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Fifty E-Webstyle.com SEO Podcast Mar. 12th 2010. Third page of Transcription
Chris: And if anybody has any particular experience and want to make some comments, we’d love to put those on air here. That was another thing I was thinking of last night — the phrase “on air,” right? ’cause I mean…
Paul: We’re on air?
Chris: Well, it’s like – ‘cause it used to be the radio through the air right and it just totally doesn’t open.
Paul: We’ll put it on the Internet?
Chris: We’ll put it on the wire.
Paul: We’ll put it on the wire? There you go. And we will put your information out there without your permission.
Chris Readily…Just send it to us.
Paul: I tell everyone if they send an e-mail I’ll say, “I’m going to put and give you some link love.” I’m going throw you out on the podcast so… Don’t sue us, please.
Chris: So yeah, it’s – I have no idea what I were saying. You know what? Here’s one thing that I was thinking. You know, this is podcast 50.
Chris: We’ve been doing this quite a bit more than a year right? I mean we’re about a year and four months.
Paul: Over a year, yeah.
Chris: I don’t feel like we’ve missed that many. How come we haven’t hit 52 — podcast 52. We do it once a week and we had a couple of podcast where we did two at a time. Anyway…
Paul: Oh, that’s a good – that’s a – I have no idea.
Chris: Did we lose some podcast somewhere? I don’t know. Anyway this is podcast number 50. We are the most popular SEO podcast…
Chris: …on iTunes.
Paul: In the Internet anywhere.
Chris: And on the wire.
Paul: On the wire.
Chris: (laughing) On the wire. So you – that’s good, that’s great information. I want to check that out and spend a little bit more time with it. And we’ve got tools that do everything that does already and it’s always good to have other tools available.
Paul: Yeah, the big thing that I saw is that it takes – it takes tools that you could find that I’ve seen in a bunch of different places and it kind of puts them together on one particular area, like some of these things I’ve seen on Google Analytics, some of them I’ve seen just like I know they are all in like – like a code validation and violation you can do on your web design software. And so I was like it kind of puts them together in a really cool one little area. Google also…
Chris: And it’s free!
Paul: Yeah. And it’s free. Google also has one and it’s kind of pretty much the – I don’t want to say pretty much the same but it does have some of the same and similar features and just from out of habit I tend to grab it and take it towards Google’s products just…
Paul: Just ‘cause, man. And there’s really no reason – I have no reason to explain this.
Chris: Well, we actually have a good reason now to even look — to utilize it and that’s the links, you know, ‘cause you can’t get that information from Google anymore just like they’ve started hiding the PR rating from the Webmaster Toolkit which is a good podcast, you should go back and look that one up where you have the ability to modify and watch things that are going on in your website from Google web – Webmaster — well, I’m just having problems with Google Webmaster Toolkit. So yeah, that’s a great tool I ..
Paul: What else?
Chris: In the vein, you had mentioned that we’re going to talk about that. So I just pulled up something. I found an article. It’s a little old and it’s talking about Microsoft Live but we know most of that’s going to apply now to Bing.
Paul: To Bing.
Chris: And so I thought I’d just go – it’s just five quick little points and we could kind of bring them up and elaborate on a couple of them. We really only have about five more minutes so let’s go ahead and knock this out. From Microsoft’s perception and this is, you know, what it takes to get on the first page. And this is actually a Microsoft document so this isn’t, you know, us pontificating about what we think Google finds valuable. This is Microsoft’s document saying, “Look, this is what’s valuable.” And the author of this article makes the point that — this is James SEO blog — by James Harrison. He makes the point that being a – or at that point live and now being it’s always been a little bit easier to get on the first page and I think we find that to be the truth.
We really target Google and typically Yahoo and BingHoo fall in line at the same, you know, they just end up following the same path that Google does. Sometimes a little quicker actually you’ll end up earlier on those search engines. Microsoft says — let’s just blow through these ‘cause most of these we’ve heard before but this is just a – an actual Microsoft document. Good content is number one for Microsoft. We’ve always talked about, you know, in real estate it’s location, location, location and SEO it’s keyword, keyword, keyword and immediately followed by that is content.
Paul: Content is king.
Chris: Content is king. Set up a logically URL website structure. So this is about navigation. This also really brings in some fundamental SEVO principles. SEVO is Search Engine Visitor Optimization. That’s something that we focus here on a regular basis. And it’s okay once they’ve come to your website what are they going to do? What are you going to have them do? How are you going to convert them into a customer or somebody who subscribes to your newsletter or – what are they going to do?
And a key part of that is if they’re looking for some information that you’re providing, you got to make it easy. You know, they can’t have to – you know they – you don’t want them to click the home button from whatever way they got in so that they can get to, you know, whatever the Blue One Armed Widgets page, you know. You want to make – if that’s why you think they got there, that Blue One Armed Widgets page has to be, you know, readily available. So that’s part of having a logical URL structure. I love this one. Microsoft recommends that you embrace an HTML standard and it actually says “an HTML standard”…
Paul: “An HTML standard”?
Chris: I think – though apparently there’s multiple ones and Microsoft has chosen one.
Chris: They usually choose one as well.
Paul: Like would it — like what else would you choose?
Chris: I – I really…
Paul I know. (laughing)
Chris: Well the fact that it’s unlike I don’t know…
Paul: Like I – I don’t…
Chris: …what that means.
Paul: …like I don’t know there was another option like…
Paul: Oh, okay.
Paul: Oh, okay. I can answer my own question. I said “What is there? What else is a way to do it?” Flash would be another way, right?
Chris: Yeah, you’re right…
Chris: …you’re right. And that…
Paul: And if you’re still doing Flash, stop listening to the podcast. At this point I just like – if you’re doing and if you’re building websites entirely of Flash, just stop. Dude, I can’t help you no more.
Chris: Yeah, I – I had a new acquaintance and he is a photographer and his website is absolutely beautiful. And we started talking about, you know, what we do and then I do SEO and I looked at his website. I’m like, “Well you just – you need to change it.”
Chris: “You need to change your entire website or you need to have parent pages or you need – you know, ‘cause Google just can’t parse – well, we say Google — search engines just can’t parse Flash, maybe they’ll get there, maybe they’re trying to get there and right now it’s just not happening. So we do recommend — don’t take this wrong — we typically incorporate Flash components …
Chris: … in basically every website we do. But we never do a – and literally I’m using the word “never” do a website entirely in Flash. Now we if we had a customer who came to us and said, “That’s what I want”…
Paul: Yeah, we’ll do it.
Chris: …we would, you know, in a professional way urge them a lot not to and then we would do it for them ‘cause, you know, the customer is always right even when they’re wrong. (laughing)
Paul: I like that one.
Chris: Innocence is — so Microsoft says, “You’ve got to submit your content. Don’t just let people find you.” We don’t find that to be the case and we still put together site maps and then we still submit them. What we’d really find is just by adding them to our portfolio they end up getting, you know, getting traffic and the spiders crawl them or the crawlers spider them. I don’t know which way that goes. And no keyword stuffing, the keywords – well, this is where the older article ‘cause you don’t even hear that much anymore and in case you’re wondering keyword stuffing is where you – you know, you take your target keywords and you put it way too much in an article so that it’s – it becomes obvious that you’re key word stuffing and none of the search engines appreciate that. You really want to stay away from that. It’s actually borderline black cat technique.
Paul: Yeah. And people know it like “Yeah, I’ve read pages before.” And I’m like “Okay, I get the point. You’re a plumber.” Duh! Like all right – so I know what I’ve seen around the Internet is, you know, you want to sit between the one to three percent keyword densities so for every 100 words of text you want to have your keyword one, two, three times per 100 words.
Chris: John Brown, did you get that? That’s your one piece of information today…
Paul: There you go, John. (laughing)
Chris: One to three percent. Was that right?
Chris: One to three percent keyword density.
Paul: Yeah, one to three percent. You owe me a dollar. So that’s about it, yeah. All right, never mind. First one is free. Have a sit and find another one. But yes, you want to sit there and you want to provide value, you know, if – we’ve always said provide value to what you’re doing. Provide value to the customer. Don’t just write something stupid with your keywords all over it, you know. If I’m going to read this let — teach me something, you know.
Paul: Provide value to the visitor.
Chris: Give back like we do with our SEO podcast. Give back.
Paul: Yeah, it’s a good message. Give back. Good message.
Chris: Give back, give often. Well, you are listening to most popular SEO podcast on iTunes. This is the end of podcast 50. We can’t explain why we’ve been doing it for more than a year and we’re only on 50.
Paul: Well, we probably could but we’re not going to.
Chris: (laughing) Thank you guys for listening. Thank you whoever is out there for watching. Please remember send us information, just go in, create an iTunes account and submit a review. We really appreciate that. You know, we really think it, you know — it makes — it actually really makes us feel really good, you know, that we…
Paul: ‘Cause we remember when we didn’t have any listeners…
Paul: …and we were just telling each other stupid jokes all the time.
Chris: We are just talking about – we were just talking to the wire.
Chris: All right. Thank you guys so much for listening. My name in Chris Burres.
Paul: And this is Paul Hanson.
Chris: Bye-bye for now.