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Fifty-two E-Webstyle.com SEO Podcast Mar. 19th 2010. Third page of Transcription
Chris: And that kind of goes to one of the things that I say is like our job as search engine optimizers is to provide a good experience to a Google user and if a Google user is looking for car wash and they end up for whatever reason on a page with the owner of the car wash is, you know, pets on it, you know, that may be interesting to the owner and all of his family members and he may have a huge family and I don’t care and that’s — in that case, you know, if it’s been optimized that way, the optimizer has not provided a good experience to the Google user and therefore, you know, eventually Google’s algorithms if they haven’t — and use the existing that they have, they’re going to catch those up and say, “Look, this is not valuable to our users. We don’t like what you’re doing” and they’re going to penalize you. So if you’ve got a business that does — oh, I don’t know, let’s say search engine optimization and IT. You would recommend that they actually have two separate domain names for each of those or is it okay to…
Ken: Well, it’s still — there’s still some relationship there…
Ken: …within the…
Chris: ‘Cause it’s technology.
Ken: Yeah, within the LSI concept, it’s still — it should be segregated, okay. You’re not going to…
Chris: I’m the same page, right.
Ken: You’re not going to start mixing in. You know, obviously within a conversation of the page, if it…
Chris: You may link it that way.
Ken: …wants talking about in a conversation but you’re not going to — in a conversation of webpage talking about a car wash, they’re…
Chris: They’re talking about pets, yeah.
Ken: Where does a dog and a pet– you know, unless we wash pets too.
Chris: Pets also, yeah.
Chris: That’s the little run right next to the car wash, right?
Ken: Right. That would be different but — so you can’t have them both on the same site. As long as there’s a real relationship and it is distinguished and the search can actually see the distinguished line of the relationship.
Chris: Right. Okay. That’s — this is all awesome information. Let’s see. So in general, you say yes and I read this we were talking earlier about, you know, page rank being a reference to Larry Page which is pretty cool. That’s in one of our early on podcast, maybe like about podcast 7 or something. And so one of the things when I was reading about the Google algorithm, the point was made that your internal linking structure, there’s a maximum value that a page on your website can have and it can be damaged by internal linking structure but obviously there’s maximum. So internal linking structure can’t get you beyond that maximum and it refers to, you know, in general the page rank is — I don’t know if this is Larry Page rank.
But in general, there’s an algorithm which says if I chose a random page from any page where does the likelihood that I end up on this page? And that’s kind of page rank, right? So that’s — so you can construct your internal linking and you were saying earlier that with just work on internal linking structure you can have some significant effect on search engine placement.
Chris: So that’s internal. So it does seem to — and then when you go external — I guess what we’re saying is on internal link structure, make sure you’re doing it right and if you don’t know exactly what doing it right is, give one of us a call ’cause we can — we’ll help you. But you want to make sure that that’s optimized and it’s done the best it can be and then start working on external links, right? You mentioned citations and it’s actually something that I haven’t really read anything about or heard anything about. Do you want to talk a little bit about how it’s not specifically backlinks but it’s actually just kind of referential or it kind of I guess coming from the LSI algorithm it’s understanding what you’re doing.
Ken: Right. It’s — well, first of all, you know, the Serps are out there. They’re listening to the conversations that are going on. And when I say the conversations, they’re reading webpages and there’s a conversation going on in its bare form whether it’s good or bad, it’s still a conversation. And traditionally, you know, as any of you that, you know, understand SEO I’m sure you’ve heard, you know, you have to have backlinks to your website. We need to get back links to our website whether be through articles, blogs, comments…
Chris: Press releases.
Ken: …press releases.
Chris: Yeah, comments, yeah. Anything.
Ken: …videos. Whatever it is, you need some backlinking to website. And that still is the strong basis.
Chris: The core component of the search engines, yeah.
Ken: Absolutely. Absolutely. You have your onsite ranking issues that you have to work with and then you have the other side which is your offsite which is the linking the conversation.
Chris: Right. Right.
Ken: But something that’s new that is coming into play now and especially people that are in very competitive niches, it can make a difference for you is that the new conversations may listen to now is not just a link that has anchor text with your keyword phrase that’s coming back to some page on your website but a citation has no link at all back to your website but let’s take your business.
Ken: E-Webstyle, okay? How many EWebResultss — you’d mentioned maybe there’s three or four of them?
Chris: Yeah, I think there’s probably three to two majors. There’s us and then there’s something in Australia that they don’t do what we do but they’re an EWebResults.
Ken: Okay. So if in your post, in your writing that’s done out there, you would say EWebResults Houston, Texas. In other words, there’s some way to pair information together with your name that relates back…
Chris: It’s unique to us, yeah.
Ken: Yes, unique to you and a lot of times your name and address, some form of that because the Serps can relate it back to your website.
Chris: It’s our entity, yeah.
Ken: Without any link whatsoever and that’s where I see it’s actually going at some point in time because the SEO people are so used to jocking the Serps in that well, let’s get more backlinks coming back. And right now that’s…
Chris: Yeah. All we need. More and more and more, yeah.
Ken: That is, you know — and that’s still driving the train. But as their algorithms get more sophisticated, they’re actually able to — without any links right now and actually it works right now, okay? If you…
Chris: So you’ve had some experience where you just kind of done…
Ken: It’s fully out there. It’s fully working out there.
Ken: And where if you’re able to write in the way that that relates them back to you so there able to distinguish EWebResultss in Houston, Texas as long as there’s not any other EWebResultss in Houston, then you would maybe actually stick your address in there in your writing.
Chris: Right. So it’s specifically us if there were another EWebResults, right?
Ken: Right. They are able to relate that back and so that is equivalent of a link…
Chris: Yeah. Wow!
Ken: …without actually a link.
Chris: Interesting. So — and it makes sense because right now you have this sense that everyone’s kind of — and it all lead to a new gaming of the system, a different type of gaming of the system where you are — right now you just have the sense that you know, okay, so I go through and I clean up my blog. People made comments on my blog and the standard comment is and I’m in charge of a couple of blogs actually and, you know, the standard comment is “Wow! What amazing information. I’m going bookmark you and come back and visit you. Awesome. Keep it up. That was the most interesting article I ever read.” And it’s — you know, they are posting that about, you know, a database entry that I have on my blog. I’m like okay, I know you didn’t read it, you know. It’s totally unrelated…
Ken: You’re just looking for a backlink.
Chris: In fact — yeah, they were looking for a backlink so I delete those. So there was this kind of sense of gaming. And we did a podcast probably four podcasts ago where we were talking about, you know, if you’re going to put comments, you know, there’s value in comments at least we believe maybe you can comment on that. You believe also there’s value in comments as long as you can tie it back and if they allow you to do backlinks and control the anchor text even more value now. But if you’re going to do comments, make sure they’re valuable and it contribute to the conversation and — but you get the sense that, you know, okay, so now we’re — our job is just to sit around and write blogs and that’s a lot of what we do, you know, write blog posts and get backlinks and — but really the larger value is coming from — and, you know, this is true from a long back from the articles that you’re writing.
You know, there’s often talk of link baitings or writing powerful articles that people are going to use and link to. I want you to comment on this. We transcribe our podcast and post it up and it does get some traffic. Is there something more — ’cause literally we transcribe it, I break it into three sections so I can have three kind of powerful titles. We use WordPress in the blog and I think there’s value in that. Is there something more ’cause there’s part of me like I think we probably — and I just don’t take the time but I probably should include an image in that page, perhaps have some sort of external link going somewhere classic SEO. Am I really hurting myself for it by not taking the picture…
Ken: You probably want to get the Gino factor out to any of it.
Chris: (laughing) If we just pulled the Gino out, then it will help.
Ken: I mean seriously, actually very seriously.
Chris: Interesting. Yeah, ’cause there’s a lot of news and stuff.
Ken: Because it’s…
Ken: …where the weight is going is the beginning of the article. It doesn’t mean the rest is dead or you’re not going to be paid attention to but typically the beginning of an article or…
Chris: Is there some sort of summary or guide for it, yeah.
Ken: Right. Or even if you are to shove something before the Gino factor, it could…
Ken: It could have…
Chris: And, you know, I end up breaking up my podcast into three sections with 30 minutes. Gino complains about the first 10 minutes. So the first section blog post is that, you know, that section you’re saying maybe we even trim it out and then the next two — so maybe my more powerful title should be on the second two ’cause they’re going to be more relevant information. That’s a great tip. We’ll certainly incorporate that. Wow! You’re getting awesome information. Thanks, Ken, for coming today. This is awesome. We’ve got — actually, we’re a little bit over time and I — that was my last question. Do you want to say anything more? The 3 Get ’ems searchmarketingprofits.com is Ken’s website. If they want to e-mail you, do you have any e-mail that you don’t…
Ken: Just go to the site. I have a contact form right there and I see all — I see everything that goes through there too so…
Chris: Okay. Okay.
Ken: You know, I have everything that comes into the main box also.
Chris: I also sent to you.
Ken: I have my eyes on it too.
Chris: Okay. And you — just a little background information. You were in Atlanta working on the business where you retrieved data from damaged hard drives and then you’ve moved to Houston and you’ve been in Houston for…
Ken: A year now but…
Chris: And you’re originally from Houston also.
Ken: Right. This is where I grew up. I spent, you know, a little over 17 years in Atlanta, your traditional brick and mortar business.
Ken: Was approached and bought out seven years ago and our whole — we had a full-blown SEO department in-house and so what I did is, you know, after — well, we hang around for another year and, you know, you can only do nothing for so long before you’re going to go nuts. So I took the whole department and I said well, we’ve done an excellent job for our company in itself from marketing standpoint and a few other companies that we’re close friends with that we did it for.
Chris: Right. Let’s turn that into a full-blown business.
Ken: Let’s — and it’s…
Chris: Full-fledged business.
Ken: And it’s been fantastic. It’s been a great ride and it’s not even begun.
Chris: Yeah. Well, it’s a Search Engine Optimization is just going to keep on growing and it’s going to keep getting more diverse. Going into local was changing the game. I think we may have discussed that briefly ’cause now it’s not just national terms or, you know, one local. You can actually do all sorts of local campaigns across the whole country so there’s a lot of opportunity.
You are listening — this is — we’re actually done. We’re a little over time. There is no charge for extra time in our podcast. I just want to let you know. I’m sure you guys appreciate that. This is podcast 52. You are listening to the most popular SEO podcast on iTunes. We appreciate your listenership. We appreciate your comments, firstname.lastname@example.org. We appreciate your reviews. And, Ken, we appreciate you for coming and joining us.
Ken: It’s been fun like the last.
Chris: We’ll probably have you back here…
Chris: …in another six months or something, just to see where you’re at and see what’s new ’cause it’s been very informative. We’ve gotten some good information. Again, Ken’s website is searchmarketingprofits.com. I am Chris Burres, owner of EWebResults.
Ken: And Ken Roberts with Search Marketing Profits. Thank you very much.
Chris: This is the end of podcast 52. Thank you for listening. Bye-bye for now.