Blogs Are an Inexpensive Way to Boost Your Website SEO Ranking
Building good website SEO ranking is a great way to bring new customers and money into your business. And there are very few better ways to continually boost your website SEO ranking than with your blog.
Not sure what SEO means? Don’t worry, check out this great ‘What is Search Engine Optimization (SEO)’ post from our friends at Moz, then come right back!
Why Use a Blog?
Search Engines, such as Google, give search engine placement preference to websites that regularly publish new, engaging, and SEO rich content. This means content that users read, share, link to, and return to. Furthermore, using a blog is great way to continuously publish keyword rich content without rewriting the high-converting service pages of your website.
How to Write a Blog for Website SEO Ranking
Monitor Your Keyword Ranking (ongoing)
If you depend on your organic placement to bring customers to your business, then subscribe to a service that tracks your keyword ranking in your target geographical markets. Whether an online service, such as MOZ, or an internet marketing agency, such as eWebResults, will provide you with regular reports that alert you to rise and falls in your keyword ranking.
Identify a Keyword Ranking Challenge or Opportunity (5 min)
Use your most recent SEO report to target one of your 5-10 primary keyword targets. For example, if you rank #11 or #12, focusing on this keyword may get you to page 1 of Google. Similarly, a ranking of #48 probably means you can jump multiple spots, depending on the level of SEO competition in your industry.
Find a Close Variation or Long Tail Version of Your Primary Keyword Phrase (5 min)
Use a tool, such as Google Keyword Planner, to identify search volume for phrases directly related to your Primary Keyword Phrase. If you’re a local business, try to find something with a search volume between 200-800 searches per month. These tend to be high traffic phrases with a mid-level difficulty of SEO competition. The official name for these are LSI Keywords (Latent Semantic Indexing), but we’ll keep it simple and call this your Secondary Keyword Phrase.
Identify a Blog Topic for Your Secondary Keyword Phrase (5 min)
There are probably an endless amount of topics to write about in your industry, but if you’re stuck to find one, use an FAQ. This allows you to go in depth into a frequently asked question, AND let’s you direct clients to your blog that continue to ask this question.
Write a Keyword Rich Title that Includes Your Title & Secondary Keyword Phrase (5 min)
I hope this is pretty self explanatory, but try to keep it between 50-60 characters.
Create a Quick Blog Outline (10 – 30 min)
Outlines are a great way to organize and structure your thoughts before ever typing a single word. Blog outlines are proven to increase efficiency of time and quality of content. They help you avoid rambling, help you stay focused, and help you look at the big picture.
Create a New Blog Post on Your Website (3 min)
Again, this should be pretty self-explanatory for most website users. Just remember to add your Secondary Keyword Phrase to your unique URL.
Write Your Content – Using an SEO Checklist (0.5 – 2 hours)
This will make sure that you are using all your SEO indicators in the most efficient way possible.
- If you don’t use YOAST, then we recommend using an SEO checklist. (Such as this one found on Backlinko.)
- But if you use WordPress with the YOAST plugin, then you should write directly in your content area on your new website post. The YOAST plugin will give you real-time feedback on both your SEO and Writing, that each factor into search engine placement. (If you are not using WordPress or YOAST, we highly recommend making this a goal for your business. It will most likely give you more control over how search engines view your website.)
Always Include a Conclusion Call-to-Action (CTA) (5 min)
This includes a Keyword Rich H2 or H3 sub-heading, as well as content that tells your reader the most important things: what, why, and how. 1) What you want them to do. 2) Why they need to do it. 3) How they can do it. If appropriate, add a button at the end. This falls into the K-I-S-S category (‘keep it simple, stupid). This button is typically a ‘Call Now’, ‘Contact Us’, ‘Learn More’, ‘Get Pre-Qualified’, ‘Buy Now’, or other short, direct command.
Write a Custom SEO Title & Description (5 min)
When optimizing for website SEO ranking, it’s always best to write a custom meta title & description, instead of the automated one your website will probably give you. REMEMBER, this is EXACTLY what people will see when you post to social media, or when they search for your target keyword phrase in a search engine.
An engaging seo keyword rich title is more important than your brand name, so show it first. Plus, don’t be afraid to abbreviate your name. 50-60 characters is optimal.
Your post’s meta description is prime SEO real estate. Include your post’s target keyword phrase, a direct call to action, and – if appropriate – include your phone number. For example, if you provide emergency plumbing repair, this saves your panicked user from any additional steps, additional time, and adds value to their online experience of your company.
Always Add a Featured Image (5 min)
This is the image that your audience sees when you share your new post on social media. We try to keep the image at 1200 x 800 pixels, 72 dpi, and around 200 kilobytes. Be sure to add your Secondary Keyword Phrase to the image alt tag. This is the only way the search engines know what your picture represents.
Additional SEO Boosts (5 – 20 min)
Don’t forget these extras for added website seo ranking value.
Add internal links to your other pages/posts.
Use external links to high ranking websites that are not your competition.
Include additional images as examples or infographics.
Embed a relevant YouTube Video (preferably your own).
Preview & Proofread (10 min)
Hit the preview button to make sure you like what you see before you publish. Plus, don’t forget to login to your website builder and view it on mobile and tablet, too. This is important, because Google will often catalog the first version you publish, and it may take hours or days for it to update to a newer version of the page. Make sure your completed page adequately represents your business before publishing. This includes proofreading. Nothing kills a great blog faster than multiple grammar and spelling errors. If you don’t have the skills, use an online grammar and spell checking software. There are many free ones to choose from.
Once everything looks good in the preview, hit publish, or schedule it to publish at a future date.
Submit New URL to Google (5 min)
Just because you’ve published, don’t think that your work is done. Although we just said that Google often catalogs the first published version of your new post, this is not always true. As a rule, ALWAYS manually submit your new URL to Google for proper cataloging. You can submit it here. (To make sure it is cataloged, search for your post by exact title name. Don’t see it? Add your company name to the search. Still don’t see it. Check back in a few hours. If it still doesn’t pop up in the search results, manually resubmit the URL again. Google’s fine print says that it receives so many new pages every day that it cannot guarantee cataloging every page. If you’re still having trouble, try using Google Search Console (formerly Webmaster Tools), to resubmit your sitemap.)
Continue to Monitor & Improve Your SEO (ongoing)
Repeat steps 1-15 every 1-4 weeks, depending on the competitiveness of your industry.
Continue to Update and Publish Your Blog
An SEO’s work is never done. First page website SEO ranking takes constant work, update, and vigilance. Plus, except in extremely non-competitive markets, SEO does not produce overnight results. There are many other website SEO ranking factors involved beyond your blog, such as your overall website SEO strategy, site authority, mobile responsiveness, duplicate content, and backlinks.
Improve Your SEO Skills with Best SEO Podcast
If you found this post full of valuable information on website SEO ranking, then tune in every Friday at 3:30pm for our live broadcast of the best SEO podcast, ‘Unknown Secrets of Internet Marketing’. Each week we keep you up to date on latest news, information, and algorithm updates in the world of internet marketing.
Improve Your Website with a Free SEO Analysis
If you need to grow your business online and off with the most comprehensive marketing tool available – the Internet – then contact us online, or call eWebResults at (713) 592-6724 for a free, comprehensive website analysis. We look forward to helping your business grow!
How to Use Your Blog for Website SEO Ranking | eWebResults Internet Marketing, Houston, TX
Author: Samantha Davis
Sammie writes original content for all of our clients’ blogs, social media, newsletters, and pages. A writer and editor at heart, Sammie has a sincere love for the written word. She holds a BA in English from Sam Houston State University as well as a MA in Mass Communication from the University of Houston and is a member of the Sigma Tau Delta English Honor Society.
Born and raised in Houston, Sammie’s experience in content creation spans genres and industries. She has written pieces spanning topics from literature commentary and horror movie reviews, fiction and poetry, to technical writing, fitness and health, journalism, and more. She is proud to have written for The 1960 Sun Newspaper in Houston, as well as The Borgen Project, and several university publications.