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Fourty-Eight E-Webstyle.com SEO Podcast Feb. 25th 2010.  Third page of Transcription

Chris: WordPress can be used as an entire website and it’s effectively a content management solution. It lacks some of nuances of other more comprehensive content management solutions and it still can be used as one, and it has capabilities. There are like plug-ins that you can put into it that will actually start using more web search engine friendly URLs.

Paul: Okay.

Chris: So, if I have an article like in our WordPress blog, like Blue One Armed Widgets, when I put that in the title, that also actually becomes the title of the page and it’s also actually the URL. So, Google gives a lot of credit. That’s why we’re on the first page for Blue One Armed Widgets.

We can do more (laughing). I just want to throw that out. That’s not the only thing. It sounds like, wow, those guys could get on the first page of Blue One Armed Widgets. They suck.


Paul: Which we actually did, which was actually cool, kind of like a funny experiment.

Chris: Yeah. It worked. We’re still there.

Paul: Yeah. Number three, Meta Tag Customization. I mean, I’ve kicked that dead horse dead basically.

Chris: Yeah. Wait, wait, hold on though.

Paul: Wham! Take that dead horse.

Chris: One more kick ’cause meta tags are really important. And of course, in a content management solution, you want to be able to tweak the meta tag for each and every page.

Paul: Yeah. Yeah. I mean, these are like quick. I’m just thinking on top of my head, title tags, meta tags. You can just adjust those things quick, fast, in a hurry. I’m not saying you don’t want to spend hours doing those. You know, pick your keywords and put them in, you know.

Chris: And move on. Yeah.

Paul: There you go. You don’t want to spend a ton of time.

Chris: And you’re not doing that pivotal and you should change them in the end.

Paul: Yeah.

Chris: Sometimes, if you remember, we talked about ‑ literally, we talked about SEVO, search engine visitor optimization starting at the SERP, remember, starting at the search engine result page if it’s possible to get your phone number to show up. So, you do a search for rattan furniture and the phone number can actually show up there. You don’t even need to have to go to the webpage. You can say, “Oh, rattan furniture.” Boom! Give them a call.

So, that is often controlled by meta tags. Meta tags description, it depends, Google switching on and off and you know.

Paul: That’s right.

Chris: That’s why we get paid for what we do ’cause we’re always keeping track of that and doing the right thing for your company. So meta tag customization, you need to be able to do that. And in Joomla you can. That’s one of the reasons we’re searching through it of course. Joomla! Joomla! Which means all sorts of weird things, right? Herbert String was over here and he says, “That means sentence.”

Paul: Really?

Chris: Yeah.

Paul: I didn’t know that. Learn something every day.

Chris: Yeah, sentence and donkey.

Paul: Donkey! (laughing)

Chris: (laughing) I’m kidding. I’m like donkeys can’t do that. The next one is Enabling Custom HTML Tags. Tell us about that, Paul.

Paul: The one that I think of is the first one that he put. It was a no-follow tag which is basically a customized tag that will tell someone don’t follow this particular page. I know there’s other custom tags. I mean, there’s hundreds and hundreds and hundreds of tags.

Chris: I was trying to throw you under the bus. You did an awesome job there (laughing).

Paul: (laughing) Yes!

Chris: He’s a sales manager.

Paul: You’re not a sucker (laughing).

Chris: He’s not the HTML coder guy.

Paul: I like this, header tags and title tags. I mean there’s tons of ‑ I mean, I probably read 50 different tags. I don’t know them all, but I know there’s tons and tons of different tags.

Chris: And most of them are actually going to be naturally built in to a CMS, and what this is saying is, you know, like a no-follow tag is not something that you use on a regular basis. You use it very specifically if you don’t want a search engine to recognize traffic that you’re sending somewhere else. Go back and listen to our older podcasts for a more in-depth explanation of that.

But, you know, there are other tags, you know, headline tags, sub-headline tags that just aren’t used very often and you want to be able to put those in and really, even better than that, you really want to be able to put them in and have and understand them, which kind of means it’s going to be built in. So, I almost disagree with this.

Paul: Okay.

Chris: ‘Cause I would say that it shouldn’t be about custom header tags or extra functionality HTML tags, it’s not header tags, HTML tags, ’cause they shouldn’t be extra. They should be, you know, any kind of editing that you’re going to do inside of content management solution that it should render all HTML tags as they’re supposed to be. And, you know, the HTML tags that exist are very well documented. You know, Google Chrome follows them. Firefox follows them. IE follows most of them.

Paul: I had to throw that in there (laughing).

Chris: That was a cheap show, Microsoft.

Paul: Keep the down key.

Chris: All right, so what do we got next? We got Internal Anchor Text Flexibility.

Paul: Okay. Now, everybody by this point, if you have listened, you should understand anchor text and the importance of anchor text that we’ve talked about all the time. You need to have keywords in your anchor text. So an anchor is, you know, you’re reading something and you see a link, the words that are in the different colors, often underlined, that you click you go another page, that’s your anchor text.

Chris: Yeah, and what it’s making as a point is and typically in a content management solution, you have the ability to break up articles or web pages as in different categories or different sub categories. And what it is saying is, you know, I may call a category blog, right?

Paul: Okay.

Chris: But maybe all the tags that link to my blog really should say SEO blog, right?

Paul: Blog.

Chris: Or search engine optimization blog or whatever maybe. And so, from kind of the perspective back office side of things, I just want to call it blog and really I should be able to customize the links that link to my blog pages so that they actually say, you know, search engine optimization blog.

And so, that would be kind of additional functionality. It’s not obvious like for a program where I see why you would just do one and them you might want to force your user to call everything search engine optimization blog, but you know, that’s a lot longer. So, if you end up doing any hand coding or anything, you really should have that flexibility to do both. So that’s one of the points.

Paul: Do we have time?

Chris: Well, yeah. Let’s do one more. We’re going to ‑ you know, we’re going to give them ’cause they tuned in early. It’s Thursday.

Paul: Okay.

Chris: They joined us early so we’re going to give you one more bonus one. Intelligent Categorization Structure. I don’t know what that means so we’re done.

Paul: All right (laughing). Well I don’t.

Chris: All right. A close second to poor URLs is poor category structure. Yeah, you know, this is…

Paul: I’m still learning that because I am still learning Joomla, which has been a fun experience and difficult, and I’m learning texts and category. So yeah.

Chris: Well, and Joomla is, you know, it’s an open source which has very significant advantages in terms of the community that it is continually writing code. And, you know, it’s written by coders. So, I think Paul is experiencing the coder’s world, which is ‑ which is not…

Paul: Not entirely.

Chris: You can keep that, how about that? It’s not entirely user-friendly, so…

Paul: Gosh. And you’ve been very kind.

Chris: There is definitely a learning curve that we have gone up in order to switch into that, and Paul has actually stepped up and has played the role of getting some data, you know, to take care of clients in a timely fashion since we’ve got a lot going on. And so, I think it’s good ’cause it will help you, I don’t know.

Paul: Now, I can speak intelligently about things like Joomla because two weeks ago, I would not have been able to. I could have just walked away.

Chris: He would have said, “That means sentence in Arabic or donkey.”

Paul: Yeah (laughing).

Chris: All right.

Paul: Before we get out of here, let me shout out to a couple of people, but I’m not going to get through all of these ’cause I want to make sure to give everybody some backlink love. I want us to give a shout out to Todd at 2Costaricarealestate.com. He is a real estate developer and realtor in Costa Rica. They have a phenomenal website.

If you’re thinking about moving there and I am jealous if you are, give Todd a call. His website is very ‑ it’s a very attractive website. It’s laid out just awesome. I gave him an analysis. I’m like Todd, I mean, you know, “Bud, there’s not much I can tell you to do more than just your linking ’cause your website is laid out more phenomenally. I spent a lot of time there just looking at like million-dollar homes on a beach at Costa Rica, which is just awesome.” So, woo-hoo! What’s up to Todd.

I want to give another shout out to Maria Ramirez here in Houston at Cima Concrete. She requested an analysis, cimaconcrete.com.

And my main man, Jignesh, Jignesh at wordpress.com. He has requested an analysis of his website as well. So, Jignesh, Maria, and Todd, thanks for requesting an analysis. There’s about three more of you on here. I would get to you next week. Thank you very much.

Chris: Thank you guys. Oh, you know, next week, we may be interviewing somebody.

Paul: Oh.

Chris: I’m not going to tell you who.

Paul: Uh-huh.

Chris: It’s another service that has actually works parallel. It’s kind of a service that we offer, just a little better actually. You know, I’m comfortable with making that.

Paul: All right (laughing).

Chris: And so, we’re pretty excited about that. So, that may be actually the next two podcasts ’cause typically, you know those interviews just go on forever.

Paul: Yeah.

Chris: The next two or four podcasts ’cause that’s what we did with Joe Orsak, which by the way those were great interviews. Go back and listen to the Joe Orsak interviews. He has just got ‑ he is a great dynamic person and some really good business insights. So that was good. He really added to the podcast.

So that could happen next week. Until then, remember, if you provide Google users with good ‑ with a good experience, you will succeed as a search engine optimizer.

Paul: I like that.

Chris: This is our what, 47th podcast.

Paul: 48th.

Chris: 48th podcast. You are listening to the Unknown Secrets of SEO podcast. We are the most popular SEO podcast on iTunes, and thanks to you, we appreciate that. We will see you guys next time. Until next time, I’m next Chris Burres.

Paul: And I’m Paul Hanson.

Chris: Bye-bye for now.

Paul: Bye guys.

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