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Forty-Seven E-Webstyle.com Internet Marketing Podcast Feb. 19th 2010. Second page of Transcription
Chris: I am thinking this might be that the Google crawlers are no longer crawling his website because they recognize that he in on Google Analytics, blah, blah. That is not the answer to this particular question.
I’d want to ask you a couple of things. One of them is you do realize that your traffic is not going to be consistent. You’re not going to look and have 419, and in fact when you go the next day and when Google Analytics is looking at, you know, a month starting from today going back a month, whatever traffic you had on the day it just dropped, you know, is going to different. So that is going to be changing on a regular basis.
The number, the delta that he has here is like 70 visitors. I wouldn’t even think twice about 70 visitors in a month-long period. He sent this in February so we could have coming off of, you know, the January off of the holidays.
Chris: And maybe he had more traffic in the holidays because of the type of website he has. And so, you know, that peak over the holidays is just kind of tapering off now and you’re getting down to the baseline when it’s not the holidays. So, there are so many things that could go into that. You really kind of need to spend a little time and give that ‑ Google Analytics a little TLC and, you know, just try and understand what’s going on. It’s not unusual for your traffic to change.
Paul: To increase, to decrease, and go back up. And what you’re really looking for is, like Chris says, you’re not going to stay steady, or and if you are, please tell me how you do that. But you’re going to go up, you’re going to go down, but you want to go up, down a little, up, down. So, you want to slowly go up, up, up, up, up, up, up, so rather than going down, down, down, down, down.
Chris: In the long call, your goal is to be going up, and if you’re doing proper SEO, that’s definitely going to happen.
Paul: And that’s a great point if you’re doing proper SEO. If your traffic ‑ if you’re out there and you’re like my traffic is decreasing, you know, there could be a myriad…
Chris: Ooh, ooh (laughing). Yes, well done.
Paul: Of reasons as to why your traffic could be decreasing. It could be that your competitors are outSEO-ing you as the term I like to use. It could be maybe you lost some links. It could be a piece of code on your website. I mean, it could be a lot of different things as to why your traffic is decreasing.
What I would say is, you know, focus on what ‑ focus on what you know best.
Chris: I love that. By the way, I love that word, what I would say?
Paul: I guess it would what I am saying (laughing).
Chris: What I’m about to say (laughing).
Paul: Is, you know, focus on what we all know is relevant and is of importance to your website like keyword selection, like link building, like keyword selection and…
Chris: Like keyword utilization.
Chris: Inside of the content.
Paul: There you go.
Chris: Not just in the content title and the all tag title and the ‑ you know what? If you haven’t heard this, you need go to go back and listen to our old podcasts ’cause we do cover each one of these in detail, you know, where do your keywords need to be, what kind of ratio.
Oh, by the way, so a while back, you remember when we were analyzing the SEO Rapper’s…
Chris: Lyrics. Chuck.
Paul: Mo Serious.
Chris: Mo Serious. Yes, there is an SEO Rapper. Go back and listen to our podcast. And we actually break down one of his rhymes. That’s kind of cool. I like saying that.
Paul: Break down some rhymes.
Chris: We broke down some rhymes on our SEO podcast (laughing). So, one of them was that you need to use cascade style sheets, CSS, instead of tables. And at that time, I was like you know, I’m not really buying that that’s important and I don’t think it’s that important. I do see the value now because what happens is you get to get a lot of the text that is on the backside of your website off of your main website and it’s on to cascade style sheet files. So your content ‑ your actual content that Google focuses on is more keyword rich. So, if anybody has any questions about that, you know, let me know ’cause I can certainly explain that maybe a little bit better.
And so, we are now a cascade style sheet house. It’s for two reasons, but one of them is because with cascade style sheets, you’re going to be better with SEO.
Paul: That’s awesome.
Chris: So yeah. So, we’re excited to be moving in that direction too and thanks, you know, it was kind of a culmination of information coming from different areas and Chuck, Mo Serious.
Paul: So thanks Chuck. We appreciate that.
Chris: You’ve given us some good information. We need to get him back in here.
Paul: We do need to get Chuck back in here.
Chris: At least once a year. I mean, he is a very, very busy man and he is rapping all the time. He is doing SEO for a couple of companies here in Houston, you know.
Chris: And so, we need to get him back in here.
Paul: What else? I ‑ you want to go with that other question. I have something to follow in there. Go ahead.
Chris: Yeah. Well, okay. Yeah, I got this other question. So, he was asking ‑ I got me ‑ he started to think ‑ I think Darren is a pontificator, a guy who thinks a lot.
Paul: Okay (laughing). Yeah. I thought I’d be a bone here (laughing). Put in a little context in, so I figured out that.
Chris: ‘Cause he was like, you know, he installed Analytics and he is looking at the data and he is like, “You know, maybe this website is too intelligent especially if you have launched. Maybe it could cause you to overanalyze the data.” Certainly there is enough data with Google Analytics to overanalyze.
Paul: Oh, gosh.
Chris: And yeah, you could get lost in that trap and you actually want to get lost in it, I don’t know, maybe once a month. Don’t wake up every day and go to Google Analytics and just start digging in the data ’cause that’s not really going to help you in the long run. And we have a podcast where we talk about what do we look at in Google Analytics, so go back and listen to that podcast.
But at least once a month, you really do want to kind of dive in and maybe look at some different areas of data and see if you can kind of pull out some information. We have a couple of podcasts on what to do with Google Analytics and the value of Google Analytics, so go ahead and do that. And then, Google Intelligence really…
Paul: Oh, man.
Chris: Yeah, this changes the game.
Paul: And you can really get lost in Analytics. I have and I’ve had to kind of back up like, “Whoa, I’m just getting way too deep into this.” You know, and if you’re doing your own SEO and working on your own website, you know, pick a few things that are just of importance.
I tell you what I look. You know, I look at visitors. I look at that. I look at the amount of traffic derived from a particular keyword.
Paul: Because that’s what you’re going at. If you’re going after Blue One Armed Widgets, you know, I’m going to check that keyword every time I go to my Analytics. I’m going to see how is that particular keyword generating traffic because that’s my number one seller.
Chris: Right. And with Analytics, you can actually see they came in with those keywords, where did they go? And then, that actually goes through ‑ wow, that was a great segueway.
Paul: Right into our next…
Chris: That’s not the thing that rides the segueway like from one end to the other. So, do we have any guides on setting goals, right? And so I don’t know what kind of guides he was looking for and he was actually hoping they are on YouTube, and the short answer to that is no (laughing), not yet.
Paul: We don’t.
Chris: Until this podcast ‑ actually, the video part of this podcast gets put on YouTube which we will do eventually. We’re having some staff issues.
Paul: (laughing) Issues.
Chris: We won’t go there (laughing). So, how to set up goals. Well really, again, our goal is a target page inside of your website. And so, I can give you two really quick examples. We’ve done this before and we’ll go ‑ we can get this information for you more in-depth if you go to our previous podcasts, but here is the long and short.
We have ‑ on our website, we have a free analysis. If you go fill in the form for the free analysis, it takes you to the Thank You page. The Thank You page is a goal. So every time somebody gets to the Thank You page, the only way to get there is having filled out the form and gone through the proper validation, and so when you get to that Thank You page, we have a goal. Check! Goal! Woo-hoo!
Paul: Goal completed.