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Fortieth E-Webstyle.com Internet Marketing Podcast Nov. 20th 2009. Third page of Transcription
Paul: And that’s cause, you know, I was thinking like this. Probably, somebody out there that’s like, “Man, they keep giving me this information” like ’cause a lot of our listeners are business owners themselves and they are trying to do their SEO or help and they probably like “Man, you’re just interdicting me with information.” Okay, you are going to have to spend some time on this stuff. I mean, of course, there’s guys, there’s nerds like us I just live and breathe this stuff and we just spend all day on it, just can’t wait to get more, more, more. But there are some people that are like “this is just too much.” I got to run my business. I got to set these goals. I got to do this, watch out for duplication. I mean, this is going to take some time. You’re going to have to invest some time into learning this kind of stuff and less time into your business. That’s what I told you.
Chris: Well, really, you should just do what Joe 00:21:12 said.
Paul: What is that?
Chris: Get experts. They hire e-webs — I think he said that literally. Hire e-webstyle. Because, you know, are you going to go out and you could conceivably if you had a customer sue you or you needed to sue somebody, you could conceivably learn the law and do it yourself. Yeah. Why don’t you? Because you hire an expert and you’re valued to your company and to your business is not figuring out how to sue somebody and how to defend yourself. Your value in your company is probably not to get your website on the first page of Google. Your value is other things, getting on the phone, marketing, networking, making decisions, letting a company like us know, you know what guys, my intuition says these keywords, my intuition/experience with my business say, these are the keywords that we need to be focused on. We’re not actually focused on those yet so let’s tweak the campaign that we are already working and let’s make sure we’re working in this direction. And oh, by the way, I don’t think the landing pages are as impactful as they can be. Help me figure out the best way to make those impactful. When you start utilizing experts like that, you’re actually brining the most value to your company and that’s — then we’re actually bringing the most value to you. So that’s what we really want to do.
Paul: I think so as well. And you know, there’s definitely some more wind — I don’t know if we are going to get into funnels. If you are familiar with Google goals, there’s always been funnels. They changed the user interface and falls a little but still there are only ten steps to a funnel and that actually we’ll say we can do that entire podcast on that.
Chris: On the funnel.
Paul: ‘Cause I mean, ’cause that’s just going more — that’s opening Pandora’s box almost.
Chris: And funnels is actually kind of a classic sales process technique. I don’t know if you’ve, you know, you’ve been in sales …
Paul: I don’t know if it’s the funnel. I mean, yeah, it is known as the funnel.
Chris: Yes, it’s the funnel like how many people have you made contact with? How many people have you given the first packet to? How many people have, you know, have you made the second contact with? How many people have been presented a contract? ‘Cause that doesn’t mean the deal is closed as we know.
Chris: How many people have…
Paul: Given you a check?
Chris: … given you a check and still not — the deal is still not close. So that sales funnel, that funnel Google has just created a very similar idea or functionality so that how many looked at this page? And what’s this page? You know, maybe our flow process is, we’re talking about hypnosis and we want to define hypnosis. We want to show the value — the next page shows the value of hypnosis with quitting smoking. The next page is click and buy the product which then leaves you to the shopping cart and you’ve got this funnel. How many people into the funnel and how many people come out the other side? I don’t know. I’m sorry. I’m cutting you off. How many people come out the other side as paying customers and that’s what the funnels do, maybe we don’t need to talk about it.
Chris: There we go. Funnels done. There we go. That’s the end of podcast number 41 also.
Paul: What else? What else can we track?
Chris: Well, we …
Paul: How are we doing with time?
Chris: We printed out a list. We’re doing pretty good. We’ve got another five minutes or so. We printed out this list of, you know, ten must track Google analytics and this came from Web Analytics World authored by Manoj Jazrah. Hey, thanks, Manoj, dude.
Paul: Thanks homeboy.
Chris: Thanks, MJ. There you go. There you go. And he covers a couple of things that are, you know, must track items and I actually don’t necessarily agree with some of them so we though we …
Paul: So no thanks, MJ.
Chris: Yeah. So one of the first ones he says is, you must track comments and you know, with comments it’s going to be like a situation we have with blog and you’re replying to the blog and, you know, or visitors are replying to the blog. Frankly, I think you should track comments. I just don’t think it should be done with Google analytics. And the reason is because it’s done, I our case, we use a WordPress blog. If people — when people put in a comment, it goes right in the WordPress blog and WordPress tells us, you know, what the comments and how it happened.
Paul: What I say what’s cool for it is just even just watching comments, it gets — ’cause comments — having a blog or having a place where people can interact with your website, makes it — for lack of a better term — interactive.
Paul: Having a place where people can interact …
and Paul: Makes it interactive.
Paul: I mean, ’cause you want to, you know, you want people to live a post on your blog because that means, “Oh, hey, they actually came here. They liked it enough to take time and sign up for it.” So it’s cool.
Chris: That’s why if you listen to our podcast, we get really excited when people had left a comment on iTunes to read those comments.
Chris: By the way …
Paul: Oh, we got a new comment. I forgot about that so.
Chris: We’ll read it next time.
Paul: Next week we’ll read it so thank you very much.
Chris: By the way, we have decided that we are going to announce this. You are currently watching or listening to the most popular SEO podcast on iTunes.
Paul: That’s right. Hell yeah.
Chris: Now, we spent lots of research hours to figure out and confirm this. We didn’t want to make that kind of announcement nonchalantly and just, you know, there are people out there who are like, you know, SEO rock stars. I don’t even know exactly what that means.
Chris: But we didn’t want to just throw out something frivolous like that. We actually went and researched the comments that are on iTunes on the different podcast, and when they last posted their podcast. And it seems like we’re the most popular…
Paul: So whether in terms of relevancy, podcast, uploads, staying current, staying up-to-date.
Chris: You’re listening to it.
Paul: That’s right.
Chris: Keep listening to it.
Chris: Yeah! So track comments. The next one is track social bookmarking. My first response and, Paul, I had a little bit discussion about that. My first response was, you know, the different social areas let you know what they are doing. And now, as I’m saying this, I’m realizing other stuff that I missed actually. So this is actually a good one. For instance, if you have a link to Digg, you can actually find out if people have dug your particular article or blog or blog entry. So that’s an example where — I don’t know. Digg probably won’t tell you unless it’s somehow tied to an account so I don’t think that will happen. So that’s a great example. My first response was, okay, Twitter tells me when somebody starts following me again. Facebook, I know when I got a new friend. Now, I might want to track it to figure out how they ended up or also if it came from my website ’cause maybe they were Googling and they ended up on our Facebook ewebstyle page and they decided to follow us. So then I don’t know the difference whether it was from our website or actually directly from Facebook. So that is an example — so I think tracking social bookmarking is actually very good and MJ, that’s a good call on that one.
Paul: Thanks, MJ. And I probably shouldn’t have to say this but if you are doing some type of social networking, make sure that you are staying current, you are staying up-to-date because that’s what people want. People want to, you know, they want now information, now so — it’s great to set it up but make sure you’re putting a post ever so often or you are making a special offer or hey, like — we’re going to — we always, hey, podcast is up. You better go check it out. Our video stream is up. Go check it out. So make sure you’re actually doing something with it to keep people coming back.
Chris: And we’ll make announcements about, you know, clients getting, you know, hey, their keywords are finally on the first page or XYZ keywords are on the first page. We did one recently which was about, I think it was online marketing. We’re on the first page because of Google local in that particular situation. Don’t forget the value of Google local and if you are not familiar with Google local, go back and listen to some podcast ’cause we covered Google local. I don’t know if we covered it in depth but we certainly covered it.
Paul: We covered it. That was like March maybe, or it was November. We covered that a while back.
Chris: This is podcast number 40. You are listening to the most popular SEO podcast on iTunes. Actually, that is the end of the show for now and I have one thing that I want to remind you of.
Paul: Okay. It’s news to me. I don’t even know what this is.
Chris: Programming is like sex. One mistake and you’re providing support for lifetime.
Chris: Until next time. You are listening to the most popular SEO podcast on iTunes. This is Chris Burres.
Paul: And I’m Paul Hanson.
Chris: Bye-bye for now.