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Yelp Reviews and SEO
Chuck: The first thing that was ironic to me was that, well, Yelp was mad and causing a big fuss because they felt that Google was scraping their content and showing it on their Places page and it was reducing them on traffic to their actual site.
Chuck: The ironic thing is I’ve only visited the Yelp page —
Chris: Because of that, yeah.
Chuck: Yeah, I’ve never ever, ever.
Chris: If that content haven’t been scraped, a whole lot of their visitors would have never visit or even known about Yelp.
Chris: I mean, we’ve met people who don’t even know what Yelp is.
Chuck: Exactly. And so yeah, blank stare to Yelp ’cause now they’re still complaining, saying that —
Chris: Now, didn’t Google try and buy Yelp or wasn’t there something going on or there were some — I thought there was probably something where Yelp was like mad and they’re like, yeah, well.
Chuck: Yeah, I’ve seen them doing that.
Chuck: And so the crazy thing about this now Yelp is still complaining because they said that the reviews have them removed from the Places page but if you search Google Maps, the reviews is still showing up there.
Chris: Interesting. Yeah, yeah. So like Google is trying to phase-out them and they also realize that there’s value in having them there. That’s interesting.
Chuck: Yeah, I think the option is blank stare for each and also to fall back.
Chuck: I mean, ’cause they also should see probably a dramatic decrease in page count and page views.
Chris: I think one thing that Yelp will always have that I don’t think it’s ever Google’s intention is they do have proactive people, you know, people on the streets actually, you know, writing reviews and there’s a newsletter that comes. I got a Yelp newsletter talking about things that are going on in Houston area and that’s where the real value of Yelp comes in. And maybe one of the reasons they’ll be able to actually create more reviews, right? ‘Cause if they’re interacting with people, I get a letter, and I’m like, hey, let me try that place and then I give a letter next week. I’m like, hey, I should write a review about the place I went last week. So it’s that —
Chuck: It’s Google’s attempt at creating more user generating content.
Chuck: As a matter of fact, let me read this. This is the excerpt that Avni Shah wrote which is at Places, a product manager at Google. And she put — he or she, I’m sorry, I don’t know but “Based on careful thought about the future direction of Place pages and feedback we heard over the past few months, review snippets from other web sources has now been removed from Place pages. Raving in review counts reflects only those that have been written by fellow Google users as a part of our continued commitment to help a new find which you want on the web, we’ll continue to provide links to other review sites so you can get a comprehensive review of locations across the globe.” And so I think that kind of addresses the Yelp concerns.
Chris: So there are still are links now. Yelp got what they want. I think now it’s a link to them not showing it.
Chuck: Not just a review.
Chris: Yeah, yeah. I think that’s great. I think there’s some really good value there. I think it’s interesting. I think it’ll be a really good purchase for Google to buy Yelp or —
Chuck: I don’t think they would do now.
Chuck: You know, they probably would have but now it’s like we’ll phase you out.
Chris: Yeah. We’ll just take you over like we’re gonna do to Facebook.
Chuck: Yeah, GPlus.
Chris: So what do you think the effect is gonna have on SEO?
Chuck: As it was to this year?
Chris: Yeah, to them not showing reviews.
Chuck: Oh, I think they won’t have that much of an effect on SEO.
Chris: I do know that there’s some SEO techniques like go out there and —
Chuck: Well, we had to get you to a Local Places as high if you want to crack that 2G listing then yeah, usually you need to have video reviews.
Chris: Encouraging customers to do reviews, right?
Chuck: Yeah. And so now I think well, two things. One, they’re removing reviews as she said it. You know, they want more Google user reviews.
Chuck: Well, so I think if your service is good, people will review it. We’ll encourage you to review it like we encourage you to review us, right? Secondly, I think there would be a Plus button there.
Chuck: Plus One will work, send one to a review out there.
Chuck: You know, if I get more Pluses —
Chuck: Right. Then I think that will have the same effect. I think those listings that are already in 2G, they may be suspect, you know. Let’s say if they had a whole bunch of Yelp reviews and some other stuff and now they’re gone, kind of opens up to door for some other people.
Chris: Yeah. Well, it could be interesting because there’s this little switch to marketing you know where in invoices at the bottom of the invoice it may have said, you know, like us on Facebook and review us on Yelp. Now, it’ll say review us on GPlus.
Chuck: Review us on Google and Plus One us.
Chris: Yup, absolutely.
Chuck: Plus One us.
Chris: Actually, that’s been my tag in our chat.
Chuck: I wonder if I can minus one somebody. I go Facebook dislike.
Chris: You know that’s gonna be in a rap song sometime, right? Math plus but minus. All right. I was gonna say, yeah, my description of myself is I Plus One myself. All right. Blank stareness.
Chuck: How’s it going?
Chris: That was good, all right.
Chuck: I went blank-blank.
Chris: By the way if you want to see our blank stare, you can go to USTREAM. Another way to do it is go ewebstyle.com/seopodcast. You can also get there from a link on our front page, that’s just a quick way. You’ll see the video box and right under it is archive.
Chuck: Yeah, watch the archives, watch the blank stare, watch all the other podcast, great information.
Chris: And the videos are usually about a month ahead of the audio that’s coming out so if you’re listening to this —
Chuck: We caught up already.
Chris: Yeah. Then you know, if you’re jouncing for more, you can actually find it out there. But the other way, what we’re trying to do and we just had a lot of scheduling conflicts the last couple of weeks is to have our content in the summers. It’s at 10 Central Standard Time on Friday mornings that we air this live so you can tune in. And the — what was that? Except for today, yeah, one thirty-ish. And then during non-summer months, it’s at 9:15. We’d love to have you guys tune in.
Chuck: My blank stare was at our country, United States of America.
Chuck: Yeah, for the whole debt issue because the report I’ve just read, they said that the report they release said that USA has $73 billion of cash on hand, right? Apple, you know, makers of your favorite iPad, iPhone, MacBook Pro and all that good stuff, last quarter, their June report — what do I mean with last quarter? It says at the end of June, they had some $76 billion —
Chris: — on hand.
Chuck: On hand. And so our nation’s biggest technology retailer has more money than the nation.
Chris: Does that mean they could buy us? Like we could be the United States of iPad or —
Chuck: Yeah, iUSA.
Chris: iUSA, with the little I. Just a subtle change to the flag. The stars will become apples.
Chuck: iUSA, yeah, iAmerica.
Chris: Wow, that’s some serious cash.
Chuck: Yeah, that’s some cash. And so what makes it even worse is that, you know, there will be a greater separation between the two each month because we continue to expand as a country and they continue to stay as a company.
Chris: To read benefits, yeah. And that’s what I was gonna add is I’ve read an article that China has four times the population that we do and they only have two Apple stores. So there’s so much room for growth in China for Apple. It’s just insane.
Chuck: Yeah. We got three in like a 10-mile radius from here.
Chris: Yeah. And we’re talking about the service experience there. It’s apparently phenomenal and those are the highest dollar per square foot income retail locations on the planet, the biggest one being on Time Square.
Chuck: A punch on the face to Apple.
Chuck: Good job.
Chris: You guys are doing it well.
Chuck: Still using Android. I do use a netbook proto but, yeah.
Chris: I was talking to a guy that was working with one of our clients. He’s got an Android. I was like, what do you think of the Android? He goes, oh, it’s not an Apple. I know that but what do you mean, right? Then he goes, well, sometimes when he’s, you know, expanding images with the pinch technique, his hand will hit one of the four buttons on the bottom.
Chuck: Oh, home or back or something.
Chris: And it will go somewhere else and I’ve never experienced that but that’s an interesting story, yeah. And it’s an interesting point that Apple actually has a physical button, interesting. Anyway — anything else? We’re good?
Chuck: I think that’s it.
Chris: All right. Thank you, guys, for tuning in. This has been the podcast 115. You’re listening to the most popular SEO podcast on iTunes. Rob, you’re gonna get there? Yeah. Thank you guys for tuning in. You are the ones that make us the most popular SEO podcast on iTunes. Follow us at facebook.com/ewebstyle, twitter.com/ewebstyle, youtube.com/ewebstyle. Send us an e-mail at email@example.com. Thanks and bye-bye for now.