When it comes to writing content correctly, you really can’t cut any corners. There are many factors that go into each and every piece of content you put on your website – some of which are fairly obvious, and others that require a little bit more finesse. Today, we’re going to be going over three of these “factors” that go into writing good content in our article “Three Tips for Generating Great Content”
Tip Number 1) Keyword Saturation
Chances are, if you’re writing content for the purpose of growing your website, you’ll have some form of SEO in mind. One of the major proponents of a successful SEO strategy is keyword saturation. That’s fine and all, but pause for a moment and think. When does the keyword saturation become too obvious and heavy handed? Here’s a content writing tip for you – If you can easily tell what the “keyword/phrase” of the page is, you’re probably doing it wrong.
Content Writers have run into this problem a lot. Oftentimes, the usage of certain keywords or phrases becomes so heavy handed that the content goes from sounding like an enjoyable read to sounding like an infomercial filled to the brim with buzzwords.
Here’s another content writing tip for you – to help alleviate the situation, think of multiple ways to rephrase your keyword/phrase. For instance, if I were trying to optimize for “content writing tip(s)” and noticed that I’ve written it three times in the article so far, the next time that I wrote it, I would instead change it up to “tip for writing content”.
Tip Number 2) Introductions and Beginnings
First of all, lets take in the irony that the section about writing introductions and beginnings is located in the middle of the page rather than being the first item. Secondly, let’s look at how I started off the second tip. Hopefully, whoever is reading this would have found the introductory line to be slightly humorous, or at least interesting/attention grabbing (in a good way). If not, then you can ignore this section because I would have failed in my goal entirely.
You’re still reading? Great! I must be doing something correctly, at least. Introductions and the beginnings of paragraphs and sections are especially problematic for content creators and doubly so for those who have to churn out multiple pieces of content every single day. There are oftentimes where decent information in the body is marred by an awkward introduction that makes the reader lose all faith in the article itself. Making a first impression is always important when meeting new people, so it should be infinitely more important when you’re writing public piece of content for hundreds (or thousands, depending on your user base) of strangers to read and pick apart.
Here’s another tip for creating introductory content – Find a way to make it flow. Introductions and transitions from point to point should never feel forced or awkward – rather, they should be smooth and seamless. If you create something that feels natural and pleasing to the reader, the better the chances that said reader will finish the entire piece of content. One of the easiest ways to accomplish this feeling is to eliminate any unnecessary sources of information and distraction from the article. For example, if I were to disperse bits and pieces about how to pair up wall paper colors with the type of flooring that you had throughout this article, would that make it “flow” better or worse? (interior decorating in an article about content writing tips might be a little extreme, but the example still holds – keep it focused!)
Tip Number 3) Calls to Action
Calls to action are, more or less, why you write content in the first place. For almost every single commercial website (and a lot of non-commercial ones as well), content is developed for the sole purpose of “converting” – that is, getting the user/viewer to do something that you want.
It goes without saying that calls to action are oftentimes the single most important aspect of a content piece. The best way of describing a good “call to action” is “asking your friend for a favor”.
When you ask your friend for a favor, how do you go about doing it? Since that person is your friend, you’re going to most likely call/talk with that person for a few minutes and get some rudimentary small talk out of the way. This is like the introduction of the paragraph. Depending on how big the favor you need is, you’ll then start talking in a slightly more serious fashion and try to steer your friend towards a conversational area where you would be comfortable asking for a favor. This is the writing/content of the article. Then comes the asking/begging for a favor part. This is the call to action.
Another content writing tip for you – a big mistake that people make is to spring the call to action way too early in the piece and simultaneously turn off a lot of readers/potential conversions.
Another potential mistake is treating the call to action as a commercial. Huh? Did I get something wrong? I thought the whole thing was supposed to be an elongated advertisement for my service! Well you’re not wrong in saying that. In fact, you’re more or less absolutely correct. However, treating the call to action as an advertisement (heavy handed sales tactics) rather than treating it as a favor (offering a service/product that is superior to the competition) will often lead to potential viewers being turned off.
For example, if I wanted you to subscribe to our newsletters (you should be subscribed already if you’re reading this – if you aren’t, feel free to do so by filling out the form on the top right of this page), I’d probably offer a small tidbit at the end of this content piece telling you how awesome our newsletter and podcast are and explain all of the great tips and tricks that we go over. (By the way, if you haven’t checked out our podcast yet, you really should – it’s top notch stuff. You can find a link to it up top near the navigation bar)
So, this about sums up our article for today. Thanks again for taking the time out of your day and joining me for this! On behalf of the entire eWeb team, I’d like to wish you all a great day, and more importantly, first page results.