’t have too — you cannot have too much. Can you have too much content? Too, you know, you got bad content but you need good — I guess — let me rephrase this. Unique quality content on the page.

Chris: What was the consensus on that one?

Paul: The consensus …

Chris: Moderate.

Paul: 9.2.

Chris: Okay. I don’t really …

Paul: There were 72 SEO experts that were interviewed in this. And everybody in there should have agreed with that.

Chris: Yeah, okay.

Paul: I mean content — you need good keywords, you need good quality content.

Chris: I love the concept of this article though.

Paul: Oh, I do. I definitely love this.

Chris:` You know, getting experts together and having them comment in their consensus. That’s really cool.

Paul: There’s one more that I’m kind of questioning with — it’s — well, I guess it is important. The recency of page creation.

Chris: Freshness of the actual page creation.

Paul: What about the …

Chris: That’s only 50 percent.

Paul: Okay.

Chris: So this is kind of falling off our scale. I don’t — I’m not thinking that that’s that important.

Paul: I’d say — and I’d — if I had to take a wild guess and say they included that because they do give some importance to …

Chris: New content.

Paul: To — to new content.

Chris: To new, fresh content.

Paul Yeah, and — yeah. There you go. So, I would say what’s important would be — I guess it would be the relevancy and the freshness of the content.

Chris: Of the content, yeah. Especially as we know — I think in our last podcast we talked about how being in now Google are indexing Twitter.

Paul: Oh, they’re indexing Twitter.

Chris: So, there is an absolute awareness in the search engines that recent content is actually going to be more relevant and more interesting and valuable to their clients than something that’s been static for — I don’t know, whatever years or whatever.

Paul: Months and months and weeks and weeks. I would say now static is like …

Chris: Six weeks?

Paul: Yeah, a few months, yeah. It’s because now things are changing, changing, changing. And this has kind of popped into my head. And now we did say hey, Google, yeah, all the major search engines are indexing Facebook and Twitter does that mean you want to run out there and just put, you know, @e-webstyle.com everywhere so that — to get more links back to your website? I would not run out to do that unless on comment make — putting some relevant post about some web designer SEO.

Chris: The bottom line in one of the things in here and I think we’ll get to that in little bit, it talks about negative factors and one other thing, they make a really — a really interesting statement, you know, things that would…

Paul: Yeah, we’re not going to get into that.

Chris: Yeah, I know and I — that’s why I was skipping to you. I want to talk.

Paul: I think that’s …

Chris: I want to talk.

Paul: I think that’s …

Chris: Here it is.

Paul: That’s very interesting.

Chris: Yeah.

Paul: You steal my thought there.

Chris: Yeah, I’m going to steal your thought for this one in ’cause it’s relevant to what — about — we are talking about cloaking with malicious manipulative intent and it’s interesting that they made such a distinction. Okay, so cloaking is when — you can actually determine whether it’s Google’s search engine robots that are visiting your webpage or is it a user. And you could say, you know what, if it’s a Google robot, let me show this content and if it’s a user, let me show this content, right?

That is cloaking ’cause Google thinks whenever people, when users, typically users go to those pages or when they send traffic to those pages, that they’re getting a particular type of content and you’re actually potentially showing them something different, their statement here is a negative ranking factors cloaking with malicious or manipulative intent. Well, it breaks down to two components. There’s malicious and then the manipulative part of it, right? So, malicious would be I’m going to have information about puppy dogs and kitties and I’m going to show a page of porn, right? That’s malicious. That’s just — that ruins the Google experience. I would submit …

Paul: Well, that — I mean …

Chris and

Paul: (laughing)

Paul: I’m not going to be upset, you know. It’s just me though.

Chris: As long as it’s free.

Chris and

Paul: (laughing)

Chris: If I got to pay for it, you know, that’s just — that’s not right. I was just looking for puppies and kitties and I’m not paying for any porn. I’m not paying.

Paul: So, if you’re cloaking remember that. Make it free.

Chris: Make it free. It is — so, if you did have, you know, content specific to puppies and kitties but you wanted to show a flash thing of puppies and kitties and information or whatever, you know what, that’s not really malicious. It is manipulative. So you can get — you know, we don’t recommend that but there is a distinction. The reality is as what Google really cares about is their users’ experience. If I go out and search for puppies and kitties and because of something that some webmaster is doing, Google sends that visitor to something unrelated to puppies and kitties, Google is not happy. That’s not what they want to happen.

So, you think about that in terms of what content on the page. If I’m searching puppies and kitties and then the title it says “Puppy and Kitty Pictures,” kitty with “tt” not 00:32:32 and the title says “Puppy Pictures” and then there’s another header that says “Kitty Pictures” and it talks about puppies and kitties, that all of that is valuable information and it’s got links from pets are us — I don’t even know what that is, not the store. You know what I ‘m talking about.

Paul: Yeah.

Chris: If it’s got links from pets are us into your page because you got relevant cute pictures, that’s where Google finds value. That’s the simplicity of search engine optimization. Your job is to provide a good experience to the users of Google.

Paul: Wow, that’s — they — that I could not have put that — I could not have put that …

Chris: Quick, somebody write that down.

Paul: … any better. (laughing) That’s in a nutshell, yeah. Damn. In a nutshell. That is exactly what — that’s what we’re trying to do. That’s what everybody should be doing, providing good content for your users.

Chris: Well, you’ve seen — if you’re watching this video that we’ve sent our pieces of paper down because it is yet again time to leave this …

Paul: Now it’s time to say goodbye to our family.

Chris and

Paul: M-I-C-K-E-Y M-O-U-S-E.

Paul: Don’t hold that against us. Please, don’t hold that against us.

Chris: I’m not shallow.

Chris and

Paul: (laughing)

Paul: Some people like, what the hell are they talking about? Mickey Mouse club.

Chris: Oh, anyway. All right. This has been another great podcast. Remember, send us your emails. You can clearly see, we answer your emails and this whole podcast was about answering the emails. You can write to us at podcast@e-webstyle.com. You can still get a free website analysis. You just need to go to our homepage, e-webstyle.com and then click SEO and there’s a place where you can call us. We’re happy to hear from you on a phone call. If you’re a little bit shy and you just want to send an email, there is a link to a form. Go ahead and fill out that form and somebody here, often Paul, but somebody here will take care of you, get that analysis to you, and you know, if you got any follow-up questions just like Darren did, we’ll get those answered on air.

Paul: And one more person who I forgot to mention, Todd. Todd at 2costaricarealestate.com. Todd, I sent a request on Monday. Todd, I sent you an email. Check your email, fool. Hit me back. No, but thanks for your request and thanks to the whole, entire country …

Chris: That’s like number 2 …

Paul: Yeah.

Chris: … contact from Costa Rica.

Paul: The entire country of Costa Rica.

Chris: Awesome.

Paul: You all are now my favorite podcast listeners. I promise.

Chris: You just switched from Darren at the beginning.

Paul: Let’s not talk about that. Hey, why bring on the past? (laughing)

Chris: All right, you guys. We love having you. By the way, have a Merry Christmas and a Happy New Year.

Paul: Happy New Year. Happy Honika.

Chris: Happy Honi — Happy …

Paul: Kwanzaa.

Chris: … Kwanzaa.

Paul: Hey, we — everybody.

Chris: Everybody is wonderful. She’s full of love.

Paul: Boxing day.

Chris: Yeah.

Paul: Canada, I think.

Chris: Yeah, that sounds cool.

Paul: I don’t know.

Chris: Yeah. This is the end of podcast number 43. You have been listening to the most popular SEO podcast on iTunes. Check us out there. Well, one of the people who wrote us said that they wanted to know where they can help us out. They can help us out by creating an iTunes account and submitting a review.

Paul: Please.

Chris: Please, do that, anyone out there. Wherever you found us, please submit a review. We love your reviews. Be honest. We want you honest. We’re — I think you get the impression we’re really honest here. (laughing)

Paul: We try to be.

Chris: Until the New Year, this is the end of podcast 43. I’m Chris Burres.

Paul: And I’m Paul Hanson.

Chris: Bye-bye for now.

Author: eweb-admin