Choosing the Right Internet Marketing Agency for Your Business
It’s very likely that you’ve never worked with an internet marketing agency before. In fact, we speak with a lot of business owners who take all the marketing upon themselves, even though it takes their attention away from what they do best: running their own business.
Most small business owners tend to look at marketing, especially internet marketing, as an expense, instead of an investment. In reality, a well-developed marketing strategy should be a money making machine, where there are more dollars coming out than dollars going in. That’s what we mean by positive return on investment, ROI.
Choosing the right internet marketing agency might just be the most important business investment you can make this year. You want one that is going to give you the positive results you need to keep your business flourishing. But how can you tell the right agency from the wrong? After all, generating positive results in your SEO is actually much more difficult than driving your website into the ground with over-optimization, under-optimization, neglect, bad judgment, and many other factors.
Value-Added Strategic Partnerships
These days the most successful internet marketing agencies do more than just advertise your product or service. They are strategic partners that help leverage your previous success in the online marketplace. In addition to driving online sales, leads, and sign-ups, they help build your brand, enhance your authority, manage your reputation, and provide extra value to your customers. Most often, this means a new level of online ease and convenience for your growing customer base.
When it comes to paid advertising, an experienced company should be able to improve your search engine ranking (SEO), improve the ROI of your pay per click advertising (PPC), and ultimately navigate your website traffic through well-oiled sales funnel.
Sadly, even if you’ve used an internet marketing agency before, it can be very difficult to determine which one is the right fit for your business and budget. Spend enough time searching and they all begin to sound the same. Data-driven marketing. Creative collaboration. More traffic, leads, and sales.
That’s why it’s important to figure out what your needs are before you start looking.
What an Internet Marketing Agency Can Do For You
Sometimes, we think it’s best just to do it ourselves. But It’s very hard to take control over an area where you need certain tools and knowledge to bring in strong results. What are some struggles of attempting to do it yourself?
Not Knowing Where to Start
If you’re not familiar with the marketing world, not knowing where to start can be frustrating. You have to figure out what works and what doesn’t, which can get you in trouble if it doesn’t work. Internet marketing is forever changing, which means you have to stay up to date on the information. But if you do happen to do research online, there is a chance you’re looking at old and outdated information. Let’s not even start on search engine algorithms which are consistently improving and changing. Unless you know where to start, then it’s going to be a long and bumpy ride.
Let’s say that you did end up finding a place to start. Maybe you chose SEO, PPC, or even a Google My Business Listing. Of course, that doesn’t mean you should stop there. You have to understand the attention needed in order to keep you at the top. Which means a lot of research. Each element of your internet marketing strategy has its own set of best practices. That means spending time to make sure you understand the strategy for each element. Unless you have a lot of free time, continuing to do research can start to consume your time.
In Over Your Head
Okay, so you found a starting place and you did a little research. Now, however, you realized you don’t have the skills needed to accomplish each task. Even though you may be strong in one area, such as graphic design, what are the chances you’re also going to be good at everything else? This includes web development, content writing, search engine optimization, writing ad copy, and promoting yourself on social media. Oh yeah, it’s a lot to do. Realizing all the tasks needed for internet marketing, maybe you’re in over your head.
Wasting Your Money
You realize you need help, so you shop around and find one person to build you a website. Then you look for another to write your content. And now another to run Adwords. Now it’s someone else to do your Social Media. You continue to hire more and more people to help with your internet marketing. Before you know it, you’re spending more money than you planned on. You start to realize it would have been cheaper and far more cohesive to hire a single internet marketing agency to do them all for you.
What to Look for When Choosing an Internet Marketing Agency
As you’re looking for a web marketing agency to help improve your rankings, what questions should you ask yourself? These questions can help guide you to finding the right marketing company for your business.
What is the marketing firm promising you? Are they promising traffic? Leads? Sales? Do they understand your business model? Where your profit comes from? Or how promote your products and services for the best ROI possible? Find a company that guarantees results that are profitable to your business and marketing investment. Ask the tough question about what they will do if they do not meet their goal.
Does the company have a lot of raving fans leaving 5-star reviews online, or is it just a list of unanswered complaints? Seek out the genuine customer reviews online and discover what they have to say.
A Commitment to Serve
Not every firm will feature a commitment to serve you and your customers in their mission or vision statement. Are they more concerned with serving their own profits or your customers? Does the company fill you with positive energy? Is it a company you want to align your brand with and who can help expand your circle of influence?
Does the firm truly know their business? Do they have ready answers for your toughest questions, or are they constantly saying that they’ll get back to you? You might pay more for this level of knowledge, but chances are it’s an investment that’s sure to pay off.
Is the firm recognized contributors in their field? Do they publish articles, write a blog, or host a podcast? Not only does this show authority and credibility on their part, but it’s a great way for you to get to know them better, too.
Say what you want, but neither entrepreneurs nor business owners seem immune to the seven-year-itch. In fact, according to a Forbes article, most start-ups will fail or be sold before the eighth year. In addition to having eight years’ experience in a rapidly changing field like SEO and internet marketing, agencies older than eight are more likely to thrive and survive for many years to come.
In-House Service Team
An individual consultant and freelancer may provide you with a highly personalized level of service, but what will happen in a time-crunch? Will the firm outsource your crisis, or do they have a full team ready to handle all levels of service quickly and attentively in-house?
No industry on earth is currently changing as quickly and completely as those which rely on web-based technology. How is the company keeping up with such changes?
Experience is good, but an industry certification, such as Google Partner Agency status, increases the likelihood that they will be following best practices and staying in the know about updates and changes. What standards has the marketing agency met?
What kind of awards and recognition has the marketing agency received? What are they for, and how credible are they? Are they featured in any third party publications? Do they host the most downloaded SEO Podcast on iTunes? #shamelessplug
Choose eWebResults for Your Internet Marketing Agency
Save yourself the stress and choose eWebResults to take care of your internet marketing. We have been building brands online since 1999 and bring in guaranteed results. Call us now at (713) 592-6724 and talk about results for your business. Or, you can request online for a proposal and free web analysis. Let us bring you results today.