WordPress for SEO

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Eighty-First Internet Marketing Podcast October 22nd 2010. Third page of Show Notes

WordPress for SEO

Paul:                            Chuck, man, you’re like WordPress king. Let’s talk about WordPress and SEO and some…

Chris:                           Before you even get started, his home site, The SEO Rapper, I mean, one of your sites is actually a full-on CMS WordPress install, WordPress site.

Chuck:                         Since we’re talking WordPress, let me take this time to shout out to Matt. What’s up? This is your man, Chuck. Holler at me. We’re using WordPress.

Paul:                            And if he is using Google Alerts, he should know.

Chris:                           He’ll get to this eventually.

Paul:                            That’s what’s up. So SEO WordPress. I know you know about this like HeadStart. Jeremy is the one who introduced me to HeadStart. Basically, WordPress has all these different plug-ins that are SEO friendly and I assume you use them and would you put the Chuck stamp of approval on the ‑ or we just say that WordPress has the things that we have discussed.

Chuck:                         Well, I think WordPress does.

Paul:                            Okay.

Chuck:                         Because it was created to compete, you know, and it’s actually moving away from just being a blog platform to more of a CMS platform. And so one of the advantages to WordPress is the option to add plug-ins. You can add plug-ins for friendly URLs. You can add plug-ins for content.

Chris:                           You can add them for title and other things that I use.

Chuck:                         Yeah.

Chris:                           Okay.

Chuck:                         And so that kind of gives you the option to tweak it how you want. So, you know, I cosign WordPress.

Paul:                            Okay. So you would say it does allow you to do H1 tags.

Chuck:                         Yes.

Paul:                            I don’t know ’cause I have not put an H1 tag in WordPress before. Customizable URLs?

Chris:                           Do you have to do that specifically or is the title an H1 tag or is there a way to do that?

Chuck:                         The way WordPress works, usually the title, your page title when creating that page becomes the actual title tag.

Chris:                           Oh, title tag.

Chuck:                         For that page then you get a content area and then the content area, you can code it how you feel, H1, H2, or whatever.

Chris:                           I recently started adding H1s to our blog ’cause we break up each of these podcasts and we get them transcribed and we break up that transcription into three entries. So that’s three good titles so the titles are good titles for articles, and the other day I was like, you know, we do SEO and there’s no H1 tags in here. There’s actually no ALT tags in here. We do have an image. A little bit of outbound linking might help a little bit so now it’s a policy to actually go in and make an H1 tag. An H1 tag is the same as it. I just copied the title and stick it in there and then the same title goes into the ALT tag. So it just gives a little bit more weight to it.

Chuck:                         I wonder how it is. You always spend more time helping doing other people’s stuff than you’re doing with yours.

Chris:                           It’s like the mechanic drives the crappy car because he doesn’t get paid to work on his own car.

Chuck:                         Yeah.

Paul:                            And what I’d say from a Joomla standpoint, everything that we have discussed, Joomla does allow you to do it. It does give you H1 tags. You can have a customizable URL structure and that was a plug-in that you taught me about. What’s the name of it? What’s the name of it? You know it ’cause you’ve found it, the customizable URL structure. Yes, they can do that.

Chuck:                         Yeah, you can. It’s a headache to do but…

Paul:                            But you can do it.

Chris:                           Well, and all of these things you can do if you can find them.

Paul:                            Yes, if you definitely can find them. From my experience, WordPress was a little more easy to find stuff. Joomla, you can definitely do it not as easy to find but it’s still the greatest.

Chuck:                         Well, I mean they both have like ‑ I’ll give you a good example. With Joomla for example, all you’re saying are features are available but you have to like I said go in and find them. With WordPress, you have to find them also, right, ’cause it may be in your widget editor. It could it be in your template editor. It may be in your list of plug-ins, right?

Chris:                           Okay.

Chuck:                         So you got to find it.

Chris:                           And then they used to have the plug-ins used to link directly to the variables for the plug-in. Now it’s under settings at the bottom. So they do move things around every now and then which I think is really silly.

Chuck:                         Really, really, they move things more frequently. If I do have to complain about WordPress, it would be the amount of updates. It’s like every, every 60 days.

Chris:                           You can update. Just don’t move stuff around.

Chuck:                         There’s another update, you know, and you know.

Chris:                           Well, that can be good as long as they’re making improvements and not just shuffling stuff around.

Chuck:                         Well, it’s usually an improvement.

Chris:                           Yeah.

Chuck:                         It’s usually an improvement. The problem is most of the time that improvement doesn’t work with your plug-in.

Chris:                           Oh, yeah.

Chuck:                         And now you have to go reinstall all your plug-ins and then this is a headache.

Chris:                           Yeah.

Paul:                            So Matt at WordPress, step your game up.

Chris:                           Or step it down so you’re not putting too many updates.

Paul:                            Okay. I’m starting to trash him up and everything, man.

Chuck:                         Yeah, man.

Paul:                            Matt’s like always the stooge. Shut up. [Laughter]

Chuck:                         Yeah. I’m with you, man. I didn’t say that. [Laughter]

Chris:                           I’m not with him.

Paul:                            Paul Hanson said that. That’s what’s up.

Chris:                           We do have a lot more to cover so our next podcast is going to kind of continue on in this and we’ll have more. We’ll have even more experience. We didn’t even talk about MODx.

Chuck:                         Go MODx!

Chris:                           Which is another content management solution that somebody seems to be in favor of.

Paul:                            Yes.

[Crosstalk]

Chris:                           I got to tell you what. I’ve been setting up MODx this week ’cause again, we’re the cleaner uppers. I’ve got a client this week who has got two MODx sites he needed to move. He doesn’t know how to move them and moving content management systems can get a little tricky ’cause there’s codes involved, database involved, and so I jumped into it and it’s actually been fairly easy. It’s pretty easy for me to find stuff. So you know, I have well, our previous experience with MODx was a little bit of a pain but I think that’s kind of the things we were running into were things that you’re running to in almost any content management system and that is how do you tweak the existing structure and that can be a problem with any content management system. So good stuff, good stuff.

So our next podcast, we will continue to talk about content management systems.

Paul:                            Before we go, let me cover this. So five points of critical CMS features. You must be able to insert H1 tags with your CMS. You have to be able to add URLs free of tracking parameters and session IDs. You have to be able to customize your URL structure preferably with keyword-rich URLs. You have to be able to do a 301 redirect from the canonical URL. Those are four must-haves you absolutely have to be able to do with your CMS, whichever CMS that you do decide.

Chris:                           Absolutely.

Chuck:                         To do.

Chris:                           What he said. All right, you guys have been listening to the most popular SEO podcast on iTunes. That is because of you. We really appreciate that. Go to our Facebook page. Throw out a review if you would. Go to actually our PodOmatic page. That’s ewebstyle.podomatic.com and throw in a comment there on one of our podcasts, maybe your favorite podcast. Choose your favorite podcast. You can go back and say, “This is my favorite podcast.” Nothing else. Well, maybe URLs so that we can hit you back. And also follow us on Twitter, Twitter.com/ewebstyle.

This has been podcast number 81. We appreciate you listening. Until the next podcast, my name is Chris Burres.

Paul:                            I’m Paul Hanson.

Chuck:                         I’m Charles Lewis.

Chris:                           Bye-bye for now.

Chuck:                         I don’t know what name I was going to say. I was going to say Charles.

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