Which Meta Tags are important for Google

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Twenty-Seven E-Webstyle.com SEO Podcast Sept. 4th 2009. Second page of Transcription

Chris: Those tools are really very useful. Do go back and you know, understand how to use those tools and how we use those tools. Go back and listen to our previous podcast. I am sorry; I don’t know what it is but…


Paul: How about 15? Why not?


Chris: You could… Yeah.


Paul: Yeah, it works.


Chris: Fifteen-ish – it’s in the teens. So we’re going to look at the keyword analyzer tool and the other one, meta tag analyzer tool; and Paul, for all those people who don’t know, what is a meta tag?


Paul: A meta tag is a gr-, a bet-, a meta tag – you may read it as meta-information – is information that’s behind the scenes on your website that’s going to be read. Not by a visitor, but by a search engine robot or a Google-bot or Spider-bot, whatever you want to call it.


Chris: Sorry about that. I was just making sure we don’t get a call.


Paul: So a search engine is going to read that stuff and that meta-information tells the Google-bot, or whatever, information about your website. It can tell them information about your keywords; about the description of that particular page; about the title of that page; the author of that page. I mean, there’s – I think I’ve seen like 200 different meta tags. So that’s what a meta tag is and hopefully by now everybody – if you’ve been listening, you probably should know that by now or probably do know that by now.


Chris: And you’re using it already, yeah.


Paul: Yes.


Chris: Another thing, meta tags, at least the description is often what the search engines use when they’re displaying results for a webpage/


Paul: Okay.


Chris: So if you do have a meta tag description you know, that’s a great time to control. Remember we talked about the sale begins at the search.


Paul: Yes.


Chris: Right? And we talked about that a couple…


Paul: And the search results.


Chris: …about five podcasts ago or so. Go back and make sure you’re listening to our podcasts because truly we believe that the sale begins at the search. As soon as yours show up on the search results – of course, if you’re with us you’re on the first page; you’re probably in the top 3 positions – as soon as you show up on that search result, there’s a short description under your link. That description often comes from the meta tag. That’s your first opportunity to make a bigger impression than just being in the first results, right?


Paul: Yes.


Chris: That’s when you get to say… You know, that’s the difference like, if you did a search for you know, ‘lawn chair repair’ and the first description was ‘we sell lawn chairs’ and the second description was ‘we repair lawn chairs’, which one are you going to click?


Paul: Bang, I’m right there – he who repairs lawn chairs.


Chris: Even though the guy’s on the first position you understand that you don’t – you’re not sure that he repairs lawn chairs – number two position, you know he does. So the sale begins at the search result. Go back and listen to that. So what we’re going to do is we’re actually going to do a little bit of online work here. You guys aren’t going to be able to see that but that’s okay because we’re incredibly good at describing what we’re looking at.


Paul: Which tool are we going to take a look at first?


Chris: The one right here.


Paul: That – okay, so everybody go to the one right here. There’s probably a website ‘theonerighthere.com’.


Chris: www.Metatags.org is what we’re using first and then we’re going to look at our own and I just pulled this up. In fact, Paul I’ve got to be honest.


Paul: What’s that?


Chris: When you said we were going to look at this you know, meta tag analyzer tool and keyword I was thinking, ‘you know, we’re not going to get any valuable information for E-Webstyle. We’re too good at that, right?


Paul: Because we’re just that awesome.


Chris: That’s what we are and guess what?


Paul: Did we find anything?


Chris: There is some – yeah. There’s some good information so we’re going to do not just ours because there is good information there, we’re also going to do another one of our new clients, APM.


Paul: Yes, and if you’re – take a look at this – you should be, you should run this on your own website. After – as soon as you finish listening to this, run this on your own website. You’re going to get a lot of good information.


Chris: Well in fact, if you’re actually sitting at your computer listening to this podcast – that’s not a bad thing – go to www.Metatags.org. That’s M-E-T-A-T-A-G-S.org and then over on the left you’ll see a free website analyzer. Then you can go down there and you can type in a website. I’m going to type in www.E-Webstyle.com and I’m going to click ‘Analyze My Website’. And there’s some options here – what are Spider-bots, whatever – we just use the first one. It gives us all the information that we need and it does return some pretty good information. So if you’re ever wondering like, what kind of server a particular potential client of yours is on or even what server your own is, and typically it’s going to be a Unix server or a Microsoft, and NT box. We are, of course, on a Microsoft IS 6.0 server. We just – that’s okay, which means our website’s up. It comes in and it tells us, ‘okay, here’s our title meta tag’ and it shows us what the title meta tag. For us its web design development, SEO, Houston Texas. Description – and this is where it got a little bit interesting, it goes a little bit lower, but our description is: web design development, and SEO for your website, IT professionals for your business. And the thing that’s interesting about it and I would have never thought of this until I saw this, there’s an error. Let me see, where’s that error? As I scroll down here it has meta tag advice. It says our title’s good, there’s no errors. It says our description’s good. In our keywords it says, ‘the keyword tag contains stop words’.


Paul: Uh-oh.


Chris: Do you know what a stop word is?


Paul: Uh, no. I don’t know what a stop word is.


Chris: It’s not what it sounds like. It doesn’t make you…


Paul: A word that makes me want to stop?


Chris: Yeah. It says, ‘the keywords ‘it’ are stop words and are ignored by most engines’. Now, let me go and read our thing again; web design development and SEO for your website, IT…


Paul: IT pro-, IT.


Chris: …professionals for your business.


Paul: Oh, okay.


Chris: So, IT is interpreted by bots potentially as…


Paul: As ‘it’.


Chris: …’it’.


Paul: So how do we change that?


Chris: Information technology.


Paul: Or what about I.T.?


Chris: We could try that as well. That’s a great one.


Paul: We’re in information technology. That’s cool.


Chris: Alright? Or we’ll put and/or we can throw it in specific quotes and you know, single quotes so that hopefully it’s rated differently. The thing is, is that I would have never known that without this tool.


Paul: That’s…


Chris: That’s pretty cool.


Paul: That’s an awesome tool.


Chris: So even if you guys are killer rock star SEO people and you don’t need these stinking tools, go ahead and run your website through it because you might find some interesting information.


Paul: Yeah, we definitely did and I use this sucker now with clients. Instead of doing this by hand which took me forever, I run this tool with clients and look at okay… And one thing that I found on this sucker is that it helped me understand – I think we went over this last podcast – a redirect. This tool helped me…


Chris: Well, we’ll cover that here in just a second.


Paul: Oh, okay.


Chris: Yeah. So you were just talking about doing this by hand. Paul, how would you find a meta tag by hand?


Paul: I would – hang on, I have to do this actually on the computer. Alright, I get my mouse and I’m going to right-click and I’m going to scroll down to where its…


Chris: Do you right-click on the page?


Paul: On the – yes, in the actual website, not on the banner image, not on the background – in the actual HTML page itself.


Chris: So maybe some white space in the – somewhere on the website?


Paul: Yeah, that’s exactly what I look for, some white space near some text. I right-click on it with my mouse and depending on your browser, it might say ‘View Page Source’ or ‘View Source’ or whatever, and that pulls up another window, usually, and it gives me the source code for the website and I look for all the meta tags and you can find them by meta-name=’__’. That blank could be title, keyword, description, author, content, blah, blah, blah.


Chris: So we’re actually looking at the meta tags; physically, looking at the meta tags for www.Metatags.org and the actual particular meta analyzer tool. And so they’ve got keywords, description, revisit after, copyright, web copy date, web content dive; web author. They’ve got all of these different meta tags that you can use. You don’t have to use all of these and you know, as many as you want to use, that’s great. We tend to stay very focused on keywords, description. That’s what we focus on.


Paul: Yeah.


Chris: Because that’s what the search engines focus on. Also, title is one but titles – title actually really isn’t a meta tag.


Paul: What is it?


Chris: It’s actually a real tag. It’s like an HTML tag, so it’s interesting…


Paul: Okay.


Chris: …that they include title here. I just kind of noticed that. Because a title tag, when you’re looking at your browser, the title is the thing in say, the blue bar if you’re in a Windows machine. The blue bar across the browser that says the title, and in the old days when everyone used to put you know, ‘Welcome to E-Webstyle’s Website’. But we realized that Google and most of the search engines give a lot of credit to the information that is held in the title tag so – not meta tag, title tag. So you really start putting more relevant stuff like we are there. We’re, you know, our title tag is ‘Web design development, SEO, Houston, Texas’.


Paul: Yes.


Chris: Instead of you know, we don’t really – the people who are going to search for E-Webstyle in a search engine are going to find us easily. We’re more interested in getting you know, search results for people with web design development or SEO and Houston, Texas.


Paul: Yes.


Chris: So…


Paul: And even the people that don’t even search for E-Webstyle, the people who just search for SEO Houston can find us now.


Chris: Yeah, yeah. We’re on the first page.


Paul: We’re on the first page.


Chris: That’s good. We are good at what we do.


Paul: That’s right.


Chris: I think, doesn’t the sign in the hall say, ‘World-class Experts at SEO’?


Paul: Yeah, it does. It definitely does.


Chris: That’s cool. I like that, excellent. So do we want to go on – yeah, let’s go on to the…


Paul: We’ll go on to [19.04.04] and… Oh, here’s another thing. You can, and I just realized this recently, when I would use this tool I would type in the homepage. You can actually type in for every page…


Chris: [19.11.04]


Paul: …each individual page, yeah. You can check every – and I’d say go check every single page of your website, not just your home page.


Chris: Yes.


Paul: It took me probably two weeks of using this to figure that out.


Chris: And make sure you know, one of the things that you want to make sure is your description and title tag and keyword tag should not be the same on every page.


Paul: Shouldn’t be the same.


Chris: Because each page really should be targeting something different. Where your homepage, actually you might want the name of your business in your title tags because that’s what that page is about. Your ‘Services’ page or your ‘Products’ page or your you know, whatever it may be page is going to be about the particular services or products on those pages. So if your homepage was you know, ‘Welcome to E-Webstyle.com website’ and then you go to the SEO page, it shouldn’t be ‘Welcome to E-Webstyle.com website’, it should be ‘SEO Houston’ or ‘SEO whatever your targeted keywords are’.


Paul: Yeah.


Chris: So…


Paul: Like, ‘Paul is great’ or…


Chris: Yeah.


Paul: …something along that lines.

Author: eweb-admin