Start Dominating in Your Area
Beat Your Competitors
Branding ads are a great way to compete against competitors who are competing on their branded name. (By the way, did you know that you can simply prevent this by trademarking your name with the government, then submitting the paperwork to Google? Advertisers won’t be able to bid on or use your name in their Ads without your explicit consent. Don’t believe it? Try bidding on the word Google, BMW, or Nike.)
Shorten the Journey
If your company sells products online, branded PPC can shorten your user’s journey to your e-commerce page. Branded PPC can land them deeper in the sales funnel because you determine which landing page to send them to.
Control Your Message
Algorithms and best practices control organic results and listings. PPC Ads, on the other hand, have a much more flexible set of guidelines. Branded PPC Campaigns allow you to put your best foot forward and feature your best offers, promotions, and USPs.
Check out the Performance
Test Drive a new campaign message or slogan with clients or potential clients. See how it performs with people already looking for you.
Provide More Options for Clients
Promote new or unknown products or services. If people come to your site to buy their favorite blue one-armed widgets, but the more profitable ones are your red one-armed widgets, then let them know that you also offer the red ones. They may still choose to buy the blue ones, but at least now they know you offer red one-armed widgets.
Fight back against negative publicity with a perfectly positioned branded ad, emphasizing your core values, USP, and other warm and fuzzy details about why customers should still trust your business. (Despite the negative PR.)
Last but not least, branded PPC ads can make up for missing SEO. If you have a generic-sounding company name, or you do not rank well for your own name, climb instantly to the top with branded PPC ads.
Find Out if Branded PPC is Right for Your Business
Branded PPC is a great way to get your business noticed. If you’re ready to add branding to your internet marketing, contact eWebResults! Call us today at (713)592-6724 to take the next step to getting your branded ads!
Is Branded PPC Right for Your Business? | eWebResults, Houston TX
Author: Chris Burres
Chris Burres is the owner of eWebResults. He has been an entrepreneur since 1991 when he started a Carbon Nano-Materials manufacturing company, SES Research. In 1999 with a graphic design partner he opened E-Webstyle (now eWebResults), a website design and development company.
Chris started honing his search engine optimization skills in 2001 for a select few projects. It was 3 years later when E-Webstyle started offering the service of 1st page search engine placement to their clients.
In an effort to give back to the SEO community Chris co-created and is currently the co-host of the most popular SEO Podcast on iTunes The SEO Podcast – Unknown Secrets of Internet Marketing”. Through this podcast, Chris is an internationally recognized SEO expert and Internet Marketing expert.