Worst Website Experience for SEO

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Worst Website Experience for SEO

Charles Lewis:             And then of course on your Terms of Service or Privacy Policy, some people tend to come by on those pages. Shipping information and things like that should be listed there as well. People used to going there to find that sort of information. I want to do five. Number five Create an ‘About Us’ Page.

Chris Burres:               And I do want to make some comment about pricing.

Charles Lewis:                         Okay.

Chris Burres:               I think it does depend on the industry, right? So we don’t have pricing on our website. We’re a service — our service customized basically to every single customer. Our price range can be, you know, whatever 750 to 10K.

Charles Lewis:                         Yeah.

Chris Burres:               So that price range doesn’t really help, in fact, it’s more likely to scare away some clients who actually could be clients than it would be to — to set people at ease. So — so I think it does depend on your industry.

Charles Lewis:                         It depends on the industry. I think he was referring to —

Chris Burres:               To e-comm.

Charles Lewis:                         … to e-comm. Yeah.

Chris Burres:               Yeah, clearly with e-comm. You can, again, imagine the worst site, no phone number, typos, no pricing. Why am I here?

Charles Lewis:             Yeah, yeah. And I’m not about to put my billing information there. But — Create an ‘About Us’ Page. There goes to our saying people especially in a situation like ours where the cost could be 10K, right? It could 5K monthly. And so people need to know it’s not — it’s not just a quick purchase. It’s more of an investment in your marketing campaign. And therefore, people want to research. You know, who is Charles? What does he do? How long is he been there? So all these information is on our SEO podcast page. Go there, you can check it out. You can see links to a personal social profiles. And this information is readily available because we need to build that that confidence in the user.

Chris Burres:               Yup.

Charles Lewis:             And so if your site is lacking an ‘About Us’ page, and you provide a service that — that incurs a cost to that client, then — yeah, how do you expect them to know who you’re looking for. And I also say this, ‘About Us’ is become — becoming the standard when we met with the client, when I met with one of other clients the other day to finalize their site and they want us to change ‘About Us’ to ‘Partners’.

Chris Burres:               Right.

Charles Lewis:             When I read the navigation that they gave that they wanted to change to, I said well, why?

Chris Burres:               Yeah.

Charles Lewis:             Right? ‘About Us’ is what people are going to look for and they had a great answer for that which is why it’s ‘Partners’. Now — [Laughter]

Chris Burres:               And why they stayed partners?

Charles Lewis:             Yeah. Well, he said because most of our site visits come from people who we’ve sent to our site —

Chris Burres:               Right.

Charles Lewis:                         And it’s not a huge company. It’s two people and we’re partners.

Chris Burres:               Right.

Charles Lewis:                         [Laughter]

Chris Burres:               Yeah.

Charles Lewis:             Okay. That’s it, you know, I recommend ‘About Us’ but if you want ‘Partners’, we’ll put ‘Partners’.

Chris Burres:               Yeah.

Charles Lewis:             And — and that’s kind of what we do, you know, we tell you what we think should go and at the end of the day, it’s your decision. Underline Your Links. I like this one. Some people make them bold. Some people make them italics or emphasis but underline them. I mean that’s just kind of standard. People know if it’s blue, it’s underlined, I can click on it. So, you know, underline your links especially if you want people to click on them to get to other pages in your site. I think some people kind of discuss their links because they’re — they’re optimizing and whatnot and they — they not necessarily want people to click on them.

Chris Burres:               Right.

Charles Lewis:             They just need the link. I feel like if you need the link, you should need people to click on it. If you don’t want people to click on it, then you probably don’t need that link.

Chris Burres:               Right.

Charles Lewis:             That’s — that’s really a Panda Update deal, you know, all these links and hidden links and all these other stuff that’s kind of web spammy. Yeah, get rid of it. Make them blue, underline them. Keep it — keep it simple. It’s —

Chris Burres:               And remember linking to other pages is actually a good thing. You remember the bottom line is if you’re providing a good experience to the Google user, then Google is going to like you and rank you well.

Charles Lewis:             Number seven was Create a Custom 404 Error Page. I think this is huge because that way at least you know the site isn’t down or that’s something wrong happened where if they had 404, something wrong did happen. But at least you can — you can take that page and give them information to go other places —

[0:20:11]

Chris Burres:               Can redirect them, yeah.

Charles Lewis:             You know, a least you go to a page that had the same looking feel as the site rather than in a page can’t be displayed 404 and now they are totally lost and definitely have a bounce. At least with a custom 404, your navigation still there. They can still get at least back to the page they came from and still found what they’re looking for on the site. So, yeah do a custom 404 page. And this is number eight go — number nine goes to what you are saying a few minutes ago Add Links in Your Body Content. You know, one of the — he goes on to say about people who are engaged in your content if they’re reading the content and they thoroughly kind of going through what you have to say, then include links to certain sections of your site that you mention in the content.

Chris Burres:               Yeah.

Charles Lewis:             For example, if you’re talking about your partners or the team, put a link to your ‘About Us’ page there.

Chris Burres:               Yeah.

Charles Lewis:             If you begin talking about your services, put a link to your services page there. If you begin — if you close that article now with, you know, “So contact me for blah blah blah,” that should link to your contact page and so that way the person who’s reading the article, who’s reading the post can — can navigate to the site without being force to go back to the navigation.

Chris Burres:               Navigation, yeah.

Charles Lewis:             An SEO perspective, you would tend to want to make those links keyword rich and now, my recommendation is to trend softly. You know, it’s good to have some keyword matching anchor text and this is probably a whole another podcast and so but with Panda and with Penguin Updates, they’re looking at there. If you have tons of anchor text that’s the same keyword, I think we talked about this on 152, yeah they’re considering they kind of spin.

Chris Burres:               Yeah.

Charles Lewis:                         So you know, we’re — we used to stay away from click here —

Chris Burres:               Right.

Charles Lewis:                         … now click here kind of works again.

Chris Burres:               Yup.

Charles Lewis:                         Right. [Laughter] For as —

Chris Burres:               Has been – it has some relevant value.

Charles Lewis:                         Exactly.

Chris Burres:               To the search engines. Or at least to Google specifically.

Charles Lewis:                         Number nine Fix Broken Links. Yeah.

Chris Burres:               Come on.

Charles Lewis:                         Nothing I can add. Number ten [Laughter]

Chris Burres:               Yeah.

Charles Lewis:             Calls to Action. And so, again, every page in your site needs to have at least one call to action, you know, “continue reading it” “so call it [0:22:26] [Phonetic] by now,” “view testimonials,” whatever your call is, I totally concur. You should have some sort of action on every page regardless of what that action is but you don’t want to leave the user with “Now, what do I do” situation.

Chris Burres:               When they get in to page, yeah.

Charles Lewis:             Yeah, you want to guide them to your eventual goal just that conversion. If it’s a form submission, if it’s a phone call, if it’s a download, if it’s a product purchase. So whatever it is, make sure you continuously got them to that desire action on each page on your site. That was the Top 10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy.

Chris Burres:               Absolutely. And we call that SEVO Search Engine Visitor Optimization, what you do with the visitor after they arrived on your website from — from a search engine.

Charles Lewis:                         You have a blank stare?

Chris Burres:               All right, got a blank stare.

Charles Lewis:             Yeah, that is a blank stare.

Chris Burres:               Yeah.

Charles Lewis:             An instant blank stare because I use the Nexus phone, my cellphone and so — Android is releasing a new version 4.1 and they leaked the name out on accident.

Chris Burres:               [Laughter]

Charles Lewis:                         And so now, it’s only going to be — yeah. On accident.

Chris Burres:               On accident.

Charles Lewis:                         And so it’s only going to be available for the Nexus Jelly Bean.

Chris Burres:               Jelly Bean, okay.

Charles Lewis:             Yeah, it’s going to be called Jelly Bean. So they had — apparently, they had people — they were selling unlocked versions through the place door and it was just supposedly call 4.1 but to develop or edit the name Jelly Bean too. And so now, they gave everybody a hint on what was coming new and so now, they just call them Jelly Bean 4.1 because that’s what it is. [Laughter]

Chris Burres:               That’s what it is and that’s going to end. So the Nexus are going to get the first? Cool.

Charles Lewis:                         Nexus is going to get it first.

Chris Burres:               Cool. Yeah, their upgrades had been viable for me that’s for sure. Yeah, fix little things here and there. Cool. Well, you have been listening to the most popular SEO Podcast on iTunes. Actually, also the most popular internet marketing podcast —

Charles Lewis:                         It is.

Chris Burres:               … on iTunes that is because of you, you, you, you.

Charles Lewis:                         Everybody right there.

Chris Burres:               And you, right there in Zimbabwe.

Charles Lewis:                         [Singing] Zimbabwe.

Chris Burres:               Zimbabwe.

Charles Lewis:             Wait, I got here this on LinkedIn. I come to knew [0:24:43] [Phonetic] his name. I responded him, you know, city light to park, I guess it’s a [0:24:43] [Phonetic] LinkedIn review. I think that’s a first.

Chris Burres:               Oh, that’s cool. Yeah, that’s awesome. In fact, that is something that you can do to help us and support us in getting this information to you. Go on to iTunes, create an account and submit a review.

[0:25:02]

Hit us up podcast@e-webstyle.com and let us know that you submitted a review and we’ll give you a punch in the face also known as some link love. You can also go to e-webstyle.com/seopodcast.

Charles Lewis:                         Yeah.

Chris Burres:               Right below the videos, you can find our Google Places page which will probably now take you to the Google Plus page. Go there and write a review. And that really helps us — really helps us do well and you know, we appreciate it. And if you’re getting any value out of this podcast, great. Thank you. If you’re not hit us and send us an e-mail. Send us — you can hit us up on Facebook.

Charles Lewis:                         Tell us what you would like to hear.

Chris Burres:               Yeah.

Charles Lewis:                         Or what you don’t find valuable. You know, we will take it all.

Chris Burres:               And let us know if you could hear Chuck better in this podcast than some of the previous.

Charles Lewis:                         Instead of straight and – and speak loud and —

Chris Burres:               Project.

Charles Lewis:                         Yeah, project.

Chris Burres:               Project. All right, until next time. My name is Chris Burres.

Charles Lewis:                         Charles Lewis.

Chris Burres:               Bye-bye for now, [Laughter] robot.

[0:26:03]                      End of Audio

Author: eweb-admin



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