Yes! But what makes your law firm stand out from all the others? Search engine optimization (SEO).
SEO can help your law firm’s website reach the first page of search results, which will get your law firm the attention you deserve and the new business you need.
Think about this, the last time you went searching for a service or product, how did you find what you were searching for?
As consumers, we want information, and most of us use Google to find it. Think about how many people are online today, and how long they spend surfing the internet. While most of us use the internet quite often, we typically never stop and think about how search engines organize those results after we hit “Enter.” It’s called indexing. When we hit that enter key, the search engine neatly indexes, or organizes, the results for us on a page.
For instance, say someone is searching for “DWI Lawyer Woodlands” on Google. Have you ever wondered how your competition made it to the first page of Google? SEO Local is likely the reason.
A solid SEO strategy can improve your organic search engine rankings to get you to the first page of Google. This means potential customers are more likely to find you and land on your page.
This should be the first question you ask yourself, everyone should have a marketing goal, and it should be more than one. It seems like an easy question, but unfortunately, most business owners get this wrong. Your goals should be measurable, and then you can check to see if you’re hitting your marks.
The most common goals we hear are “make more money” or “grow my client base.” Both are excellent goals and will come eventually with strong marketing strategies including SEO.
Here are a few great examples of optimal goals:
Goals like these allow your law firm to think about how much you want to spend per new lead, or how much you want to spend to be on the first page of Google.
Remember goals are adjustable. Maybe the keyword you’re aiming for has too much competition and you need to choose a different one. We see this happen a lot, there is a lot of keyword competition, but don’t let this discourage you.
Perhaps the amount of leads you were hoping for is a bit unrealistic. Take a look at your goals and feel free to adjust.
Crafting SEO Strategies for a Law Firm typically includes:
It’s important to commit to a long-term, dynamic internet marketing strategy in order to be successful.
SEO is a powerful way to track online behavior. You never have to worry about being tied to the same old strategy if it’s proving ineffective. Data will show how people interact with your site, how long they stick around, and when/where they leave. You can see how many people visit every day, and find out which efforts have the most impact on your success.
It’s affordable and truly measurable, which means you can save time and money while also increasing website visibility, customers, and profits!
The internet has changed attorney marketing by giving solo professionals the ability to stand on their own, above their competitors. With the help of a marketing firm, any independent legal professional can cultivate a user-friendly, highly impactful website and online presence through SEO strategies. Through strategic techniques, they will begin to rank higher than their competition, earning them more leads and more business.
You have to be in control of your SEO efforts if you want to rise above the competition from other attorneys. When you think of SEO, think of email marketing, PPC, geofencing and much more. Don’t just stop at SEO.
When people look for a lawyer, they’re not looking for just anybody – they want someone they can TRUST who is knowledgeable and experienced. Someone who is going to win!